What Img Global does

Zen Lens, operating under the web domain img-global.com, is a US-based full-service real estate media company founded in 2015 and headquartered in Washington, DC. The company delivers professional photography, cinematic video, Matterport 3D virtual tours, survey-grade LiDAR scanning, CAD floor plans, FAA-certified drone aerial imaging, and twilight photography through a tiered nationwide network of Elite, Senior, and Junior photographers. Service tiers range from entry-level SDR/HDR photography to premium LUX flash-balanced capture using up to 30+ image layers, with technology partnerships spanning Matterport, Zillow, Leica Geosystems, Trimble, and Google Street View for Business.

The underlying technology stack centers on specialized hardware and proprietary capture methodologies rather than software platforms: Matterport PRO3 LiDAR scanners (±20mm accuracy), Leica BLK and Trimble X12 survey scanners (±1-5mm accuracy), gimbal-stabilized 4K cinematography rigs, FAA Part 107 certified drone operations, and CAD/BIM-ready point cloud exports in formats including .e57, .las, .laz, .dwg, and .obj. Service delivery is enabled by a distributed photographer network covering active markets including Washington DC, New York, Chicago, Tampa, Austin, and Virginia Beach, with stated expansion underway across a dozen additional US cities.

Zen Lens monetizes through a transactional, unit-priced model with setup/activation fees starting at $50, photography per-image rates varying by tier, 3D tours priced $50-$200+ based on square footage and scanner grade, and drone deployment at $250. Distribution combines a self-serve direct-to-consumer website booking system with a sales-led consultation channel for enterprise and volume clients. Enterprise clients include CBRE, JLL, Newmark, Colliers, Compass, Lincoln Property Company, and Sage Hospitality Group across commercial, multi-family, residential, hospitality, and AEC use cases. Solution bundles (Property Marketing, Facilities Management, Design & Construction, Corporate Real Estate, Enterprise) package services into tiered offerings for different buyer personas.

Name

Img Global

Legal name

Zen Lens

Website

https://img-global.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Zen Lens (operating as Img Global) is a US real estate media services company delivering photography, video, 3D tours, drone, and floor plans through a nationwide network of certified photographers for residential, commercial, multi-family, and AEC clients.

Ownership category

akta.pro rank

Product category

Real Estate Media Services

NAICS

Commercial Photography (541922), Photographic Services (54192)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Photography & Photo Production (BPAFAIAF)

Keywords

• Real estate photography
• Property video tours
• 3D virtual tours
• Drone aerial photography
• Floor plan drafting

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Photography Services: Per-image and per-service pricing for photography. Multiple tiers from Basic to LUX. Includes exterior building (facade, back, terrace, elevated pole) and interior (basic, pro, lux) packages.
2. 3D Virtual Tours: Per-scan pricing based on property square footage and service tier. Tiers include 360° Basic ($50+), PRO LiDAR ($85+), and SURVEY LiDAR ($200+). Measurement tools and branded players included.
3. Video Production: Per-project video pricing based on deliverables. Options include sizzle reel, preview, cinematic tour, and interviews. Cinematic widescreen 16:9 and vertical mobile 9:16 formats available.
4. Drone Aerial Services: Aerial photography and videography with FAA Part 107 certified pilots. Drone deployment fee of $250, with basic and pro-HDR photography tiers, short and long cut video options.
5. Floor Plans and CAD Services: Laser-accurate floor plans including 2D schematic, CAD with MEP and RCP options, topographic mapping, and point cloud exports. PDF, JPG, PNG, and DWG file formats.
6. Twilight Photography: Golden hour and blue hour photography services. Includes exterior, video, timelapse, hyperlapse, and aerial twilight options. Precisely timed to capture optimal lighting conditions.
7. Copyright and Licensing: Visual asset licensing for photography and video per-image and per-clip pricing based on distribution rights and usage scope.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Zen Lens (operating as Img Global / img-global.com) provides on-demand professional real estate media services for residential and commercial property marketing, including HDR and LUX flash photography, cinematic 4K video tours, Matterport 3D and survey-grade LiDAR scanning, FAA-certified drone aerial capture, CAD floor plans, and twilight photography. Services are delivered through a tiered nationwide photographer network and sold both via self-serve online booking and direct consultation for enterprise and volume accounts.

