ETHOS ONE LIMITED

What ETHOS ONE LIMITED does

Ethos One is a UK-based software company building what it positions as the first AI-powered Employee Relationship Management (ERM) platform. Founded in 2023 in London by a team with combined blue-chip, startup, and agency experience, the company replaces traditional annual engagement surveys with a continuous, passive signal model that reads team mood, perception of leadership, action follow-through, and AI-generated patterns in near real time. As of Q2 2026 the platform is in public beta with Q2 2026 general availability targeted.

The technical core is the proprietary ICDE (Intrapersonal Company Dynamics Engine), a connective AI layer that ingests four data streams — Mood, Perception, Actions, and AI Insights — and exposes five first-party modules: Mood Center for adaptive sentiment check-ins, Perception Flow for anonymous leadership and belonging analysis (including the proprietary LFPR Indicator), the Action System for converting signal into assigned and tracked next steps, the Team Dynamics Hub for collaboration-pattern and hidden-silo detection, and Ethos AI for natural-language summaries, risk surfacing, weekly Executive Digest reporting, and next-best-action recommendations. A sixth module, Company Directives, operationalises cultural values across the organisation. Privacy is enforced at the data-architecture level via aggregation thresholds, anonymity-by-design, encryption in transit and at rest, EU-only AWS hosting, and SOC 2 Type II / GDPR / CCPA compliance. The product integrates with Workday, BambooHR, HiBob, Rippling, Personio, Deel, ADP, Slack, Microsoft Teams, Google Workspace, Salesforce, Lattice, Notion, Jira, Confluence, Okta, Azure AD, and Google SSO, with Zoom, Linear, Greenhouse, and additional Lattice/Salesforce capabilities on a roadmap.

Commercially, Ethos One runs a dual go-to-market. A self-serve Core plan is priced at $4 per employee per month with no feature paywalls, no credit-card requirement for a 14-day free pilot, and Stripe-powered billing; an Enterprise tier adds custom pricing, dedicated onboarding and customer success, SSO, custom integrations, volume discounts, and API-first architecture, accessed via a request-a-demo flow. The platform targets enterprise HR and people-operations teams and scaling organisations seeking to replace surveys with continuous culture intelligence. Distribution is supported by content marketing, organic social (LinkedIn, X, Instagram, YouTube), a bi-weekly newsletter, and PR outreach, and the company is independently founder-backed, in public beta, and actively hiring for its first dedicated go-to-market role and additional engineering positions.

Name

ETHOS ONE LIMITED

Legal name

Ethos One Ltd

Website

https://ethosone.ai

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Ethos One is a London-based AI-powered Employee Relationship Management (ERM) platform that uses passive, real-time signal collection to track team mood, perception, and dynamics. It targets enterprise and scaling organisations, replacing annual engagement surveys with continuous, privacy-first people intelligence delivered via a self-serve SaaS and enterprise tier.

Ownership category

akta.pro rank

Headquarters

HQ city

Loughborough

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Core Plan — Per Employee Per Month Subscription: SaaS subscription priced at $4 per employee per month. All features included with no paywalled modules. Volume discounts available for larger organisations.
2. Enterprise Custom Pricing: Custom pricing tier for larger organisations with dedicated onboarding, customer success management, custom integrations, SSO, and priority support. Includes API-first architecture access and volume discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Ethos One Limited builds and sells an AI-powered Employee Relationship Management (ERM) SaaS platform that delivers real-time workplace dynamics intelligence. The platform reads four continuous data streams — Mood, Perception, Actions, and AI Insights — through its proprietary ICDE (Intrapersonal Company Dynamics) Engine, packaged as five interconnected modules (Mood Center, Perception Flow, Action System, Team Dynamics Hub, Ethos AI) plus a Company Directives module for organisational value alignment. Customers subscribe per employee per month to convert passive listening signal into trackable actions.

Product overview

Ethos One is a unified AI-powered Employee Relationship Management (ERM) platform built around five interconnected modules — Mood Center, Perception Center, Action System, Team Dynamics Hub, and Ethos AI — all powered by the proprietary ICDE (Intrapersonal Company Dynamics) Engine. The platform reads four streams: Mood, Perception, Actions, and AI Insights. Everything connects: Mood informs Perception, Perception shapes Action, and Action shifts Mood, with Ethos AI tying the loop together. The platform also includes a Company Directives module for value alignment. All five modules share the ICDE Engine as common connective infrastructure and are available as a single unified platform (no feature paywalls), with pricing tiers for Core ($4/employee/month) and Enterprise (custom). The platform is in public beta (Q2 2026) and targets enterprise teams and scaling organisations.

Differentiator

Problem solved

Functional benefit

Products and services

• Ethos One Platform Unified AI-powered Employee Relationship Management (ERM) SaaS platform built around the proprietary ICDE (Intrapersonal Company Dynamics) Engine that reads four streams — Mood, Perception, Actions, and AI Insights — to provide real-time team sentiment, anonymous leadership perception analysis, accountability-tracked action loops, collaboration pattern mapping, and weekly Executive Digest summaries for HR and leadership teams at enterprise and scaling organisations.

