CRYO MLV
CRYO MLV is a French franchisee operating a Cryotera cryotherapy and body care center in Marne-la-Vallée, offering whole-body cryotherapy, cryolipolysis, and pressotherapy to individual consumers and sports organizations.
- Company typePrivate
- Founded2014
- HeadquartersLa Houssaye-en-brie, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What CRYO MLV does
CRYO MLV is a single-location cryotherapy and body care center operating in La Houssaye-en-Brie (Marne-la-Vallée), France, as a franchisee of the Cryotera Group brand. Founded in 2021 and employing 1-10 people, the center delivers whole-body cryotherapy at -85°C to -110°C, localized cryotherapy, cryolipolysis body contouring, pressotherapy lymphatic drainage, red light luminotherapy, infratherapy, and balneotherapy, serving both individual wellness consumers and athletes seeking recovery and performance optimization.
The underlying technology relies on electric whole-body cryotherapy chambers (differentiated from nitrogen-based cabins), cryolipolysis machines for non-invasive fat reduction, and pressotherapy and light-based wellness modules. Cryotera Group supports its franchise network with a scientific research pole that has produced 20 peer-reviewed publications and partnerships with INSEP, GRESPI, CHU, Institut de cancérologie Jean Godinot, and SFCCE, plus a multi-disciplinary scientific committee.
CRYO MLV's revenue model is consumer session-based, with discovery sessions at €30, cryolipolysis at €200 per zone, and packages available, complemented by gift cards, corporate wellness offerings, and access to the group's "On The Way" mobile cryotherapy unit. The parent group derives incremental revenue from franchise royalties across its 20+ French centers, with more than 40 entrepreneurs in the 2025 franchise candidacy pipeline, and from B2B mobile services to sports federations and corporate clients. No venture capital or private equity backing is evidenced, and the group's operating SAS was incorporated with €1,000 share capital.
CRYO MLV firmographics
Firmographics- Name
- CRYO MLV
- Legal name
- CRYOTERA GROUP
- Website
- https://cryotera.fr
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- CRYO MLV is a French franchisee operating a Cryotera cryotherapy and body care center in Marne-la-Vallée, offering whole-body cryotherapy, cryolipolysis, and pressotherapy to individual consumers and sports organizations.
- Ownership category
- akta.pro rank
CRYO MLV industry classification
Industry- Product category
- Cryotherapy and Wellness Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (621340)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Cryotherapy Services (HSADAKAE)
- akta.pro secondary industries
- Hot/Cold Therapy Services (Cryotherapy/Ice Baths) (HSALAFAH), Compression Therapy (Normatec/Pressotherapy) (HSADAKAH)
Keywords
Where CRYO MLV is headquartered
LocationHeadquarters
- HQ city
- La Houssaye-en-brie
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
CRYO MLV business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Cryotherapy Session Fees: Revenue from whole-body cryotherapy and localized cryotherapy sessions offered at centers, with discovery sessions priced at €30.
- Cryolipolysis Treatments: Revenue from cryolipolysis body contouring treatments, with per-session pricing (€200/zone, €385/2 zones) and package deals available.
- Pressotherapy Services: Revenue from lymphatic drainage sessions using pressotherapy equipment for circulation improvement and recovery.
- Franchise Royalties: Cryotera Group generates revenue through its franchise model, with entrepreneurs opening Cryotera centers across France. More than 40 entrepreneurs were in the candidacy process in 2025.
- Mobile Unit (On The Way) Services: Revenue from providing mobile cryotherapy and recovery services at sporting events, cultural events, federations, clubs, and corporate wellness programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cryotherapy discovery session |
| Unit Pricing | Pay-as-you-go | Cryolipolysis single zone treatment |
| Unit Pricing | Pay-as-you-go | Cryolipolysis dual zone treatment |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
CRYO MLV product offering
Product offeringCore offering
CRYO MLV operates a cryotherapy and body care center in Marne-la-Vallée (La Houssaye-en-Brie, France) as part of the Cryotera franchise network. The center provides whole-body cryotherapy sessions at extreme cold temperatures (-85°C to -110°C), cryolipolysis for non-invasive fat reduction, pressotherapy for lymphatic drainage, localized cryotherapy, and complementary wellness treatments. Services are delivered to individual consumers seeking wellness, recovery, and aesthetic benefits, with corporate and sports clients served through the parent group's mobile On The Way unit.
