Conscious Economics

Name

Conscious Economics

Legal name

Conscious Economics

Website

https://consciouseconomics.ca

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Conscious Economics is a Canadian not-for-profit founded in 2008 that delivers trauma-informed, neuroscience-based financial wellness education, certifications, and policy advocacy for women, BIPOC, LGBTQ2S+, and underserved populations across Canada.

Ownership category

akta.pro rank

Product category

Financial Wellness Education

NAICS

Convention and Trade Show Organizers (56192), Independent Artists, Writers, and Performers (71151), Independent Artists, Writers, and Performers (711510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

akta.pro secondary industries

Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK), Holistic & Integrative Wellness Education (Ayurveda, Traditional Practices) (EDAAAHAH), Meditation Apps, Digital Courses & Online Communities (HSADAJAH), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG), Financial Literacy, Budgeting & Personal Finance (EDAMAHAE), Economic & Consumer Market Literacy (Inflation, Interest Rates, Cost of Living) (EDAAAJAO)

Keywords

• Financial wellness education
• Leadership development programs
• Experiential learning services
• Diversity equity inclusion
• Policy advocacy research

Headquarters

HQ city

Markham

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Workshops & Keynotes: The company delivers specialized workshops and keynote presentations, offered in-person or digitally, for individuals and organizations. Workshops include content for women in leadership focusing on financial empowerment, emotional intelligence, and innovative strategies. Revenue is generated through per-event or per-engagement fees.
2. Events & Experiences: Revenue from immersive events, conferences, retreats, and transformational gatherings. Includes the annual Conscious Economics Conference, Lunar Club gatherings, HeARTwork summits, and retreats integrating sound baths, yoga, meditation, financial therapy, and business education.
3. Courses & Certification: Revenue generated from the certification program and courses that equip leaders with tools and knowledge for business and economic challenges. Built on the Conscious Economics Methodology with specializations for mental health and financial services professionals.
4. Custom Brand Partnerships: Partnering with organizations to create innovative brand solutions through digital education products including micro-courses, masterclasses, podcasts, documentaries, and event activations. Revenue through partnership agreements with organizations seeking to align with Conscious Economics' methodology and audience.
5. HeARTwork Initiative: HeARTwork is a national systemic change initiative supported by the Ministry of Women and Gender Equality Canada. While supported by government funding, it also drives revenue through engagement with corporate champions and community partners seeking to implement the solutions framework.
6. Podcast & Multimedia Content: The Conscious Economics Podcast, named the #1 economics podcast in Canada by Feedspot in 2024, generates revenue through episode sponsorships (e.g., RBC InvestEase, CPP Investments, Mindfulness & Money).
7. Mindfulness & Money Membership: Free enrollment with ongoing membership providing access to financial wellness workshops, resources, networking opportunities, and exclusive content. Revenue derived from engaged participants who may convert to paid programs.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels10 records

Core offering

Conscious Economics is a Canadian not-for-profit organization that delivers financial wellness education, business training, research, and experiential programs built on a proprietary Conscious Economics Methodology integrating neuroscience, psychology, financial therapy, mindfulness, and emotional literacy. Its core offerings include the national He*art*work systemic change initiative, the Mindfulness & Money digital program, workshops and keynotes, certification courses, immersive events, and custom brand partnerships for corporate and government clients.

Product overview

Conscious Economics operates as a not-for-profit organization offering a portfolio of interconnected programs and services centered on advancing equity in the New Economy through a holistic, trauma-informed approach. The core offerings include: (1) He*art*work — a three-phase national systemic change initiative (Advancing Women in Leadership, Advancing Women in Business, and current Economic Safety & Sustainable Leadership phase) combining research, art, storytelling, and policy co-creation; (2) Mindfulness & Money — a free digital financial wellness program delivered in partnership with Interac, offering modules on financial therapy and mindfulness; (3) The Conscious Economics Podcast — a multi-season podcast ranked #1 economics podcast in Canada; and (4) He*art*work Policy Zine — an art-forward policy publication. Supporting these are Lunar Studios (music platform), Lunar Club (women's leadership community), the annual Conscious Economics Conference, and service offerings including workshops/keynotes, events/retreats, courses/certification, and custom brand partnerships.

