DECATHLON AG2R LA MONDIALE TEAM
DECATHLON CMA CGM TEAM (formerly DECATHLON AG2R LA MONDIALE TEAM) is a French UCI WorldTour professional cycling team, funded by co-title sponsors Decathlon and CMA CGM and a 25+ partner ecosystem, serving sponsor brands and cycling fans globally through elite road racing and merchandise.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount51–100
- GTM typeB2C
- OfferingServices
What DECATHLON AG2R LA MONDIALE TEAM does
DECATHLON AG2R LA MONDIALE TEAM, now operating as DECATHLON CMA CGM TEAM, is a professional road cycling team headquartered in La Motte-Servolex, Auvergne-Rhône-Alpes, France, competing at the UCI WorldTour tier — the elite level of international road cycling. Founded in 1992 and employing 87 staff, the team fields a roster of professional cyclists including Olav Kooij and Paul Seixas, plus a structured La NewGen development pipeline comprising a Development Team and a U19 junior squad. The team's core "product" is elite racing itself, generating brand exposure and engagement value for its sponsor ecosystem.
The team operates under a multi-sponsor commercial structure, anchored by co-title sponsors Decathlon (French sports equipment retailer, which also manufactures the team's Van Rysel bicycles) and CMA CGM (French global container shipping and logistics company). A broader ecosystem of approximately 23 secondary partners provides equipment (SRAM, Continental, Look Cycle, Deda Elementi, Fizik, Muc-Off), technology and analytics (Wahoo, TrainingPeaks, Swissside, E-Podiatech), logistics (Skoda, KYMCO, Motorhome Rent), and consumer/HR brand sponsorship (Adecco, Shine, Armand Thiery, ARC1950). Equipment, technology, and apparel partners supply the team's racing infrastructure; their relationships are documented as "We to Them" provider arrangements.
The team's revenue model is sponsorship-driven and not publicly disclosed. Distribution channels include a direct-to-consumer e-commerce merchandise storefront (shop.decathloncmacgmteam.com, powered by Decathlon's infrastructure) and Decathlon's global retail network. Marketing and fan engagement are executed across Facebook, Instagram, X, TikTok, YouTube, Strava, LinkedIn, and an email newsletter. Race results — including Olav Kooij's stage 5 win at Pau and Paul Seixas's 3rd place plus white jersey (best young rider) at the Tour de France during the 2026 season — drive the team's media value proposition for sponsors.
DECATHLON AG2R LA MONDIALE TEAM firmographics
Firmographics- Name
- DECATHLON AG2R LA MONDIALE TEAM
- Legal name
- Equipe cycliste DECATHLON CMA CGM TEAM
- Website
- https://decathlonag2rlamondialeteam.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- DECATHLON CMA CGM TEAM (formerly DECATHLON AG2R LA MONDIALE TEAM) is a French UCI WorldTour professional cycling team, funded by co-title sponsors Decathlon and CMA CGM and a 25+ partner ecosystem, serving sponsor brands and cycling fans globally through elite road racing and merchandise.
- Ownership category
- akta.pro rank
DECATHLON AG2R LA MONDIALE TEAM industry classification
Industry- Product category
- Professional Cycling Team
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)
Keywords
DECATHLON AG2R LA MONDIALE TEAM business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure
Distribution channels1 record
Marketing channels9 records
DECATHLON AG2R LA MONDIALE TEAM product offering
Product offeringCore offering
DECATHLON CMA CGM TEAM is a French professional cycling team operating at the UCI WorldTour level, competing in elite international road races including the Tour de France. The team runs a multi-tier structure comprising the WorldTour squad, a La NewGen development program (Development Team and U19 junior squad), and sells official team merchandise through its own e-commerce store at shop.decathloncmacgmteam.com.
Product overview
DECATHLON CMA CGM TEAM is a professional cycling team competing at the WorldTour level. The team operates a multi-level structure consisting of the WorldTour squad, a NewGen development program (including a Development Team and U19 junior team), and associated staff. The team manages its own racing calendar, results tracking, and merchandise shop. The product offering is the cycling team itself as a sports/entertainment entity rather than a technology product or software platform.
