Icade Immobilier
Icade Immobilier (Icade Promotion) is a 70+ year-old French new-build residential developer and Caisse des Dépôts subsidiary that designs, certifies, and sells apartments, houses, building plots, and commercial spaces across 19 regional offices covering metropolitan France, Guadeloupe, and La Réunion, serving first-time buyers, families, and property investors.
- Company typePrivate
- Founded1954
- HeadquartersParis, France
- Headcount—
- GTM typeB2C
- OfferingServices
What Icade Immobilier does
Icade Immobilier (legally Icade Promotion) is a French new-build real estate developer founded in 1954 and operating as a subsidiary of Caisse des Dépôts, the major French public financial institution. The company develops and sells new residential properties — apartments (studios to 5+ rooms), single-family houses, building plots, commercial spaces, and parking — across 19 regional offices covering all 13 French metropolitan regions plus Guadeloupe and La Réunion. Properties are certified to NF Habitat and NF Habitat HQE quality standards and comply with French thermal regulations RT 2012 or RE 2020, with a stated 41% carbon-intensity reduction target per square meter between 2019 and 2030 supported by a dedicated carbon laboratory and wood-construction R&D partnerships.
The core technology is fundamentally physical — land acquisition, permitting, and construction of certified low-carbon housing — augmented by standardized digital tools including an online housing configurator and a suite of financial simulators (mortgage capacity, PTZ, LMNP, notary fees, loan duration). Icade also operates a sub-brand, BiHome, launched in 2024, which delivers two fully independent living spaces within a single apartment for cohabitation use cases.
The business model is direct-to-consumer new property sales: revenue is recognized one-time at the act of sale under VEFA (sale off-plan), with prices varying by location, size, and applicable VAT regime (5.5% in ANRU/QPV zones, 10% for LLI, 20% standard). Pricing covers the full residential spectrum, from c. €121,900 to €1.29M per unit, supplemented by government financing channels (PTZ up to 40% of property value, PAS, PSLA) and investor-focused tax-incentive products (Pinel, LMNP, LLI, Jeanbrun). Customers span first-time buyers, families, investors, seniors, and students/professionals, acquired through a multi-channel funnel combining the company website, social media, email, open-house events, and an extensive in-person advisory network across physical sales offices. Distribution partnerships with banking partners La Centrale de Financement and LCL Habitat support financing, while co-promotion partnerships (VINCI in 2024) and R&D partnerships (REI Habitat for wood construction) extend project delivery and low-carbon capability.
Icade Immobilier firmographics
Firmographics- Name
- Icade Immobilier
- Legal name
- Icade Promotion
- Website
- https://icade-immobilier.com
- Company type
- Private
- Founded year
- 1954
- Operating status
- Operating
- Short description
- Icade Immobilier (Icade Promotion) is a 70+ year-old French new-build residential developer and Caisse des Dépôts subsidiary that designs, certifies, and sells apartments, houses, building plots, and commercial spaces across 19 regional offices covering metropolitan France, Guadeloupe, and La Réunion, serving first-time buyers, families, and property investors.
- Ownership category
- akta.pro rank
Icade Immobilier industry classification
Industry- Product category
- Residential Real Estate Development
- NAICS
- Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Dealers (For Their Own Account) (6532)
- akta.pro primary industry
- Affordable & Subsidized Housing Property Management (LIHTC, Section 8) (BPAJAFAD)
- akta.pro secondary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
Keywords
Where Icade Immobilier is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices13 records
Markets served
Icade Immobilier business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Property Sales: Icade generates revenue through the sale of new residential properties including apartments, houses, student housing, and senior residences. Properties are sold at various price points depending on location, size, and VAT regime (5.5%, 10%, or 20%). Revenue is one-time per unit at act of sale completion.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | New apartments and houses with standard VAT (20%) |
| Unit Pricing | One time/ perpetual license | Reduced VAT properties (5.5%) |
| Unit Pricing | One time/ perpetual license | Intermediate VAT properties (10%) |
| Unit Pricing | One time/ perpetual license | Land plots |
| Other | Multi-year contract | PTZ (Prêt à Taux Zéro) financing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Icade Immobilier product offering
Product offeringCore offering
Icade Immobilier (operating as Icade Promotion) develops and sells new-build residential real estate programs across France, including apartments (studios to 5+ rooms), single-family houses, building plots, commercial premises, and parking spaces. The company operates 19 regional sales offices serving 14 French regions and provides integrated financing assistance (PTZ, PAS, PSLA), tax incentive program access (Pinel, LMNP, LLI, Jeanbrun, reduced VAT), and digital simulation tools to support buyers from property search through completion. Properties are certified to NF Habitat, RT 2012, and RE 2020 standards.
