BRICKLEAD
BRICKLEAD is a French Microsoft ISV developing 33+ certified extensions for Dynamics 365 Business Central, specialized for the Food & Beverage industry across production, traceability, quality, pricing, and supply chain workflows, distributed via AppSource and a 15-partner channel program spanning 8 countries.
- Company typePrivate
- Founded-
- HeadquartersVannes, France
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What BRICKLEAD does
BRICKLEAD is a French software company (SAS, headquartered in Vannes) that operates as a Microsoft Independent Software Vendor (ISV) building 33+ certified extension applications for Microsoft Dynamics 365 Business Central, with a focused vertical specialization in the Food & Beverage industry. Its flagship offering, FoodLead, is a modular suite covering production and process manufacturing, supply chain and warehouse operations, quality and compliance, finance and pricing, planning, and data integration — capabilities that address traceability, lot management, GS1/SSCC compliance, catchweight pricing, co-product/by-product manufacturing, and advanced retailer pricing scenarios that are inadequately covered by standard Business Central.
The technology is built natively within the Microsoft stack: Bricklead apps deploy as certified SaaS extensions on Business Central and integrate with Microsoft 365, Teams, SharePoint, Azure (Blob storage for Document Storage), Power BI, and Copilot. The portfolio includes vertical modules (Advanced Attributes Management, Advanced Lot Management, Inspection Status, Manufacturing Essentials, SSCC Management, License Plating, Catchweight Management, Advanced Price Management, Commission & Rebates) as well as cross-vertical utilities (Data Exchange Hub, Print Solution, Multi Company Inventory — recognized as a Microsoft Preferred Solution).
The business model is subscription SaaS with tiered pricing (€15/month single app, €45/month FoodLead Essential, €60/month FoodLead Premium), typically with 12-month commitments. Distribution combines Microsoft AppSource (self-serve) with a structured channel partner program of 15+ resellers, distributors, and referrers across 8 countries, supported by a 30% partner discount. Customer segments are dual: vertical end-customers (F&B manufacturers and traders) and horizontal channel buyers (Microsoft Business Central integrators building an F&B practice). The company is backed by the Dimood Group, operates with a team of 30+ across agencies in France and Portugal, and reported 3x sales growth and 1,000+ users in 2024.
BRICKLEAD firmographics
Firmographics- Name
- BRICKLEAD
- Legal name
- BRICKLEAD, Société par actions simplifiée
- Website
- https://bricklead.eu
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BRICKLEAD is a French Microsoft ISV developing 33+ certified extensions for Dynamics 365 Business Central, specialized for the Food & Beverage industry across production, traceability, quality, pricing, and supply chain workflows, distributed via AppSource and a 15-partner channel program spanning 8 countries.
- Ownership category
- akta.pro rank
BRICKLEAD industry classification
Industry- Product category
- ERP Software Extensions for Food & Beverage
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- FSMS Software Platforms (QMS/FSMS, CAPA, Document Control, Audit Management) (AFALANAC)
Keywords
Where BRICKLEAD is headquartered
LocationHeadquarters
- HQ city
- Vannes
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
BRICKLEAD business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Software Subscriptions: Bricklead generates revenue primarily through subscription-based licensing of its certified apps for Microsoft Dynamics 365 Business Central. Customers subscribe to individual apps or bundled packages (FoodLead Essential, FoodLead Premium) on a per-user/per-app basis with 12-month commitments. Revenue is recurring in nature as subscriptions renew annually.
- Partner Program Revenue Sharing: Revenue flows through channel partners (resellers, integrators, distributors) who purchase licenses from Bricklead and resell to end customers. Partners receive 30% discount creating margin opportunity for them.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Bricklead Single License - Single app access for partners/customers |
| Subscription | Monthly | FoodLead Essential - Core Food & Beverage functionality |
| Subscription | Monthly | FoodLead Premium - Complete Food & Beverage suite |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
BRICKLEAD product offering
Product offeringCore offering
BRICKLEAD develops and publishes 33+ certified modular applications that extend Microsoft Dynamics 365 Business Central with vertical-specific functionality for the Food & Beverage industry. The portfolio is sold as the FoodLEAD solution suite, addressing production, supply chain, quality & compliance, finance & sales, planning, and data integration for agro-food traders and manufacturers. All apps are Microsoft-certified and distributed via Microsoft AppSource on a per-app/per-user subscription basis.