Product overview
Cryotera is a French cryotherapy service network offering whole-body cryotherapy (cryothérapie corps entier), localized cryotherapy, cryolipolysis, pressotherapy, and facial treatments across 20+ centers in France. The company operates on a franchise model with a scientific research pole and offers both in-center services and mobile cryotherapy through 'On The Way' - a mobile unit equipped with whole-body cryotherapy chamber. Additional wellness services include lymphatic drainage, balneotherapy, light therapy, neuro relaxation, infrared therapy, and nutrition coaching at select locations.
Differentiator
Problem solved
Functional benefit
Brands
- Cryotera On The Way: Mobile cryotherapy recovery unit equipped with whole-body cryotherapy chamber, serving sports events, federations, clubs, and enterprises throughout Europe.
Products and services
- Cryothérapie Corps Entier (Whole-Body Cryotherapy) Whole-body cryotherapy session exposing the body to extreme cold temperatures between -85°C and -110°C for 3 to 4 minutes, designed to promote well-being, recovery, and quality of life. Discovery sessions priced at €30 per session for new clients.
- Cryolipolyse (Cryolipolysis) Non-invasive fat reduction treatment using controlled cold to eliminate localized fat cells through apoptosis without surgery, anesthesia, or social eviction. Per-session pricing €200/zone or €385/2 zones, with multi-session packages available.
- Cryotera On The Way (Mobile Cryotherapy Unit) Mobile cryotherapy unit delivering whole-body cryotherapy, pressotherapy, localized cryotherapy, light therapy, balneotherapy, neuro-relaxation, and infrared therapy services directly at sporting events, federations, clubs, and corporate wellness events throughout Europe.
- Pressothérapie (Pressotherapy) Mechanical massage therapy activating blood and lymphatic circulation to eliminate waste from muscles, reduce toxin accumulation, and relieve heavy legs sensation.
- Cryothérapie Localisée (Localized Cryotherapy) Targeted cold therapy applied to specific body zones for improved recovery, post-traumatic reconstruction, and immediate analgesic effects.
- Soin Visage (Facial Cryotherapy Treatment) Facial treatment using localized cryotherapy to firm skin, reduce wrinkles, improve complexion radiance, and tone facial tissues through non-invasive methods.
Quantifiable outcome
- Up to 40% reduction in fat deposits in treated zones after single cryolipolysis session
- +1 more outcomes
Companies that use CRYO MLV
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
CRYO MLV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CRYO MLV partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and minor.
- Stade ReimscoreProfessional football club using Cryotera's On The Way mobile cryotherapy services for athlete recovery and performance optimization.
- Limoges CSPcoreProfessional basketball team utilizing mobile cryotherapy recovery services at their facility.
- DFCO DijoncoreFootball club partnered with Cryotera for cryotherapy recovery services.
- NATI SuissecoreSwiss national football team using Cryotera's mobile cryotherapy unit for international competitions and training camps.
- Decathlon AG2RcoreProfessional cycling team partnership with Cryotera for athlete recovery programs.
- Moët & ChandonminorCorporate wellness partnership providing cryotherapy and recovery services for employees.
- Creps ReimscoreRegional sports education center (CREPS) using cryotherapy for athlete training and recovery programs.
- Creps BordeauxminorRegional sports education center in Bordeaux using cryotherapy services.
- Cristal UnionminorAgricultural cooperative with corporate wellness services provided by Cryotera.
- CA Nord EstminorRegional bank using Cryotera services for employee wellness programs.
- St MichelminorSports organization using Cryotera's mobile cryotherapy services.
- Boxers de BordeauxminorIce hockey team using cryotherapy recovery services.
- Anglet HormadiminorIce hockey team using cryotherapy services.
- Aorc Anglet Côte BasqueminorRugby club using cryotherapy recovery services.
- Lyon La DuchèreminorFootball club using Cryotera services.
- FeytiatminorSports club using cryotherapy services.
- Triathlon AmillyminorTriathlon club using cryotherapy for athlete recovery.
- Reims Champagne RunminorRunning event using Cryotera On The Way services.
- La MagnifiqueminorEvent/organization using Cryotera mobile services.
- Alterna SVPBminorVolleyball club using cryotherapy services.
- GRESPI (Groupe de Recherche en Science pour l'Ingénieur)coreResearch partnership with University of Reims Champagne-Ardenne for scientific research in cryotherapy.
- INSEPcoreFrench national sports institute partnership for cryotherapy research and athlete protocols.
- CHU (University Hospital Centers)coreClinical research partnerships with university hospitals for cryotherapy medical applications.
