HD MARINE
HD Marine is a French boat dealership and shipyard in Saint-Raphaël, Côte d'Azur, authorized for Jeanneau, Prestige Yachts, Lagoon, Yamaha, and Yanmar. Since 2022 it has operated within the 60+ employee Euro-Voiles Riviera Plaisance group, serving private boat owners across new/used sales, maintenance, storage, financing, and berth services.
- Company typePrivate
- Founded1966
- HeadquartersSaint-raphaël, France
- Headcount1–10
- GTM typeB2C
- OfferingServices
What HD MARINE does
HD Marine is a French boat dealership and shipyard services company headquartered in Saint-Raphaël on the Côte d'Azur, tracing its origins to a shipyard founded in 1966 (some sources cite 1971). The company was integrated into the Euro-Voiles Riviera Plaisance group in 2022 and now operates as part of a network employing 60+ people across three French departments (13, 83, 06) in the Provence-Alpes-Côte d'Azur region. Authorized dealer relationships span premium marine OEMs including Jeanneau (motorboats and sailboats), Prestige Yachts (luxury motor yachts up to €4.9M per unit such as the Prestige M8 EVO), Lagoon (catamarans), Yamaha (outboards), Yanmar (inboards), and AD Nautic.
The business is structured around the full boat ownership lifecycle: new and used boat sales, shipyard maintenance and repair, indoor and winter storage at the Puget-sur-Argens facility, financing facilitation, and marina berth sales at premium Côte d'Azur locations including Port Vauban Antibes, Cannes Marina, Saint-Raphaël, Sanary-sur-Mer, and Bormes-les-Mimosas (berth prices ranging from €130,000 to over €774,000). Entry-level used sailboats begin around €49,000. Customer acquisition runs through physical showrooms, the Paris Nautic and Cannes Yachting Festival, invitation-based private sea trials, the company website, and direct contact.
HD Marine operates a traditional dealership go-to-market with no proprietary technology platform and no disclosed AI/ML capabilities. Revenue mechanics combine one-time transactional sales (new and used boats, berths) with recurring service streams (maintenance, repair, storage, financing facilitation). Customers are private boat owners and marine enthusiasts segmented by use case and geography, with no disclosed enterprise or institutional accounts.
HD MARINE firmographics
Firmographics- Name
- HD MARINE
- Legal name
- HD Marine
- Website
- https://hdmarine.com
- Company type
- Private
- Founded year
- 1966
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HD Marine is a French boat dealership and shipyard in Saint-Raphaël, Côte d'Azur, authorized for Jeanneau, Prestige Yachts, Lagoon, Yamaha, and Yanmar. Since 2022 it has operated within the 60+ employee Euro-Voiles Riviera Plaisance group, serving private boat owners across new/used sales, maintenance, storage, financing, and berth services.
- Ownership category
- akta.pro rank
HD MARINE industry classification
Industry- Product category
- Boat Dealership and Shipyard Services
- NAICS
- Boat Dealers (441222), Ship Building and Repairing (336611)
- SIC
- Ship & Boat Building & Repairing (3730)
- akta.pro primary industry
- Yacht & Recreational Boat Service & Refit (TLAKAKAD)
- akta.pro secondary industry
- Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades) (IMAJAHAN)
Keywords
Where HD MARINE is headquartered
LocationHeadquarters
- HQ city
- Saint-raphaël
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
HD MARINE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- New boat sales: Sale of new boats from authorized dealer brands including Jeanneau, Prestige Yachts, Lagoon catamarans, and Yamaha outboard motors. Prices range from approximately €50,000 for smaller boats to over €4 million for luxury yachts.
- Used boat sales: Specialist in used boat sales across motorboats, sailboats, and catamarans. The company maintains an inventory of pre-owned vessels.
- Shipyard and maintenance services: Full-service shipyard offering maintenance, repair, storage, and wintering services. Includes mechanical expertise and general maintenance performed by factory-trained technicians. Services available 7 days per week.
- Financing services: Boat financing solutions offered to facilitate purchases. The company connects customers with financing options for both new and used vessel acquisitions.