Product overview
Bricklead is an ISV Microsoft partner specializing in ERP extensions for the Food & Beverage industry, built exclusively on Microsoft Dynamics 365 Business Central. The core product is FoodLEAD, a vertical solution providing certified, modular applications. The product portfolio consists of 40+ specialized apps organized into functional suites: Production & Manufacturing (Manufacturing Essentials, Manufacturing Batch Size, Recipe Instructions, Production Scenarios, Production Follow-Up, Advanced Manufacturing Statistics), Supply Chain & Warehouses (License Plating, SSCC Management, Packaging Management, Catchweight Management, Transport Management, Shipping Fees), Quality & Compliance (Advanced Attributes Management, Advanced Lot Management, Inspection Status, Non-Conformance Management, Quality Requirements & Specifications, Process Document Management, Quality Control Management), Finance & Sales (Advanced Price Management, Commission & Rebates, Finance Essentials, Business Essentials, Trading Files, Landed Costs), Planning & Forecasting (Advanced Planning, Manufacturing Planning Optimization), and Data/Integration/Platform (Data Exchange Hub, Document Storage, Print Solution, Advanced Dimension Management). Additional utilities include Multi Company Inventory, Associated Document Lines, Entity Treeviews, Item Transaction Check, License Control Management, Word Document Tool, and Finance Essentials for France. Bricklead Single License offers access to 1 app at €15/month, FoodLead Essential (€45/month) covers Quality, Supply-chain, and Finance, and FoodLead Premium (€60/month) adds Planning and Manufacturing capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- FoodLead: FoodLead is Bricklead's solution dedicated to the Food & Beverage sector, designed for traders and industrial players in the agro-food industry.
Products and services
- FoodLEAD
- Advanced Attributes Management (AAT)
- Advanced Lot Management (ALM)
- Inspection Status (INS)
- Non-Conformance Management (NCM)
- Quality Requirements & Specifications (QRS)
- Process Document Management (PDM)
- Quality Control Management (QUA)
- Manufacturing Essentials (MES)
- Manufacturing Batch Size (MBS)
- Recipe Instructions (RCP)
- Production Scenarios (PSC)
- Production Follow-Up (PFU)
- Advanced Manufacturing Statistics (AMS)
- License Plating (LPL)
- SSCC Management (SSCC)
- Packaging Management (PCK)
- Catchweight Management (CWT)
- Transport Management (TMS)
- Shipping Fees (SHF)
- Advanced Planning (APL)
- Manufacturing Planning Optimization (MPO)
- Advanced Price Management (APM)
- Commission & Rebates (REB)
- Finance Essentials (FBIESS)
- Business Essentials (BUS)
- Trading Files (TDF)
- Landed Costs (LCO)
- Data Exchange Hub (DEH)
- Document Storage
- Print Solution (PTS)
- Advanced Dimension Management (DIM)
- Multi Company Inventory (MCI)
- Associated Document Lines (ADL)
- Entity Treeviews (ETV)
- Item Transaction Check (ITC)
- License Control Management (LCM)
- Word Document Tool (WDT)
- Finance Essentials for France (FBIFR)
Quantifiable outcome
- Up to 50% reduction in time-to-deploy for partners
- +4 more outcomes
Companies that use BRICKLEAD
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles2 records
BRICKLEAD technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature8 records
BRICKLEAD partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and regional.
- MicrosoftcoreBricklead is an ISV (Independent Software Vendor) Microsoft partner specializing in certified applications for Dynamics 365 Business Central. Their apps are approved by Microsoft and available on Microsoft AppSource. Bricklead enhances Business Central with Food & Beverage-specific functionality.
- IsatechregionalFrench partner specializing in Microsoft Dynamics 365 Business Central integrations. Located in France.
- CapsetregionalPartner based in France Polynesia providing Bricklead solutions in the Pacific region.
- Primus SoftregionalFrench partner (primus-soft.fr) reselling Bricklead solutions for Microsoft Business Central.
- Horizon ConsultregionalFrench consulting partner helping integrate Bricklead extensions.
- Austral DynamicsregionalAustralian partner providing Bricklead solutions in the Australia/New Zealand region.
- My PartnerregionalPortuguese partner (mypartner.pt) focused on accelerating Food & Beverage integration projects in Portugal.
- Elbek VerjupregionalDanish partner reselling Bricklead solutions in Scandinavia.
- EvidiregionalNorwegian partner providing Bricklead solutions in the Nordic region.
- ArcherPointregionalUS-based Microsoft Dynamics partner providing Bricklead solutions in North America.
