Go On

What Go On does

Go On is a Brazilian distribution company founded in 1996 and headquartered in São Paulo, with a secondary distribution facility in Vitória. The company operates exclusively as the official distributor in Brazil for a portfolio of 11 premium audio, video, and home automation brands, including Control4, Shelly, Cabasse, Dali, Marantz, Lyngdorf, Gallo Acoustics, Polk, Episode, and Triad, as well as its own proprietary home automation brand, Go Smart (launched in 2024). Its core capability is value-added distribution: legal import with warranty coverage, technical assistance, reseller training via webinars, and after-sales support for the certified reseller network that reaches end customers nationwide.

Go On does not develop proprietary consumer technology; it distributes and supports third-party and proprietary brands across the residential AV and automation stack, spanning speakers, amplifiers, processors, control systems, and IoT modules. Product interoperability is a notable feature of the portfolio (e.g., Shelly integrates with Control4), and the Go Smart line extends Go On's footprint into owned home automation IP. Distribution is mediated exclusively through a credenciamento (accreditation) program for resellers, who must apply, provide company and location details, and be approved.

The business model is hardware distribution (B2B2C) at scale with a channel partner go-to-market. Go On imports premium products, provides logistics from São Paulo and Vitória, and sells to certified resellers who in turn design, sell, and install systems for end consumers in residential and commercial projects. Pricing is not publicly disclosed and is set at the reseller level; the company supports channel economics with exclusive content, training, discounts, and co-marketing events. Revenue is not publicly reported.

Name

Go On

Website

https://goon.net.br

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Go On is a Brazilian value-added distributor founded in 1996, exclusively distributing 11 premium audio, video, and home automation brands (including Control4, Shelly, Cabasse, Dali, Marantz, and Lyngdorf) to certified resellers nationwide from São Paulo and Vitória.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Distribution: Go On generates revenue through distributing exclusive premium audio, video, and home automation brands to certified resellers across Brazil. The company imports products legally and transparently, providing a complete service that accompanies resellers from product selection for projects to after-sales support.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Go On is the exclusive Brazilian distributor of 11 premium international audio, video, and home automation brands (Gallo Acoustics, Polk, Episode, Go Smart, Shelly, Triad, DALI, Cabasse, Control4, Marantz, Lyngdorf), serving a nationwide network of certified resellers (revendas credenciadas). The company imports products legally and transparently, offering exclusive brand portfolios, specialized technical assistance, webinars and training, and after-sales support for residential, commercial, and industrial integration projects.

Product overview

Go On is a Brazilian distribution company for audio, video, and home automation products. The company serves as an exclusive distributor for a portfolio of 11 international and proprietary brands: Gallo Acoustics (spherical speakers), Polk Audio (broad audio solutions), Episode (discrete sound systems), Go Smart (proprietary home automation, founded 2024), Shelly (IoT modules and automation), Triad (in-wall/in-ceiling speakers), DALI (Danish high-fidelity speakers), Cabasse (French high-end audio with connected streaming speakers), Control4 (home automation platform), Marantz (audio amplifiers/receivers), and Lyngdorf (Danish digital audio processors/amplifiers). The portfolio spans home automation systems, high-fidelity audio equipment, speakers, and smart home devices. Go On does not manufacture its own products but distributes and supports these brands throughout Brazil via a network of certified resellers.

Differentiator

Problem solved

Functional benefit

Brands

• Go Smart: Go Smart offers high-quality products for home automation, providing complete solutions to transform houses into smarter, more comfortable, and secure homes. Founded in 2024.

Products and services

• Gallo Acoustics (distributed brand) Spherical and micro speakers, outdoor sound systems, subwoofers, and home-automation-compatible lighting, distributed for residential and commercial integration projects in Brazil. Founded 1974 (UK).
• Polk Audio (distributed brand) Wide-range audio products (speakers, soundbars, home theater) distributed for residential and commercial installations in Brazil. Founded 1972 (US).
• Episode (distributed brand) Discreet, design-integrated speaker systems for premium residential and commercial environments. Founded 2006.
• Go Smart (proprietary brand) Home automation solutions transforming houses into intelligent, comfortable, and secure smart homes; Go On's proprietary brand complementing its distributed automation portfolio. Founded 2024.
• Shelly (distributed brand) Compact Wi-Fi smart home modules, sensors, and consumption-control devices for lights, outlets, and appliances. Compatible with Control4 and other home automation systems. Launched 2017.
• Triad (distributed brand) Premium in-wall and in-ceiling speakers plus personalized sound system design for custom residential and commercial installations.
• DALI — Danish Audiophile Loudspeaker Industries (distributed brand) High-fidelity loudspeakers using proprietary SMC technology for pure, detailed, and immersive sound reproduction in residential and professional environments. Founded 1983 (Denmark).
• Cabasse (distributed brand) High-end French audio systems including The Pearl active Hi-Fi speakers, Cabasse Connect streaming technology, and the StreamControl app; recipient of Diapason d'Or, EISA, and What Hi-Fi? awards. Founded 1950 (France).
• Control4 (distributed brand) Intelligent, customizable home automation platform enabling unified control of lighting, home theater, climate, blinds, locks, cameras, and more — designed for residential and commercial integration projects. Founded 2003.
• Marantz (distributed brand) High-end audio amplifiers, receivers, CD players, and home theater systems delivering precise, detailed, and immersive sound reproduction. Founded in the 1950s.
• Lyngdorf (distributed brand) Fully digital high-fidelity audio processors and amplifiers with minimalist Scandinavian design, used in home theater and stereo installations. Founded by Peter Lyngdorf (Denmark).
• Reseller Accreditation Program (credenciamento) Formal reseller accreditation (credenciamento) program under which AV/home automation integrators in Brazil apply, are approved, and gain access to exclusive brand distribution, training webinars, technical assistance, and special commercial conditions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eleven partnerships are on record, tiered core.

