Certified Agriculture Dealerships

Name

Certified Agriculture Dealerships

Legal name

Certified Agriculture Group

Website

https://certifiedagdealer.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Agricultural Truck Dealership Services

NAICS

Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Dealer-Sold & F&I Administered Service Contracts (Dealer Obligors) (FSAJALAD)

akta.pro secondary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

Keywords

• Agricultural truck dealerships
• Dealer certification programs
• Agricultural financing services
• Farm vehicle marketplace
• Extended service contracts

Headquarters

HQ city

Westfield

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Certified Dealer Program Subscription: Monthly subscription fees from truck dealerships for program enrollment. $995/month billed annually or $1,295/month billed monthly. Enterprise pricing (10% discount) available for dealer groups with 3+ locations.
2. AgPack Partner Sponsorships: Partnership fees from AgPack partner companies (agricultural product suppliers) who provide exclusive discounts and rebates to Certified Agriculture Dealership customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Certified Agriculture Dealerships runs a certification and support program for truck dealerships serving farmers and ranchers, paired with a stack of branded offerings: AgPack (a partner discount bundle), CADFi (agricultural financing), CADProtect (extended service contracts), AGwagon (work-modified trucks), and AgTruckTrader (an online vehicle marketplace). The combined package trains and equips dealerships to specialize in agricultural customers while generating fee, commission, and sponsorship revenue across the vehicle sale and ownership lifecycle.

Product overview

Certified Agriculture Dealerships operates as a dealer network and platform ecosystem centered on serving the farm and ranch truck market. The core offering is the Certified Agriculture Dealership program — a network of truck dealerships with staff trained in agricultural expertise. This core is then extended through several interconnected products and services: AgPack provides a bundle of farm/ranch supply discounts (worth up to $48,000) given free with qualifying truck purchases; CADFi offers flexible agricultural financing aligned with farm income cycles; AgTruckTrader serves as the online marketplace listing qualifying vehicles; CADProtect provides extended service contracts specifically written for farm/ranch truck use; AGwagon applies performance modifications to stock trucks for agricultural duty; and AgRally is an annual national farm show event connecting the network with the agricultural community. Together these products cover the full truck ownership lifecycle — from purchase and financing through service and resale support.

Differentiator

Problem solved

Functional benefit

Brands

• AgPack: Complimentary package of cost-saving benefits and partnerships for farmers and ranchers worth up to $48,000, available exclusively with qualifying vehicle purchases from Certified Agriculture Dealerships. Includes discounts on agricultural products and services from 27+ partner companies.
• AgTruckTrader
• CADFi
• CADProtect
• AGwagon
• AgRally

Products and services

• Certified Agriculture Dealership (CAD) Certification Program

Quantifiable outcome

• Average farm/ranch savings of $19,172 with AgPack (2025)
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

33 partnerships are on record, tiered core and minor.

