ExpoCité

What ExpoCité does

ExpoCité is a municipal multipurpose event venue complex owned and operated by Ville de Québec (City of Québec), Canada. It comprises six facilities — Centre de foires (210,000 sq ft exhibition centre, 23,000+ capacity, 16 rooms, up to 800 booths), Centre Vidéotron (second-largest amphitheatre in Québec), Le Grand Marché (year-round market venue), Pavillon Guy-Lafleur (ice and event amphitheatre), Place Jean-Béliveau (outdoor multipurpose space), and Espace Quatre Cents (Old Québec venue) — drawing approximately 2.4 million visitors annually across nearly 400 events including trade shows, exhibitions, conventions, concerts, sporting events, and family activities.

The underlying technology stack consists of conventional venue-management infrastructure: a high-resolution dynamic display network for wayfinding and event messaging, an interactive 3D virtual tour (via tourmkr.com) for remote venue exploration, and an online exhibitor ordering platform (commande.expocite.com) covering hanging, audiovisual, water, gas, electricity, handling, storage, and telecommunications services. Exclusive service partners include La Cage Traiteur événementiel (catering), Solotech (electrical, plumbing, gas and AV), TicketPro (ticketing), and ZAP Québec (free Wi-Fi). Operations are supported by Kéroul accessibility certification and Biosphere/UNESCO sustainability certification.

The business model is built on quote-based venue rental of indoor and outdoor spaces, transaction-based revenue from parking (~$15 per vehicle), exclusive catering partnership economics, exhibitor service fees, and ticketing. Go-to-market is enterprise field sales targeting professional event organizers with dedicated technicians and customized proposals, complemented by inbound inquiry forms and an organizer newsletter. Customer segments span event organizers, exhibitors, general public visitors, and corporate clients across a horizontal segmentation approach, with the venue primarily serving Québec City and surrounding regional markets.

Name

ExpoCité

Legal name

Ville de Québec

Website

https://expocite.com

Company type

Private

Operating status

Operating

Short description

ExpoCité is a municipal multipurpose event venue complex in Québec City, Canada, owned by Ville de Québec. It operates six facilities hosting nearly 400 events and serving 2.4 million visitors annually across trade shows, exhibitions, concerts, and sporting events.

Ownership category

akta.pro rank

Product category

Event Venue Management

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Concert Venue Operators (Arenas, Amphitheaters, Clubs) (MPAGAAAC), Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF), Festival Grounds & Fairgrounds Operations (MPAGALAH)

Keywords

• Event venue rental
• Exhibition center services
• Convention facilities
• Trade show venue
• Event management services

Headquarters

HQ city

Québec

HQ country

Canada

HQ region

North America

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Rental: Rental of multipurpose indoor and outdoor spaces including Centre de foires (210,000 sq ft), Videotron Centre, Le Grand Marché, Pavillon Guy-Lafleur, Place Jean-Béliveau, and Espace Quatre Cents for various event types
2. Event Services: Comprehensive event services including catering, audiovisual, production, security, storage, handling, and promotion support
3. Catering Partnership Revenue: Exclusive catering partnership with La Cage Traiteur événementiel for Centre de foires, Pavillon Guy Lafleur, and outdoor events. Food concessions and restaurant operations at various venues including Restaurant Blaxton
4. Exhibitor Services: Exhibitor-facing services including equipment rental (electrical, water, plumbing, natural gas) through Solotech, and ticket sales through TicketPro
5. Parking: Approximately 4,000 parking spaces available at $15 per vehicle during events

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ExpoCité rents and operates six multipurpose indoor and outdoor event venues in Québec City — including the 210,000 sq ft Centre de foires, Centre Vidéotron, Le Grand Marché, Pavillon Guy-Lafleur, Place Jean-Béliveau, and Espace Quatre Cents — to event organizers, exhibitors, and the general public for trade shows, exhibitions, conventions, concerts, sporting events, and family attractions. The complex bundles venue rental with turnkey event services such as catering, audiovisual production, security, handling, storage, and exhibitor utilities, supported by an online ordering platform for exhibitors and ticketing through TicketPro.

Product overview

ExpoCité is a multi-venue event complex in Quebec City, Quebec, consisting of six distinct facilities offering indoor and outdoor event spaces. The portfolio includes Centre de foires (a 210,000 sq ft trade show venue with 16 rooms and capacity for 23,000+ people), Centre Vidéotron (the second largest amphitheatre in Quebec for concerts and sporting events), Le Grand Marché (a year-round market venue with reception spaces), Pavillon Guy-Lafleur (a multifunctional ice amphitheatre), Place Jean-Béliveau (an adaptable outdoor venue), and Espace Quatre Cents (venue in Old Quebec). The venue hosts approximately 2.4 million visitors annually across nearly 400 events including trade shows, exhibitions, concerts, and sports competitions. Supporting services include an online exhibitor ordering platform, La Cage event catering, Solotech technical services (electrical, plumbing, gas), and TicketPro ticketing. ExpoCité operates year-round with approximately 4,000 parking spaces and accessibility features including Kéroul certification and free Wi-Fi via ZAP Québec partnership.