Product overview
Icade Immobilier is a French real estate developer offering a comprehensive portfolio of new residential properties including apartments (studios to 5+ rooms), single-family homes, building plots, commercial spaces, and parking across 19 regional offices in France. The company provides integrated financing programs including PTZ (zero-interest loans), PAS, PSLA, and tax incentive schemes such as Pinel, LMNP, LLI, and the new Dispositif Jeanbrun. Digital tools include online property search, housing configurator, and various financial simulators for loan calculations. The BiHome concept offers innovative co-living spaces within single apartments. Properties are certified to RT 2012 or RE 2020 standards and NF Habitat/NF Habitat HQE quality standards.
Differentiator
Problem solved
Functional benefit
Brands
- BiHome: A cohabitation concept allowing two totally independent living spaces in one apartment, designed for more serene and modern living adaptable to all age groups.
Products and services
- Appartements neufs (New apartments) Newly constructed residential apartments offered across France, ranging from studios to 5+ room units, available in various VAT regimes (5.5%, 10%, 20%) and financing programs including PTZ.
- Maisons neuves (New houses) Newly built single-family homes offered for sale, often featuring gardens and outdoor spaces, targeting families and buyers seeking larger living spaces.
- Programmes immobiliers neufs (New real estate programs) New real estate development programs encompassing residential buildings and mixed-use properties, organized by city and region across France with 19 regional offices.
- Terrains à bâtir (Building plots) Building plots available for purchase, allowing buyers to construct custom homes, with plots ranging from 173 m² to 2,500 m² (starting from €85,000 at Perpignan Le Clos des Arcades).
- Commerces (Commercial spaces) Commercial real estate spaces offered within new developments, enabling business owners to acquire retail premises in new constructions.
- Parkings (Parking spaces) Parking spaces available for purchase within new residential developments, ranging from private garages to secure parking lots.
- BiHome Innovative cohabitation concept featuring a single apartment with two fully independent living spaces, designed for intergenerational living and modern co-living arrangements, adapting to all age groups and enhancing rental potential.
- PTZ (Prêt à Taux Zéro) Zero-interest government loan for first-time buyers, financing 18-40% of a new property purchase without interest, subject to income limits and geographic zones, repayable over 12-25 years with optional deferral of 5-15 years.
- PAS (Prêt à l'Accession Sociale) Social access loan covering up to 100% of property purchase, available under income conditions, with reduced guarantee fees and potential APL access.
- Pack Invest' Investment package for rental investors including reduced first-rental placement fees and 12 months of management fees, available on select residential properties.
Quantifiable outcome
- Up to 21% tax reduction under Pinel device for rental investments
- +3 more outcomes
Companies that use Icade Immobilier
Customer profileSegments5 records
Ideal customer profiles5 records
Icade Immobilier technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Icade Immobilier partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- VINCIcoreCo-promotion partnership for PUR AZUR residence in Vallauris, combining Icade's property development expertise with VINCI's construction capabilities.
- REI HabitatcoreCo-promotion partnership for wood construction operations, including R&D program development for next-generation wood construction building methods.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Icade Immobilier competitors and assessment
Company assessmentDirect peers
- Nexity: France's largest residential real estate developer, developing and selling new-build apartments and houses nationwide with similar fiscal-incentive products (PTZ, Pinel, LMNP). Closest direct competitor to Icade Promotion across the 14+ French regions Icade serves.
