SUPERIORE.DE GMBH

What SUPERIORE.DE GMBH does

SUPERIORE.DE GMBH is a privately-held German online wine retailer founded in 2000 and headquartered in Coswig, Germany. The company specializes exclusively in Italian wines, grappa, and Italian delicacies, offering a curated catalog of more than 3,500 wines from over 350 winemakers across all 20 Italian wine regions. The platform targets wine enthusiasts, collectors, and gift buyers in Germany and 25 other European countries, shipping to a total of 26 markets. Notable premium offerings include Amarone, Barolo, Brunello di Montalcino, Chianti, Prosecco, Supertuscan, and cult wines such as Ornellaia, Sassicaia, and Tignanello, complemented by grappa, organic wines, and Italian specialty foods including pasta, olive oil, and vinegar.

The operating platform is a direct-to-consumer e-commerce storefront with account management, wish lists, order history, and newsletter subscription features. A proprietary Winemaker Radar service enables customers to track individual producers and receive alerts about new releases. All inventory is held in a fully air-conditioned, climate-controlled, dark, and vibration-free warehouse designed to preserve wine quality year-round. The site integrates editorial content from a proprietary wine magazine and ratings from external critics including James Suckling, Wine Advocate, Vinous, Decanter, Falstaff, and others, with 28,000+ verified eKomi customer reviews providing third-party trust signals. The company has accumulated 24 years of category expertise and multiple industry awards, including the Fair Wine Award 2024 and Wine Merchant of the Year 2018.

The business model is straightforward transactional retail: per-bottle pay-as-you-go pricing ranging from approximately €10 entry-level to over €100 for premium and cult wines, with no disclosed subscription or membership tier. Revenue is generated entirely through direct online sales, with fulfillment handled internally from the Coswig facility. Marketing is conducted through the proprietary wine magazine, email newsletter, critic integrations, eKomi review platform, and organic social channels. The company operates with a lean headcount of 1-10 employees, has no disclosed institutional funding or parent company, and pursues content-and-credibility-driven growth rather than capital-intensive expansion.

Name

SUPERIORE.DE GMBH

Legal name

SUPERIORE.DE GMBH

Website

https://superiore.de

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

SUPERIORE.DE GMBH is a German online retailer specializing in Italian wines, grappa, and delicacies, offering 3,500+ wines from 350+ winemakers to consumers across 26 European countries through a direct-to-consumer e-commerce platform with climate-controlled storage.

Ownership category

akta.pro rank

Product category

Online Wine Retail

NAICS

Beer, Wine, and Liquor Retailers (445320), Specialty Food Retailers (4452)

akta.pro primary industry

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

akta.pro secondary industries

Wine Shops (Off-Premise) (CRANAAAB), Specialty Wine-Adjacent Food Stores (Cheese/Gourmet Pairings) (CRAHAGAK)

Keywords

• Italian wine retail
• Wine e-commerce
• Online wine shop
• Italian delicacies
• Climate-controlled storage

Headquarters

HQ city

Coswig

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Direct Wine Sales: The company generates revenue through direct online sales of Italian wines, grappa, and Italian delicacies to consumers. Customers purchase individual bottles or cases at listed prices, with transaction-based pricing per bottle ranging from approximately €10 to €100+ depending on the wine.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Superiore.de operates an online shop offering Italian wines, grappa, and fine Italian delicacies sourced directly from more than 350 Italian winemakers and producers. The assortment spans all 20 Italian wine regions and includes red, white, sparkling, rosé, dessert, and organic wines, as well as Amarone, Barolo, Brunello and other regional classics. Orders are fulfilled from a fully air-conditioned climate-controlled warehouse in Coswig, Germany, and shipped across 26 European countries.