• AgroLiquidcoreGTM or Marketing PartnerProvides $2,000 toward crop nutrition purchases plus annual soil test and crop nutrient management consultation with agronomist for AgPack recipients.
• Alkota Cleaning SystemsminorGTM or Marketing Partner25% off Alkota Elite Series hot water pressure washers plus 15% off standard equipment for AgPack customers.
• American Hat CompanyminorGTM or Marketing Partner50% gift certificate on straw-hat offerings for AgPack recipients.
• Bedrock Truck BedsminorGTM or Marketing Partner$500 cash rebate on Bedrock Truck Bed purchases for AgPack customers.
• BFGoodrich / MichelincoreGTM or Marketing PartnerExclusive tire rebates for farming, construction, forklift, commercial, and light truck tires. Over $4,500 in potential rebate value available through AgPack.
• Chute HelpminorGTM or Marketing Partner15% off MSRP on Chute Help products including trailers.
• Dairyland SeedcoreGTM or Marketing PartnerRegional bonus offer: $20 off per bag of Dairyland Seed corn hybrids (minimum 20 bags, maximum 500 bags) available in specific counties of IL, IN, MI, MN, ND, SD, WI.
• Dixie ChopperminorGTM or Marketing PartnerExclusive 5-10% below MAP pricing on commercial mowers.
• DTN Progressive FarmercoreGTM or Marketing Partner1-year free subscription to DTN Ag Weather Tool app plus choice of 3-month MyDTN subscription or 3-month Instant Markets subscription.
• Durango BootsminorGTM or Marketing Partner25% off qualifying products from Durango Boots.
• Ford ProcoreGTM or Marketing Partner15% discount on monthly fees for Ford Pro Telematics Software Services.
• GallaghercoreGTM or Marketing Partner25% off MSRP on Gallagher fencing, weighing, and EID products purchased through Gallagherusa.com (excludes water automation systems).
• GEN-Y HitchminorGTM or Marketing Partner20% off all GEN-Y Hitch products.
• LandLeaderminorGTM or Marketing PartnerUp to $2,500 seller's concession for AgPack customers.
• Mil-Spec LinerminorGTM or Marketing Partner$50, $100, and $200 discount offers for Mil+Spec Truck Bedliner and Fuelbox purchases.
• Mystik LubricantscoreGTM or Marketing Partner$500 product credit for future purchases after $2,000 purchase milestone, plus complimentary lifetime oil analysis and Mystik-branded gifts.
• Outback WrapminorGTM or Marketing Partner20% storewide discount on hydraulic hose identification and management products.
• PinUltimateminorGTM or Marketing Partner15% off all PinUltimate products.
• PutcominorGTM or Marketing Partner10% off MSRP plus free shipping on entire PUTCO product lineup.
• Raeco BuildersminorGTM or Marketing Partner5 cents per pound discount on steel for next steel building construction.
• RealTruckminorGTM or Marketing Partner15% off MSRP when ordering RealTruck and Husky products through RealTruck.com.
• ReinkecoreGTM or Marketing Partner$1,000 toward new Reinke irrigation system plus $500 toward parts on existing Reinke system.
• RhinoAgcoreGTM or Marketing Partner25% off MSRP on Rhino Ag products plus gift card valued between $100-$200.
• Tarter Farm & Ranch EquipmentcoreGTM or Marketing Partner15% off MSRP on qualifying purchases over $3,500.
• Top Gun Back BladesminorGTM or Marketing Partner$650 off tractor blades and $1,000 off truck snow blades - only discount available anywhere.
• Valley Vet SupplyminorGTM or Marketing Partner$50 savings on each $500 purchase from Valley Vet Supply.
• VanairminorGTM or Marketing Partner5-10% below MAP pricing on select Vanair products including EPEQ welders, jump-packs, compressors, and more.
• ViasatminorGTM or Marketing Partner$20/month off home internet plans for six months (up to $150 value prepaid card) for AgPack customers.
• Walkabout Mother BinscoreGTM or Marketing Partner$1,500 rebate on Mother Bin purchase, 20% rebate on accessories, plus $500 gift card for Outback Wrap.
• WranglerminorGTM or Marketing Partner15% off all products ordered through Wrangler.com plus free shipping.
• RFD-TV / Cowboy ChannelcoreGTM or Marketing PartnerMedia partners for AgRally national farm show broadcast. RFD-TV and Cowboy Channel broadcast the annual agricultural event.
• Fox FactorycoreStrategic or Co-development PartnerPartnership to develop AGwagon modified trucks with 28 functional modifications for agricultural use. Fox Factory provides off-road engineering expertise.
• John DeerecoreGTM or Marketing PartnerAgRally sponsor providing exclusive offers on Performance Upgrade Kits. John Deere branded content and presence at AgRally events.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• CHS Inc. CHS is one of the largest US agricultural cooperatives, providing crop inputs, energy, animal nutrition, and grain marketing to farmers. Comparable in operating an agriculture-focused network that aggregates value for farmer-customers through partner integrations — though CHS is a much larger incumbent with broader scope.
• Cox Automotive: Cox Automotive operates the largest portfolio of automotive dealer services and marketplaces (AutoTrader, Kelley Blue Book, Manheim). Comparable to Certified Agriculture Dealerships because it monetizes dealer relationships through subscription, marketplace, and F&I-adjacent products — though Cox is a broad incumbent serving all vehicle categories rather than specializing in agriculture.
• CDK Global: CDK Global provides dealer management systems, F&I products, and digital retailing tools to automotive dealerships nationwide. Comparable business model: recurring subscription revenue from dealers plus F&I product administration — the same revenue architecture Certified Agriculture Dealerships uses, though CDK operates at vastly greater scale and across all OEMs.
• Reynolds and Reynolds: Reynolds and Reynolds provides dealer management software, F&I products, and document services to automotive dealerships. Comparable to Certified Agriculture Dealerships in dealer subscription revenue and F&I product administration (e.g., CADProtect-style service contracts), though Reynolds serves the full auto industry rather than a vertical niche.

Direct peers

• TrueCar: TrueCar operates a digital automotive marketplace with dealer subscription and certified-dealer network products. Directly comparable business model: certified/network dealer relationships with subscription pricing and consumer-facing pricing transparency — the same architecture as Certified Agriculture Dealerships, though focused on passenger vehicles.
• Cars.com: Cars.com is a national automotive marketplace connecting dealers with consumers and monetizing via dealer subscriptions and lead products. Comparable to Certified Agriculture Dealerships' AgTruckTrader.com marketplace and dealer subscription model — both build two-sided marketplaces where dealers pay subscription fees and consumers browse inventory.
• CarGurus: CarGurus operates a leading automotive marketplace and dealer subscriptions business. Directly comparable to the AgTruckTrader and dealer subscription core of Certified Agriculture Dealerships — both monetize via dealer subscriptions and lead generation on consumer-facing inventory platforms.

Regional players

• Growmark: Growmark is a major US agricultural cooperative providing crop nutrients, crop protection, fuels, and lubricants through a member-owners network. Comparable to Certified Agriculture Dealerships in operating a vertically-organized agricultural distribution network serving farmers, though Growmark focuses on direct farm input supply rather than truck channel certification.

Others

• AGCO Corporation: AGCO manufactures agricultural equipment (Massey Ferguson, Fendt, Valtra) and operates a global dealer network serving farmers. Comparable in operating a certified dealer network serving the agricultural customer — analogous dealer-channel architecture to Certified Agriculture Dealerships, though AGCO sells farm equipment rather than trucks and operates at vastly larger scale.
• AutoZone: AutoZone is a major US retailer/distributor of automotive replacement parts and accessories with a commercial program serving dealers, fleet, and service operators. Adjacent comparable: similar motor vehicle parts/supplies distribution channel and dealer/fleet commercial relationships to those Certified Agriculture Dealerships aggregates via AgPack partners like BFGoodrich and Mystik.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/CertAgDealers
• YouTubeyoutube.com/@certifiedagdealers
• Facebookfacebook.com/CertifiedAgDealers
• LinkedInlinkedin.com/company/certified-agriculture-group
• Instagraminstagram.com/certifiedagdealers

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Certified Agriculture Dealerships