CityRange Steakhouse Grill

What CityRange Steakhouse Grill does

CityRange Steakhouse Grill is a privately held, locally owned restaurant group operating two full-service steakhouses in the Upstate South Carolina market — the original Greenville location opened in 1998 and a Spartanburg location opened in 2005. The company serves hand-cut Certified Angus Beef steaks alongside a chef-driven menu spanning seafood, sandwiches, salads, shareables, cocktails, and wine, positioned between high-priced fine dining and budget-friendly chain steakhouses with steaks priced from approximately $38 to $85. Customer segments include local consumers and families for everyday and special-occasion dining, corporate and event bookers utilizing four private dining rooms (The Chef's Table, The Laurens, The Pelham, and The Haywood) for groups of 10 to 90, special-occasion diners, and takeout/delivery customers.

The underlying technology stack is a standard restaurant SaaS composition rather than proprietary infrastructure: Toasttab serves as the unified point-of-sale, online ordering, gift card, and loyalty (Range Rewards) platform; OpenTable handles table reservations; Tripleseat manages private event bookings; SpotHopper powers the website, social media marketing, and email marketing; and Uber Eats (Greenville) and HubCity Delivery (Spartanburg) handle third-party delivery. No proprietary technology, patents, trademarks, or AI/ML capabilities are disclosed.

Revenue is generated through five streams: dine-in food and beverage sales (the core, transactional stream driven by foot traffic and reservations), takeout and delivery via Toasttab and third-party platforms, off-site catering for corporate and private events, gift card sales (physical and electronic, redeemable across both locations), and the Range Rewards loyalty program that incentivizes repeat visitation. Pricing is unit-based with Happy Hour, Tuesday Wine Night, and brunch buffet promotions driving traffic, and the company reports 101-250 employees with no publicly disclosed revenue, funding, or ownership structure beyond local private ownership.

Name

CityRange Steakhouse Grill

Legal name

CityRange Steakhouse Grill

Website

https://greenville.cityrange.com/

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

101–250 employees

Short description

CityRange Steakhouse Grill is a privately held, locally owned two-location steakhouse group in Upstate South Carolina (Greenville and Spartanburg) serving hand-cut Certified Angus Beef and a chef-driven menu to local consumers, families, and corporate event bookers via dine-in, catering, private events, online ordering, and a loyalty program.

Ownership category

akta.pro rank

Product category

Casual Dining Steakhouse Restaurants

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Special Occasion & Destination Restaurants (THAFACAK)

Keywords

• Steakhouse dining
• Private event catering
• Online food ordering
• Loyalty rewards program
• Casual fine dining

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Dine-In Food & Beverage Sales: Core revenue from serving meals and drinks to dine-in guests at two restaurant locations. Revenue is transactional and directly driven by foot traffic, reservations, and repeat visits. Menu spans steaks (hand-cut Certified Angus Beef), seafood, sandwiches, salads, shareables, cocktails, and wine.
2. Takeout and Delivery: Online ordering through Toasttab for takeout; third-party delivery through Uber Eats (Greenville) and HubCity Delivery (Spartanburg). Transaction-based revenue on top of menu prices plus any delivery fees charged by third-party platforms.
3. Catering: Off-site catering for corporate events, birthday parties, rehearsal dinners, wedding festivities, and holiday gatherings. Menu options include family-style meals, hot shareables, and customizable platters. Contact-driven sales (phone inquiries) with per-event pricing.
4. Gift Cards: Physical and e-gift cards sold through Toasttab platform, usable at both CityRange locations. Gift cards drive prepaid revenue and encourage future redemption visits.
5. Range Rewards Loyalty Program: Points-based loyalty program (Range Rewards) via Toasttab. Guests earn points on every meal that can be redeemed for future meals, incentivizing repeat visits and increasing customer lifetime value.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

CityRange Steakhouse Grill operates two full-service steakhouse restaurants in Upstate South Carolina (Greenville since 1998; Spartanburg since 2005) serving hand-cut Certified Angus Beef steaks, seafood, chicken, sandwiches, salads, shareables, and cocktails. The restaurants supplement dine-in service with off-site catering, private event dining rooms (The Laurens, The Pelham, The Haywood, and Chef's Table for 10–90 guests), online takeout and delivery ordering, a Range Rewards points-based loyalty program, and physical and electronic gift cards.