Differentiator

Problem solved

Functional benefit

Brands

• He*art*work: National systemic change initiative supporting diverse women in developing economic security, prosperity, and well-being by addressing systemic barriers and social determinants of health.
• Mindfulness & Money
• Lunar Studios
• Lunar Club

Products and services

• He*art*work: Advancing Women in Business & Leadership A national systemic change initiative led by Conscious Economics and supported by the Ministry of Women and Gender Equality Canada, designed to uncover barriers and reimagine complex realities that diverse women navigate across corporate and gig economies. Delivered through research, cross-sector collaboration, art & storytelling, policy co-creation, and scalable systemic solutions.
• Mindfulness & Money A digital experiential learning program created to support participants in developing financial wellbeing skills through the lens of mindfulness. Modules are informed by lived experiences, anchored in financial therapy, and offered free in partnership with Interac Corp.
• Lunar Studios An immersive music platform where creativity meets social change and economic innovation, hosting intimate concerts, artist development programs, songwriting sessions, and thought-provoking activations that foster connection and innovation inspired by the New Economy.
• Lunar Club A community program dedicated to empowering and amplifying current and future women leaders through intentional, spirit-first gatherings based on the lunar cycle, bringing together women from corporate sectors, cultural industries, and entrepreneurial spaces.
• Conscious Economics Conference A premier annual gathering of thought leaders, creatives, and change makers exploring the intersection of business, wellness, and the future of work.
• Workshops & Keynotes Workshops and keynotes blending creativity, financial therapy, and cutting-edge research to inspire transformation. Offered in-person or digitally, with specialized content for women in leadership focusing on financial empowerment, emotional intelligence, and innovative strategies.
• Events & Experiences Curated immersive experiences ranging from large-scale conferences to intimate gatherings and transformational retreats, integrating sound baths, yoga, meditation with financial therapy and business education.
• Courses & Certification Certification program and courses equipping forward-thinking leaders with tools to tackle business and economic challenges. Built on the Conscious Economics Methodology, with specializations for mental health and financial services professionals and a Women's Advancement Certification.
• Custom Brand Partnerships Custom partnerships with organizations to create innovative brand solutions through digital education products including micro-courses, masterclasses, podcasts, documentaries, and event activations.
• The Conscious Economics Podcast A heart-centered podcast hosted by Rhiannon Rosalind taking a radical approach to reimagining traditional topics like economics, business, innovation, and money. Named #1 economics podcast in Canada by Feedspot in 2024, covering topics at the intersection of economics, business, innovation, money, mindfulness, social justice, and the Future of Work.

