What SOIGNONS NOS ASSIETTES does

Soignons nos Assiettes is a French direct-to-consumer e-commerce business, founded in 2013 and privately held, that operates as a short-supply-chain (circuit court) online organic grocery platform. The company sources artisanal French food products and natural wellness items directly from a curated network of small French producers across regions including Auvergne-Rhône-Alpes, Nouvelle-Aquitaine, Pays de la Loire, and Bourgogne-Franche-Comté, and resells them to French consumers seeking organic, traceable, traditional regional specialties. The business is founder-operated (Florence Sabot is the primary public contact), bootstrapped with no disclosed institutional funding, and based in the Yvelines area of Île-de-France, formerly supplementing online sales with physical markets in Marly-le-Roi and Houilles that were suspended during COVID-19.

The catalog spans three main lines. "Terroir" covers dried aromatics, condiments (mustards, Guérande IGP salts, vinegars, oils), flours, dried legumes, spreads and tartinades including tomato-based specialties, prepared dishes featuring Charolais beef, honey and bee products from a beekeeper operating approximately 40 production sites, concentrated syrups, jams with high fruit content, dried fruits, and herbal infusions. "Bien-être" covers organic essential oils, hydrolats and flower waters, medicinal plants (single and blended), and organic honey and pollen. A smaller "Lectures Papilles et Santé" line sells cooking, self-care, and natural-health books. The platform itself runs on PrestaShop, an off-the-shelf open-source e-commerce framework, with a standard shopping cart, customer accounts, 3D Secure 2 payment processing, and product reviews through the Société des Avis Garantis program. There is no proprietary technology, no mobile application, and no public-facing API.

Commercially, the business is a pure reseller/curator with a one-time purchase model. Products are priced individually between roughly €3.50 and €45, with free shipping on orders above €50 and a complimentary gift included above €70; all prices include French VAT. There is no subscription tier, no volume discounting, and no B2B enterprise contracts. Distribution runs exclusively through the company's own e-commerce website. Revenue is not publicly disclosed, headcount is not disclosed beyond a single founder-contact, and there are no funding rounds, acquisitions, or institutional investors indicated in the available data.

Name

SOIGNONS NOS ASSIETTES

Legal name

Soignons nos Assiettes

Website

https://soignons-nos-assiettes.fr

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Soignons nos Assiettes is a French founder-operated direct-to-consumer e-commerce platform selling organic artisanal food and natural wellness products sourced directly from a curated network of small French producers for health-conscious French consumers and gift buyers.

Ownership category

akta.pro rank

Product category

Artisanal Organic Grocery Retail

NAICS

Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

• Artisan food products
• Organic grocery retail
• Essential oils wellness
• Regional French specialties
• Natural health products

Headquarters

HQ city

Le Port-marly

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Product Sales - Food & Gourmet: Direct sales of artisanal French food products including honeys, jams, dried fruits, condiments, oils, vinegars, prepared dishes, and preserves sourced from local French producers. Transaction-based pricing per unit with no subscription component.
2. Product Sales - Wellness & Plants: Sales of essential oils, floral waters, medicinal plants, and health-related books. One-time purchase model for each product.
3. Gift Boxes & Baskets: Pre-configured and customizable gift boxes containing gourmet products from French producers, sold as one-time purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Soignons nos Assiettes is a French direct-to-consumer e-commerce platform that curates and resells artisanal terroir food products (honey, jams, condiments, oils, dried herbs, prepared dishes, salts) and natural wellness products (organic essential oils, floral waters/hydrosols, medicinal plants) sourced directly from a network of local French producers in a short supply chain (circuit court) model.

Product overview

Soignons nos Assiettes is a French short supply chain e-commerce platform connecting consumers directly with local producers across France. The company operates two main product categories: Terroir (featuring artisanal food products including dried aromatics, condiments, flours, dried legumes, spreads/tartinades, prepared dishes, honey and bee products, syrups, jams, dried fruits, and herbal infusions) and Bien-Être (wellness products including organic essential oils, hydrolats/flower waters, medicinal plants, and organic honey/pollen). The platform also offers a curated selection of health and culinary reading materials, and customizable gourmet gift boxes. All products are sourced from French producers with emphasis on organic farming, traditional artisanal methods, and regional specialties. The business model centers on direct producer-to-consumer sales in circuit court (short supply chain), supporting local agriculture while providing consumers access to authentic regional products with unique flavors reminiscent of traditional French cuisine.