- Port/marina services: Sale of marina berths and port slips in prestigious locations including Sanary-sur-Mer, Bormes-les-Mimosas, Saint-Raphaël, Cannes Marina, and Port Vauban Antibes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small motorboats and dayboats |
| Unit Pricing | Pay-as-you-go | Mid-range cruisers and sailboats |
| Unit Pricing | Pay-as-you-go | Luxury motor yachts |
| Unit Pricing | Pay-as-you-go | Catamarans |
| Unit Pricing | Pay-as-you-go | Port berths |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
HD MARINE product offering
Product offeringCore offering
HD Marine is an authorized boat dealership and shipyard on the Côte d'Azur (French Riviera) that sells new and used motorboats, yachts, and catamarans from premium brands including Jeanneau, Prestige Yachts, Lagoon, and Yamaha Motors. The company also provides shipyard maintenance, repair, storage, and wintering services, boat financing assistance, port/marina berth sales, and boat rental management from its locations in Saint-Raphaël and Puget-sur-Argens.
Product overview
HD Marine is a boat dealership and service company operating on the Côte d'Azur (French Riviera), representing prestigious marine brands including Jeanneau (motor boats and sailing yachts like Cap Camarat, Merry Fisher, Sun Odyssey), Prestige Yachts (luxury motor yachts in F-Line, M-Line, S-Line, and X-Line series), and Lagoon (catamarans ranging from 38 to 80+ feet). The company is part of the Euro-Voiles Group and offers comprehensive boat services including new and used boat sales, maintenance and repair (shipyard services since 1966), port/marina berths, boat financing, and rental management. HD Marine also sells Yamaha outboard motors and Yanmar in-board engines as part of their product portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- New Jeanneau Boats Sales of new Jeanneau motorboats and sailboats (Cap Camarat, Merry Fisher, DB Yacht, Sun Odyssey, Sun Fast, Sea Loft) for individual boat owners seeking new vessels.
- New Prestige Yachts Sales of new luxury Prestige Yachts motor yachts in F-Line, M-Line, S-Line, and X-Line series for individual buyers seeking flybridge and luxury motor yachts.
- New Lagoon Catamarans Sales of new Lagoon sailing catamarans and motor yacht catamarans (Lagoon 38 through Eighty series) for individual buyers.
- Used Boats Sales of pre-owned motorboats, sailing yachts, and catamarans from various manufacturers for individual buyers.
- Boat Maintenance and Repair Full-service shipyard offering maintenance, repair, mechanical work, and general upkeep performed by factory-trained technicians, available 7 days per week for boat owners.
- Boat Storage and Wintering Large indoor storage capacity and dry winter storage under hangar at the Puget-sur-Argens shipyard facility for boat owners on the Côte d'Azur.
- Port/Marina Berths Sale of marina berths and port slips in prestigious locations along the French Riviera including Sanary-sur-Mer, Bormes-les-Mimosas, Saint-Raphaël, Cannes Marina, and Port Vauban Antibes.
- Boat Financing Boat financing solutions connecting customers with financing options for both new and used vessel acquisitions.
- Yamaha Marine Engines Sales and servicing of Yamaha marine outboard engines with various horsepower options for different boat types.
- Yanmar In-Board Engines Sales and service for Yanmar diesel in-board engines used in boat propulsion systems.
- Boat Rental Management Rental management services for boat owners to generate income from their vessels when not in personal use.
Companies that use HD MARINE
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
HD MARINE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HD MARINE partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, standard and minor.
- Euro-Voiles / Riviera PlaisancecoreHD Marine became part of the Euro-Voiles Riviera Plaisance group in 2022. This integration strengthened HD Marine's position as a premier maritime service provider on the Côte d'Azur, combining decades of shipyard expertise with expanded brand partnerships and operational resources.
- JeanneaucoreOfficial authorized dealer for Jeanneau motorboats and sailboats including Cap Camarat, Merry Fisher, DB Yachts, Sun Odyssey, Sun Fast, and Sea Loft lines. Represents the full Jeanneau product portfolio for new boat sales.
- Prestige YachtscoreOfficial authorized dealer for Prestige Yachts, representing the F-line, M-line, S-line, and X-line motor yacht ranges. High-end motor yacht brand specializing in flybridge and luxury designs.
- Lagoon CatamaranscoreOfficial authorized dealer for Lagoon Catamarans since approximately one year prior to the source date. Represents Lagoon sailing catamarans and motor yacht catamarans. Key models include Lagoon 38, 42, 43, 46, 51, 55, 60, Seventy 7, and Eighty series.
- Yamaha MotorsstandardAuthorized service and sales partner for Yamaha marine motors and outboard engines. Provides Yamaha engine sales and maintenance services.
- YanmarstandardAuthorized dealer for Yanmar in-board motors, offering sales and service for Yanmar diesel engines used in boat propulsion systems.
- AD NauticminorListed as an additional brand partner, suggesting sales or service support for AD Nautic products, likely shipchandler or equipment-related offerings.
