Grupo Empresarial Cuerva Sl

What Grupo Empresarial Cuerva Sl does

Bitly is a SaaS link management and QR code generation platform founded in 2008 and headquartered in New York City, with an additional office in Berlin. The platform enables users to create branded short links, dynamic QR codes, mobile-friendly landing pages, link-in-bio pages, and digital business cards, with analytics covering geography, referrer, device, and cross-channel performance. The technology stack includes an API and webhook layer, integrations with 3,400+ connected apps, and a recently introduced AI feature set (Bitly Assist, LLM Integrations, and Model Context Protocol for AI agents). Compliance certifications include SOC 2 Type 2, GDPR, and CCPA, and the platform supports a 99.99% uptime SLA at the enterprise tier.

The company operates a multi-tier subscription model: Free (limited), Core at $10/month, Growth at $29/month, Premium at $199/month, and custom-priced Enterprise. Go-to-market combines a global self-serve funnel through web and mobile (iOS/Android) for SMBs and individuals with direct enterprise sales for large accounts. Distribution is amplified by an integrations marketplace and partnerships with Shopify, Canva, Salesforce, HubSpot, Microsoft Copilot, and others. Customer reach spans 3M+ accounts across retail, CPG, hospitality, media, healthcare, insurance, financial services, professional services, and education, with named brand users including The New York Times, Marriott, Bose, BuzzFeed, and Gartner. The platform processes 2B+ links and QR codes and 100B+ clicks and scans annually.

Bitly is privately held with undisclosed funding history and no public revenue disclosure. The company has expanded beyond its original URL-shortening roots into QR codes, landing pages, digital business cards, packaging-grade 2D barcodes (GS1 Digital Link), and AI-assisted workflows, signaling a strategy to broaden the addressable surface beyond marketers into packaging, supply chain, and AI-agent ecosystems. Geographic presence extends across EMEA, LATAM, and APAC with localized multi-language experiences.

Name

Grupo Empresarial Cuerva Sl

Legal name

Bitly

Website

https://bit.ly

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Bitly is a SaaS link management and QR code generation platform serving 3M+ customers globally with multi-tier subscription plans from free to enterprise, supported by 3,400+ integrations and AI-powered analytics.

Ownership category

akta.pro rank

Headquarters

HQ city

Granada

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Subscription Plans: Multi-tier subscription model with Free, Core ($10/month), Growth ($29/month), Premium ($199/month), and Enterprise plans. Provides different limits on links, QR codes, and analytics based on tier.

Pricing tiers

Distribution channels5 records

Marketing channels10 records

Core offering

Cuerva develops, operates, and commercializes renewable energy assets and electrical infrastructure solutions. The company is engaged in renewable energy asset development and operations, as well as the provision of electrical infrastructure solutions for the energy sector.

Differentiator

Problem solved

Functional benefit

Brands

• Bitly Assist: AI-powered link and QR code creation and analysis tool
• Bitly LLM Integrations
• Bitly MCP

Quantifiable outcome

• 82% of marketers cannot see what's working in their marketing

Named customers9 records

Segments16 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature13 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ShopifycoreTechnology or IntegrationE-commerce platform integration allowing Shopify merchants to create and manage Bitly links and QR codes directly within their Shopify store.
• CanvacoreTechnology or IntegrationDesign platform integration enabling users to create Bitly links and QR codes within Canva's design environment.
• SalesforcecoreTechnology or IntegrationCRM platform integration connecting Bitly link management with Salesforce's customer relationship management capabilities.
• HubSpotcoreTechnology or IntegrationMarketing, sales, and service platform integration with Bitly for tracking and analytics across marketing campaigns.
• BuzzFeedminorOthersMajor media brand recognized as a Bitly customer user.
• GartnerminorOthersMajor research and advisory firm recognized as a Bitly customer user.
• BoseminorOthersMajor consumer electronics brand recognized as a Bitly customer user.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Short.io: Short.io is a direct competitor in branded link management, offering custom domains, link routing, analytics, and team features that closely overlap Bitly's Core, Growth, and Premium tiers.
• BL.INK: BL.INK is a direct competitor focused on enterprise-grade branded short links and intelligent link routing, targeting many of the same enterprise use cases Bitly addresses with its Enterprise tier.
• QR Code Monkey: QR Code Monkey is a direct competitor in QR code generation, offering customizable, dynamic QR codes that overlap with Bitly's QR Code Generator product across retail, CPG, and packaging use cases.
• QR Tiger: QR Tiger is a direct competitor offering dynamic, branded QR codes with tracking and analytics, comparable to Bitly's QR-focused offerings for marketing and packaging.
• Rebrandly: Rebrandly is a direct competitor offering branded short links, custom domains, and link management analytics for marketing teams, competing head-to-head with Bitly's core URL shortener and branded links product.
• T2L (T2M URL Shortener): T2L is a direct peer in URL shortening and link management, offering bulk link creation, custom domains, and analytics comparable to Bitly's lower and mid-tier offerings.

Others

• Zapier: Zapier is an ecosystem enabler that powers much of Bitly's 3,400+ connected apps and workflows; it is adjacent rather than competitive, but is comparable in distribution and integration-led GTM motion.

Broad incumbents

• Hootsuite: Hootsuite is a broad incumbent in social media management with native link-shortening and tracking features, serving overlapping marketing and customer-service personas as Bitly.
• Sprout Social: Sprout Social is a broad incumbent social media management platform with integrated link tracking; it is a Bitly integration partner but also a partial competitor for social-marketing analytics use cases.
• Branch.io: Branch.io is a broader martech incumbent in link management and deep linking for mobile, offering overlapping capabilities around attribution and link routing but specializing in mobile-first workflows rather than Bitly's general-purpose link/QR focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/bitly
• LinkedInlinkedin.com/company/bitly

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Empresarial Cuerva Sl