What GreentreeHR does

GreentreeHR is a private US-based advisory and consulting firm that provides free Professional Employer Organization (PEO) comparison, selection, and ongoing support services to small and mid-sized businesses. The company operates a multi-PEO comparison platform that matches businesses against 30+ accredited PEO partner firms, evaluates services, costs, and benefit plans, and delivers custom reports and pricing through a consultative process. Underlying workflows rely on expert-driven data collection, quote solicitation from vetted PEOs, and hands-on underwriting assistance to secure competitive pricing, rather than on disclosed automated or AI-driven technology. The product portfolio includes the Full Spectrum PEO service, PEO Extraction, Search & Estimate, Specialist Support, and ongoing yearly review modules, each delivered at no cost to the end client.

The firm earns revenue exclusively through referral commissions paid by its PEO partners when a client is matched and enrolled, rather than through fees charged to businesses. Its go-to-market combines direct consultative sales (driven through a Calendly scheduling flow and educational content on greentreehr.com) with a structured channel partner program that recruits insurance brokerage and accounting firms to introduce their clients. The company serves clients ranging from roughly 21 to 476 employees across industries including sports performance, private jet brokerage, construction, nonprofit, IT/managed print services, and auto repair, with documented multi-state operations spanning NY, NJ, CT, PA, FL, CA, and MA.

GreentreeHR is headquartered in Melville, New York with a second office in Fort Lauderdale, Florida, operates with 1–10 employees, is bootstrapped with no disclosed funding or parent company, and has been built on the founders’ 20+ combined years of PEO industry experience. Its leadership and ownership structure are not publicly disclosed.

Name

GreentreeHR

Legal name

GreentreeHR

Website

https://greentreehr.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

GreentreeHR is a US-based advisory firm that provides free PEO comparison, consulting, and ongoing HR/benefits support to small and mid-sized businesses, earning revenue via referral commissions from its 30+ PEO partners and a channel network of insurance brokerages and accounting firms.

Ownership category

akta.pro rank

Product category

HR/PEO Brokerage and Consulting Services

NAICS

Management Consulting Services (54161), Professional Employer Organizations (561330), Professional Employer Organizations (56133)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Professional Employer Organization (PEO) / Co-Employment Services (BPACAHAB)

Keywords

• PEO comparison services
• HR consulting services
• PEO referral network
• Employee benefits advisory
• Payroll services consulting

Headquarters

HQ city

Melville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Referral/Commission Revenue: GreentreeHR provides free services to clients (businesses seeking PEOs). Revenue is generated through commissions/referral fees paid by PEO partners when clients are matched and enrolled. This is a classic referral commission model where the service to the end client is free.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

GreentreeHR provides free PEO comparison and consulting services that help businesses identify, evaluate, and select the right Professional Employer Organization from a network of 30+ vetted providers. The firm works directly with clients to collect data, run comparisons, negotiate pricing, and produce customized reports, with ongoing support including yearly reviews throughout the PEO relationship.

Product overview

GreentreeHR is a unified PEO (Professional Employer Organization) comparison and consulting platform. The product portfolio centers on the Full Spectrum PEO service, complemented by the PEO Comparison Service, Search & Estimate, PEO Consulting, PEO Extraction, and Specialist Support modules. Together, these offerings provide end-to-end PEO advisory services—from initial comparison and quote generation through ongoing yearly reviews and support—enabling businesses to find the optimal PEO solution at the right price with data-driven analytics and expert guidance.