Product overview

Zen Lens (operating as img-global.com) is a full-service real estate media solutions company offering a unified portfolio of photography, video, 3D/virtual tour, floor plan, aerial drone, and twilight photography services. The core services are delivered as standalone offerings or bundled into solution packages: Property Marketing (Essential, Premium, Luxury tiers), Facilities Management Documentation, Design & Construction Documentation, Corporate Real Estate Solutions, and Enterprise Solutions. All services are delivered by a network of professional photographers serving residential, commercial, multi-family, and architecture/engineering clients across major US markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Photography HDR interior and exterior real estate photography delivered as a standalone service, with SDR, HDR, and LUX flash-balancing techniques, professional editing, and online gallery delivery for agents, property managers, and owners.
• Video Services Cinematic 4K property video tours with gimbal-stabilized footage, professional sound design, optional voiceover, branded intros/outros, and widescreen 16:9 or vertical 9:16 social formats for real estate marketing.
• 3D / Virtual Tours Interactive Matterport 3D virtual tours and LiDAR scanning offered as 360° Basic, Matterport 3D Pro (PRO3 LiDAR), and Survey-grade LiDAR tiers, with dollhouse views, measurement tools, floor plan extraction, and Google Street View integration.
• CAD / Floor Plans Laser-accurate 2D and 3D floor plans with CAD drawings, point cloud exports, topographic mapping, and MEP/RCP options delivered in PDF, JPG, PNG, and DWG formats for residential, commercial, and AEC documentation.
• Aerial Photography FAA Part 107 certified drone aerial photography and videography delivering elevated perspectives of properties, available in basic and pro-HDR photography tiers and as short or long-cut video clips.
• Twilight Photography Golden hour and blue hour photography capturing dramatic exteriors with warm interior lighting against deep blue skies, offered as exterior stills, video, timelapse, hyperlapse, and aerial twilight deliverables for premium listings.

Quantifiable outcome

• Properties with professional photos sell 32% faster
• +9 more outcomes

Named customers14 records

Segments10 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• MatterportcoreTechnology or IntegrationCertified Matterport provider offering PRO3 LiDAR scanning and 3D virtual tour services. Matterport technology enables interactive walkthroughs with dollhouse view, measurement tools, and floor plan extraction. Partnership provides branded player with client logos and Google Business gallery integration.
• ZillowcoreTechnology or IntegrationCertified Zillow 3D Video Program photographer. Video walkthrough tours meet Zillow's quality standards for the certified photographer program. Contributes to collective success of Zillow's 3D-video initiative.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HomeJab: HomeJab operates an on-demand marketplace for real estate photography, video, drone, and 3D tours with a national network of vetted photographers. Directly comparable business model targeting the same agent customer with per-service pricing and self-serve booking.
• Real Tour Vision: Real Tour Vision provides real estate photography, virtual tours, video, and marketing tools with a strong MLS and brokerage integration footprint. Comparable as a media services company serving real estate agents with bundled digital marketing solutions.
• VHT Studios: VHT Studios is one of the largest US real estate photography networks, offering photography, video, 3D tours, drone, and floor plans with a similar national photographer model. Directly comparable as a full-service real estate media company competing for the same agents and brokers.
• PhotoUp: PhotoUp runs a real estate photo editing and virtual staging service alongside photography and virtual tours via a global freelancer network. Comparable in service breadth (photo, video, 3D, staging) and per-image pricing model.
• Spotless Agency: Spotless Agency is a real estate media production company offering photography, video, drone, 3D tours, and floor plans, often for luxury and architectural clients. Comparable in service mix, customer segment, and premium positioning.
• Lobby CRE: Lobby CRE provides commercial real estate marketing services including photography, video, drone, 3D tours, and floor plans targeted at brokers and CRE firms. Directly comparable service mix aimed at the commercial side of the same customer base.

Broad incumbents

• Matterport: Matterport is the dominant 3D capture platform and an industry-standard for digital twins in real estate. Both a technology partner and a broader incumbent whose capture services network overlaps with Zen Lens' 3D tour offering, particularly for enterprise and CRE accounts.
• Zillow 3D Home: Zillow operates the 3D Home capture program and marketplace of certified photographers, of which Zen Lens is a partner. Broad incumbent in real estate media and an emerging platform peer for 3D tour capture and distribution.

Emerging players

• CloudPano: CloudPano is a 360 virtual tour software platform used by real estate photographers and agents. Emerging player with partial overlap on the 3D tour deliverable, particularly relevant for SMB agents who self-produce tours.
• SeekBeak: SeekBeak is a virtual tour hosting platform with overlap on the 3D/360 tour deliverable. Emerging player adjacent to Zen Lens' 3D tour offering, particularly relevant for self-serve customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks3 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/intellectual-management-group-img-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Img Global