Product overview

SUPERIORE.DE is an Italian wine e-commerce platform offering over 3,500 wines from more than 350 Italian winemakers across all wine regions of Italy. The core product is a curated selection of Italian wines including Red Wine, White Wine, Sparkling Wine, Rosé Wine, and Dessert Wine, complemented by Wine Classics (Amarone, Barbaresco, Barolo, Brunello, Chianti, Prosecco, Supertuscan), Grappa, and Italian Delicacies (pasta, olive oil, vinegar). The platform features a Winemaker Radar notification service for tracking favorite producers, and all wines are stored in fully air-conditioned facilities. Additional offerings include Organic Wine, Gift Products with accessories like Riedel and Zalto glassware, and sale sections with graduated pricing and premium wine sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Italian Red Wine

Quantifiable outcome

• 28,000+ positive customer reviews demonstrating high customer satisfaction
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• FalstaffcoreGTM or Marketing PartnerInternational magazine for food, drink and travel. Falstaff provides editorial coverage, wine reviews, and promotional placement on Superiore.de, enhancing credibility and wine education content for customers.
• MerumcoreGTM or Marketing PartnerItaly-focused magazine covering wine, olive oil, travel, and food. Provides specialized Italian wine content and reviews featured on the Superiore.de platform.
• WeinwisserminorGTM or Marketing PartnerRenowned wine publication using a 20-point rating system. Offers expert wine reviews and tasting notes featured on the platform.
• FINE - Das WeinmagazinminorGTM or Marketing PartnerWine magazine supplement of Frankfurter Allgemeine Zeitung providing wine editorial content and reviews.
• VINUM - Europe's Wine MagazineminorGTM or Marketing PartnerLeading European wine publication offering wine reviews, travel reports, and cultural coverage of wine regions.
• WEINKENNER.DEminorGTM or Marketing PartnerWine knowledge platform with texts written by wine journalist Dr. Jens Priewe, providing educational wine content.
• WINE in MODERATIONOthersEuropean programme promoting responsible and moderate wine consumption. Superiore.de is a sponsor of this initiative, demonstrating corporate responsibility.
• On the Trail of Wine (Weinspuren)minorGTM or Marketing PartnerWine travel tour operator specializing in culinary, wine, and gourmet tours primarily in Italy, offering combined wine experiences and cultural discovery.
• EHI/BEVH CertifiedminorGTM or Marketing PartnerE-commerce seal certification from EHI Retail Institute and BEVH (German Association for the Digital Commerce Industry, demonstrating trustworthiness and compliance.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Vivino: Global wine marketplace and scanning app combining community reviews with marketplace retail. Comparable at the consumer-engagement layer (ratings, recommendations, mobile experience) rather than as a curated merchant, and at significantly larger scale.

Direct peers

• Xtrawine: Italian-headquartered online wine retailer with international shipping. Comparable on DTC Italian-wine focus, multi-region assortment and European delivery footprint.
• Berry Bros. & Rudd: Historic UK wine merchant with a strong online DTC channel, owned wine cellarage and a premium/collector positioning. Directly comparable on premium curation, aged-wine offering and B2B/DTC mix.
• The Wine Society: UK member-owned wine cooperative with strong online presence. Comparable on curated DTC wine retail, exclusive producer relationships and content-driven member engagement.
• Majestic Wine: UK specialist wine retailer with both online and physical store presence (under Fortress ownership). Comparable on DTC wine retail, broad European pricing, and a trade (B2B) customer program for restaurants and businesses.
• Hawesko Holding: Largest German multi-channel wine retailer (online plus retail chains such as Jacques' and Wein & Co.). Directly comparable as a German wine e-commerce operator serving consumers and trade; meaningfully larger in scale and assortment breadth.
• Jacques' Wein-Depot: German wine franchise/depot retailer owned by Hawesko. Comparable on German consumer wine retail and trade supply, with overlap on Italian wine sourcing and pricing.
• Millesima: France-headquartered online wine retailer shipping across Europe. Comparable model: curated multi-origin wine assortment, climate-controlled storage, en primeur offerings and DTC/trade split.
• Tannico: Leading Italian online wine retailer with European shipping. Closest direct competitor: same DTC Italian-wine focus, similar critic partnerships, and overlapping customer base of Italian-wine enthusiasts across Europe.
• Vicampo: German online wine marketplace aggregating multiple wineries and merchants. Comparable on European DTC wine e-commerce and shared target buyer (German wine enthusiasts), though operates a marketplace model rather than single-merchant inventory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/superiore-de-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SUPERIORE.DE GMBH