Scale indicators5 records
Recent moves6 records
Expansion highlights4 records
HD MARINE competitors and assessment
Company assessmentBroad incumbents
- Lagoon Catamarans: Lagoon is the world's largest catamaran builder and a sister brand under Groupe Bénéteau. While HD Marine is an authorized Lagoon dealer, Lagoon competes at the brand level for the same end-buyer against catamarans from other builders.
- Sunseeker: Sunseeker is a British luxury motor yacht manufacturer with a strong presence in the Mediterranean. Its Predator, Manhattan, and Ocean lines overlap with Prestige's product range competing for the same European HNW clientele.
- Ferretti Group: Ferretti Group owns Ferretti Yachts, Riva, Pershing, and Custom Line — Italian luxury yacht brands at the upper end of the size and price spectrum. It competes at the brand level for the same ultrahigh-net-worth Mediterranean buyer.
- Prestige Yachts: Prestige Yachts is a luxury flybridge motor yacht brand under Groupe Bénéteau. As a sister brand that HD Marine retails, it competes at the OEM level with other luxury motor yacht builders for the same HNW European customer.
- Groupe Bénéteau: Groupe Bénéteau is the parent manufacturer of Jeanneau, Prestige, and Lagoon — the three brands HD Marine is authorized to sell. As principal, it sets dealer economics, brand strategy, and could in the future bypass dealers with direct sales, making it both supplier and indirect competitor.
- Absolute Yachts: Absolute Yachts is an Italian luxury motor yacht manufacturer in the same size/price band as Prestige. It is a competing principal whose boats compete with HD Marine's inventory for the same Mediterranean buyer pool.
- Azimut Yachts: Azimut is one of the largest Italian luxury motor yacht builders. Its flybridge and S-series yachts directly overlap with Prestige's M-line that HD Marine sells, making Azimut a competing brand on the same showroom floor.
- Princess Yachts: Princess Yachts is a British luxury flybridge and motor yacht builder with comparable size, price band, and Mediterranean distribution. It competes head-to-head with Prestige Yachts for the same premium European buyer.
Direct peers
- Multihull Solutions: Multihull Solutions is a France-based catamaran dealer and broker active across the Mediterranean, specializing in Lagoon and other multihull brands. It is the most direct competitor to HD Marine's Lagoon catamaran business on overlapping buyer territory.
- Avenir Yachting: Avenir Yachting is a multi-brand boat dealership operating along the French Riviera with a comparable mix of new motorboat and brokerage activity. It competes head-to-head with HD Marine for similar HNW buyers on the Côte d'Azur.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HD MARINE social profiles
Digital presenceHD MARINE financial estimates
Financial estimateRevenue estimate
Valuation estimate
HD MARINE leadership team
Management profileNumber of profiles
Profiles1 record
HD MARINE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HD MARINE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HD MARINE
What does HD MARINE do?
HD Marine is an authorized boat dealership and shipyard on the Côte d'Azur (French Riviera) that sells new and used motorboats, yachts, and catamarans from premium brands including Jeanneau, Prestige Yachts, Lagoon, and Yamaha Motors. The company also provides shipyard maintenance, repair, storage, and wintering services, boat financing assistance, port/marina berth sales, and boat rental management from its locations in Saint-Raphaël and Puget-sur-Argens.
Is HD MARINE a public or private company?
HD MARINE is a private company. It is classified as corporate owned and is currently operating.
When was HD MARINE founded?
HD MARINE was founded in 1966. It employs 1 to 10 people.
Where is HD MARINE based?
HD MARINE is headquartered in Saint-raphaël, France, in the Europe region.
How does HD MARINE make money?
Five revenue lines are on record. New boat sales are the primary driver. The others are used boat sales, shipyard and maintenance services, financing services and port/marina services.
Who are HD MARINE's main competitors?
Broad incumbents on record are Lagoon Catamarans, Sunseeker, Ferretti Group, Prestige Yachts, Groupe Bénéteau, Absolute Yachts, Azimut Yachts and Princess Yachts. Direct peers are Multihull Solutions and Avenir Yachting.
Does HD MARINE have an API?
No public API is recorded for HD MARINE.
What industry is HD MARINE in?
HD MARINE's product category is Boat Dealership and Shipyard Services. Its primary akta.pro industry code is TLAKAKAD, Yacht & Recreational Boat Service & Refit, with a secondary code of IMAJAHAN, Propulsion MRO, Spares & Field Service (Overhauls, retrofits, upgrades). Its NAICS code is 441222 and its SIC code is 3730.