What Field Athletic Management does

Field Athletic Management (FAM) is a Louisville, Colorado-based private professional services firm founded in 2019 that provides outdoor event production, logistics, and experiential brand activation services. The company manages the full event lifecycle—from pre-event feasibility, budgeting, permitting, and insurance through creative development, project management, operations, complex builds, vendor and venue sourcing, risk management, athlete management, live event and music production, and experiential marketing. Its core differentiator is expertise in executing events in challenging outdoor environments, including ski industry venues, National Forests, and National Parks, with operational reach spanning from the Colorado Rockies to Death Valley and event sizes ranging from 50 to 10,000 participants.

The firm serves enterprise clients across diverse verticals, including outdoor apparel brand Fjällräven, tire manufacturer Nokian Tyres, healthcare/insurance provider Angle Health, beverage companies New Belgium Brewing and Light Strike, van-life brand Rendezvan, and ski resort operator POWDR. It delivers projects such as the Fjällräven Classic Trekker's Inn program (2019 and 2023), the Mt. Bachelor 2023 Rendezvan event, and the Wild Woods music event in Wisconsin. Services are fully tailored per engagement rather than packaged, leveraging a network of vetted staff, vendors, and artists assembled over 10+ years of combined team experience.

The business operates as a sales-led professional services company on a project-based revenue model with custom-quoted fees tied to event scope, size, location complexity, and duration. Lead generation is driven through the company website contact form and direct outreach rather than formal marketing campaigns. No technology platform, software product, mobile app, or API is offered; the offering is fundamentally labor- and expertise-based, with no disclosed funding, no disclosed headcount beyond a 1–10 person range, and no third-party integrations.

Name

Field Athletic Management

Legal name

Field Athletic Management

Website

https://fieldathletic.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Field Athletic Management is a Louisville, Colorado-based outdoor event management firm that plans, produces, and operates experiential events in rugged environments (ski resorts, National Forests, deserts) for enterprise clients across outdoor, beverage, automotive, and consumer verticals.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sports Event Promotion & Tournament Operations (MPAKAKAC)

akta.pro secondary industry

Outdoor, Sportsman & Recreation Shows (MPAGAFAM)

Keywords

• Outdoor event management
• Event production services
• Experiential marketing
• Event logistics
• Wilderness event operations

Headquarters

HQ city

Louisville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Management Services: Professional services revenue model providing comprehensive event management including pre-event consultation, creative development, project management, operations support, budget management, complex build solutions, partner and vendor sourcing, venue sourcing, city services coordination, risk management, athlete management, live event production, and experiential marketing. Revenue derived from project-based consulting and management fees.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Field Athletic Management delivers full-spectrum, custom-tailored event management and operations services for outdoor and wilderness events. Engagements cover pre-event consultation (feasibility, budgeting, permitting, insurance), creative development, project management, operations support, complex build solutions, vendor and venue sourcing, city services and public safety planning, crisis/risk management, athlete management, live event and music production, and experiential marketing. The firm scales from small company picnics to multi-day consumer festivals, with events ranging from 50 to 10,000 participants in locations spanning the Colorado Rockies, Pacific Northwest, Wisconsin, and Death Valley deserts.

Product overview

Field Athletic Management (FAM) is an event management and operations company offering a unified suite of services rather than discrete software products. Their core offering encompasses the full event lifecycle—from initial feasibility and permitting through creative development, project management, live production, and experiential marketing. The company specializes in outdoor events, particularly in challenging environments such as ski industry venues, National Forests, and National Parks, with operational experience spanning from the Colorado Rockies to Death Valley. Their services are fully customized to each client's needs and are delivered through a network of vetted staff, vendors, and artists.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Management Services Comprehensive event management and operations services including pre-event consultation (feasibility, budgeting, permitting, insurance), creative development, project management, operations support, budget management, complex build solutions, partner and vendor sourcing, venue sourcing and planning, city services and public safety planning, crisis/risk management, participant/athlete management, live event and music production, and experiential marketing for immersive brand experiences. Services scale from small company picnics to multi-day consumer festivals, with events ranging from 50 to 10,000 participants in outdoor and wilderness locations.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• MKG: Experiential marketing and creative agency producing events and brand experiences for consumer-facing companies. Comparable to Field Athletic because both monetize enterprise brand demand for live, in-person experiences, but MKG is a broader incumbent with nationwide reach and a wider service menu.
• Jack Morton Worldwide: Global brand experience agency building events, sponsorships, and immersive experiences for major brands. Comparable to Field Athletic as a competitor for brand experiential budgets, though Jack Morton operates at much larger scale and across verticals beyond outdoor/adventure.
• AEG Presents: Major live events and touring promoter producing concerts, festivals, and large-scale live experiences. Comparable to Field Athletic in delivering live event production for outdoor venues, though AEG operates at festival scale and owns/controls venues rather than sourcing them per engagement.
• Sparks: Large experiential marketing agency delivering brand activations, pop-ups, and live events globally. Comparable to Field Athletic as both sell outsourced experiential event execution to enterprise brand clients, though Sparks operates at materially greater scale and across indoor and outdoor formats.
• C3 Presents: Concert and festival promoter producing large-scale live events including Austin City Limits Music Festival. Comparable to Field Athletic as another event production firm serving multi-day outdoor festivals and brand sponsors, though C3 operates at much larger scale and focuses on music-driven events.
• George P. Johnson Experience Marketing: Experience marketing agency known for large-scale brand events, exhibits, and sponsorships. Comparable to Field Athletic as both pitch enterprise clients on outsourced event execution and experiential design; GPJ competes in the same buyer category but at substantially larger event scale.

Others

• POWDR: Operator of ski resorts and adventure lifestyle experiences including events hosted on its own mountains. Listed as a client but also adjacent peer, since POWDR both purchases event management services and internally produces mountain-based events and festivals, partially overlapping Field Athletic's outdoor event capability.
• Fjällräven: Premium outdoor brand that runs the Fjällräven Classic hiking event series. Listed as a key repeat client and an adjacent peer because Fjällräven both purchases Field Athletic's event services and runs its own flagship outdoor events that could be produced in-house or by competitors.

Direct peers

• MAS Event Design: Boutique event production and design agency specializing in high-touch live experiences for brands. Comparable to Field Athletic because both operate as full-service, project-based event production firms targeting brand experiential budgets rather than operating venues.

Emerging players

• Up There Everywhere: Boutique experiential agency producing brand events, pop-ups, and creative activations for consumer brands. Comparable to Field Athletic because both are smaller, project-based experiential shops targeting similar enterprise brand budgets for live event execution.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/field-athletic-management

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Field Athletic Management