Differentiator

Problem solved

Functional benefit

Products and services

• PEO Comparison Service A comparison platform that allows businesses to compare multiple Professional Employer Organizations simultaneously with expert guidance, receiving quotes and customized detailed reports. Designed for small to mid-sized US businesses evaluating or reassessing PEO relationships.
• Search & Estimate Service that develops opportunities with 5-8 PEOs that best fit a business's needs, providing quotes along with a customized detailed report for informed decision-making. For US businesses ready to evaluate multiple PEO options.
• PEO Consulting Expert advisory service providing hands-on support throughout the PEO relationship, including yearly reviews and ongoing service support for client businesses partnered with a PEO.
• Full Spectrum PEO Comprehensive PEO service providing rapid access to data, analytics, and full expert support throughout the entire PEO journey for businesses starting out or reassessing PEO needs.
• Specialist Support All-inclusive expert support continuing throughout the PEO relationship, including yearly reviews and ongoing service support to ensure client satisfaction for businesses working with a PEO.
• PEO Extraction Free service to shop and compare multiple PEOs, helping businesses find the optimal PEO solution at competitive pricing.

Quantifiable outcome

• Small businesses using PEOs grow up to 9% faster
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• 30+ PEO CompaniescoreChannel Partner/ Reseller/ DistributorGreentreeHR partners with over 30 professional employer organizations (PEOs) that are reputable and accredited. These PEO partners provide the actual HR, payroll, benefits, and workers compensation services to GreentreeHR's clients. GreentreeHR receives referral commissions when clients are matched with and enrolled in PEO services.
• Insurance Brokerage FirmscoreChannel Partner/ Reseller/ DistributorInsurance brokerage firms across the country choose GreentreeHR as their dedicated PEO expert. These firms refer their clients to GreentreeHR for PEO comparison and selection services. Partners earn additional income through qualified referrals, receive expert support for their clients, and access training and resources.
• Accounting FirmscoreChannel Partner/ Reseller/ DistributorAccounting firms across the country partner with GreentreeHR to be their dedicated PEO expert. These firms refer business clients seeking PEO solutions to GreentreeHR. Partners receive additional income for qualified introductions, gain access to GreentreeHR's analytics and comparison tools, and can offer comprehensive business services to their clients.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• TriNet: TriNet is a leading PEO focused on small and mid-sized businesses, offering HR, payroll, benefits, and compliance services. It competes for the same end customers GreentreeHR serves and is a typical PEO partner candidate.
• Sequoia (formerly Sequoia One): Sequoia provides HR consulting, PEO services, and back-office HR support to SMBs and mid-market companies. Its hybrid consulting/PEO model is closely analogous to GreentreeHR's combination of advisory and PEO referral.
• BBSI: BBSI is a publicly traded PEO focused on small to mid-sized businesses across industries including construction, agriculture, and manufacturing. It serves the same end-market as GreentreeHR and is a comparable PEO partner candidate.
• Insperity: Insperity is a large, publicly traded PEO serving SMB and mid-market clients with co-employment HR solutions. As an established accredited PEO, it is likely among GreentreeHR's 30+ referral partners and a directly comparable service provider.
• FrankCrum: FrankCrum is a PEO and HR outsourcing firm providing payroll, benefits, and workers' compensation to SMBs. It serves a similar customer base and is among the accredited PEOs GreentreeHR may represent.
• Justworks: Justworks is a tech-enabled PEO providing payroll, benefits, and HR support to SMBs. It is one of the PEO partners GreentreeHR helps clients evaluate, making it a direct counterpart in the PEO selection ecosystem.

Emerging players

• Gusto: Gusto is a fast-growing HR, payroll, and benefits platform serving small businesses, with growing PEO-style offerings. As an emerging player with strong direct-to-SMB brand recognition, it could disintermediate brokers like GreentreeHR.
• Bambee: Bambee is an emerging outsourced HR service for small businesses, offering dedicated HR managers and policy support. It overlaps with GreentreeHR's HR advisory value proposition, particularly for SMBs without internal HR staff.

Broad incumbents

• Paychex PEO: Paychex's PEO division delivers HR, payroll, and benefits outsourcing as part of Paychex's broader payroll and HR technology portfolio. It is a broad incumbent offering comparable co-employment services to GreentreeHR's target segment.
• ADP TotalSource: ADP TotalSource is the PEO division of ADP, a broad incumbent HR services giant. It offers co-employment services that overlap with GreentreeHR's partner network and competes for the same SMB and mid-market buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/green-tree-hr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreentreeHR