Gntlbright B.v.

What Gntlbright B.v. does

Gntlbright B.v. is a privately held, founder-owned Dutch automotive detailing specialist headquartered at Ambachtsweg 43, Utrecht, that delivers premium paint protection, coating, and customization services for luxury, exotic, and premium-segment vehicles. Founded in 2020 by Rik Veelenturf during his mechanical engineering studies, the company has scaled from a hobby-level car wash in a family farm garage to a 1,200 m² professional facility featuring three dedicated dust-free PPF application rooms and a team of four permanent specialists (two experienced PPF installers and two detailers).

The core service stack comprises Paint Protection Film (PPF) using XPEL films, ceramic and glass coatings using Labocosmetica (Italy) products, professional detailing, full-service customizing (paint, bodykits, exhausts, wraps, window tinting), and enclosed-trailer pickup and delivery across the Netherlands. Gntlbright operates a documented 7-step PPF process (disassembly, cleaning, paint correction, second cleaning, application, reassembly, QC) in dust-free rooms, with the PPF rooms reported as fully booked daily in 2025. Pricing is one-time and per-vehicle, ranging from €495 to over €4,750 ex. VAT for PPF and €595-€1,495 for coatings and detailing, with transport at €1.25/km.

Gntlbright operates a dual go-to-market: a high-touch direct-to-consumer sales motion led personally by owner Rik Veelenturf, and a dealer partnership program under which Dutch car dealers (luxury, premium, and mid-market) refer customers and earn 15-20% commission on services executed and billed by Gntlbright. Distribution is anchored in the Utrecht workshop and a nationwide enclosed trailer fleet. The company is bootstrapped, has no disclosed outside funding, and serves as a white-label execution partner for dealers such as Van Mossel Mercedes-Benz, Maasdijk Automotive, and Van Poelgeest BMW, alongside named individual owners of Ferrari, Porsche, Lamborghini, Tesla, and BMW M vehicles.

Name

Gntlbright B.v.

Legal name

Gntlbright B.v.

Website

https://gntlbright.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Gntlbright B.v. is a founder-owned Dutch automotive detailing specialist based in Utrecht that delivers premium Paint Protection Film, ceramic coatings, detailing, and customizing services — primarily using XPEL films and Labocosmetica coatings — for luxury, exotic, and premium vehicle owners and Dutch car dealers across the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Paint Protection Film (PPF) Services: One-time service revenue from applying PPF films (Full Protection, Front Protection, and Custom Protection tiers) to vehicle exteriors. Revenue varies by package and vehicle size; prices range from €495 to €4,750+ ex. VAT.
2. Ceramic and Glass Coating Services: One-time service revenue from applying ceramic and glass coatings (Essential, Pro, and Signature tiers). Prices range from €895 to €1,495 ex. VAT. Includes paint correction, interior cleaning, and wheel coating depending on tier.
3. Auto Detailing Services: One-time detailing service revenue from paint correction, polishing, interior and exterior cleaning. Packages range from €595 to €795 ex. VAT (Dagdetailing and Super Detailing).
4. Car Customizing Services: One-time revenue from customization services including painting (wheels, brake calipers, parts), body modifications (bodykits, lowering, exhausts), wraps, stickers, and window tinting. Priced per custom quote.
5. Car Transport Services: Enclosed trailer transport service for vehicle pickup and delivery across the Netherlands, charged at €1.25 per kilometer. Often bundled with PPF, coating, or detailing services.
6. Dealer Commission and Referral Revenue: Revenue from dealer referral partnerships where dealers earn commission (15-20% of service value) by referring customers. Dealers receive a discount on retail prices, and Gntlbright bills the full service amount, retaining the difference as revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Gntlbright B.v. is a premium automotive detailing provider applying Paint Protection Film (PPF) using XPEL films, ceramic and glass coatings from Labocosmetica, and professional detailing and customization services for luxury and performance vehicles. The company operates out of a 1,200 m² workshop in Utrecht with three dust-free PPF rooms and offers enclosed trailer transport across the Netherlands. It also runs a dealer partnership program enabling Dutch car dealers to offer PPF, coating and detailing services to their customers on a commission basis.

Product overview

Gntlbright B.v. is a premium car detailing company based in Utrecht, Netherlands, offering a comprehensive suite of automotive protection and customization services. The core offering consists of five main services: Paint Protection Film (PPF) using XPEL brand materials, Ceramic Coating using Labocosmetica products, Professional Detailing, Car Transport, and Customizing. PPF and ceramic coatings provide paint protection while detailing restores paint to perfect condition. Transport service supports the other services with pickup and delivery. A dealer partnership program enables car dealerships to offer these services with commission up to 20%.