Quantifiable outcome

• Over 1,000 events and learning experiences staged across Canada
• +7 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Ministry of Women and Gender Equality CanadacoreStrategic or Co-development PartnerHeARTwork: Advancing Women in Business & Leadership is a national systemic change initiative led by Conscious Economics and supported by the Ministry of Women and Gender Equality Canada. The initiative was designed to uncover barriers and reimagine the complex realities that diverse women navigate across both corporate and gig economies in Canada.
• Interac CorpcoreStrategic or Co-development PartnerMindfulness & Money is delivered in partnership with Interac Corp. This initiative combines mindfulness practices with financial wellness education to empower participants to develop stronger financial skills. Through a series of events and educational programs, participants gain tools to align financial well-being with mindful decision-making.
• Lunar StudioscoreStrategic or Co-development PartnerLunar Studios is an immersive music platform where creativity meets social change and economic innovation. It hosts intimate concerts, artist development programs, songwriting sessions, and thought-provoking activations. Lunar Studios Artists in Residence contribute original music to HeARTwork, turning research into song as a vehicle for social change.
• HeARTwork Corporate Champions and Community PartnerscoreStrategic or Co-development PartnerHeARTwork brings together 44 corporate and community organizations nationally, including corporate champions and community partners. These organizations participate in deep listening sessions, design thinking co-creation workshops, and implementation of the HeARTwork solutions framework within Canadian corporations.
• ArtHaus CommunityminorStrategic or Co-development PartnerCo-founded by Sandy Pandya, ArtHaus Community is a space dedicated to artist collaboration, mental wellness initiatives, and mentorship. It partnered with Conscious Economics on The Art of Wellness, a holistic education program supporting self-care, creativity, and entrepreneurship within the music industry.
• RBC (Royal Bank of Canada)minorGTM or Marketing PartnerRBC has partnered with Conscious Economics on multiple events including the RBC x Music First Up Artist Retreat, RBC x Music First Up House Party, and RBC InvestEase podcast sponsorships. These partnerships support financial wellness and new economy programming.
• CPP InvestmentsminorGTM or Marketing PartnerCPP Investments sponsored the Conscious Economics Podcast across multiple episodes. CPP Investments manages a globally diversified portfolio to help ensure the Canada Pension Plan is there for generations to come.
• Lunar ClubcoreStrategic or Co-development PartnerLunar Club is an initiative of Conscious Economics established in 2018, dedicated to empowering and amplifying current and future women leaders through intentional, spirit-first gatherings. The club brings together women from corporate sectors, cultural industries, and entrepreneurial spaces for meaningful conversations bridging personal well-being with professional growth.
• Mindfulness & Money Co-Founder (Aseel El-Baba)coreStrategic or Co-development PartnerAseel El-Baba co-founded Mindfulness & Money alongside Conscious Economics founder Rhiannon Rosalind. Aseel is the in-house Financial Therapist and a pioneer in financial therapy, integrating financial expertise with mental health to drive holistic financial wellness.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Money Management International: Money Management International is a US not-for-profit credit counseling agency offering financial education, counseling, and debt management. Comparable in financial wellness education mission and not-for-profit structure, though with a US geographic focus and counseling-heavy delivery model.
• YWCA Canada: YWCA Canada is a long-standing federation delivering women's empowerment programs including economic security, leadership, and advocacy. Comparable as a broader incumbent not-for-profit operating across Canada on women's economic advancement, with overlapping government and corporate partnership models.
• Junior Achievement Canada: Junior Achievement Canada delivers financial literacy, work readiness, and entrepreneurship education to youth. Comparable to Conscious Economics' Jr. Economic Club of Canada program and to its broader financial wellness education mandate, operating at scaled Canadian reach.
• GreenPath Financial Wellness: GreenPath Financial Wellness is a US-based not-for-profit providing financial counseling, debt management, and financial wellness education. Comparable to Conscious Economics as an established financial wellness educator, but operating in the US and with a stronger clinical/counseling orientation.
• Headspace Health: Headspace is a digital mental wellness platform offering meditation, mindfulness, and behavioral health through consumer and B2B channels. Comparable to Conscious Economics in its mindfulness-based methodology and B2B distribution into employers, though at vastly greater scale and with a broader clinical-adjacent positioning.

Emerging players

• Insight Timer: Insight Timer is a global meditation, mindfulness, and wellness app offering free and premium content, courses, and live events. Comparable to Conscious Economics in the digital mindfulness/community offering (similar to Lunar Club and Mindfulness & Money), though operating as a freemium app at global scale.
• mindbodygreen: mindbodygreen is a wellness media and content brand spanning mental health, movement, nutrition, and mindfulness with a strong podcast and editorial presence. Comparable to Conscious Economics' multimedia and mindfulness content strategy, though operating as a broader consumer wellness brand rather than financial-wellness specialist.

Direct peers

• Ellevest: Ellevest is a financial wellness and investment platform purpose-built for women, combining financial planning with coaching and education. Directly comparable to Conscious Economics in its focus on closing the gender financial wellness gap through curated content, community, and personalized tools.
• Ellevate Network: Ellevate Network is a professional community for women focused on career advancement, leadership, and connection through events and mentorship. Closely comparable to Conscious Economics' Lunar Club and women's leadership programming, with similar event-led community and enterprise offerings.
• The Financial Diet: The Financial Diet is a media-first financial literacy platform producing video, podcast, and editorial content aimed at younger and underserved audiences. Comparable to Conscious Economics in using owned media and content as a top-of-funnel channel for financial wellness education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/ConsciousEconomics
• Instagraminstagram.com/consciouseconomics
• Xx.com/ConsciousEcon
• Facebookfacebook.com/ConsciousEconomicsOfficial
• LinkedInlinkedin.com/company/conscious-economics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Conscious Economics