Differentiator
Problem solved
Functional benefit
Brands
- La NewGen: Development team for emerging cycling talent
- Equipe WorldTour
Products and services
- Equipe WorldTour The professional WorldTour cycling squad that competes in the UCI WorldTour circuit, including the Tour de France and other major international road races. The team delivers brand exposure and competitive sporting performance for its sponsors and serves as the operational core of the team's activities.
- La NewGen Development Program A structured cyclist development program that includes a Development Team and a U19 junior team, designed to identify, recruit, and prepare emerging professional cycling talent for the WorldTour squad.
- DECATHLON CMA CGM Team Shop Official e-commerce storefront selling team-branded apparel and cycling merchandise to cycling fans and consumers. The shop is accessible globally at shop.decathloncmacgmteam.com and leverages Decathlon's e-commerce platform.
Quantifiable outcome
- Paul Seixas finished 3rd on a Tour de France stage and claimed the white jersey (best young rider)
- +1 more outcomes
Companies that use DECATHLON AG2R LA MONDIALE TEAM
Customer profileSegments1 record
Ideal customer profiles2 records
DECATHLON AG2R LA MONDIALE TEAM technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DECATHLON AG2R LA MONDIALE TEAM partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered flagship, core and minor.
- DecathlonflagshipDecathlon serves as the co-title sponsor and primary equipment provider for the team. Decathlon manufactures the team's bicycles and cycling apparel. The team competes under the name DECATHLON CMA CGM TEAM in the UCI WorldTour.
- CMA CGMflagshipCMA CGM serves as the co-title sponsor of the cycling team. CMA CGM is a global container shipping and logistics company headquartered in Marseille, France. The team competes under the name DECATHLON CMA CGM TEAM in the UCI WorldTour.
- Van RyselcoreVan Rysel is Decathlon's premium cycling brand that provides the team's bicycles and associated cycling equipment.
- SRAMcoreSRAM provides the team's bicycle components including groupsets and shifting systems.
- ContinentalcoreContinental supplies the team's bicycle tires, providing high-performance cycling rubber for road racing.
- Look CyclecoreLook Cycle provides bicycle components including pedals and carbon bike frames for the team.
- Deda ElementicoreDeda Elementi provides handlebars, stems, and other bicycle components for the team.
- FizikcoreFizik supplies the team's bicycle saddles and associated comfort components.
- Muc-OffminorMuc-Off provides cleaning, lubrication, and maintenance products for the team's bicycles and equipment.
- SwisssidecoreSwissside provides aerodynamic and performance bicycle components and consulting.
- WahoocoreWahoo provides the team with cycling computers, GPS devices, and smart trainers for training and competition data analysis.
- TrainingPeakscoreTrainingPeaks provides the team with training and performance analytics software for athlete data management.
- CompressportminorCompressport supplies compression garments and recovery wear for the team's cyclists.
- BlackrollminorBlackroll provides foam rollers and recovery equipment for the team's athlete recovery programs.
- AdeccominorAdecco is a global staffing and HR solutions company that partners with the team as a sponsor.
- SkodacoreSkoda provides vehicles and automotive support for the team, supporting logistics and team transportation during races.
- KYMCOminorKYMCO provides scooters and motorized vehicles for the team's race-day logistics and staff transportation.
- Motorhome RentminorMotorhome Rent provides motorhomes for team hospitality, athlete rest, and race-day operational support.
- PilejeminorPileje provides nutritional supplements and health products to support athlete nutrition and recovery.
- NAQIminorNAQI provides skincare and body care products for the team's athletes.
- VisiodryminorVisiodry provides drying and storage solutions for team equipment.
- VEKTAminorVEKTA provides nutritional and performance products for the team.
- ShineminorShine is a sponsor partner of the team.
- Armand ThieryminorArmand Thiery is a retail partner sponsor of the team.
- ARC1950minorARC1950 is a partner sponsor of the team.
