GrosirOne

What GrosirOne does

GrosirOne (PT Grosirone Prima Nusantara) operates a mobile-first B2B supply chain platform that connects FMCG brand principals and distributors with traditional market merchants (warung and toko owners) across Indonesia. The company's core product, the G1 Merchant application, enables merchants to browse and order products from multiple FMCG brands with no minimum order requirement, receive same-day delivery through a dedicated field sales force called Pejuang Pasar, and pay using an embedded Paylater installment option. A complementary product, G1 Connect (Principal), serves brand owners by giving them distribution access to the traditional market ecosystem via the company's network of 80+ stockists across Jabodetabek and Bandung. As of December 2022, the platform reported serving 12,000+ merchants across 300+ markets with 200,000+ cumulative transactions, supported by 200+ Pejuang Pasar field agents.

The business model is transaction-based: revenue is generated through take rates on facilitated product transactions between principals/distributors and merchants, supplemented by Paylater financing fees from installment-based credit extended to merchants. Distribution operates as a hybrid model combining self-serve mobile ordering (G1 Merchant app) with direct-to-merchant fulfillment via stockist inventory and Pejuang Pasar last-mile delivery. The principal-side distribution portfolio includes major FMCG brands such as Unilever, Nestle, Perfetti Van Melle, ABC, Sinar Mas, OT Group, Komeya, Kobe, Unicharm, and Kara. Strategic partnerships with Batumbu (for MSME support, launched as BatumbuNeo in December 2022) and Pinjam Modal (for embedded working capital financing) extend the platform beyond pure ordering into adjacent MSME and fintech services.

The company's headquarters is in Tangerang, Banten, Indonesia, and it operates as a privately held PT-structured entity. In 2021, GrosirOne targeted a Series A round of approximately 142 billion IDR ($7-10 million equivalent), though the round's completion status is not publicly confirmed. A non-binding MOU signed in July 2026 with Polibeli Group Ltd. explores a potential 10 MW AI data center development in Indonesia, representing a tangential, exploratory diversification outside the core FMCG distribution business.

Name

GrosirOne

Legal name

PT Grosirone Prima Nusantara

Website

https://grosir.one

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

GrosirOne is an Indonesian B2B supply chain platform connecting FMCG brand principals (Unilever, Nestle, ABC, Sinar Mas, and others) with traditional market merchants via its G1 Merchant app, 80+ stockists, and a 200+ agent field sales force across Jabodetabek and Bandung.

Ownership category

akta.pro rank

Product category

FMCG Supply Chain Technology

SIC

Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

Marketplace & Platform Payments (Split Payments, Sub-merchants) (FSAMACAG)

Keywords

• FMCG supply chain
• Wholesale distribution platform
• Traditional market commerce
• Merchant mobile ordering
• Paylater financing services

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales Transactions: GrosirOne generates revenue from facilitating product transactions between principals/distributors and traditional market merchants through its platform. Merchants place orders via the G1 app, and the company earns margins on fulfilled orders. Paylater financing is also offered as part of the transaction.
2. Paylater Financing: The company earns revenue through Paylater payment services, providing installment payment options to merchants with potential interest or service fees embedded in the transaction.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

GrosirOne operates a B2B supply chain technology platform that connects FMCG principals (brand owners such as Unilever, Nestle, and Perfetti Van Melle) and distributors with traditional market merchants (warung and toko owners) across Indonesia. Its G1 Merchant mobile application enables merchants to place FMCG orders with no minimum quantity, receive same-day delivery via the Pejuang Pasar sales force and stockist network, and pay via an embedded Paylater installment service. The platform serves 12,000+ merchants across 300+ traditional markets through 80+ stockists and 200+ field agents.

Product overview

GrosirOne (operated by PT Grosirone Prima Nusantara) is a supply chain platform connecting FMCG distributors and brand principals with traditional market traders (warung) across Indonesia. The core offering consists of the G1 Merchant mobile application — which allows merchants to place orders with no minimum quantity, receive same-day delivery via a dedicated Sales Acquisition (Pejuang Pasar) workforce, and pay via an integrated Paylater service — alongside G1 Connect (Principal), which serves brand partners such as Unilever, Nestlé, Perfetti Van Melle, Sinar Mas, ABC, and others with a network of 80+ stockists across JABODETABEK and Bandung. The platform reported 300+ markets served, 12,000+ merchants transacted, and 200,000+ transactions as of December 2022. An ancillary module called BatumbuNeo, co-developed with Batumbu, supports UMKM digitalization.

Differentiator

Problem solved

Functional benefit

Brands

• G1 Connect: Platform connecting GrosirOne with principals (FMCG brands and distributors) for distribution services in traditional markets.
• G1 Merchant
• Pejuang Pasar
• BatumbuNeo

Products and services

• G1 Merchant A mobile application that enables traditional market merchants (warung and toko owners) to order Fast-Moving Consumer Goods (FMCG) products directly from distributors, with no minimum order requirement, same-day delivery by Pejuang Pasar agents, and Paylater payment integration. Distributed via Google Play Store.
• G1 Connect (Principal) A platform module that connects FMCG brand principals (Unilever, Nestle, Perfetti Van Melle, Sinar Mas, ABC, and others) with the traditional market distribution ecosystem through GrosirOne's network of 80+ stockists across Jabodetabek and Bandung.
• G1 Pejuang Pasar (Sales Acquisition) A field sales force program supported by a dedicated mobile application used by Pejuang Pasar agents to perform market penetration for FMCG brands, deliver orders to merchants, and educate traditional market merchants on platform usage. The program had 200+ active agents deployed across Jabodetabek.
• BatumbuNeo A collaborative platform co-developed with Batumbu (PT Berdayakan Usaha Indonesia) aimed at accelerating the growth and digitalization of micro, small, and medium enterprises (UMKM) within the traditional market ecosystem in Indonesia.

