BRICOFLOR

Name

BRICOFLOR

Legal name

BRICOFLOR GmbH

Website

https://bricoflor.com

Company type

Private

Operating status

Operating

Short description

BRICOFLOR is a private European multi-channel retailer that sells flooring, wall coverings, and ceiling products to consumers and small trade buyers through 13 country-specific online shops across 12 European markets and a physical showroom in Wuppertal, Germany.

Ownership category

akta.pro rank

Product category

Flooring & Wall Coverings Retail

NAICS

Floor Covering Retailers (449121), Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Laminate Flooring Retail (CRAIAGAC)

akta.pro secondary industry

Flooring Underlayment, Moldings & Trim Retail (CRAIAGAI)

Keywords

• Flooring retail
• Wall coverings
• Ceiling products
• Online flooring shop
• Home improvement supplies

Headquarters

HQ city

Marlborough

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce retail sales: BRICOFLOR generates revenue through direct-to-consumer online sales of flooring, wall, and ceiling products across 12 European country-specific online shops, complemented by physical showroom locations.

Go-to-market motion1 record

Distribution channels2 records

Core offering

BRICOFLOR sells flooring, wall coverings, and ceiling products through country-specific online shops across 12 European countries (Germany, Austria, France, Belgium, United Kingdom, Italy, Spain, Portugal, Netherlands, Czech Republic, Poland, Finland, Sweden). The company also operates a physical showroom in Wuppertal, Germany, allowing customers to view products in person before purchasing. The Iberian market is served through the BRICONEO sub-brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Flooring Products Range of floor coverings offered through BRICOFLOR's online shops for residential and small commercial interior applications across European markets.
• Wall Coverings (Walls Products) Wall covering products available through BRICOFLOR's online shops for interior wall applications.
• Ceiling Products Ceiling products available through BRICOFLOR's online shops for interior ceiling applications.
• BRICOFLOR Online Shop (Multi-country) Country-specific e-commerce storefronts for flooring, walls, and ceiling products covering Germany, Austria, France, Belgium, UK, Italy, Netherlands, Czech Republic, Poland, Finland, and Sweden.
• BRICONEO Online Shop Iberian sub-brand operating online shops for Spain and Portugal, specializing in flooring, walls, and ceilings products.
• BRICOFLOR Showroom (Wuppertal) Physical showroom at Hecklinghauser Straße 21, 42889 Wuppertal, Germany, where customers can view flooring, walls, and ceilings products in person before purchase.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Direct peers

• Tile Giant: UK specialty tile and flooring retailer with a network of physical stores plus online sales. Comparable to BRICOFLOR on the flooring/tile category, omnichannel mix, and European market overlap (UK).
• Flooring Superstore: UK-based online flooring retailer offering carpets, vinyl, laminate, and wood flooring via a multi-brand e-commerce storefront. Directly comparable to BRICOFLOR in product category (flooring-first) and online-only/omnichannel model.
• Walls and Floors: UK online retailer of tiles, flooring, and wall coverings. Closely aligned to BRICOFLOR's combined flooring + walls product proposition and e-commerce-led GTM.

Broad incumbents

• ManoMano: Pan-European online marketplace for DIY, home improvement, and gardening, active in the same countries as BRICOFLOR. Comparable as a competing demand-aggregation channel for flooring and wall products across Europe.
• Homebase: UK home-and-garden improvement retailer selling flooring, wallpaper, and décor across physical stores and online. Comparable on UK market overlap and on the combined flooring + wall-covering assortment that BRICOFLOR offers.
• Leroy Merlin: European big-box home-improvement retailer present in France, Italy, Spain, and Portugal — overlapping geographies and product categories (flooring, wall coverings, ceilings) with BRICOFLOR, but with physical-store scale and a much broader assortment.
• IKEA: Global home-furnishings retailer with deep European store coverage and an expanding online offer that includes flooring and wall décor. Comparable on category breadth and pan-European footprint, though IKEA's scale and price positioning are substantially larger.
• Kingfisher (B&Q / Castorama): UK-headquartered home-improvement group operating B&Q (UK), Castorama (France/Poland), and Screwfix. Comparable as an established omnichannel DIY retailer competing in the same flooring/wall categories across BRICOFLOR's core markets.
• Quick-Step (Unilin): Major European laminate and vinyl flooring manufacturer/brand. Comparable as a key upstream supplier and competing demand channel for branded flooring sold via BRICOFLOR's storefronts.

Regional players

• Floor & Decor: US-based specialty flooring retailer combining large-format stores with e-commerce. Comparable in business model (specialty flooring superstore + omnichannel) but operates in a different geography than BRICOFLOR.

Market position

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BRICOFLOR