Georgia National Fairgrounds & Agricenter

What Georgia National Fairgrounds & Agricenter does

Georgia National Fairgrounds & Agricenter (GNFA) is a 628.1-acre state-authorized fair and exposition campus located in Perry, Georgia, along Interstate 75, between Atlanta and the Florida border. The facility is governed by the Georgia Agricultural Exposition Authority, created by the Georgia General Assembly in 1985 to operate the state's official fairgrounds. GNFA's signature event is the Georgia National Fair, held annually since 1990, which functions as the venue's anchor tenant and primary brand asset.

The campus operates year-round and hosts a diversified portfolio of events including livestock expositions, rodeos, motorsport and car shows, concerts, RV rallies, and youth agricultural programming tied to Georgia 4-H and the National FFA Organization. Permanent built infrastructure includes multiple exhibit halls, a covered arena, livestock facilities, and an on-site RV park, enabling concurrent event scheduling and multi-purpose utilization of fixed assets.

The business model is a multi-stream event venue operator: revenue is generated from facility rentals, gate admissions during the signature fair, RV campsite fees, vendor and concessionaire fees, sponsorship and naming rights, food services, and parking. Go-to-market is through event organizers booking the venue, exhibitors securing vendor space, and consumer attendance driving concession and ticketing income. The customer base is highly diversified, spanning event producers, agricultural associations, livestock competitors, RV visitors, and consumer fairgoers, which limits single-customer concentration risk but constrains pricing leverage across most streams.

Name

Georgia National Fairgrounds & Agricenter

Legal name

Georgia National Fairgrounds & Agricenter

Website

https://gnfa.com

Company type

Private

Founded year

1990

Operating status

Operating

Ownership category

akta.pro rank

Product category

Fairground & Event Venue Operations

NAICS

All Other Amusement and Recreation Industries (71399), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

Festival Grounds & Fairgrounds Operations (MPAGALAH), Equestrian & Rodeo Facilities (MPAKAEAM), Local Community & Multi-Category Fairs (MPAGAFAO), Lifestyle, Home & Garden Shows (MPAGAFAB)

Keywords

• Fairground event facilities
• Livestock exhibition venues
• Agricultural fair services
• Venue rental operations
• RV campsite reservations

Headquarters

HQ city

Perry

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Facility & Venue Rental: GNFA generates revenue by renting out its diverse facilities (arenas, barns, conference centers, exhibit halls) to event organizers, livestock exhibitors, commercial renters, and meeting planners. Spaces include Reaves Arena, Covered Horse Arena, New South Arena, Heritage Hall, McGill MarketPlace, Miller-Murphy-Howard Building, and more.
2. RV Campsite Rentals: GNFA operates an on-site RV park offering 30amp and 50amp hook-up sites. Sites are sold per event at fixed total prices covering the full event duration. Additional services include golf cart permits and stall mat rentals through third-party providers.
3. Ticket Sales: GNFA sells admission tickets for the Georgia National Fair and other ticketed events through its website and authorized ticketing platforms.
4. Vendor & Exhibitor Space Rental: GNFA rents indoor and outdoor vendor/exhibitor spaces at fixed per-booth prices for trade shows and events like the Georgia National Antique Agriculture Show.
5. Sponsorship Revenue: GNFA maintains year-round sponsorship relationships with brands including Farm Bureau, Coca-Cola, Super Sod, Weaver Leather, Massey Ferguson, Mike's Golf Carts, Byron RV, and others. Sponsors receive logo placement, program recognition, and brand exposure at events.
6. Food Services (Proof of the Pudding): Proof of the Pudding operates food services at the fairgrounds as the exclusive food services partner, providing concessions and catering across events.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels8 records

Core offering

Georgia National Fairgrounds & Agricenter is a state-owned, 628-acre multi-venue event complex that rents arenas, horse barns (with 960 stalls), conference centers, and 65,000+ sq ft of exhibit halls to event organizers for livestock shows, equestrian competitions, trade shows, concerts, rodeos, and corporate meetings. The facility also operates an on-site RV campground with 1,000 hook-up sites, produces the annual Georgia National Fair and the Georgia National Antique Agriculture Show, and provides ancillary services such as ticketing, golf cart and stall mat rentals, and on-site food service through exclusive partner Proof of the Pudding.