Product overview

CityRange Steakhouse Grill is a locally owned and operated restaurant group with two locations in the Upstate South Carolina area (Greenville since 1998, Spartanburg since 2005). The core offering is a full-service steakhouse experience featuring hand-cut Certified Angus Beef steaks, complemented by seafood, chicken, and chef-driven menu items in a warm urban lodge atmosphere. The business supplements its dine-in service with several connected modules: online ordering and delivery via Toast Tab, a Range Rewards loyalty program, gift cards (physical and eGift), catering services for off-site events, and private dining rooms for intimate gatherings and larger celebrations.

Differentiator

Problem solved

Functional benefit

Products and services

• CityRange Steakhouse Grill Dining Experience Full-service steakhouse dining at two Upstate South Carolina locations (Greenville and Spartanburg), offering hand-cut Certified Angus Beef steaks, seafood, chicken, sandwiches, salads, shareables, and a full bar with cocktails and wine, served in a warm urban lodge atmosphere with easy free parking.
• Off-Site Catering

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• ToasttabcoreTechnology or IntegrationToasttab serves as the primary point-of-sale, online ordering, takeout, delivery management, and gift card platform for both CityRange locations. All online orders (takeout and delivery) are routed through Toasttab. The Range Rewards loyalty program is also powered by Toasttab. Toasttab is integral to daily restaurant operations.
• OpenTablecoreTechnology or IntegrationOpenTable provides the table reservation system for both CityRange locations. Reservations for Greenville and Spartanburg are managed through OpenTable, enabling guests to book tables online. Links to OpenTable reservation pages are prominently placed throughout the website and marketing materials.
• SpotHoppercoreGTM or Marketing PartnerSpotHopper provides website design, social media marketing, and email marketing services for CityRange. The restaurant websites (greenville.cityrange.com and spartanburg.cityrange.com) are powered by SpotHopper's platform. SpotHopper is credited as the provider of the website infrastructure and digital marketing services.
• Uber EatsminorChannel Partner/ Reseller/ DistributorUber Eats provides third-party food delivery for the Greenville CityRange location. Orders are placed through the Uber Eats platform and fulfilled by the restaurant.
• HubCity DeliveryminorChannel Partner/ Reseller/ DistributorHubCity Delivery provides third-party food delivery for the Spartanburg CityRange location, with separate delivery pages for lunch and dinner menus.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Texas Roadhouse: Public steakhouse chain emphasizing hand-cut steaks, generous portions, and value pricing. Targets a near-identical customer occasion set (family dining, celebrations) at slightly lower price points than CityRange.
• LongHorn Steakhouse: Darden-owned mid-market steakhouse chain offering hand-cut steaks at value-oriented prices. It is the closest direct peer to CityRange's positioning of bridging fine dining and casual chains.
• Outback Steakhouse: Bloomin' Brands-owned national steakhouse chain competing in the same mid-market price tier with a comparable casual-but-quality positioning. Direct competitor for steak-centric dine-in occasions.
• Eddie Merlot's: Independent-leaning polished-casual steakhouse chain with a similar hand-cut, mid-market positioning. Closely aligned with CityRange on guest experience and average check size.

Regional players

• Halls Chophouse: South Carolina-based upscale steakhouse with locations in Charleston, Columbia, and Greenville. A directly comparable regional operator whose Greenville location is a head-to-head competitor to CityRange's flagship.
• Grill Marks: Greenville, SC-based steakhouse concept with a similar 'premium-quality without the fine-dining price' positioning. Direct local-market peer competing for the same Upstate diner.

Broad incumbents

• The Capital Grille: Darden-owned upscale steakhouse and wine-focused full-service concept. Comparable as a private-events and special-occasion competitor drawing from the same corporate and celebratory customer base.
• Sizzler: Legacy steakhouse chain offering steaks and American fare at value price points. Competes in the same value-steakhouse tier, though with a less chef-driven positioning than CityRange.
• Ruth's Chris Steak House: Premium national steakhouse chain (now part of Darden) operating at the upper end of the steakhouse segment. Represents the higher-price competitor anchoring the 'fine-dining' side of CityRange's 'third great choice' positioning.

Emerging players

• Bonefish Grill: Darden seafood-focused polished-casual concept. Overlaps with CityRange in the seafood/menu-variety dimension, providing cross-shop competition for date-night and special-occasion diners.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/117484208372
• Instagraminstagram.com/cityrangegreenville

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CityRange Steakhouse Grill