- Quantum DynamicsregionalUS partner (quantumdynamics365.com) providing valuable expertise and tailored solutions for Microsoft Dynamics customers. A trusted partner helping serve clients with greater efficiency and performance.
- TurnkeyregionalUS partner (turnkeytec.com) reselling Bricklead solutions in the American market.
- NewmindsregionalDutch partner (newminds.nl) providing Bricklead solutions in the Netherlands.
- BraintreeregionalSouth African partner (braintree.co.za) providing Bricklead solutions in Africa.
- Dimood GroupcoreParent company and strategic backer of Bricklead. An international group with over 40 years of expertise in software implementation and development. Provides strategic support and resources for Bricklead's operations.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
BRICKLEAD competitors and assessment
Company assessmentDirect peers
- Sana Commerce: ISV building eCommerce, product configuration, and B2B portal extensions on Microsoft Dynamics 365 Business Central, competing for the same Dynamics ISV budget.
- Lanham Associates: Dynamics ISV providing supply chain, warehouse, and apparel-focused extensions on Business Central, with adjacent overlap to Bricklead's shipping, packaging, and warehouse modules.
- Binary Stream Software: Microsoft Dynamics 365 Business Central ISV specializing in multi-entity financial management and ERP extensions, competing for the same ISV partner channels and Microsoft AppSource shelf space.
- To-Increase: Microsoft Dynamics ISV offering a broad portfolio of certified vertical extensions (manufacturing, supply chain, project) on Business Central and Finance & Supply Chain, competing for the same ISV customer base.
- Insight Works: ISV publishing Dynamics 365 Business Central extensions focused on manufacturing, warehousing, and shop floor data collection, overlapping with Bricklead's production and supply chain modules.
- BatchMaster Software: ISV that builds process manufacturing and food & beverage-specific extensions for Microsoft Dynamics 365 Business Central and GP, directly competing with Bricklead's FoodLead suite on the same platform.
Broad incumbents
- SYSPRO: Established ERP vendor with a strong food & beverage vertical offering, competing for the same mid-market F&B manufacturers and traders evaluating Business Central + Bricklead.
- Aptean: Vertical ERP vendor with a dedicated Food & Beverage ERP offering, competing for F&B manufacturers that might otherwise choose Business Central + Bricklead extensions.
- Forterro: European ERP group owning multiple Dynamics-based vertical ERPs (including JustFood for F&B and 247Commerce), competing indirectly with Bricklead by offering broader F&B ERP suites with deeper functionality.
- ECI Software Solutions (Deacom): ERP platform purpose-built for process manufacturing including food & beverage, competing for the same mid-market F&B accounts that Bricklead targets via Business Central.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BRICKLEAD social profiles
Digital presenceBRICKLEAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
BRICKLEAD leadership team
Management profileNumber of profiles
Profiles11 records
BRICKLEAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BRICKLEAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BRICKLEAD
What does BRICKLEAD do?
BRICKLEAD develops and publishes 33+ certified modular applications that extend Microsoft Dynamics 365 Business Central with vertical-specific functionality for the Food & Beverage industry. The portfolio is sold as the FoodLEAD solution suite, addressing production, supply chain, quality & compliance, finance & sales, planning, and data integration for agro-food traders and manufacturers. All apps are Microsoft-certified and distributed via Microsoft AppSource on a per-app/per-user subscription basis.
Is BRICKLEAD a public or private company?
BRICKLEAD is a private company. It is classified as corporate owned and is currently operating.
When was BRICKLEAD founded?
BRICKLEAD was founded in -1. It employs 1 to 10 people.
Where is BRICKLEAD based?
BRICKLEAD is headquartered in Vannes, France, in the Europe region.
How does BRICKLEAD make money?
Two revenue lines are on record. Software Subscriptions are the primary driver. The others are partner Program Revenue Sharing.
Who are BRICKLEAD's main competitors?
Direct peers on record are Sana Commerce, Lanham Associates, Binary Stream Software, To-Increase, Insight Works and BatchMaster Software. Broad incumbents are SYSPRO, Aptean, Forterro and ECI Software Solutions (Deacom).
Does BRICKLEAD have an API?
No public API is recorded for BRICKLEAD.
What industry is BRICKLEAD in?
BRICKLEAD's product category is ERP Software Extensions for Food & Beverage. Its primary akta.pro industry code is AFALANAC, FSMS Software Platforms (QMS/FSMS, CAPA, Document Control, Audit Management). Its NAICS code is 5132 and its SIC code is 7372.