Differentiator

Problem solved

Functional benefit

Products and services

• Paint Protection Film (PPF) Premium Paint Protection Film (PPF) service using XPEL self-healing film applied to vehicle exteriors for invisible protection against stone chips, scratches, insect acid, UV radiation, and weathering. Available in Full Front Protection, Full Protection, and Custom Protection tiers with glossy, matte, carbon-look, or satin finishes. Prices range from €495 to €4,750+ ex. VAT with 3–6 working-day turnaround.
• Ceramic and Glass Coating Ceramic and glass coating service using Labocosmetica (Italy) premium products (HPC Pro, STC + HPC Pro, Blindo Plus + HPC Pro). Provides a hard, hydrophobic layer that deepens color, repels dirt and water, and protects against scratches and UV. Available in Essential (€895), Pro (€1,295), and Signature (€1,495) tiers, with protection rated for up to ~90,000 km. Sourced from VDA- and TUV-certified, PFAS-free Labocosmetica range.
• Auto Detailing Professional auto detailing service that restores paint to showroom condition through precision polishing, removing scratches, swirls, and oxidation. Available as Dagdetailing (€595, 1 working day) and Super Detailing (€795, 2 working days), with both packages including paint polishing, interior cleaning, and wheel refresh, and Super Detailing also adding engine bay and thorough wheel cleaning.
• Car Transport (Enclosed Trailer Pickup and Delivery) Safe and discreet vehicle pickup and delivery service throughout the Netherlands using Gntlbright's own enclosed trailer fleet. All-risk insured, charged at €1.25 per kilometer, and often bundled with PPF, coating, or detailing services to eliminate customer travel to the Utrecht workshop.
• Car Customizing Full vehicle customization service including spray painting (wheels, brake calipers, parts), bodywork modifications (bodykits, lowering, exhausts such as Akrapovic), wraps, stickers, and window tinting. Priced per individual custom quote based on customer specifications.

Quantifiable outcome

• Ceramic coatings provide protection for up to ~90,000 km
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• StreetGasmcoreGTM or Marketing Partner · 28 November 2025Gntlbright partnered with StreetGasm, one of Europe's largest supercar communities, in November 2025. The partnership targets supercar enthusiasts and community members as a marketing and customer acquisition channel. Gntlbright provides exclusive detailing, PPF, and coating services to StreetGasm community members.
• Maasdijk AutomotivecoreChannel Partner/ Reseller/ DistributorMaasdijk Automotive is a long-standing dealer partner of Gntlbright. They refer customers to Gntlbright for PPF, coating, and detailing services and earn commission. Gntlbright handles pickup, treatment, and delivery. Described as a top partner with many beautiful projects completed together.
• Van PoelgeestcoreChannel Partner/ Reseller/ DistributorVan Poelgeest is a BMW dealer that partners with Gntlbright for premium detailing and PPF services. The dealer appreciates Gntlbright's quality, fast response, and the level of service expected for high-value vehicles.
• Van Mossel Mercedes-BenzcoreChannel Partner/ Reseller/ DistributorVan Mossel Mercedes-Benz has worked with Gntlbright for several years. The partnership provides PPF, coating, and detailing services for new and pre-owned Mercedes vehicles sold by the dealership. Gntlbright is praised for understanding the urgency of vehicle readiness and delivering quality on time.
• XPELcoreTechnology or IntegrationGntlbright exclusively uses XPEL Paint Protection Film (PPF) — a premium PPF brand known for self-healing properties, optical clarity, and 10-year warranty. XPEL provides the core protection material that Gntlbright applies.
• LabocosmeticacoreTechnology or IntegrationGntlbright exclusively uses Labocosmetica (Italy) ceramic and glass coatings — a premium Italian brand developed in advanced R&D labs. Products include HPC Pro, STC + HPC Pro, and Blindo Plus + HPC Pro. Labocosmetica is VDA- and TUV-certified and PFAS-free.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Solid Auto Detailing: Netherlands-based premium detailing shop offering paint correction, PPF, and ceramic coatings. Comparable to Gntlbright as a regional Dutch peer targeting the same luxury and performance vehicle owner segment.
• Carwrapping.nl: Dutch vehicle wrap and PPF installer active in the Netherlands. Comparable to Gntlbright as a domestic competitor offering PPF and wrapping services to similar customers in the same geography.

Broad incumbents

• Ceramic Pro: Global ceramic coating and PPF franchise with a large network of certified installers. Comparable to Gntlbright because it offers the same premium PPF/ceramic coating bundle to luxury vehicle owners, often through certified-dealer models.
• Gtechniq: UK manufacturer of ceramic coatings and detailing products with a global accredited-detailer network. Comparable to Gntlbright as a competing premium coatings brand that competes for installer mindshare and end-customer demand.
• Gyeon: Korean manufacturer of professional ceramic coatings and detailing products. Comparable to Gntlbright as a competing premium input brand that dealers and installers may choose over Labocosmetica, and as a broader industry benchmark.
• XPEL: US-listed manufacturer of paint protection films and coatings with a global certified installer network. Although it is Gntlbright's primary PPF supplier, XPEL also operates directly and competes for premium installer relationships, making it a partial competitor and a key counterparty.

Others

• Labocosmetica: Italian premium coatings supplier (Gntlbright's primary coatings partner). Comparable as a peer because it also runs a certified-installer network and could potentially bypass Gntlbright to deliver services directly in some markets.

Direct peers

• Significance Detailing: UK-based high-end detailing and PPF specialist working on luxury and performance vehicles. Comparable to Gntlbright in focusing on premium paint correction, PPF, and ceramic coating services for high-net-worth car owners.
• Topaz Detailing: UK-based premium detailing specialist serving luxury and supercar owners with PPF, ceramic coating, and detailing services. Directly comparable to Gntlbright in customer profile (luxury/exotic), service mix, and high-touch bespoke delivery model.
• UF's Detailing (UF Studio): UK premium detailing and PPF specialist with a national reputation for high-end vehicle preparation. Comparable to Gntlbright in targeting owners of exotic and luxury vehicles with full-protection PPF and coating bundles.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/Gntl-Bright-100054350928408
• LinkedInlinkedin.com/company/gntlbright
• Instagraminstagram.com/gntlbright
• TikToktiktok.com/@gntlbright

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gntlbright B.v.