PROMOTION PICHET

What PROMOTION PICHET does

Groupe Pichet (operating under the legal entity SAS Promotion Pichet) is a privately held, family-owned French real estate development group founded in 1988 by Patrice Pichet and headquartered in Pessac, near Bordeaux. The group operates as an integrated property company spanning new-build residential development (apartments, houses, and buildable land) under VEFA (off-plan) sales, rental management, co-ownership syndicates, corporate real estate via its subsidiary Pichet Foncière, hospitality (including the Radisson Blu Grand Hôtel & Spa Malo-les-Bains), and ancillary activities such as vineyard operations. Its 60 sales points and agencies distribute product nationwide across 11+ French regions, supported by a digital platform offering property search, a PTZ (zero-rate loan) simulator, and a 24/7 Espace Client portal.

The technical and product backbone emphasizes sustainability credentials — NF HQE, E+C-, BREEAM, BBCA, OsmoZ, and RE2020 compliance with RE2025 readiness — and includes distinctive construction capabilities such as off-site prefabricated wood modules transported by river (deployed at the Village des Athlètes for the Paris 2024 Olympics). The portfolio targets four primary customer segments: first-time individual buyers (primo-accédants) seeking primary residences with PTZ financing, individual and institutional real estate investors pursuing LMNP tax-optimized student, senior, and standard rental properties, private landlords requiring rental and syndic management, and public-sector/institutional partners for large urban development tenders.

Commercial mechanics combine one-time VEFA development sales with recurring fee streams from rental management and co-ownership syndicates; pricing on residential units ranges from approximately €80K for student investments to €380K for premium coastal apartments, with notary fees reduced to 2-3% versus 7-8% for resale properties. The group employs 1,400+ collaborators and reports €1.5 billion in annual business volume, making it France's largest family-owned real estate developer.

Name

PROMOTION PICHET

Legal name

SAS Promotion Pichet

Website

https://pichet.fr

Company type

Private

Founded year

1988

Operating status

Operating

Short description

Groupe Pichet is a French family-owned integrated real estate developer, founded 1988, that designs, builds, and sells new residential and commercial properties nationwide through 60 agency points, while also providing rental management, co-ownership syndicates, and hospitality assets to individual buyers, investors, and institutional partners.

Ownership category

akta.pro rank

Product category

Real Estate Development

NAICS

Residential Property Managers (531311), Real Estate Property Managers (53131), Lessors of Residential Buildings and Dwellings (53111)

SIC

General Bldg Contractors - Residential Bldgs (1520), Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531), General Bldg Contractors - Nonresidential Bldgs (1540)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Independent Living Real Estate Owners/Operators (REITs & Management Companies) (HLADAAAG), Multi-Unit STR / Aparthotel Management (BPAJAIAC)

Keywords

• Residential real estate development
• Property management services
• Real estate investment
• Sustainable construction
• Commercial property development

Headquarters

HQ city

Pessac

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Development (VEFA): Core business of developing and selling new properties off-plan (Vente en État de Futur Achèvement). The company designs, constructs and commercializes residential apartments, houses and land throughout France. Revenue generated from property sales to end buyers including primary residence purchasers and investors.
2. Rental Management Services: Property management services for landlords including tenant finding, rent collection, maintenance and administrative management. Generates recurring management fees from property owners.
3. Coproperty Syndicate Services: Professional syndicate services for co-owned buildings including administrative management, technical maintenance and regulatory compliance.
4. Corporate Real Estate: Commercial and office property development and management through subsidiary Pichet Foncière

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Groupe Pichet (operating through PROMOTION PICHET) is an integrated French real estate developer that designs, builds, and commercializes new residential properties (apartments, houses) and buildable land across France, typically sold off-plan (VEFA). Beyond development, the group provides rental management, co-ownership syndicate services, and commercial real estate through subsidiary Pichet Foncière, alongside specialized student (All Suites Study) and senior residence investment offerings.

Product overview

Groupe Pichet is an integrated real estate developer offering a comprehensive portfolio of residential and commercial property services across France. The core offering includes new apartments (T1-T5), new houses, and buildable land plots, complemented by commercial properties and resale units. For investors, the company provides LMNP-eligible student residences (All Suites Study brand) and senior residences. The company operates a full-service model combining rental management, co-ownership syndicate services, and a digital customer portal (Espace Client), alongside financing assistance including PTZ loans and subsidized programs like Dispositif Jeanbrun. Notable projects include the Village des Athlètes for Paris 2024, the timber-framed Perspective building in Bordeaux Euratlantique, and the mixed-use Urban'Art and Connexion developments.

Differentiator

Problem solved

Functional benefit

Brands

• All Suites Study: Student residence investment program offering furnished apartments with LMNP tax benefits.
• All Suites
• Loreden
• Pichet Foncière
• ADB Pichet

Products and services

• New Apartments (Appartements neufs)

Quantifiable outcome

• Notary fees reduced from 7-8% to 2-3% for new properties
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Four partnerships are on record, tiered flagship and core.

• Solideo and Plaine CommuneflagshipStrategic or Co-development PartnerStrategic partnership for the Village des Athlètes development at L'Île-Saint-Denis ecoquartier for the 2024 Olympic Games. The project includes 22 buildings with 16 constructed in wood or timber frame structure, delivered using prefabricated modules transported by river.
• Grand Paris MetropolisflagshipStrategic or Co-development PartnerParticipant in Inventons la Métropole du Grand Paris competitions 1 and 2, developing major urban projects across the Greater Paris metropolitan area.
• Erik Giudice Architecture (EGA)coreStrategic or Co-development PartnerArchitecture firm partner for major sustainable development projects including the Village des Athlètes ecoquartier, combining expertise in innovative construction techniques with environmental consciousness.
• Radisson Hotel GroupcoreStrategic or Co-development PartnerDevelopment partnership for the Radisson Blu Grand Hôtel**** & Spa Malo-les-Bains, a flagship hotel development project.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nexity: France's largest integrated real estate developer covering residential, commercial and serviced living. Directly comparable to Pichet on VEFA residential development, services-management and national footprint.
• Vinci Immobilier: Real estate arm of the Vinci Group developing residential, office and mixed-use projects across France. Comparable on integrated developer model, low-carbon expertise and large institutional tenders.
• Altarea: Listed French real estate group combining residential development (via Cogedim) with retail and commercial assets. Comparable on mixed residential/services model and national coverage.
• Eiffage Immobilier: Residential and commercial development subsidiary of the Eiffage construction group. Comparable on integrated construction/development model and use of construction certifications (NF HQE, RE2020).
• Bouygues Immobilier: Real estate subsidiary of Bouygues Group active across residential and commercial development in France. Overlaps with Pichet on national residential development and tendered public/private partnership projects.
• Kaufman & Broad: Major French residential developer focused on new-build housing (apartments and houses) nationwide. Comparable to Pichet on product, VEFA model and reliance on first-time buyer / investor demand (LMNP, Pinel).
• Icade: Real estate subsidiary of Caisse des Dépôts covering residential, office and healthcare real estate. Comparable to Pichet on integrated real-estate value chain and French institutional-grade development pipeline.
• Cogedim: Residential development subsidiary of Altarea, focused on new-build apartments and senior/managed residences. Directly comparable to Pichet on product, ESG-certified construction and investor-facing LMNP offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/groupepichet
• YouTubeyoutube.com/@groupepichet4399
• Facebookfacebook.com/GroupePichet

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROMOTION PICHET