Quantifiable outcome

• Reduced employee turnover by 40% within six months
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability7 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered core.

• WorkdaycoreTechnology or IntegrationHRIS integration — sync employee records, team structures, org hierarchy, and role-based access controls. Enterprise-grade sync featured prominently on the Ethos One homepage as a primary platform integration.
• BambooHRcoreTechnology or IntegrationHRIS integration — imports employee data and maps teams automatically. Featured on homepage and integrations page as a primary connection.
• HiBobcoreTechnology or IntegrationHRIS integration — connects workforce data to surface team-level dynamics in context. Featured on homepage.
• RipplingcoreTechnology or IntegrationHRIS integration — unified people data across HR, IT, and payroll. Featured on homepage and integrations page.
• DeelcoreTechnology or IntegrationHRIS/contractor management integration. Featured on the homepage logo strip as a connected HR platform.
• SlackcoreTechnology or IntegrationCommunication platform integration — passive signal layer across channels and team communication patterns. Near-real-time sync (added in v0.9.2). Featured prominently on homepage.
• Microsoft (Teams + Azure AD + Office)coreTechnology or IntegrationFull communication platform integration with Microsoft Teams plus identity/access via Azure AD and Google SSO for Microsoft-based organisations. Near-real-time sync capability. Featured on homepage and integrations page.
• Google WorkspacecoreTechnology or IntegrationSignal across Gmail, Calendar, and Docs activity patterns. Google SSO for identity management. Featured on homepage and integrations page.
• OktacoreTechnology or IntegrationSingle sign-on and identity management integration. Part of the SSO/integrations section on the integrations page.
• Amazon Web Services (AWS)coreTechnology or IntegrationSub-processor for cloud infrastructure, compute, and storage. EU regions only per DPA. Core infrastructure provider for the platform.
• StripecoreTechnology or IntegrationSub-processor for payment processing — billing and payment management. Powers the self-serve Core plan purchase flow.
• PersoniocoreTechnology or IntegrationHRIS integration — import employee data and map teams automatically. Available now on the platform integrations page and mentioned in the help centre setup guide.

Scale indicators5 records

Recent moves8 records

Expansion highlights7 records

Direct peers

• Leapsome: Leapsome combines engagement surveys, performance reviews and people analytics for European and global HR teams. It targets a similar CHRO/People-ops buyer and emphasises integrated action loops, putting it in direct competition with Ethos One's ERM positioning.
• Culture Amp: Culture Amp is a leading employee engagement and performance platform serving mid-market and enterprise HR teams. It is a direct competitor to Ethos One's culture intelligence and engagement analytics offering, with overlapping buyer (CHRO/People team) and adjacent action-loop functionality.
• Lattice: Lattice combines performance management, engagement surveys and people analytics for HR teams. It competes directly with Ethos One on people intelligence and is shown on Ethos One's integration page as a future performance/goal-alignment integration, confirming category overlap.
• Workday Peakon: Peakon (owned by Workday) is an enterprise employee listening platform measuring engagement, wellbeing and retention risk. It targets the same enterprise HR buyer as Ethos One and is part of the broader Workday HCM bundle, making it one of the most direct enterprise-scale competitors.
• Humu: Humu is an AI-driven people analytics and employee engagement platform that uses behavioural science nudges. It is one of the closest conceptual peers to Ethos One's AI-native, action-oriented approach to culture intelligence.
• 15Five: 15Five is a continuous performance management and employee engagement platform for HR and people teams. It overlaps directly with Ethos One's action-loop, feedback and engagement analytics positioning for scaling and mid-market customers.
• Officevibe: Officevibe (acquired by SurveyMonkey) provides employee engagement surveys and pulse feedback for SMB and mid-market teams. It competes in the same culture listening category as Ethos One, particularly for scaling organisations.

Broad incumbents

• Microsoft Viva Glint: Viva Glint is Microsoft's enterprise engagement survey and people analytics product, sold as part of the broader Microsoft Viva and Microsoft 365 bundle. It overlaps with Ethos One's perception/feedback and leadership analytics but is bundled into a much wider productivity platform.
• Qualtrics EmployeeXM: Qualtrics EmployeeXM is the employee experience suite from Qualtrics, covering engagement, onboarding and exit analytics. It overlaps with Ethos One's perception and action functionality but is part of a much broader experience management platform.

Emerging players

• BetterUp: BetterUp combines AI-driven people insights with coaching and development for employees and managers. It overlaps with Ethos One's leadership perception and development use cases but focuses on coaching delivery rather than passive culture signal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Ethos0ne
• YouTubeyoutube.com/channel/UCLQnVDMqsfNNgXNeSbaR4bA
• LinkedInlinkedin.com/company/ethos-1
• Instagraminstagram.com/Ethos.One

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ETHOS ONE LIMITED