What SD Production Group does

SD Production Group is a private, founder-owned film and video production company headquartered in Metro Atlanta, Georgia, providing professional production services across four core categories: film and television production, live event production, live streaming and broadcasting, and branded video content. The company was established by Steve Darrell, who holds a Master of Fine Arts in Film and Television and a Bachelor of Science in Show Production from Full Sail University and brings more than a decade of production-industry experience as a writer, director, producer, and multi-camera director. Its service portfolio covers end-to-end production from pre-production planning through post-production and includes specialized offerings such as video technical direction, multi-camera switching, IMAG (Image Magnification) on LED video walls, and multi-platform live streaming. The site also offers Creative Headshots Photography as an ancillary brand-photography line launched in February 2024.

The firm's technical stack is built around professional broadcast equipment including Blackmagic Design switchers, Panasonic and Sony cameras, Roland video switchers, and specialized software such as ProPresenter 7 and Resolume. Revenue is generated exclusively through project-based professional services with quote-based pricing; the company does not publish pricing, does not operate a marketplace or reseller channel, and acquires customers exclusively through direct contact via phone, email, or a website service-inquiry form segmented by service type. Notable engagements include the Paul Gough Marketing Masterminds event at Sea World Orlando with 600-plus attendees and a Daymond John appearance, back-to-back Freestyle Explosion Throwback Tour productions across Amway Center (Orlando), Wells Fargo Arena (Philadelphia), and Amalie Arena (Tampa) in 2022 and 2023, the Offer Mastery Live Mastermind at Saddlebrook Resort Tampa, and Nova Southern University's Celebration of Excellence Gala in Miami.

Customer segmentation spans live events and conferences (corporate, association, concerts, hybrid formats), film and television productions, live streaming and broadcasting engagements, and branded video content for SMB clients such as Amazing Lash Studio Metro Atlanta. The firm has built strategic working partnerships with Entertainment Arts Inc, Show U, and Drummer Boy Sound Company for collaborative event execution and serves clients primarily across the US Southeast with selective engagements in the Mid-Atlantic region. There is no evidence of external investors, private equity backing, parent-company ownership, or significant headcount beyond the founder.

Name

SD Production Group

Legal name

SD Productions

Website

https://sdproductiongroup.com

Company type

Private

Operating status

Operating

Short description

SD Production Group is a private, founder-owned film and video production firm in Metro Atlanta providing professional video production, live event technical direction, multi-camera switching, and live streaming services to corporate, education, and entertainment clients across the US Southeast.

Ownership category

akta.pro rank

Product category

Video Production Services

NAICS

Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Video/IMAG & LED Wall Production (MPAGAKAD)

akta.pro secondary industries

Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Corporate & Internal Communications Video (MPADAEAC)

Keywords

• Video production services
• Live event production
• Broadcast video streaming
• Commercial video production
• Corporate event media

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Video Production Services: Project-based professional services for film, television, live events, branded video content, and live streaming. Services are tailored to meet unique client needs across feature films, short films, documentaries, television/web shows, corporate events, concerts, and marketing campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

SD Production Group delivers professional film and video production services across four core areas: Film & Television Production (features, shorts, documentaries, TV/web shows), Live Event Production (virtual, live, and hybrid events for corporate meetings, associations, and concerts), Live Stream & Broadcasting (multi-camera livestreaming for corporate events, product launches, and concerts), and Branded Video Content (commercials, social media content, and marketing campaigns). The company also offers specialized services including Creative Headshots Photography, Video Technical Direction, Multi-Camera Directing, and IMAG (Image Magnification) for large-venue LED video wall displays.

