PUUR
- Company typePrivate
- Founded2025
- HeadquartersGrenoble, France
- Headcount1–10
- GTM typeB2B
- OfferingServices
What PUUR does
PUUR (operating as PUUR Agence) is a French sports marketing and athlete representation agency headquartered in Grenoble, France, organized as a Société par Actions Simplifiée (SAS) with registered capital of €1,000 and SIREN number 941 801 847. The agency was formalized in 2025 after years of prior collaboration, and operates with a small team (1-10 employees) managing a curated roster of seven professional athletes across triathlon, cross-triathlon, skiing, snowboarding, and athletics — including Olympic gold medalist Cassandre Beaugrand, Olympic medalist Dorian Coninx, and Mathis Desloges (three silver medals at the Milan-Cortina 2026 Winter Olympics).
PUUR's service portfolio is built around three integrated offerings: content production (photography, videography, and graphic design for athletes, brands, and sporting events), athlete representation (career management, partnership negotiation, and social media strategy), and sports marketing and communication (brand activation campaigns, event sponsorship execution, and federation media coverage). The agency's technical backbone consists of a real-time photo production workflow capable of delivering images to participants at finish lines within minutes, and a multi-channel content distribution system that coordinates messaging across athlete social media, partner networks, and media outlets. Service delivery is direct-to-client with no intermediaries, and pricing is custom-quoted per project or retainer.
The business model is commission- and project-based professional services. Revenue derives from athlete representation commissions on sponsorship deals, per-project content production fees, brand activation service contracts, and long-term event coverage contracts with sports federations (notably the Fédération Française de Triathlon). The client base spans national sports federations, global sports brands (Adidas, Red Bull, Garmin, Cervélo, Scott, ZEROD, Oakley, Julbo), and an influencer athlete (JB Tri). Geographic coverage extends across France and into international triathlon (WTCS) and winter sports competitions in Italy, Germany, New Zealand, and the USA during the Olympic cycle.
PUUR firmographics
Firmographics- Name
- PUUR
- Legal name
- PUUR
- Website
- https://puuragence.com
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
PUUR industry classification
Industry- Product category
- Sports Marketing Services
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Promoters of Performing Arts, Sports, and Similar Events (7113), Spectator Sports (71121), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)
- SIC
- Services-Advertising Agencies (7311), Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Athlete Marketing, Endorsement & Sponsorship Representation (MPAKAMAC)
- akta.pro secondary industries
- Athlete Brand Management & Public Relations (Image, Media, Crisis) (MPAKAMAD), Sponsorship & Sports Experiential Marketing (MPAAAGAE), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)
Keywords
Where PUUR is headquartered
LocationHeadquarters
- HQ city
- Grenoble
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
PUUR business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Athlete Representation & Management: Managing athlete brand image, negotiating sponsorship deals, handling social media strategy, and coordinating athlete appearances and activations. The agency takes a commission on negotiated partnerships.
- Content Production Services: Photo and video production for athletes, brands, and sporting events. Services include studio shoots, event coverage, brand campaigns, and social media content creation. Charged per project or as part of retainer agreements.
- Brand Activation Services: Organizing and executing marketing activations for brands with athletes, including event management, product launches, and experiential marketing campaigns.
- Event Coverage Contracts: Long-term contracts with sports federations (e.g., FFTri) to provide official photo coverage of national and international events, delivering images for federation communication and media use.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
PUUR product offering
Product offeringCore offering
PUUR Agence is a sports marketing agency that manages the commercial careers of professional athletes (triathlon, cycling, skiing, snowboarding, athletics) and produces photo, video, and graphic content for athletes, brands, and sporting events. The agency delivers athlete representation, brand partnership negotiation, event coverage, and marketing activations, with a portfolio spanning 7 professional athletes and federation clients such as the French Triathlon Federation (FFTri).
Product overview
PUUR Agence is a sports marketing and athlete representation agency offering integrated services including content production (photography, videography, graphic design), athlete representation, and sports marketing & communication strategies. The agency represents professional athletes across triathlon, skiing, snowboarding, and athletics disciplines. Services are delivered through specialized offerings: Production de contenu (content creation), Représentation d'athlète (athlete management), and Marketing Sportif & Communication (sports marketing campaigns). The portfolio spans event coverage, brand activations, and athlete partnerships with major sporting brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Production (Production de contenu) Full-service content production including photography, videography, and graphic design for athletes, brands, and sporting events. Delivered per project or as part of retainer agreements.
- Athlete Representation (Représentation d'athlète) Comprehensive athlete representation services including career management, partnership development, and strategic communication support for professional athletes across triathlon, skiing, snowboarding, and athletics. The agency takes a commission on negotiated partnerships.
- Sports Marketing & Communication Customized sports marketing strategies and brand activation campaigns tailored for athletes and sporting brands, including event management, product launches, and experiential marketing campaigns.
- Sports Event Coverage (Événementiel sportif) Live event photography and videography coverage for major sporting competitions including triathlon, cycling, and skiing events, with official long-term contracts held with sports federations such as the French Triathlon Federation (FFTri).
Companies that use PUUR
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
PUUR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
PUUR partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered supporting and core.
- Prizm RacingsupportingCyclosportive team partnership focusing on image and performance, beginning collaboration in 2026.
- Red BullcoreEvent coverage partnership for Red Bull Visée Nordique and Red Bull Cycling Survivor. PUUR provides live photo production with images delivered to Red Bull Content Pool for media use.
- 6D Sports NutritionsupportingSports nutrition support for Mathis Margirier including products for training, competition, and recovery.
