WELL BEING

What WELL BEING does

Wellbeing Company is a Ukrainian corporate wellbeing consulting firm founded in 2019 that delivers Employee Assistance Programs (EAP) and adjacent mental health, leadership, and legal services to enterprise clients. The company serves roughly 90 corporate customers in Ukraine — including EPAM (10,400 specialists connected), Metinvest Group (60,000+ employees and families covered), Ferrexpo (7,122), Deloitte Ukraine, Ferrero, Servier, and PUMB — with an aggregate reach of 140,000-160,000+ employees across Ukrainian cities. Its core deliverable is an online EAP platform providing individual therapy sessions via video and text messenger 7 days a week, with 79% of users attending therapy for the first time, an 86% repeat request rate, and utilization approximately 2x global EAP benchmarks.

The product portfolio extends beyond the core EAP into Psychological Safety Audit, a Supportive Leadership Program (a 6-week intensive for line managers), a Veterans Reintegration Ecosystem with three tiers (individual, family, manager support), a Legal Support Service for mobilization-related matters delivered via Signal messenger, group sessions for veterans, the Stronger Together interactive learning platform, Wellbeing Screening assessments, and the Thank Me digital recognition practice. Delivery is conducted by a team of 70+ specialists — psychotherapists, coaches, military psychologists, lawyers, wellbeing officers, and Client Partners — through dedicated Client Partner relationships per account. The firm holds first-mover positioning in Ukraine and Eastern Europe and is the first Ukrainian member of the EAP Alliance.

Revenue is generated primarily through enterprise subscription contracts priced per employee covered, supplemented by specialist consultation fees (800 UAH per consultation, with specialists earning 30,000-80,000 UAH monthly) and professional services for organizational wellbeing consulting. The go-to-market is B2B enterprise field sales with dedicated Client Partners, supported by thought-leadership content marketing in business media (Forbes, NV Business, SPEKA) and conference presence. The company is privately held and founder-operated — no funding rounds, institutional investors, parent entities, or acquisitions are disclosed.

Name

WELL BEING

Legal name

Товариство з обмеженою відповідальністю «ВЕЛБІНГКОМПАНІ»

Website

https://wellbeing.vision

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Wellbeing Company is a Ukrainian corporate wellbeing consulting firm founded in 2019 that delivers Employee Assistance Programs, mental health, leadership development, and legal support services to approximately 90 enterprise clients — including Metinvest, EPAM, and Ferrexpo — covering 140,000+ employees across Ukraine via an online therapy platform and dedicated Client Partner teams.

Ownership category

akta.pro rank

Product category

Corporate Wellbeing Services

NAICS

Human Resources Consulting Services (541612), Management Consulting Services (54161), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372), Services-Legal Services (8111)

akta.pro primary industry

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO)

akta.pro secondary industries

Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Employee Assistance Programs (EAP) Management (HLAEAHAB)

Keywords

• Corporate wellbeing services
• Employee assistance programs
• Mental health support
• Veteran reintegration programs
• Psychological safety consulting

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Corporate EAP Services: Employee Assistance Program services sold to corporate clients. Pricing based on number of employees covered. Includes psychological support, legal support, webinars, and analytics.
2. Professional Services: Consulting and implementation services for organizational wellbeing programs. Compensation includes fixed rate plus monthly bonus for client work.
3. Specialist Consultation Fees: Payment to psychologists, psychotherapists, coaches at 800 UAH per consultation. Specialists can earn 30,000-80,000 UAH per month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

WELL BEING provides corporate Employee Assistance Programs (EAP) and wellbeing consulting services to enterprise clients. Its core offering delivers individual psychological therapy sessions to employees (covering war-related trauma, PTSD, anxiety, depression, and interpersonal issues) via an online platform offering video and messenger-based consultations 7 days per week. The firm complements EAP delivery with organizational assessments (Psychological Safety Audit), manager development (Supportive Leadership Program), a Veterans Reintegration Ecosystem, and an employee Legal Support Service for military-related matters.

Product overview

Wellbeing Company offers an integrated portfolio of corporate wellbeing services combining EU and US best practices with customized Ukrainian solutions. The core offering centers on the EAP Service for psychological employee support, complemented by the Psychological Safety Audit for organizational assessment, and the Supportive Leadership Program for manager development. A dedicated Ecosystem of Veterans Support addresses veteran reintegration at three levels. Additional value-adding services include the Legal Support Service for military-related legal matters, Companions-in-Arms Group Meetings for veteran peer support, the Stronger Together interactive development platform, Wellbeing Screening for psycho-emotional assessment, and the Thank Me digital recognition practice. All services are adapted to client corporate culture and delivered through Client Partners and Wellbeing Officers.