Product overview

Georgia National Fairgrounds & Agricenter operates as a multi-venue event complex offering facilities for agricultural exhibitions, livestock shows, equestrian events, trade shows, concerts, rodeos, and conferences. The core offerings include venue rentals across 25+ facilities (arenas, barns, conference centers), annual signature events (Georgia National Fair, Georgia National Antique Agriculture Show), RV campsite reservations, livestock ambassador programs, and ticketing services. The venue serves diverse event organizers ranging from agricultural youth organizations to commercial promoters, with ancillary services including golf cart rentals, stall mat rentals, and food services provided by Proof of the Pudding. The complex connects with external platforms for RV reservations (SiteReservations.com) and ticketing (SaffireTix), while maintaining its own booking inquiry system for facility rentals.

Differentiator

Problem solved

Functional benefit

Products and services

• Facilities Rental Rental of the venue's arenas (Reaves Arena, Covered Horse Arena, New South Arena), barns (Horse Barns 1 and 2 with 960 stalls), conference centers (Heritage Hall, McGill MarketPlace), and exhibition spaces (Miller-Murphy-Howard Building, 65,000+ sq ft) for livestock shows, equestrian events, trade shows, concerts, rodeos, corporate meetings, and private events.
• RV Campsite Reservations Rental of 1,000 full hook-up RV campsites (800 30amp + 200 50amp) on the fairgrounds campus for event attendees during multi-day events such as NBHA Youth World and the Georgia National Fair, with reservations processed via the GNFA website and managed by an RV Reservation Administrator.
• Georgia National Fair Annual statewide agricultural fair held every October featuring livestock exhibitions, rodeo events, concerts in Reaves Arena, carnival rides, agricultural competitions, and the traditional midway; produces tickets sold via the GNFA website and SaffireTix platform.
• Georgia National Antique Agriculture Show Annual antique agriculture trade show and exhibition (e.g., November 11-14, 2026 edition) featuring antique tractors, vintage farm equipment, threshing demonstrations, and educational exhibits spanning agricultural history from 1776 to present; indoor booths $75, outdoor booths $50.
• Livestock Ambassadors Program Year-round youth leadership program in which GNFA Livestock Ambassadors promote Georgia agriculture, attend on-site events, and serve as advocates for the Fairgrounds and the agricultural industry.
• Event Tickets & Box Office Ticketing services for events at the fairgrounds, sold through the GNFA website and authorized third-party platform Saffire/SaffireTix, plus an on-site box office for walk-up ticket purchases at the gate.
• Vendor & Exhibitor Booth Rental Rental of indoor and outdoor vendor and exhibitor booth spaces at trade shows and events, with indoor booths including 2 tables, 2 chairs, pipe and drape, and optional 20-amp power.
• Stall Mat Rentals Stall mat and bedding rentals for livestock stalls in the horse barns, fulfilled through official partner Greenbroke Stall Mat Rentals for exhibitors bringing horses and other livestock to GNFA events.

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and supporting.