- Rudy ProjectsupportingPerformance helmets and eyewear partnership for Mathis Margirier including aerodynamic time trial helmets.
- Tonton OutdoorcoreRunning and outdoor retailer partnership with Mathis Margirier, providing equipment support and becoming first triathlete partner for the brand.
- Royal Vélo FrancecoreDistribution partnership supporting Félix Forissier with Pirelli tires and Giro equipment for cycling needs.
- OakleysupportingEyewear partnership with snowboarder Quentin Sodogas for equipment and brand collaboration.
- JulbocoreEyewear partnership with Mathis Desloges providing custom helmets and glasses featuring sponsor logos.
- FDJ United (FDJ Factory)coreMajor French cycling team affiliation for Mathis Desloges during Olympic preparation, featuring team branding on athlete equipment.
- SportComsupportingSports marketing agency collaboration for events like Thonon Cycling Race, where PUUR provides content production while SportCom handles event marketing.
- OxesssupportingSnowboard equipment partnership with Quentin Sodogas for competition boards and gear.
- La ClusazsupportingSki resort partnership supporting Quentin Sodogas as member of Club des Sports La Clusaz.
- Fédération Française de Triathlon (FFTri)coreLong-term official partnership for event photography coverage of French triathlon events including Lindhals Pro+ Triathlon Series, national championships, and WTCS events in France. Provides comprehensive photo coverage for federation communication, media, and athlete imagery needs.
- CervélocoreBike manufacturer partnership providing equipment for represented athletes and collaborative content creation featuring Cervélo bikes in athlete shoots.
- AdidascoreMajor sports brand partnership with athletes including Cassandre Beaugrand and Dorian Coninx for race kits, lifestyle apparel, and brand activations.
- ZERODcoreTriathlon wetsuit and trifunction manufacturer partnering with Félix Forissier and other athletes for race apparel.
- Scott SportscoreBike and outdoor equipment brand partnership including event activations (Roc d'Azur, L'Étape du Tour) and athlete equipment.
- GarminsupportingSports technology and GPS devices featured in athlete content and partnerships.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
PUUR competitors and assessment
Company assessmentEmerging players
- Roost: Roost is a sports marketing agency specializing in cycling and endurance sports athlete representation and brand activations. It is a closer niche peer to PUUR given shared cycling/endurance sports focus, though operating at a smaller scale across fewer sports.
- Z5 Sport: Z5 Sport is a French cycling and sports management agency that represents professional cyclists and manages brand partnerships. It is a direct regional competitor to PUUR in the French endurance sports athlete representation market.
Broad incumbents
- IMG (Endeavor): IMG, owned by Endeavor, is one of the largest global sports and entertainment management companies with athlete representation, event production, and brand partnership services. It is comparable to PUUR in core function (athlete representation and brand activation) but vastly larger and broader in scope.
- Wasserman: Wasserman is a global sports marketing, talent management, and brand consulting agency. It is a broad incumbent that competes with PUUR for athlete representation deals and federation marketing contracts, but operates at significantly larger scale across multiple sports verticals globally.
- Infront Sports & Media: Infront is a sports marketing company specializing in media rights, sponsorship, and event management across winter sports and football. It is comparable to PUUR for its federation contract work (PUUR serves French Winter Sports Federation athletes) and broader sports marketing services.
- Sportfive: Sportfive (formerly Lagardère Sports) is a leading European sports marketing agency focused on sponsorship, media rights, and event management. It is a particularly relevant European comparable given PUUR's French base and federation contract model.
- CAA Sport: CAA Sport is the sports division of Creative Artists Agency, providing athlete representation, marketing, and event consulting. It directly competes for elite athlete representation deals (similar to PUUR's Olympic roster) and brand activation mandates at a global scale.
- Octagon: Octagon is a worldwide sports marketing agency offering athlete representation, event management, and brand activation. It is directly comparable to PUUR's integrated offering but with global scale, premium brand relationships, and broader sport coverage than PUUR's triathlon/cycling focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PUUR social profiles
Digital presencePUUR financial estimates
Financial estimateRevenue estimate
Valuation estimate
PUUR leadership team
Management profileNumber of profiles
PUUR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PUUR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PUUR
What does PUUR do?
PUUR Agence is a sports marketing agency that manages the commercial careers of professional athletes (triathlon, cycling, skiing, snowboarding, athletics) and produces photo, video, and graphic content for athletes, brands, and sporting events. The agency delivers athlete representation, brand partnership negotiation, event coverage, and marketing activations, with a portfolio spanning 7 professional athletes and federation clients such as the French Triathlon Federation (FFTri).
Is PUUR a public or private company?
PUUR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PUUR founded?
PUUR was founded in 2025. It employs 1 to 10 people.
Where is PUUR based?
PUUR is headquartered in Grenoble, France, in the Europe region.
How does PUUR make money?
Four revenue lines are on record. Athlete Representation & Management is the primary driver. The others are content Production Services, brand Activation Services and event Coverage Contracts.
Who are PUUR's main competitors?
Emerging players on record are Roost and Z5 Sport. Broad incumbents are IMG (Endeavor), Wasserman, Infront Sports & Media, Sportfive, CAA Sport and Octagon.
Does PUUR have an API?
No public API is recorded for PUUR.
What industry is PUUR in?
PUUR's product category is Sports Marketing Services. Its primary akta.pro industry code is MPAKAMAC, Athlete Marketing, Endorsement & Sponsorship Representation, with a secondary code of MPAKAMAD, Athlete Brand Management & Public Relations (Image, Media, Crisis). Its NAICS code is 7114 and its SIC code is 7311.