Farmers Cup Official

Name

Farmers Cup Official

Legal name

SDCFM, Inc.

Website

https://farmerscupofficial.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Cannabis Events and Competitions

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Cannabis Online Ordering for Dispensary Pickup (Click-and-Collect) (CRANAGAC)

Keywords

• Cannabis cup competitions
• Judge kits
• Licensed cannabis events
• Cannabis product evaluation
• California cannabis competitions

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Judge Kit Sales: Consumers purchase judge kits ($100-$750) to participate in competitions and evaluate products. Kits include sample products from competing brands, instructions, sample ballots, and often small gifts.
2. Product Entry and Sponsorship Fees: California BCC license holders submit products to compete or sponsor events.
3. Merchandise Sales: Online shop sells branded merchandise including hats, hoodies, t-shirts, and beanies. Collaboration items with partners like Taydeville, Ethos, and Cal Prime Cultivation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Farmers Cup Official organizes licensed cannabis cup competitions in California where state-licensed cannabis brands submit products across categories such as flower, pre-rolls, vape carts, concentrates, and edibles. Public judges aged 21+ purchase judge kits priced $100–$750 containing sample products and scoring ballots, then evaluate products at home over 7–14 days using detailed criteria including aroma, taste, effects, and terpene profiles verified by Think20 Testing Labs.

Product overview

The Farmers Cup is a series of Licensed Cannabis Cup competitions based in San Diego, California, operated by SDCFM, Inc. The organization runs four distinct annual competitions: the 420 Cup (all cannabis categories), 710 Cup (concentrates-only), Harvest Cup (flower-only), and Valentines Cup (edibles-only). Their core offering is the competition platform where licensed California cannabis brands submit products for judging by public participants. Judges purchase kits ($100-$750) containing sample products to evaluate at home over 7-14 days, scoring on aesthetics, aroma, taste, effects, and other qualities. Lab testing is provided through Think20 Testing Labs / InfiniteCAL, offering terpene information and safety verification. The company also operates an online merchandise shop featuring branded apparel and collaboration items with industry partners.

Differentiator

Problem solved

Functional benefit

Products and services

• 420 Cup Annual all-categories cannabis competition featuring flower, pre-rolls, vape carts, concentrates, edibles, and specialty categories, judged by public participants who receive sample kits and score products at home over 7–14 days.
• 710 Cup Annual concentrates-only cannabis competition featuring solvent dabs, rosin, rosin vape carts, and solvent vape carts, focusing on hash, shatter, badder, and other concentrate products.
• Harvest Cup Annual flower-only cannabis competition featuring indoor flower, outdoor flower, light deprivation flower, infused flower, and pre-roll categories for licensed brands.
• Valentines Cup Annual edibles-only cannabis competition featuring chocolate, non-chocolate, sweet baked goods, savory, beverages, and health-conscious categories.
• Judge Kits

Quantifiable outcome

• Hundreds of positive comments from judges indicating changed purchasing habits

Named customers2 records

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered core and minor.

• Think20 Testing Labs (InfiniteCAL)coreTechnology or Integration · 1 January 2020Laboratory testing partner providing terpene information and safety testing for all competing cannabis products. Supplies double layer of safety to already tested products.
• Dispensary PartnerscoreChannel Partner/ Reseller/ DistributorLicensed dispensaries serve as judge kit pickup locations where judges collect their evaluation kits in person.
• Reaper StudiosminorStrategic or Co-development PartnerListed as collaborator on the website footer, appears to handle creative/design services.
• TaydevilleminorOEM/ Whitelabel/ Licensing PartnerCollaboration merchandise partner producing co-branded hoodies, t-shirts, and snapbacks sold through Farmers Cup shop.
• Ethos One / Cal Prime CultivationminorOEM/ Whitelabel/ Licensing PartnerCollaboration merchandise partner producing co-branded apparel items sold through Farmers Cup shop.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Others

• Weedmaps: Cannabis marketplace connecting consumers to dispensaries and brands. Comparable ecosystem participant whose dispensary-partner network overlaps with Farmers Cup's pickup logistics channel.

Broad incumbents

• Leafly: Major cannabis information platform with strain reviews, news, and educational content. Comparable as a consumer-facing cannabis discovery and education brand that influences end-user purchasing decisions.
• NCIA (National Cannabis Industry Association) - Cannabis Business Summit: Major cannabis industry trade body running the Cannabis Business Summit and other events. Comparable as a licensed-cannabis event operator addressing brand and consumer audiences.
• High Times (Cannabis Cup): The originator of the Cannabis Cup format running licensed multi-state competitions. Highly comparable as the category-defining cannabis competition brand against which Farmers Cup positions itself, though High Times operates at a national scale and broader portfolio.

Emerging players

• Green Flower Media: Cannabis education and media platform producing industry training and consumer content. Compares on the consumer-education mission element that Farmers Cup emphasizes beyond THC percentage.
• Beard Bros Media: Cannabis media and event operator in California producing content and grassroots events. Compares as a smaller California-rooted cannabis culture brand with event-driven go-to-market.
• Cannabis Now: Cannabis news and culture publication covering competitions, brands, and consumer education. Comparable as an adjacent cannabis media brand that intersects with the same consumer-judge audience Farmers Cup serves.

Direct peers

• Hall of Flowers: California-based cannabis brand showcase and trade event series. Comparable as a B2B-and-consumer hybrid event format for licensed cannabis brand exposure in California.
• The Emerald Cup: Long-running California-based licensed cannabis competition with multiple category verticals and a Sonoma event footprint. Most direct competitor to Farmers Cup in the same state, overlapping on flower, concentrates, and edibles categories.

Regional players

• THC Design Brand House / Cannabis Event Operators: California cannabis brand hosting branded consumer events and product showcases. Comparable as a California-licensed cannabis operator that runs consumer-facing cultural experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SDCFM_
• Instagraminstagram.com/farmerscupofficial
• LinkedInlinkedin.com/company/farmers-cup-official

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Farmers Cup Official