Differentiator

Problem solved

Functional benefit

Brands

• Centre de foires: Modern and multifunctional exhibition centre with 210,000 square feet of space spanning two floors, premier venue for trade shows and exhibitions.
• Videotron Centre
• Le Grand Marché
• Pavillon Guy-Lafleur
• Place Jean-Béliveau
• Espace Quatre Cents

Products and services

• Centre de foires A premier 210,000 square foot exhibition venue spanning two floors with capacity for over 23,000 people, offering 16 rooms and space for up to 800 booths. It is the primary venue at ExpoCité for trade shows, exhibitions, and business meetings, with on-site catering, audiovisual, and exhibitor services.
• Centre Vidéotron The second-largest amphitheatre in Québec, serving as a spectacular venue for sporting events and concerts. Offers options to book the lobby, ice rink, or select areas for events, operated by ExpoCité as part of its event rental portfolio.
• Le Grand Marché de Québec A vibrant, welcoming, year-round market venue inspired by renowned international markets. Features reception spaces for corporate and private events, ready-to-eat counters, a café, and a microbrewery. Kéroul accessibility certified.
• Pavillon Guy-Lafleur A modern, multifunctional amphitheatre setting the standard for ice activities. Features the main floor plus two event rooms, with lobby overlooking the hockey memorial walkway and mezzanine views of downtown Québec City. Available for ice sports and private event rentals.
• Place Jean-Béliveau An adaptable, multipurpose outdoor space designed for spectacular events. Hosts outdoor events year-round on paved, grassy, and wooded areas. Ideal for concerts, fairs, festivals, and corporate gatherings, including the Gaston Giroux outdoor summer concert series.
• Espace Quatre Cents An event venue located in the heart of the Old Port, just steps from Old Québec, featuring breathtaking outdoor views and multiple rooms for corporate and private events. Operated as the Old-Québec venue within ExpoCité's six-facility portfolio.

Quantifiable outcome

• 2.4 million annual visitors
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• La Cage Traiteur événementielcoreChannel Partner/ Reseller/ DistributorExclusive catering supplier for Centre de foires, Pavillon Guy Lafleur, and outdoor events. Provides full-spectrum culinary services including boxed lunches, coffee breaks, meeting and banquet menus, buffets, cocktail receptions, and street food service for outdoor events.
• Alex CoulombecoreChannel Partner/ Reseller/ DistributorExclusive supplier of non-alcoholic beverages for ExpoCité venues and events.
• SolotechcoreChannel Partner/ Reseller/ DistributorExclusive supplier of electrical, water, plumbing, and natural gas distribution and service hookup for exhibitors at Centre de foires. Also provides hanging and audiovisual services via online ordering platform.
• TicketProcoreChannel Partner/ Reseller/ DistributorExclusive partner for ticket sales and purchases for all events at Centre de foires. Provides both online and on-site box office ticketing services.
• ZAP QuébecminorOthersFree Wi-Fi access partnership providing complimentary wireless internet service throughout the ExpoCité site for visitors without using their mobile data.
• TZ Capitale NationaleminorGTM or Marketing PartnerSafe ride home service partner for event attendees, providing transportation alternatives for visitors.
• TVAminorGTM or Marketing PartnerMedia partner providing media coverage and promotion for ExpoCité events and activities.
• Journal de QuébecminorGTM or Marketing PartnerMedia partner providing local newspaper coverage and promotional support for ExpoCité events.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Vancouver Convention Centre: Municipal convention and exhibition facility on the Vancouver waterfront. Comparable to ExpoCité as a publicly-owned multipurpose venue hosting trade shows, conventions, and live events, with similar sustainability positioning and exhibition-led revenue model.
• Toronto Congress Centre: Large convention and trade show facility serving the Greater Toronto Area. Comparable to Centre de foires in scale and primary use case (B2B exhibitions and trade shows), serving event organizers and exhibitors with similar turnkey service offerings.
• Palais des congrès de Montréal: Major Canadian convention and exhibition center operated by a public corporation in Montréal. Directly comparable to ExpoCité's Centre de foires in terms of trade show, convention, and exhibition hosting, though located in a larger metropolitan market.
• Exhibition Place (Toronto): City of Toronto-owned multipurpose exhibition grounds hosting trade shows, conventions, and consumer events. Directly comparable in municipal ownership structure, multipurpose venue mix, and reliance on event organizers as primary customers.

Regional players

• Place Bell: Laval-based arena and event venue operated by Laval Sports et loisirs. Comparable in multipurpose arena use case and Québec regional market, serving as a competing sports/concert venue in the greater Montréal area.
• Palais Montcalm: Québec City performing arts venue hosting concerts, comedy, and cultural events. Comparable as a same-city event venue serving a different niche (performing arts vs. exhibitions/arena), competing for organizer and audience demand.
• Ottawa Convention Centre: Publicly-operated convention center in Canada's capital, comparable in scale and government ownership structure to ExpoCité. Targets similar association and corporate event demand, though in a different regional market (Ontario vs. Québec).

Others

• Centre Vidéotron: Major Québec City arena operated as part of the ExpoCité complex by Gestev. While technically a sub-brand of ExpoCité, it is itself a notable comparable as one of Canada's primary NHL-sized arenas for concerts and hockey.
• Enercare Centre (Exhibition Place): Toronto's premier exhibition venue (part of Exhibition Place) hosting consumer shows, trade exhibitions, and galas. Comparable as a large-format civic exhibition hall serving similar event organizer and consumer segments.

Broad incumbents

• Calgary Stampede / BMO Centre: Large civic exhibition and event complex anchored by the annual Calgary Stampede, with the BMO Centre expansion adding major convention/trade show capacity. Comparable as a multipurpose venue with strong public-sector alignment and large-scale event hosting.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@expocite5896
• Facebookfacebook.com/expociteqc
• LinkedInlinkedin.com/showcase/expocite
• Instagraminstagram.com/expociteqc

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ExpoCité