Differentiator

Problem solved

Functional benefit

Products and services

• Terroir Products Core food product category featuring local French artisanal products including dried aromatics, condiments (mustards, salts, vinegars, oils), flours, dried legumes, spreads/tartinades, prepared dishes, honey and bee products, concentrated syrups, jams, dried fruits, and herbal infusions/teas sourced from French producers.
• Bien-être Products Wellness product category offering organic essential oils (for oral use, massage/bath, diffusion, and cooking), organic hydrolats/flower waters (for oral, hair, face, body, and culinary use), organic medicinal plants (single and mixed), and organic honey and pollen.
• Lectures Papilles et Santé Health and culinary reading materials including cooking books, self-care guides, and recipe collections produced by their network of French farmers and artisans.
• Coffrets Gourmands (Gift Boxes) Curated gourmet gift boxes featuring selections of artisanal French regional products, available as pre-made sets or customizable compositions matched to recipient preferences and budget.

Quantifiable outcome

• Products sourced from multiple regions across France with various quality certifications (AB, Demeter, IGP, AOP, Simples, Ecocert)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor.

• L'Herbier de Saint Fiacre (Sophie et Olivier Gallet)minorOthersAgricultural exploitation in Allier (03) producing aromatic and medicinal plants, operated by Sophie and Olivier Gallet (Doctors in biology and plant physiology). Products include angelica seeds, various infusions and medicinal plants. 30-hectare farm with river, ponds, and meadows.
• Les Ruchers de Maubec (Lionel Collomb)minorOthersBeekeeper in Isère (38) operating approximately 40 sites with his beehives across different regions to produce multiple varieties of pure honey. Products include honey of flowers, acacia, spring, mountain, chestnut, forest, lavender, and other varieties.
• AbiessenceminorOthersEssential oils and floral water distillery located in Loire (42) in the Monts du Forez region. Produces essential oils from locally sourced plants including thyme thymol, sariette, estragon, wild carrot, juniper, and other varieties.
• Les Ateliers de la Grange (Christine et Romain Roche)minorOthersProducers of aromatic and medicinal plants plus fruits and vegetables located at 600m altitude in montagne bourbonnaise, Allier (03). Established in 2008. Products include aromatic blends for fish and meats.
• L'Atelier du Sel (Gilles Morel)minorOthersSalt producer established since 2012 on the salt marshes of Guérande in Loire-Atlantique (44), specifically on the Mès basin. Produces Guérande IGP salt products including fleur de sel and flavored salts.
• Marc PeyreyminorOthersProducer in Dordogne (24) with Isabelle Peyrey, cultivating and processing various products around tomatoes and fruits. Specialized in tomato drying techniques. Products include confited tomatoes, tomato spreads, and specialty dried tomatoes.
• Ferme Farjaud (Jérôme Farjaud)minorOthersAgricultural farm in Bourbonnais region with clay-limestone soils and natural grasslands for Charolais cows. Produces ready-to-eat Charolais beef dishes including beef with chestnuts, à la bière ambrée, tagine, tripés, and other regional preparations.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Pourdebon: French online marketplace curating artisanal food and drink from independent French producers, with a similar focus on terroir authenticity, regional sourcing, and gift-friendly assortments. Directly competes for the same organic-and-local French consumer.
• La Ruche Qui Dit Oui: French short supply chain ('circuit court') platform connecting local producers directly with consumers through online ordering and neighborhood pickup points. Closest comparable to Soignons nos Assiettes in mission, producer-to-consumer model, and artisanal positioning, though at materially larger scale.
• Terroirs d'Avenir: French platform dedicated to sourcing artisanal products directly from small French producers, including physical retail and online ordering. Closely aligned with Soignons nos Assiettes on producer-curation philosophy and short-supply-chain identity.
• BienManger.com: Long-established French specialty gourmet food e-commerce site selling artisanal condiments, oils, honeys, and regional products. Directly comparable catalog mix and target buyer as Soignons nos Assiettes, with a much larger selection and brand footprint.
• Ôtoprix: French online retailer specializing in organic, terroir, and wellness products from small producers, including essential oils and herbal products. Directly comparable catalog breadth across food and bien-être categories.

Broad incumbents

• Naturalia: Leading French organic grocery retail chain (owned by Groupe Casino) with nationwide stores and an online storefront selling organic food and wellness products. Comparable product categories but operates at scale and as part of a broader retail portfolio.
• Frichti: French meal and grocery delivery platform offering prepared dishes and curated grocery items. Overlaps with Soignons nos Assiettes on prepared dishes and producer-led sourcing, but with a much broader urban delivery footprint.
• Carrefour Bio: Organic sub-brand of French mass retailer Carrefour, offering organic food and wellness products online and in-store. Represents the scaled incumbent alternative to small specialty organic retailers in France.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SOIGNONS NOS ASSIETTES