Differentiator

Problem solved

Functional benefit

Products and services

• EAP Service (Employee Assistance Program) Corporate psychological support program providing employees with individual therapy sessions to manage life challenges such as psychological effects of war, PTSD, anxiety, depression, and interpersonal issues. Provides access to psychologists 7 days per week via video or text consultation for enterprise clients and their employees.
• Psychological Safety Audit Comprehensive analysis of team challenges and organizational mental safety assessment in the context of market trends. Includes psycho-emotional state evaluation, analysis of factors affecting emotional wellbeing, risk identification, and recommendations for effective management and improvement of mental safety in the company.
• Supportive Leadership Program 6-week intensive program for developing a supportive leadership style among line managers, covering burnout prevention, psychological condition diagnosis, D&I communications, and military management adaptation. Includes webinars, workshops, check-ups, and a gamified marathon; positioned as the first program of its kind in Ukraine.
• Ecosystem of Support and Reintegration of Veterans Comprehensive initiative for veteran reintegration covering three levels: individual veteran support (diagnostics, therapy, group sessions), veteran family support (adult/child counseling), and manager and colleague support (individual sessions, 6-week program, guidelines). Designed to organize physical, psychological, emotional, and professional support for veterans returning to civilian life.
• Legal Support Service Professional legal assistance for employees and their family members who are subject to mobilization, currently serving, demobilized veterans, or relatives of service members. Covers military service matters, social payments, combatant status, disability status, contract issues, and social protection, delivered by lawyers with 10 years of legal experience and 1.5 years of military law experience via secure Signal-based online consultations.
• Companions-in-Arms Group Meetings (Побратими) Group psychoeducational meetings for veterans, provided online with up to 10 participants per session, supporting civilian life adaptation, PTSD prevention, and workplace conflict avoidance for veterans of client companies that subscribe to the EAP.
• Stronger Together Interactive Online Space (Сильні Разом) Interactive online learning and networking space for employees, combining periods of high-engagement learning led by experts, psychologists, and coaches with periods of creative thinking and creativity development.
• Wellbeing Screening Comprehensive psycho-emotional state testing of employees that gives companies aggregate test results and psychologist recommendations for improving the condition of staff.
• Thank Me Practice Digitalized non-monetary employee support project aimed at forming a healthy corporate culture through increased engagement and strengthened social ties between colleagues.

Quantifiable outcome

• 79% of users went to therapy for the first time
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• EAP AlliancecoreStrategic or Co-development Partner · 1 January 2019Wellbeing Company is the first Ukrainian company to join EAP Alliance, the leading European association that brings together leaders in the development and implementation of organizational well-being and employee care programs. This membership represents the company's commitment to international standards and best practices in corporate wellbeing.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• OpenUp: European workplace mental health platform providing online sessions, webinars, and self-help tools to employers across the Netherlands, Germany, UK and beyond. Closest geographic peer given European regional focus and online-first EAP delivery.
• Headspace Health: Combined Headspace and Ginger offering workplace mental health, mindfulness, therapy, and coaching benefits to employers and health plans. Comparable B2B2C wellbeing bundle with EAP and teletherapy components.
• Spring Health: Workplace mental health platform selling to enterprises with a precision-matched care model and EAP-style coverage. Comparable product architecture (assessment → matched provider → ongoing sessions) and similar enterprise GTM.
• Modern Health: Global employer-sponsored mental health and EAP platform offering teletherapy, coaching, and digital tools. Directly comparable as a workplace EAP with online delivery; operates at much larger scale and serves multinational employers.
• Unmind: UK-headquartered workplace mental health platform selling measurement, training, and therapy tools to large employers. Comparable product suite (assessment, content, live support) and similar enterprise HR-tech GTM.
• Talkspace: Online therapy platform with a B2B EAP and employer benefit channel alongside direct-to-consumer. Directly comparable as a teletherapy network sold per-employee to enterprises with similar utilisation dynamics.
• Oliva: UK workplace therapy provider (formerly Spill) offering chat-based therapy and EAP services to employers. Comparable online-first EAP delivery and SMB-to-enterprise positioning, though smaller scale.
• Calm Health / Calm Business: Workplace wellbeing subscription covering meditation, sleep, and mental health content for employees. Comparable enterprise sales motion and recurring per-employee pricing, though lighter on live clinical services.
• Lyra Health: Enterprise mental health benefit platform providing therapy, coaching, and EAP-like services to large employers. Closely aligned business model — per-employee subscription, blended in-person and virtual delivery, and enterprise sales motion.

Emerging players

• Wysa: AI-driven mental health chatbot plus human therapist escalation, sold to employers and health plans. Comparable employer-sponsored channel and digital-first delivery; differentiated technology stack.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wellbeing.vision
• LinkedInlinkedin.com/company/wellbeing-company

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WELL BEING