• Georgia Farm BureaucoreGTM or Marketing PartnerYear-round sponsor of GNFA events. Georgia Farm Bureau's logo appears in the Year Round Sponsors section on the GNFA website, indicating an ongoing sponsorship relationship that provides brand exposure to agricultural audiences at all major events.
• Coca-ColacoreGTM or Marketing PartnerYear-round sponsor of GNFA. Coca-Cola's logo appears in the Year Round Sponsors section, providing beverage brand presence and sponsorship support across all major events at the fairgrounds.
• Super SodsupportingGTM or Marketing PartnerYear-round sponsor. Super Sod's logo appears in the Year Round Sponsors section. Super Sod is an agricultural/turf brand likely aligned with the facility's agricultural focus.
• Blue Ribbon SupplysupportingGTM or Marketing PartnerYear-round sponsor. Blue Ribbon Supply (brshowsupply.com) serves the livestock show and exhibition industry, providing relevant product alignment with GNFA's livestock events.
• Weaver LeathersupportingGTM or Marketing PartnerYear-round sponsor. Weaver Leather is a leading supplier of livestock and equine equipment, with strong product alignment to GNFA's core livestock and horse show audience.
• Massey FergusonsupportingGTM or Marketing PartnerYear-round sponsor. Massey Ferguson is a major agricultural equipment manufacturer, with product alignment to the facility's agricultural mission and antique agriculture events.
• Mike's Golf Carts (Mike's Golf Cart Rental LLC)coreChannel Partner/ Reseller/ DistributorExclusive golf cart rental partner for GNFA. Mike's Golf Carts is the designated vendor for golf cart permits ($50 each) and the recommended source for golf cart rentals on the fairgrounds. All motorized vehicle permits (golf carts, UTVs, ATVs) are issued through this partner at weRentCarts.com.
• Byron RV (Byron Outdoor Superstore)supportingChannel Partner/ Reseller/ DistributorReferenced as an RV rental option for GNFA guests who need to rent an RV for their event stay. GNFA directs visitors to Byron RV (byron.firesidervrental.com) as a recommended rental option.
• Rigby's Entertainment ComplexsupportingGTM or Marketing PartnerYear-round sponsor listed on the GNFA sponsors page. Rigby's Entertainment Complex is a regional entertainment venue in Georgia, with mutual brand alignment in the entertainment/leisure space.
• Signature Spas (Pinnacle Spas)supportingGTM or Marketing PartnerYear-round sponsor. Pinnacle Spas (dba Signature Spas) logo appears in the Year Round Sponsors section.
• K&M Trailer SalessupportingGTM or Marketing PartnerYear-round sponsor. K&M Trailer Sales (kmtrailersales.com) provides trailer sales services, with direct relevance to GNFA's RV and livestock exhibitor audience who transport horses and animals to events.
• Trax and TrailerssupportingGTM or Marketing PartnerYear-round sponsor. Trax and Trailers (traxandtrailers.com) provides trailer-related products/services, aligned with the livestock and equestrian community that attends GNFA events.
• Greenbroke Stall Mat RentalssupportingChannel Partner/ Reseller/ DistributorOfficial stall mat provider for GNFA. Greenbroke Stall Mat Rentals (greenbrokefarmservices.com) provides stall mat rentals and bedding services for livestock stalls on the fairgrounds. The deadline to order mats is 12 PM before gates open.
• Proof of the PuddingcoreStrategic or Co-development PartnerExclusive food services partner operating concessions and catering at GNFA events. Staff contacts include Ricky Cameron (General Manager), TJ Pfanner (Director of Operations), and Tawny Glass (Director of Catering). Provides all on-site food and beverage services across arenas, barns, and event spaces.
• Perry Area Convention and Visitors Bureau (Visit Perry)supportingStrategic or Co-development PartnerLocal tourism partner. Visit Perry (808 Carroll St, Perry, GA 31069; 478-988-8000; [email protected]) works with GNFA to direct visitors to local hotels, restaurants, and activities, supporting regional tourism around major GNFA events.
• Saffire / SaffireTixcoreTechnology or IntegrationGNFA's website platform and ticketing technology provider. Saffire powers the gnfa.com website, event calendar, ticket sales, vendor applications, and exhibitor forms. Saffire/SaffireTix is the authorized ticketing platform for all GNFA events.
• Fairfield Inn & TownePlace Suites (On-Site Hotel)supportingOthersAn on-site hotel (Fairfield Inn & TownePlace Suites) is connected by covered walkway to the Miller-Murphy-Howard Building, providing seamless lodging access for exhibitors and event attendees. Referenced as a convenience for guests attending events and trade shows.

Scale indicators9 records

Recent moves7 records

Expansion highlights3 records

Regional players

• South Carolina State Fair: South Carolina's annual state fair operated from a dedicated fairgrounds in Columbia. A neighboring Southeast state fair competing for the same regional agricultural family audience.
• North Carolina State Fair: Annual state fair hosted at the NC State Fairgrounds in Raleigh. Comparable operating model; relevant as a Southeastern US competitor for regional exhibitors and visitors.

Direct peers

• Indiana State Fairgrounds & Event Center: Indiana's state-owned fairgrounds hosting the annual Indiana State Fair plus year-round events. Directly comparable as a state-authority-operated, multi-purpose fairground complex.
• National Western Stock Show: Denver-based annual livestock show and rodeo held at the National Western Complex. Strong direct comparability around livestock exhibitions, rodeo operations, and youth agriculture programming.
• Iowa State Fair: Iowa's flagship state fair operated on a dedicated state-owned fairground complex. Comparable in scale of marquee annual event, agricultural mission, and state-authority governance.
• Kentucky Horse Park: Kentucky state-operated equestrian facility offering permanent stabling, arenas, RV sites, and year-round competitions. Comparable on equestrian and livestock infrastructure (including significant stabling) targeted at horse owners.
• State Fair of Texas: Texas's statewide annual fair and exposition complex (Fair Park, Dallas). Operates a similarly scaled urban fairground hosting livestock, equestrian, entertainment, and consumer exposition events — directly comparable mission, scale, and revenue model.
• Houston Livestock Show and Rodeo: Major livestock, rodeo, and entertainment event in NRG Park/Reliant complex. Closest peer by livestock/youth agriculture focus and Texas-scale event production.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCbXXsG_dvN-mlvtemZ--V2g
• Facebookfacebook.com/georgianationalfairgrounds
• Instagraminstagram.com/georgianationalfairgrounds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Georgia National Fairgrounds & Agricenter