Tencha
- Company typePrivate
- Founded2020
- HeadquartersDelhi, India
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tencha does
Tencha is an Indian direct-to-consumer brand operating under the legal entity SIXTY9 SOLUTIONS PRIVATE LIMITED, founded in December 2020 by Ashish Agarwal in Delhi, India. The company imports Japanese green teas — matcha, hojicha, and sencha — sourced directly from Shizuoka, Japan, and sells them to Indian consumers alongside herbal infusions and accessories. The product range is structured across four price tiers, from Culinary Grade at ₹479 up to a Supreme Grade at ₹1,999, with the top tier carrying JAS Organic certification. Proprietary processing includes temperature-controlled micro-milling, cold storage maturation, and heavy metal testing, which the company positions as differentiators versus competing importers.
The company runs a four-layer go-to-market: a proprietary DTC e-commerce website as the primary channel, an Amazon India storefront, listings on quick-commerce platforms (BlinkIt, Swiggy Instamart, Zepto) for 10-30 minute fulfillment, and offline retail through Modern Bazaar and Natures Basket. In addition to individual consumers, Tencha operates a secondary HORECA (Hotels, Restaurants, Cafés) bulk supply channel. The company is bootstrapped with 1-10 employees and reports a cumulative base of 200,000+ customers with a 4.65-star average rating across 965 reviews.
The business model is unit-based retail with no subscription evidence in the data; revenue is generated per SKU sold across channels at prices ranging from ₹479 to ₹1,999. The company has extended its assortment with The Botanical Bundle (four herbal infusions) and holds a registered trademark on the Tencha brand in India. There is no external funding, no disclosed revenue figure, and no evidence of AI/ML systems underlying the operation.
Tencha firmographics
Firmographics- Name
- Tencha
- Legal name
- SIXTY9 SOLUTIONS PRIVATE LIMITED
- Website
- https://tencha.in
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Tencha industry classification
Industry- Product category
- Specialty Tea & Matcha
- NAICS
- Spice and Extract Manufacturing (311942)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Dried & Dehydrated Foods Manufacturing (AFAKACAK)
Keywords
Where Tencha is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Tencha business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct product sales: Revenue from selling matcha teas, botanical infusions, and accessories directly to consumers through own e-commerce website and marketplace channels.
- Wholesale to retail partners: Revenue from supplying products to offline retail partners including Modern Bazaar and Natures Basket, and quick commerce platforms (BlinkIt, Swiggy Instamart, Zepto).
- HORECA bulk requirements: Bulk supply to HORECA (Hotels, Restaurants, Cafes) sector for commercial use.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Supreme Grade Ceremonial Matcha - 50g Jar - JAS Organic Certified |
| Unit Pricing | Pay-as-you-go | Elite Grade Ceremonial Matcha - 50g |
| Unit Pricing | Pay-as-you-go | Classic Grade Ceremonial Matcha - 25g |
| Unit Pricing | Pay-as-you-go | Culinary Matcha - 50g (Jar or Pouch) |
| Unit Pricing | Pay-as-you-go | Matcha & Hojicha Gift Set |
| Unit Pricing | Pay-as-you-go | Spearmint Leaf - 50g |
| Unit Pricing | Pay-as-you-go | Hibiscus Flower - 50g |
| Unit Pricing | Pay-as-you-go | Chamomile Flower - 30g |
| Unit Pricing | Pay-as-you-go | Butterfly Pea Flower - 30g |
| Unit Pricing | Pay-as-you-go | The Botanical Bundle - All 4 herbal infusions |
| Unit Pricing | Pay-as-you-go | Bamboo Matcha Whisk - 72 Prongs |
| Unit Pricing | Pay-as-you-go | Fuki-nashi Chashaku - Natural Bamboo - Pack of 2 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels3 records
Tencha product offering
Product offeringCore offering
Tencha sources Tencha leaves from Shizuoka, Japan, and processes them through shading, steaming, drying, cold storage maturation, and temperature-controlled micro-milling to produce premium Japanese matcha powders across Supreme, Elite, Classic, and Culinary grades. The company complements these with Sencha and Hojicha green teas, four botanical herbal infusions (Hibiscus, Butterfly Pea Flower, Chamomile, Spearmint), a Matcha & Hojicha Gift Set bundle, and traditional preparation accessories (bamboo whisk and chashaku scoop). All SKUs are sold directly to Indian consumers through tencha.in, with auxiliary distribution via Amazon, quick-commerce apps, select offline retailers, and HORECA bulk supply.
