Canes As
Canes AS is a Norwegian B2B distributor and light-prefab manufacturer supplying plumbing, heating, and water-treatment products across 12 categories to professional plumbers and contractors nationwide from warehouses in Drammen and Tromsø.
- Company typePrivate
- Founded1999
- HeadquartersDrammen, Norway
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Canes As does
Canes AS is a privately held Norwegian B2B distributor and light-prefab manufacturer of plumbing, heating, and water-treatment (VVS) products, headquartered in Drammen with a satellite warehouse in Tromsø and a prefab production facility in Bjerkreim. Founded in 1999, the company sells a 12-category catalog spanning drainage, floor heating, underground pipe systems, prefabricated units, radon protection, pipe systems, snow-melting, sprinklers, drinking-water installations, floor sound insulation, water treatment, and heating systems, targeting professional plumbers and building contractors across Norway. The portfolio combines distributed third-party brands (ADEY, Hydrun, AquaFilter, Wilo, Siemens, Herz) with proprietary owned products such as Canes Ypsilon (prefab cistern-distribution module), Easy-Fix wall boxes, the PP-R pipe system, and a growing line of mobile cleaning and vacuum-deaerator carts assembled in-house.
The business operates a sales-led, field-rep-heavy go-to-market with regional coverage from Arendal to Tromsø, a technical inside-sales team with category managers, three in-house technical draftsmen for project design support, and a B2B e-commerce platform that recently relaunched with quote-based ordering. Revenue is generated through one-time project sales of plumbing and HVAC equipment to professional buyers, with pricing delivered via quote rather than public list. Key product differentiators include SINTEF and BREEAM certifications on multiple lines, an 'always in stock' inventory promise enabling daily nationwide delivery, a Miljøfyrtårn environmental certification, and a controlled-distribution gatekeeper position over KOMPA-certified water-treatment chemicals. The company is led by CEO Espen Moe, with a 50+-employee organization that includes dedicated sales, marketing, procurement/CPO, IT, prefab-production, and aftermarket functions.
Canes As firmographics
Firmographics- Name
- Canes As
- Legal name
- Canes AS
- Website
- https://canes.no
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Canes AS is a Norwegian B2B distributor and light-prefab manufacturer supplying plumbing, heating, and water-treatment products across 12 categories to professional plumbers and contractors nationwide from warehouses in Drammen and Tromsø.
- Ownership category
- akta.pro rank
Canes As industry classification
Industry- Product category
- Plumbing and Heating Supplies (VVS)
- NAICS
- Lumber, Plywood, Millwork, and Wood Panel Merchant Wholesalers (42331)
- SIC
- Wholesale-Lumber & Other Construction Materials (5030)
- akta.pro primary industry
- Plumbing Fixtures (Faucets, Sinks & Bath Fixtures) (IMADALAA)
- akta.pro secondary industries
- Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings (IMANADAG), Water & Home System Care (Water Softeners, Septic Treatments, Drain/Openers, Appliance Cleaners) (CRADAKAK), Irrigation & Outdoor Plumbing Products (IMADALAI)
Keywords
Where Canes As is headquartered
LocationHeadquarters
- HQ city
- Drammen
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Canes As business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- VVS Product Sales: B2B wholesale distribution of plumbing and HVAC products to professional plumbers. Products include water treatment systems, floor heating, pipe systems, drainage, radon protection, prefab units, and accessories. Revenue generated through product sales with quote-based pricing for project customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Project pricing for professional plumbers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Canes As product offering
Product offeringCore offering
Canes AS distributes and manufactures VVS (plumbing, heating, and water treatment) products and prefabricated modules for professional plumbers and building contractors in Norway. Its offering spans 12 product categories — drainage, floor heating, underground pipes, radon protection, pipe systems, snow melting, sprinkler systems, drinking water, floor sound insulation, water treatment, heating systems, and prefab units — supported by field sales, technical inside sales, and a B2B e-commerce platform. The company also provides project drawing and design services and runs in-house prefab production in Bjerkreim.
Product overview
Canes AS is a Norwegian supplier of complete VVS (plumbing and heating) and comfort floor heating solutions. The company offers a modular product portfolio across 12 product categories: Avløpssystem (drainage), Gulvvarme (floor heating), Kulvert (underground pipes), Prefab (prefabricated units), Radonsikring (radon protection), Rørsystemer (pipe systems), Snøsmelt (snow melting), Sprinkler, Tappevann (drinking water), Trinnlyd (floor sound insulation), Vannbehandling (water treatment), and Varmeanlegg (heating systems). Key products include the Canes Ypsilon cistern system, Easy-Fix and Push wall boxes, Hyco room thermostats and actuators, magnetic filters (MC CMX, MC Industri, MC DRX series), vacuum deaerator trolleys with auto-fill, water testing equipment, and specialized chemicals. The portfolio ranges from core infrastructure products to add-on modules and accessories, all designed for Norwegian plumbers and building professionals.