Quantifiable outcome

• No minimum order requirement enables even the smallest merchants to access the platform
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered minor and core.

• Polibeli Group Ltd.minorStrategic or Co-development Partner · 15 July 2026Polibeli Group Ltd. signed a non-binding MOU with PT Grosirone Prima Nusantara to evaluate a potential AI data center development opportunity in Indonesia. The MOU establishes a preliminary framework for cooperation covering infrastructure conditions, power availability, and commercial viability with potential capacity of up to 10 MW. This is an exploratory partnership with no binding commitment to construct any facility.
• Batumbu (PT Berdayakan Usaha Indonesia)coreStrategic or Co-development PartnerGrosirOne partnered with Batumbu (PT Berdayakan Usaha Indonesia) since 2020 to launch BatumbuNeo, a joint initiative to support the growth of MSMEs (UMKM) in Indonesia. The partnership focuses on empowering small business owners and facilitating business development.
• Unilever IndonesiacoreChannel Partner/ Reseller/ DistributorUnilever Indonesia is a principal brand partner whose products are distributed through the GrosirOne network to traditional market merchants. Unilever is one of the major FMCG partners in the GrosirOne ecosystem.
• Nestle IndonesiacoreChannel Partner/ Reseller/ DistributorNestle Indonesia is a principal brand partner distributing food and beverage products through GrosirOne's traditional market distribution network.
• Perfetti Van Melle IndonesiacoreChannel Partner/ Reseller/ DistributorPerfetti Van Melle Indonesia is a confectionery brand partner whose products including candy and snacks are distributed through GrosirOne's network.
• ABC IndonesiacoreChannel Partner/ Reseller/ DistributorABC (Sofia) is a brand partner distributing beverages through the GrosirOne traditional market ecosystem.
• Sinar MascoreChannel Partner/ Reseller/ DistributorSinar Mas is a diversified conglomerate brand partner whose consumer goods products are distributed through GrosirOne.
• OT GroupcoreChannel Partner/ Reseller/ DistributorOT Group is a brand partner distributing food and beverage products through the GrosirOne network.
• KomeyacoreChannel Partner/ Reseller/ DistributorKomeya is a brand partner whose products are distributed through the GrosirOne traditional market distribution network.
• Kobe Boga UtamacoreChannel Partner/ Reseller/ DistributorKobe Boga Utama is a brand partner distributing food products through the GrosirOne ecosystem.
• Sungai IndahcoreChannel Partner/ Reseller/ DistributorSungai Indah is a brand partner whose products are distributed through GrosirOne's network.
• Unicharm IndonesiacoreChannel Partner/ Reseller/ DistributorUnicharm Indonesia is a personal care brand partner distributing hygiene and care products through GrosirOne's traditional market network.
• Kara IndonesiacoreChannel Partner/ Reseller/ DistributorKara Indonesia is a brand partner distributing coconut-related products through GrosirOne.
• PecucoreChannel Partner/ Reseller/ DistributorPecu is a brand partner whose products are distributed through the GrosirOne ecosystem.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Ula: Indonesian B2B FMCG distribution platform connecting consumer goods brands with small retailers and traditional market merchants. Operates a marketplace-plus-financing model that closely parallels GrosirOne's G1 Merchant + Paylater stack.
• Tokopedia (Mitra Tokopedia): Leading Indonesian e-commerce marketplace with a dedicated warung and micro-merchant arm (Mitra Tokopedia) that offers inventory supply and digital services to traditional merchants. Now part of the GoTo ecosystem.
• Mapan: Indonesian micro-merchant network offering inventory supply, digital tools, and working capital solutions to warung owners. Directly competes with GrosirOne for traditional market merchant relationships across Indonesia.
• Warung Pintar: Indonesian warung technology company providing digital inventory, supply chain, and operating tools to traditional market merchants. Comparable as a direct competitor serving the same merchant persona with adjacent digital commerce services.
• Bukalapak (Mitra Bukalapak): Indonesian e-commerce platform whose Mitra Bukalapak arm provides warung-focused inventory, top-up, and payment services. Competes directly for traditional market merchant wallet share and supply chain access.

Broad incumbents

• Lazada: Alibaba-owned Southeast Asian e-commerce platform with significant Indonesian operations, competing for digital FMCG and merchant commerce. A broader incumbent whose logistics and marketplace investments influence traditional merchants' alternatives.
• Grab: Southeast Asian super-app with extensive Indonesian merchant services including GrabKios/Mitra offerings for warung and small merchants. A broader incumbent that overlaps with GrosirOne's merchant digitization thesis as part of a much wider portfolio.
• Shopee: Major Indonesian e-commerce platform operated by Sea Group, competing for traditional merchant digital transactions and consumer FMCG spend. Adjacent rather than directly overlapping, but shapes the broader market context.

Emerging players

• TaniHub: Indonesian agri-supply chain platform connecting producers with merchants and end consumers. Adjacent emerging player using a similar B2B marketplace approach but focused on agriculture rather than FMCG.

Others

• Mekari: Indonesian B2B SaaS and fintech platform serving SMEs with accounting, payroll, and payment tools. Not a direct marketplace competitor but an ecosystem participant enabling merchant digitalization that complements GrosirOne's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCfEkQDn9YXAt8d4RvhKPSMA
• Facebookfacebook.com/AppsGrosirOne
• LinkedInlinkedin.com/company/grosirone
• Instagraminstagram.com/grosironeofficial
• TikToktiktok.com/@grosirone.official?_t=8Zq69mpA8W1&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GrosirOne