Fairway
Fairway is an Edmonton-based custom web design agency that builds template-free websites on Webflow for SMBs across Western Canada, with bundled SEO and Google Ads management as add-on services.
- Company typePrivate
- Founded2018
- HeadquartersEdmonton, Canada
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fairway does
Fairway Inc. (operating as Fairway Sites) is an Edmonton, Alberta-based custom web design and digital marketing agency founded in 2018 and led by James Cookson as Design Lead. The company builds template-free, responsive, brand-driven websites exclusively on the Webflow platform, leveraging Webflow's CMS, global CDN hosting and built-in SEO capabilities. Fairway's service suite is centered on three offerings: Custom Web Design and Webflow Development (core, one-time projects), Search Engine Optimization (ongoing add-on), and Google Ads / PPC Management (month-to-month add-on). The SEO and Google Ads services are explicitly restricted to clients whose websites Fairway has built, which bundles maintenance, hosting and marketing into an integrated workflow.
The business operates a sales-led go-to-market targeting service-based SMBs and organizations across Western Canada. Pricing is project-based, ranging from CA$1,000 for simple sites to CA$20,000+ for complex builds, with most small business websites priced CA$2,000-CA$5,000. Customer segments span a broad SMB long tail, with named clients including The Military Museums, The Quarry, Structure Group, GNS Trailers, Chop Shop Physiques, Alberta First Choice Moving, O.E. Motors Inc., Improving Capacity OT and several fitness and non-profit organizations. Vertical pages target oil & gas, healthcare & dental, automotive & transportation, gyms & fitness, and non-profits, with location-specific landing pages covering Edmonton, Calgary, Beaumont, Leduc, Sherwood Park, Spruce Grove, St. Albert and Stony Plain.
The company is privately held, founder-owned with no disclosed institutional investors or funding rounds. Fairway reports 150+ delivered websites, over a decade of combined team experience, 3-4 week average build turnaround for small business sites, and 5.0-star ratings across Google (31 reviews), Clutch (11 reviews) and Facebook (6 reviews), with three 2025 Clutch analyst rankings. Operating hours are Monday-Friday 9am-5pm, with delivery conducted remotely.
Fairway firmographics
Firmographics- Name
- Fairway
- Legal name
- Fairway Inc.
- Website
- https://fairwaysites.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fairway is an Edmonton-based custom web design agency that builds template-free websites on Webflow for SMBs across Western Canada, with bundled SEO and Google Ads management as add-on services.
- Ownership category
- akta.pro rank
Where Fairway is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Fairway business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Website Design & Development: One-time project fees for custom website design and development. Pricing varies based on complexity, number of pages, static vs dynamic content. Most small business websites range from CA$2,000 to CA$5,000. Simpler sites start at $1,000 while complex functionality can exceed $20,000.
- Managed Hosting Services: Ongoing managed hosting through Webflow with features including bug support, 30 free minutes of design work monthly, and access to Webflow website editor. Clients can also host directly with Webflow or export files for separate hosting.
- Google Ads Management (PPC): Month-to-month PPC campaign management billed separately from direct Google ad spend. No long-term contracts required. Clients pay Google directly for ad spend while Fairway handles campaign management.
- SEO Services: Ongoing SEO services including technical SEO, on-page optimization, content writing, and performance monitoring. Provided as add-on service to websites built by Fairway.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Small Business Website (Average) |
| One time/ perpetual license | Pay-as-you-go | Simple Website |
| One time/ perpetual license | Pay-as-you-go | Complex Functionality Website |
| Subscription | Monthly | Managed Hosting |
| Subscription | Monthly | Google Ads Management |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Fairway product offering
Product offeringCore offering
Fairway designs and develops custom, template-free websites on the Webflow platform for service-based businesses across Western Canada. Each project pairs design and development with bundled managed hosting, and clients can opt into SEO services and Google Ads management as add-ons exclusively available to websites Fairway has built.
Product overview
Fairway is a custom web design and digital marketing agency offering a unified suite of services centered on Webflow-powered website design and development as its core product, supplemented by two key add-on digital marketing modules: Search Engine Optimization (SEO) Services and Google Ads Marketing / PPC Services. All services are offered as part of a holistic, full-service approach, with SEO and Google Ads strictly available as add-on services to websites Fairway has built. The portfolio spans discovery and strategy, custom design, Webflow development, hosting, SEO optimization, and paid advertising management.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Web Design Template-free, interactive, responsive, and brand-driven custom website design for service-based businesses, built on Webflow.