Differentiator
Problem solved
Functional benefit
Products and services
- Gulvvarme (Floor Heating Systems) Complete floor heating system including heating center, exchanger cabinets, pipes, joints, room control, distributors, and accessories for professional installation in Norwegian buildings.
- Kulvert (Underground Pipe Systems) UNO/DUO heating and drinking water pipe systems for underground installation, PE variants, and heat cable options.
- Tappevann (Drinking Water Systems) Complete drinking water installation systems including cabinets, Easy-Fix, Push, Screw, pipe-in-pipe, safety devices, and valves for plumbers.
- Radonsikring (Radon Protection) Radon barriers, well systems and accessories for radon protection in buildings.
- Vannbehandling (Water Treatment) Complete water treatment solutions including filters for residential and industrial use, chemicals, pressure maintenance, and water testing equipment.
- Varmeanlegg (Heating Systems) Heating system components including air separators, shunt groups, valves, electric boilers, circulation pumps, expansion tanks, and energy meters for professional HVAC installers.
- Prefab (Prefabricated Units) Prefabricated intake cabinets, Canes Ypsilon, combination cabinets, and Redan modules designed and produced in-house at Canes' Bjerkreim prefab facility.
- Sprinkler Systems Prefabricated sprinkler central stations and sprinkler hoses for fire protection systems.
- Snøsmelt (Snow Melting Systems) Snow melting systems with automation, modules, distributors, pipes and accessories for outdoor area heating such as driveways and walkways.
- Rørsystemer (Pipe Systems) PP-R, Hi-Press galvanized, Multipress pipe systems and grooved fittings for professional plumbing installations.
- Trinnlyd (Floor Sound Insulation) Step sound insulation products including Schutz plates, Rockwool, Canes Rock, and related accessories for building floors.
- Avløpssystem (Drainage Systems) Drainage systems including Skolan Safe and fire protection solutions for buildings.
- Canes Ypsilon Canes' proprietary prefab module combining a distribution cabinet and built-in cistern in a single unit, featuring two decorative plates in 6mm tempered Swiss quality glass; designed to speed up bathroom installations for plumbers.
- Easy-Fix Wall Box System Proprietary wall box line for drinking water systems featuring PEX ring, pressure testing plug, and PC/ABS construction with SINTEF technical approval; 100% developed by Canes for rapid, simple and safe mounting.
- Push Pipe System Push-fit pipe system for drinking water installations, designed for fast and tool-light assembly by professional plumbers.
- PP-R Pipe System New PP-R pipe system with homogeneous and leak-free welded joints; a single universal pipe with low weight and easy installation; complete range held in stock and EPD and SINTEF approved.
- Canes Rensetralle (Cleaning Cart) Prefabricated cleaning cart combining two large full-flow magnetic filters and a combo filter housing in sidestream for unique filtration of both magnetic and non-magnetic particles; manufactured by Canes Prefab in Bjerkreim.
- Vakuumavgassertralle O2-X 40 (Vacuum Deaerator Cart) Prefabricated wheeled vacuum deaerator with auto-fill, combination magnetic/filter cartridge, and circulation pump for heating/cooling systems up to 70°C, based on Hydrun O2-X technology.
Quantifiable outcome
- Daily shipments to entire Norway
Companies that use Canes As
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Canes As technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Canes As partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- ADEY (MagnaClean)coreADEY MagnaClean is a key technology partner providing magnetic filters and water treatment solutions. Canes distributes ADEY products including MagnaClean filters, CMX filters, and related chemicals. Products include industrial magnetic filters (2", 6", 8"), chemical treatment products (MC3+, MC4+, MC40+), and professional cleaning systems. ADEY products are BREEAM certified and listed in the Norwegian Building product portal.
- AquaFiltercoreAquaFilter supplies filtration products including filter cartridges and combination filter housings. Products include spun and pressed filter cartridges (5-50 micron), active carbon filter cartridges, and complete filter housings for heating/cooling systems.