Product overview

SD Production Group is a film and video production company offering a unified portfolio of production services rather than a modular software platform. The core offerings consist of four main service areas: Film & Television Production (covering features, shorts, documentaries, and TV/web content), Live Event Production (for virtual, live, and hybrid events), Live Streaming & Broadcasting (multi-camera live streaming), and Branded Video Content (commercials, social media, and marketing campaigns). These are supported by specialized services including Creative Headshots Photography, Video Technical Direction, Multi-Camera Directing, and IMAG (Image Magnification). The company serves clients in Metro Atlanta and operates from Orlando, Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Film & Television Production Full-service film and television production covering feature films, short films, documentaries, and television/web shows, from pre-production planning through post-production editing for creators, studios, and production companies.
• Live Event Production Production services for virtual, live, and hybrid events including association and corporate meetings, concerts, and special events, with comprehensive coverage from energy capture to audience impact.
• Live Stream & Broadcasting High-quality livestreaming and broadcasting services for corporate events, product launches, virtual conferences, and live concerts using multi-camera setups, audio optimization, and real-time streaming technology including Zoom and Facebook Live.
• Branded Video Content Creation of commercials, social media content, website content, and marketing campaigns including company profiles, training videos, and promotional materials that align with brand identity and messaging for brands and businesses.
• Creative Headshots Photography Professional photography services for creative headshots designed to enhance brand profiles and provide clients with personalized experiences by showcasing the faces behind a brand.
• Video Technical Direction Technical direction services including camera coordination, video switching, and management of projection screens and LED video walls for live events with 600+ attendees.
• Multi-Camera Directing Direction of multi-camera setups for live events, including strategic camera positioning and real-time video switching for seamless content delivery onto jumbotron LED walls in stadium venues.
• IMAG (Image Magnification) Image Magnification services displaying live camera content on LED video walls and projection screens for large venue events with 600+ attendees.

Quantifiable outcome

• Successfully produced the largest Paul Gough Marketing Masterminds event to date with 600+ attendees
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Show UcoreStrategic or Co-development Partner · 1 June 2023Show U partnered with SD Production Group and Entertainment Arts for the Offer Mastery Live Mastermind event at Saddlebrook Resort Tampa, Florida in June 2023. This collaboration brought together visionary entrepreneurs guided by Myron Golden.
• Entertainment Arts InccoreStrategic or Co-development Partner · 1 October 2022Entertainment Arts Inc is a key strategic partner for SD Production Group. They collaborated on the Paul Gough Marketing Masterminds event (2022) as Video Production Coordinator and Technical Director, and SD Production Group served as their designated video engineers and technical directors for the Freestyle Explosion Throwback Tour in both 2022 and 2023.
• Drummer Boy Sound CompanyminorStrategic or Co-development PartnerDrummer Boy Sound Company collaborated with SD Production Group for Nova Southern University's Celebration Of Excellence Gala in Miami, Florida (February 2023). SD Production Group served as Video Technical Director while harmonizing with the camera team and graphics content experts.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Coolfire Studios: Mid-Atlantic based video production company producing branded content, live event video, and corporate communications. Comparable in its horizontal service mix spanning branded video, live event capture, and corporate promotional production.
• Onstage Systems: Live event production company providing video, lighting, LED walls, and IMAG for concerts, tours, and corporate events. Comparable as a competing technical direction provider for arena-scale tours and enterprise events of the type SD Production Group delivers.
• Show U: Strategic partner collaborating with SD Production Group and Entertainment Arts on the Offer Mastery Live mastermind event. Comparable boutique event production firm offering multi-camera video, LED wall, and live broadcast services for high-end corporate and mastermind clients.
• Entertainment Arts Inc: Strategic partner and fellow Atlanta-area video production firm that co-delivers multi-camera live event direction on SD Production Group's marquee projects (Freestyle Explosion Tour, Paul Gough Masterminds). Operates a near-identical service model spanning live event video, IMAG, and technical direction.
• Drummer Boy Sound Company: Production partner that worked alongside SD Production Group on Nova Southern University's Celebration of Excellence Gala. Operates as a complementary event production services firm (audio/video/event coordination) for high-profile gala, corporate, and association clients.
• Switch Event Production: Atlanta-based live event production company offering video, lighting, audio, staging, and multi-camera direction for corporate events and concerts. Closely comparable regional peer competing for the same Southeast corporate and association event budgets.
• Stage Front Presentation Technology: Southeast-based event production firm specializing in audio, video, lighting, and staging for corporate events, concerts, and association meetings. Comparable regional peer operating in adjacent Southeast geographies and serving overlapping enterprise and event-organizer clients.

Broad incumbents

• Encore Event Technologies: National AV and event technology incumbent (formerly PSAV) delivering staging, lighting, video, and live streaming for hotels, convention centers, and corporate events. Comparable as the broad incumbent against which SD Production Group competes for enterprise association and corporate event contracts.
• Freeman: Large global experiential marketing and event production firm offering AV, video, staging, and broadcast services for trade shows, corporate events, and live experiences. Comparable as a scaled incumbent with broad service breadth that dwarfs boutique video-direction shops.

Regional players

• Conner & Associates Production Group: Southeast event and video production company serving corporate and live event clients across the region. Comparable as a regional video and live event production peer competing for the same Atlanta and Florida enterprise budgets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SD Production Group