- Institut de cancérologie Jean GodinotcoreOncology institute partnership for cryotherapy research applications in cancer care.
- SFCCEcoreFrench Society of Whole-Body Cryotherapy association partnership for professional standards and research.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
CRYO MLV competitors and assessment
Company assessmentEmerging players
- REVIV: Wellness clinic franchise offering IV therapy, cryotherapy, and recovery services in a clinic-retail format — overlapping service portfolio with Cryotera and franchise-led expansion approach.
- Core Wellness & Recovery: Multi-modality recovery centers offering cryotherapy alongside compression, infrared, and contrast therapy — a growing-format competitor overlapping with Cryotera's bundled recovery services.
Direct peers
- iCRYO: US cryotherapy and wellness franchise operator with multiple centers and a similar mix of whole-body cryotherapy, localized cryo, compression, and recovery services — the most direct franchise-format comparable to Cryotera.
- Chill Cryotherapy: US cryotherapy franchise chain offering whole-body cryotherapy, localized cryo, and cryoskin treatments in a multi-unit retail format, comparable in service mix and franchise go-to-market to Cryotera.
- Impact Cryotherapy: US whole-body and localized cryotherapy operator targeting athletic recovery and wellness consumers — comparable positioning to Cryotera's athlete- and wellness-focused client mix.
- Restore Hyper Wellness (formerly The Cryo): US-based franchise network offering whole-body cryotherapy, IV therapy, infrared saunas, and other recovery services with a multi-unit retail model — directly comparable to Cryotera's franchise-driven wellness approach.
Broad incumbents
- Hyperice: Established global recovery and performance technology brand spanning massage, percussion, and thermal modalities used by elite athletes — adjacent but larger incumbent whose partnerships with sports teams compete for the same athlete-recovery mindshare.
- Therabody: Global recovery and wellness brand anchored by the Theragun percussive device and expanding into thermal, cryotherapy-adjacent, and wellness services — a broader incumbent competing for athletic-recovery demand.
Regional players
- MECURE Cryotherapy (UK): UK-based cryotherapy and wellness clinic operator offering whole-body cryotherapy and recovery services — a comparable operating model in a different European geography from CRYO MLV's primary French market.
- Krio Klinik: German cryotherapy clinic chain operating whole-body cryotherapy chambers in a clinical/wellness setting — closely comparable therapy format in a neighboring European market with different regulatory environment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
CRYO MLV social profiles
Digital presenceCRYO MLV financial estimates
Financial estimateRevenue estimate
Valuation estimate
CRYO MLV leadership team
Management profileNumber of profiles
Profiles2 records
CRYO MLV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CRYO MLV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CRYO MLV
What does CRYO MLV do?
CRYO MLV operates a cryotherapy and body care center in Marne-la-Vallée (La Houssaye-en-Brie, France) as part of the Cryotera franchise network. The center provides whole-body cryotherapy sessions at extreme cold temperatures (-85°C to -110°C), cryolipolysis for non-invasive fat reduction, pressotherapy for lymphatic drainage, localized cryotherapy, and complementary wellness treatments. Services are delivered to individual consumers seeking wellness, recovery, and aesthetic benefits, with corporate and sports clients served through the parent group's mobile On The Way unit.
Is CRYO MLV a public or private company?
CRYO MLV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CRYO MLV founded?
CRYO MLV was founded in 2014. It employs 1 to 10 people.
Where is CRYO MLV based?
CRYO MLV is headquartered in La Houssaye-en-brie, France, in the Europe region.
How does CRYO MLV make money?
Five revenue lines are on record. Cryotherapy Session Fees are the primary driver. The others are cryolipolysis Treatments, pressotherapy Services, franchise Royalties and mobile Unit (On The Way) Services.
Who are CRYO MLV's main competitors?
Emerging players on record are REVIV and Core Wellness & Recovery. Direct peers are iCRYO, Chill Cryotherapy, Impact Cryotherapy and Restore Hyper Wellness (formerly The Cryo). Broad incumbents are Hyperice and Therabody. Regional players are MECURE Cryotherapy (UK) and Krio Klinik.
Does CRYO MLV have an API?
No public API is recorded for CRYO MLV.
What industry is CRYO MLV in?
CRYO MLV's product category is Cryotherapy and Wellness Services. Its primary akta.pro industry code is HSADAKAE, Cryotherapy Services, with a secondary code of HSALAFAH, Hot/Cold Therapy Services (Cryotherapy/Ice Baths). Its NAICS code is 621340 and its SIC code is 8090.