- HydruncoreHydrun provides vacuum deaerators (O2-X series) for heating and cooling systems. Canes distributes complete Hydrun solutions including vacuum deaerator carts with automatic filling, combination filters, and circulation pumps. Products support SD/Modbus/BACnet IP connectivity.
- KOMPAcoreKOMPA provides training and certification for chemical treatment of heating/cooling systems. Canes requires professional customers to complete KOMPA courses before purchasing certain chemical products (VIGOROX). KOMPA school provides energy system cleaning certification.
- EurofinsminorAccredited laboratory for water analysis services. Canes recommends Eurofins for annual water quality testing in heating/cooling systems to check pH and water quality.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Canes As competitors and assessment
Company assessmentDirect peers
- Onninen: Nordic technical wholesaler (Kesko ownership) operating in Norway with HVAC, plumbing and water-treatment categories targeting professional installers. Directly comparable customer and product overlap to Canes.
- Comfort Norge: Norwegian chain of independent plumbing wholesalers operating under the Comfort brand, serving the same professional plumber segment as Canes with a comparable VVS product focus.
- Rørkjøp: Norwegian chain of independent plumbing wholesalers (Alvdal Rør AS, cited as a Canes case-study customer, is part of this chain). Operates the same professional-plumber business model with overlapping product categories.
- Optimera: Norwegian building materials and technical wholesale distributor serving professional contractors, with overlapping categories in plumbing/heating products alongside a broader construction-materials catalogue.
- Solar Norge: Norwegian arm of the Danish-headquartered Solar Group technical wholesaler, distributing VVS, heating, plumbing and climate-control products to professional customers across Norway.
- Heidenreich: Norwegian VVS wholesaler serving professional plumbers and contractors with a comparable mix of plumbing, heating, water treatment and prefab products. Closest direct head-to-head competitor in Norway.
- Ahlsell Norge: Norwegian arm of the pan-Nordic Ahlsell technical wholesale group, distributing VVS, heating, plumbing, water treatment and tools to professional installers. Directly competes with Canes on the full Norwegian plumber customer base.
- Dahl Norge: Norwegian operations of the Nordic Dahl plumbing/HVAC wholesale chain, distributing pipes, fittings, heating and water treatment products to professional installers. Direct overlap with Canes on the Norwegian market.
- Brødrene Sunde: Long-established Norwegian VVS wholesaler based in Trondheim with nationwide reach. Overlaps Canes directly on product range, professional plumber customer segment, and nationwide distribution model.
Others
- ADEY Innovation: UK-headquartered manufacturer of MagnaClean magnetic filters and water-treatment chemicals that Canes distributes in Norway. Not a direct distributor competitor but a strategic partner whose branded products share shelf-space with Canes' own Rensetralle line — making it a relevant adjacent player.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Canes As social profiles
Digital presenceCanes As financial estimates
Financial estimateRevenue estimate
Valuation estimate
Canes As leadership team
Management profileNumber of profiles
Profiles8 records
Canes As funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Canes As M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Canes As
What does Canes As do?
Canes AS distributes and manufactures VVS (plumbing, heating, and water treatment) products and prefabricated modules for professional plumbers and building contractors in Norway. Its offering spans 12 product categories — drainage, floor heating, underground pipes, radon protection, pipe systems, snow melting, sprinkler systems, drinking water, floor sound insulation, water treatment, heating systems, and prefab units — supported by field sales, technical inside sales, and a B2B e-commerce platform. The company also provides project drawing and design services and runs in-house prefab production in Bjerkreim.
Is Canes As a public or private company?
Canes As is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Canes As founded?
Canes As was founded in 1999. It employs 11 to 50 people.
Where is Canes As based?
Canes As is headquartered in Drammen, Norway, in the Europe region.
How does Canes As make money?
One revenue line is on record: VVS Product Sales.
Who are Canes As's main competitors?
Direct peers on record are Onninen, Comfort Norge, Rørkjøp, Optimera, Solar Norge, Heidenreich, Ahlsell Norge, Dahl Norge and Brødrene Sunde. ADEY Innovation is listed as an others.
Does Canes As have an API?
No public API is recorded for Canes As.
What industry is Canes As in?
Canes As's product category is Plumbing and Heating Supplies (VVS). Its primary akta.pro industry code is IMADALAA, Plumbing Fixtures (Faucets, Sinks & Bath Fixtures), with a secondary code of IMANADAG, Plumbing & Building Drain/Waste/Vent (DWV) Pipe & Fittings. Its NAICS code is 42331 and its SIC code is 5030.