What TherapyDen does

TherapyDen is a web-based, two-sided therapist directory operated by BMIS LLC (a Delaware LLC, founded 2017, 1-10 employees) that connects individuals seeking mental health services with licensed mental health professionals across the United States. The platform is built around a therapist profile database searchable through 140+ filters covering specialty, insurance, treatment technique, language, identity-affirming attributes (e.g., LGBTQ-competent, polyamory, kink-friendly, neurodiversity-affirming, body-positive), and map-based geographic discovery. Beyond the core therapist search, TherapyDen operates a Group Therapy Finder for facilitated group sessions and a suite of Mental Health Self-Assessment Tests (covering topics such as personality, neurodivergence, and gender identity) that funnel users toward appropriate therapist matches. The product surface is completed by SEO-optimized city-level landing pages and an educational blog. The company is legally domiciled in Delaware (BMIS LLC, 2840 Ogletown Rd, Newark, DE), with founder and co-owner Jeff Guenther; no venture funding, parent company, or institutional ownership is disclosed.

TherapyDen's commercial model is a freemium marketplace. Therapists can create and maintain full-functioning profiles at no cost with no credit card required, and clients searching the directory pay nothing to the platform — clients pay therapists directly. Monetization comes from optional, monthly premium subscriptions for therapists seeking enhanced profile visibility and additional features, with cancellation available anytime. Go-to-market is product-led: self-serve signup drives therapist supply, while content marketing, SEO, city landing pages, and therapist word-of-mouth drive both supply and demand. The platform's positioning is deliberately values-driven, prioritizing representation for underserved communities (LGBTQ+, polyamory, sex-positive, neurodiverse, people of color, sex workers) where mainstream directories are seen as inadequate. Coverage spans all 50 US states with city-level depth in markets such as New York (30,000+ therapists), Los Angeles (7,200+), and Denver (850+).

Customer concentration is structurally low — revenue depends on a long tail of individual practitioner subscriptions rather than enterprise contracts — and the business has scaled to nationwide reach without disclosed external capital, suggesting a cash-flow-positive, bootstrapped operating posture. Key risks include the absence of disclosed revenue or growth metrics, no integration of AI/ML capabilities that competitors are layering into matching, and exposure of the Self-Assessment Tests product to evolving FDA and EU regulation of AI-driven mental health screening tools.

Name

TherapyDen

Legal name

BMIS LLC

Website

https://therapyden.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

TherapyDen is a US-based, freemium online therapist directory connecting individuals with licensed mental health professionals across all 50 states, differentiated by 140+ inclusive search filters and focus on LGBTQ+, polyamory, and other underserved communities.

Ownership category

akta.pro rank

Product category

Online Therapist Directory & Mental Health Marketplace

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mental Health Therapist Marketplaces (HLALALAJ)

Keywords

• Therapist directory
• Mental health marketplace
• Online therapy search
• Therapist profile platform
• Group therapy finder

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Freemium Therapist Profiles: Therapists can create and maintain free profiles on the platform indefinitely with no mandatory monthly fee. Free profiles provide full functionality for therapist discovery and contact. The freemium model enables broad network effects and inclusivity.
2. Premium Therapist Subscriptions: Optional premium/paid accounts for therapists seeking enhanced profile visibility, additional features, and better positioning in search results. Premium subscriptions are billed monthly with cancellation available anytime. The premium tier creates upsell opportunities from the free user base.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

TherapyDen operates an online therapist directory and marketplace that connects individuals seeking mental health services with licensed therapists across the United States. Therapists create free profiles with optional premium upgrades for enhanced visibility, while clients search through 140+ filters (specialty, insurance, location, identity-affirming tags), a map-based interface, and supplemental tools including a Group Therapy Finder and self-assessment mental health tests.

Product overview

TherapyDen is a progressive therapist directory platform that connects individuals seeking mental health services with licensed therapists across the United States. The core product is the Therapist Directory, which provides advanced search with 140+ filters including specialty, insurance acceptance, location, treatment techniques, and specialized experience. The platform also includes a Group Therapy Finder for group counseling sessions, Mental Health Self-Assessment Tests to help users identify their needs, and a Therapist Profile Platform enabling practitioners to list their practice for free. The ecosystem is completed by educational blog content covering mental health topics and therapy techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• TherapyDen Therapist Directory An online directory enabling users to search for and connect with licensed mental health professionals across the United States, with advanced filtering by specialty, insurance, location, and therapeutic approach. Built primarily for individual consumers seeking therapy, with 140+ search filters including identity-affirming tags.
• Group Therapy Finder A searchable platform for locating group therapy sessions organized by topic, specialty, and location, connecting users with facilitated group counseling services. Targeted at individuals seeking shared therapeutic experiences as an alternative or complement to individual therapy.
• Mental Health Self-Assessment Tests

Quantifiable outcome

• Comprehensive therapist coverage across major US metropolitan areas with 30,000+ professionals in New York, 7,200+ in Los Angeles, and 850+ in Denver

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Talkspace: Public online therapy marketplace/platform with therapist matching, messaging, and live sessions. Comparable therapist-discovery motion but vertically integrated into virtual care delivery.
• Rula: Online mental-health provider network offering therapist matching and insurance-accepted care. Comparable therapist/client marketplace model but with broader clinical-service depth and venture backing.
• Zocdoc: Major healthcare appointment-booking marketplace that includes mental-health providers. Overlaps with TherapyDen as a healthcare-provider directory but is far broader in scope and specialty coverage.
• BetterHelp: Large online therapy platform (teletherapy) connecting users with licensed therapists. Adjacent business model (therapist marketplace) but delivered via virtual sessions rather than a search-only directory.
• Lyra Health: Mental-health benefits platform providing employer-sponsored therapy and coaching. Comparable therapist marketplace concept but routed through B2B benefits rather than direct-to-consumer search.

Direct peers

• GoodTherapy: Online therapist directory offering searchable profiles and therapist listings. Directly comparable in directory/marketplace structure and target audience (individuals seeking licensed therapists).
• Psychology Today: The largest and most established therapist directory in the US; TherapyDen's closest direct competitor, with overlapping search-by-specialty/insurance/location functionality and similar therapist self-serve profile model, though broader and less focused on inclusive-niche communities.
• Alma: Therapist directory and credentialing network with insurance-friendly onboarding for mental-health providers; comparable in serving both therapists (supply) and clients (demand) but with a heavier focus on insurance-billed services.

Emerging players

• Headway: Mental-health marketplace that helps therapists accept insurance and helps clients find in-network providers. Directly comparable marketplace structure and therapist-onboarding funnel, with a sharper insurance-billing angle.
• Open Path Psychotherapy Collective: Nonprofit therapist directory offering reduced-fee sessions ($30-$80) for underserved populations. Overlaps with TherapyDen's value-driven, access-focused mission and similar directory/supply-side recruitment motion.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/HelloTherapyDen
• Facebookfacebook.com/therapyden
• LinkedInlinkedin.com/company/therapyden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TherapyDen