• Go SmartcoreTechnology or Integration · 1 January 2024Founded in 2024, Go Smart offers high-quality home automation products to transform houses into intelligent, comfortable, and secure homes. A proprietary brand of Go On that complements their automation solutions portfolio.
• L Lyngdorf AudiocoreTechnology or IntegrationDanish company founded by Peter Lyngdorf, specializing in high-fidelity audio with innovative digital approach. Go On distributes their processors and amplifiers in Brazil, offering pure and precise audio reproduction with minimalist design.
• Control4coreTechnology or IntegrationGlobal leader in home automation founded in 2003, offering intelligent and customizable systems for homes. Go On is the official distributor of Control4 in Brazil, providing complete home automation solutions including lighting, home theater, climate control, blinds, locks, cameras, and more.
• CabassecoreTechnology or IntegrationFrench company founded in 1950, reference in high-end audio systems worldwide. Cabasse develops exclusive technologies like Cabasse Connect and StreamControl app, known for awards including Diapason d'Or, EISA Award, and What Hi-Fi? Award.
• Gallo AcousticscoreTechnology or IntegrationBritish company founded in 1974, known for unique spherical speaker design philosophy. Gallo offers micro spherical speakers, outdoor sound systems, subwoofers, and exclusive lighting compatible with home automation.
• EpisodecoreTechnology or IntegrationBrand founded in 2006 with the objective of being among the best sound system brands. Known for premium materials, new technologies, and products that are discreet and elegant, designed to integrate perfectly into any environment.
• MarantzcoreTechnology or IntegrationLegendary audio brand founded in the 1950s with over 70 years of tradition. Known for innovative products from early valve amplifiers to modern receivers, delivering precise, detailed, and immersive sound reproduction with sophisticated design.
• TriadcoreTechnology or IntegrationPremium speaker brand where each speaker is meticulously designed and built with studio-quality sound. In-wall and in-ceiling speakers combine discreetly with interior design, offering personalized sound system development.
• Polk AudiocoreTechnology or IntegrationGlobally recognized brand founded in 1972 with over 50 years of history, delivering exceptional sound experiences. Offers a wide range of products combining tradition, innovation, and passion for audio.
• ShellycoreTechnology or IntegrationHome automation brand launched in 2017 to transform ordinary homes into smart homes simply and accessibly. Offers tiny easy-to-install modules for controlling lights, outlets, and appliances remotely. Compatible with Control4 and other home automation systems.
• DALI (Danish Audiophile Loudspeaker Industries)coreTechnology or IntegrationDanish brand born in 1983 from passion for authentic sound, with over four decades of experience. Reference in redefining listening experience using innovative SMC technology and high-quality materials for pure, detailed, and immersive sound.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• ScanSource: ScanSource is a US-listed broad-line AV, communications, and IT distributor serving resellers globally. While it operates at much larger scale and across more categories, its specialty AV division overlaps with Go On's role as a value-added distributor of premium audio and video brands.
• Ingram Micro: Ingram Micro is a global IT, AV, and consumer electronics distributor serving resellers across 200+ countries. Its AV and consumer electronics lines overlap with the product categories Go On distributes, though Ingram Micro operates at vastly larger scale and across many more vendors.
• D&H Distributing: D&H Distributing is a US-based broad-line IT and AV distributor serving resellers and integrators. While primarily focused on IT, its pro-AV and consumer electronics lines overlap with the product categories Go On distributes through its certified reseller network.
• Anixter International (WESCO): Anixter (now part of WESCO) is a global distributor of network, security, AV, and communications products to integrators and contractors. Its Pro AV/Smart Home Solutions business overlaps with Go On's role as a value-added distributor of audio, video, and automation products to professional channel partners.
• ADI Global Distribution: ADI Global Distribution (a Resideo subsidiary) is one of the largest wholesale distributors of low-voltage AV, security, and smart-home products in the Americas. It competes for the same integrator and installer customers as Go On, though across a broader product portfolio including security and networking.

Others

• Crutchfield: Crutchfield is a US specialty retailer and distributor of premium audio, video, and home electronics. While it operates in retail/B2C rather than the wholesale/integrator channel Go On serves, its product mix (high-end speakers, AV receivers, smart home) is directly comparable and informs category-level dynamics.

Direct peers

• Snap One: Snap One is a US-based distributor of smart home, AV, and networking products to professional integrators. It shares Go On's model of distributing premium third-party brands exclusively to a certified installer/reseller channel, but operates at significantly larger scale across North America.
• AVPro Global Holdings: AVPro Global is a US-based AV distribution and signal-extension company serving residential and commercial integrators. Like Go On, it operates as a specialty distributor of premium AV brands through a channel of certified dealers, with comparable product categories (audio distribution, video, control).
• Multiksom: Multiksom is a Brazilian AV and home automation distributor serving resellers and integrators nationwide. It is the most directly comparable domestic competitor to Go On in the Brazilian market, distributing premium audio and automation brands to a certified dealer network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/goonbrasil

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Go On