- Eiffage Immobilier: Real-estate arm of Eiffage Group, developing new residential real estate across major French regions with similar first-time buyer and investor products. Direct competitor on multifamily and mixed-use programs.
- OGIC: French residential real-estate developer offering new construction apartments and houses in major metropolitan areas. Comparable program mix and direct-sales model targeting the same first-time buyer and investor cohorts as Icade.
- Altarea (Cogedim): French mixed real-estate developer whose Cogedim brand develops new residential programs across France including affordable housing products. Comparable geographic scope and product mix, including LLI-type intermediate rental.
- BPD Marignan: French residential developer offering new-build housing across mainland France, with overlapping presence in Île-de-France, PACA, and Occitanie. Competes for the same buyer segments and fiscal-incentive-driven demand.
- Pitch Promotion: Independent French residential developer with a national footprint of new-build apartments and houses, similar buyer financing programs and investor offerings. Competes directly with Icade in mid-market metros.
- Groupe Réalités: French developer of new residential real estate, with active programs across western and central France. Overlaps with Icade's portfolio in regional metros and competes for similar investor and primary-residence demand.
- Vinci Immobilier: Real-estate arm of VINCI, offering new residential developments across France, including co-promotion of low-carbon projects (e.g., the PUR AZUR program in Vallauris co-developed with Icade). Operates the same direct-sale model and competes head-to-head.
- Kaufman & Broad: French homebuilder designing and selling new-build houses and apartments nationwide with comparable PTZ/Pinel investor offerings. Targets the same first-time buyer and investor segments as Icade Promotion.
- Bouygues Immobilier: Real-estate arm of the Bouygues Group, developing new residential programs across major French metros with comparable buyer segments (first-time buyers, investors, families). Overlaps directly with Icade's geographic and product footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Icade Immobilier social profiles
Digital presenceIcade Immobilier compliance and trust
Trust signalCompliance7 records
Icade Immobilier financial estimates
Financial estimateRevenue estimate
Valuation estimate
Icade Immobilier leadership team
Management profileNumber of profiles
Icade Immobilier funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Icade Immobilier M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Icade Immobilier
What does Icade Immobilier do?
Icade Immobilier (operating as Icade Promotion) develops and sells new-build residential real estate programs across France, including apartments (studios to 5+ rooms), single-family houses, building plots, commercial premises, and parking spaces. The company operates 19 regional sales offices serving 14 French regions and provides integrated financing assistance (PTZ, PAS, PSLA), tax incentive program access (Pinel, LMNP, LLI, Jeanbrun, reduced VAT), and digital simulation tools to support buyers from property search through completion. Properties are certified to NF Habitat, RT 2012, and RE 2020 standards.
Is Icade Immobilier a public or private company?
Icade Immobilier is a private company. It is classified as corporate owned and is currently operating.
When was Icade Immobilier founded?
Icade Immobilier was founded in 1954.
Where is Icade Immobilier based?
Icade Immobilier is headquartered in Paris, France, in the Europe region.
How does Icade Immobilier make money?
One revenue line is on record: new Property Sales.
Who are Icade Immobilier's main competitors?
Direct peers on record are Nexity, Eiffage Immobilier, OGIC, Altarea (Cogedim), BPD Marignan, Pitch Promotion, Groupe Réalités, Vinci Immobilier, Kaufman & Broad and Bouygues Immobilier.
Does Icade Immobilier have an API?
No public API is recorded for Icade Immobilier.
What industry is Icade Immobilier in?
Icade Immobilier's product category is Residential Real Estate Development. Its primary akta.pro industry code is BPAJAFAD, Affordable & Subsidized Housing Property Management (LIHTC, Section 8), with a secondary code of FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales). Its NAICS code is 5312 and its SIC code is 6532.