- Webflow Development Website development on Webflow delivering fast, secure, and responsive websites with an easy-to-use CMS for client self-management.
- Search Engine Optimization (SEO) Services Technical and content-focused SEO services including technical SEO, on-page optimization, local SEO, content writing, and ongoing performance monitoring.
- Google Ads Marketing / PPC Services Pay-per-click campaign management for Google and Bing, including strategic planning, ad copy, high-conversion landing pages, keyword research, performance monitoring, and reporting.
- Managed Hosting Services Ongoing managed hosting through Webflow with bug support, 30 free minutes of monthly design work, and access to the Webflow website editor for client updates.
Quantifiable outcome
- 150+ websites delivered to businesses across Western Canada
- +3 more outcomes
Companies that use Fairway
Customer profileNamed customers12 records
Segments6 records
Ideal customer profiles1 record
Fairway technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Fairway partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WebflowcoreWebflow is Fairway's primary website development platform and hosting provider. All websites are built using Webflow's design tools and hosted on Webflow's global CDN infrastructure. This partnership provides Fairway's core technology capability for custom template-free web design, SEO optimization, and easy content management. Webflow's features enable fast load times, security, and client-friendly editing.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Fairway competitors and assessment
Company assessmentDirect peers
- Huemor: Bethpage, NY-based web design agency offering custom web design, development, and SEO services. Comparable to Fairway in custom (non-template) design positioning and bundled digital marketing services for growth-stage businesses.
- SmartSites: Paramus, NJ-based digital marketing agency offering web design, SEO, and PPC management for SMBs. Closely comparable to Fairway in service mix (web design + SEO + Google Ads) and SMB target market, though operating at significantly larger scale in the US.
- WebFX: Harrisburg, PA-based full-service digital marketing agency providing web design, SEO, PPC, and content marketing. Highly comparable offering mix to Fairway's bundled web design + SEO + Google Ads model, but operating at much larger scale.
- Coalition Technologies: Los Angeles-based SEO and web design agency serving SMBs and mid-market clients. Comparable service portfolio (web design + SEO + paid media) and similar SMB customer profile to Fairway.
- EIGHT25MEDIA: Silicon Valley-based web design and digital marketing agency. Offers custom web design, development, and SEO/PPC services with a similar full-service agency model to Fairway.
- Lounge Lizard: New York-based full-service digital agency providing web design, branding, and digital marketing. Comparable breadth of services and SMB-to-mid-market positioning to Fairway, though US-based and larger.
Regional players
- Major Tom: Vancouver-based full-service digital agency serving Western Canadian clients with web design, branding, and digital marketing. Direct regional competitor to Fairway with overlapping service offerings and geographic focus.
Broad incumbents
- Squarespace: DIY website builder targeting the same SMB segment as Fairway. Represents the primary non-agency substitute: SMBs may opt for Squarespace's templated, low-cost offering instead of Fairway's custom CA$1,000-$20,000+ projects.
- Web.com: Established SMB-focused web services provider combining DIY tools with agency services. Comparable SMB target customer and bundled web + marketing offering, but at a much larger and more commoditized scale.
- Wix: Major DIY website builder with built-in SEO and marketing tools. Competes directly with Fairway for the entry-level SMB website segment through low monthly subscription pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Fairway social profiles
Digital presenceFairway financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fairway leadership team
Management profileNumber of profiles
Profiles1 record
Fairway funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fairway M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fairway
What does Fairway do?
Fairway designs and develops custom, template-free websites on the Webflow platform for service-based businesses across Western Canada. Each project pairs design and development with bundled managed hosting, and clients can opt into SEO services and Google Ads management as add-ons exclusively available to websites Fairway has built.
Is Fairway a public or private company?
Fairway is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fairway founded?
Fairway was founded in 2018. It employs 1 to 10 people.
Where is Fairway based?
Fairway is headquartered in Edmonton, Canada, in the North America region.
How does Fairway make money?
Four revenue lines are on record. Website Design & Development is the primary driver. The others are managed Hosting Services, google Ads Management (PPC) and SEO Services.
Who are Fairway's main competitors?
Direct peers on record are Huemor, SmartSites, WebFX, Coalition Technologies, EIGHT25MEDIA and Lounge Lizard. Major Tom is listed as a regional player. Broad incumbents are Squarespace, Web.com and Wix.
Does Fairway have an API?
No public API is recorded for Fairway.