Recent moves5 records
Expansion highlights5 records
DECATHLON AG2R LA MONDIALE TEAM competitors and assessment
Company assessmentDirect peers
- Team Visma | Lease a Bike: Dutch UCI WorldTour team. Closely comparable as a top-tier title-sponsor-driven operation with an integrated development squad (Team Visma | Lease a Bike Development) and similar Grand Tour ambitions.
- EF Education-EasyPost: American-registered UCI WorldTour team co-sponsored by EF Education First and EasyPost. Direct peer operating the same co-title sponsorship model and competing in Grand Tours.
- Movistar Team: Spanish UCI WorldTour team sponsored by Movistar (Telefónica). Direct peer with a single dominant title sponsor structure and a long-standing WorldTour pedigree.
- UAE Team Emirates-XRG: UCI WorldTour cycling team backed by UAE sovereign-linked sponsors (Emirates, XRG). Directly comparable as a flagship-sponsor-driven WorldTour operation contesting the same Grand Tours and competing for the same elite rider pool.
- Groupama-FDJ: French UCI WorldTour team. Direct French-market peer competing for the same national fan base, French sponsors, and Tour de France wild-card strategy.
- BORA-hansgrohe: German UCI WorldTour team co-sponsored by BORA and hansgrohe. Direct peer operating the same co-title sponsorship structure and competing in Grand Tours and Classics.
- Soudal Quick-Step: Belgian UCI WorldTour team co-sponsored by Soudal and Quick-Step. Direct peer with the same co-title sponsorship structure and competition for one-day Classics and stage-race podiums.
- Cofidis: French UCI WorldTour team sponsored by Cofidis (credit institution). Direct French-market peer with similar sponsorship-driven business model and dependence on Grand Tour visibility.
- INEOS Grenadiers: British-registered UCI WorldTour team owned by INEOS. Operates the same multi-discipline professional cycling model (WorldTour plus development pipeline) and competes directly for Grand Tour podiums.
- Lidl-Trek: American UCI WorldTour team co-sponsored by Lidl and Trek. Direct peer combining a global retail title sponsor with an equipment manufacturer, mirroring the Decathlon–Van Rysel structure of the subject team.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DECATHLON AG2R LA MONDIALE TEAM social profiles
Digital presenceDECATHLON AG2R LA MONDIALE TEAM financial estimates
Financial estimateRevenue estimate
Valuation estimate
DECATHLON AG2R LA MONDIALE TEAM leadership team
Management profileNumber of profiles
DECATHLON AG2R LA MONDIALE TEAM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DECATHLON AG2R LA MONDIALE TEAM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DECATHLON AG2R LA MONDIALE TEAM
What does DECATHLON AG2R LA MONDIALE TEAM do?
DECATHLON CMA CGM TEAM is a French professional cycling team operating at the UCI WorldTour level, competing in elite international road races including the Tour de France. The team runs a multi-tier structure comprising the WorldTour squad, a La NewGen development program (Development Team and U19 junior squad), and sells official team merchandise through its own e-commerce store at shop.decathloncmacgmteam.com.
Is DECATHLON AG2R LA MONDIALE TEAM a public or private company?
DECATHLON AG2R LA MONDIALE TEAM is a private company. It is classified as corporate owned and is currently operating.
When was DECATHLON AG2R LA MONDIALE TEAM founded?
DECATHLON AG2R LA MONDIALE TEAM was founded in -1. It employs 51 to 100 people.
Who are DECATHLON AG2R LA MONDIALE TEAM's main competitors?
Direct peers on record are Team Visma | Lease a Bike, EF Education-EasyPost, Movistar Team, UAE Team Emirates-XRG, Groupama-FDJ, BORA-hansgrohe, Soudal Quick-Step, Cofidis, INEOS Grenadiers and Lidl-Trek.
Does DECATHLON AG2R LA MONDIALE TEAM have an API?
No public API is recorded for DECATHLON AG2R LA MONDIALE TEAM.
What industry is DECATHLON AG2R LA MONDIALE TEAM in?
DECATHLON AG2R LA MONDIALE TEAM's product category is Professional Cycling Team. Its primary akta.pro industry code is MPAKABAD, Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.). Its NAICS code is 711211 and its SIC code is 7948.