Product overview
Tencha is an Indian e-commerce company specializing in premium Japanese matcha and botanical teas. The product portfolio centers on four grades of ceremonial and culinary matcha (Supreme, Elite, Classic, and Culinary) sourced from Shizuoka, Japan, complemented by traditional Japanese teas (Sencha and Hojicha). The company also offers matcha preparation accessories including bamboo whisks and chashaku scoops, plus a line of four herbal botanical infusions (Hibiscus, Butterfly Pea Flower, Chamomile, and Spearmint). All products are sold through their direct-to-consumer e-commerce platform with distribution via major Indian e-commerce marketplaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Ceremonial Supreme Grade Matcha JAS Organic Certified ceremonial grade matcha sourced from Shizuoka, Japan, harvested in early spring with 21-day shade-growing duration. Positioned as the highest quality ceremonial grade for purists seeking a sweet, balanced umami flavor profile.
- Ceremonial Elite Grade Matcha Ceremonial grade matcha from Shizuoka, Japan with smooth and delicate flavor profile. First flush, early spring harvest with 21-day shading, positioned as the daily consumption choice for lattes and beverages.
- Ceremonial Classic Grade Matcha Entry-level ceremonial grade matcha with earthy, grassy, and umami taste profile. Spring harvest with 14-day shade-growing, targeted at beginners for daily drinks, smoothies, and lattes.
- Culinary Matcha Japanese Green Tea Powder Culinary grade matcha optimized for cooking, baking, smoothies, and lattes. Contains approximately 20mg caffeine per gram with earthy and nutty taste profile, available in 50g jar or pouch formats.
- Sencha Green Tea High-grade Japanese Sencha green tea from spring harvest in Shizuoka, Japan.
- Hojicha Green Tea Roasted Japanese green tea with a distinct nutty, caramel-like flavor, harvested in spring from Shizuoka.
- Matcha & Hojicha Gift Set Japanese tea gift set containing an Elite Grade Matcha and Hojicha combination with complete brewing accessories, targeted at premium gifting occasions and corporate gifts.
Companies that use Tencha
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Tencha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tencha partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core.
- Amazon IndiacoreTencha products are sold through Amazon India store page (tencha.in stores page) as an authorized marketplace seller.
- BlinkItcoreQuick commerce distribution partner for Tencha matcha products available for rapid delivery.
- Swiggy InstamartcoreQuick commerce distribution partner for Tencha matcha products through Swiggy's instant delivery platform.
- ZeptocoreQuick commerce distribution partner for Tencha matcha products with 10-minute delivery availability.
- Modern BazaarcoreAuthorized offline retail partner for Tencha products in premium supermarket chain.
- Natures BasketcoreAuthorized offline retail partner for Tencha products in specialty food retail.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Tencha competitors and assessment
Company assessmentDirect peers
- Teabox: India-based online-first specialty tea retailer offering premium loose-leaf teas shipped pan-India. Closely comparable to Tencha in e-commerce distribution model, premium positioning, and Indian consumer base, though Teabox focuses on broader tea categories rather than specialty matcha.
- Encha Matcha: US-based D2C organic matcha brand offering ceremonial-grade Japanese matcha directly to consumers. Comparable to Tencha in core product focus (premium ceremonial matcha), direct-to-consumer e-commerce model, and emphasis on organic sourcing and quality transparency.
- MUD\WTR: US-based D2C brand built around matcha and functional mushroom-infused coffee alternatives. Comparable to Tencha in targeting health-conscious consumers seeking coffee substitutes through matcha-based products, though MUD\WTR is venture-backed, US-focused, and blends matcha with other adaptogens.
- VAHDAM Teas: India-based premium tea D2C brand offering sourced-from-origin teas with strong digital distribution. Comparable to Tencha in being an Indian-origin D2C platform positioning premium, single-origin teas to health-conscious urban consumers, though VAHDAM has a broader multi-region sourcing model and more mature funding.
Broad incumbents
- Marukyu Koyamaen: Premium Japanese matcha producer from Uji, Kyoto, with deep heritage supplying ceremonial-grade matcha. Comparable to Tencha as a high-end matcha source, though Marukyu operates primarily B2B and specialty retail rather than direct-to-consumer e-commerce, and is a potential upstream supplier for Tencha.
- Twinings: Global heritage tea brand with widespread retail distribution across India and globally, offering premium teas including green tea and matcha blends. Comparable to Tencha as a tea brand with India presence, though Twinings operates at massive scale across mass and premium segments rather than niche matcha specialty.
- Teavana: Global premium tea brand (now under Starbucks) selling specialty loose-leaf teas, matcha, and tea accessories through retail and online channels. Comparable to Tencha in product category overlap (especially matcha), though Teavana operates at much greater scale with broader geographic reach and physical retail presence.
- Ippodo Tea: Established Japanese premium tea company with multi-century heritage producing matcha, sencha, and gyokuro for domestic and international markets. Comparable to Tencha as a Japanese-origin premium tea brand, though Ippodo operates at much greater scale, has its own retail stores, and serves a global customer base.
- Tata Consumer Products: India's largest branded tea company (Tata Tea, Tetley, Chakra Gold) with deep domestic distribution and growing premium segment exposure. Comparable to Tencha as an India-based tea brand, though Tata operates at massive scale across mainstream price tiers rather than premium matcha specialty.
- The Republic of Tea: US-based premium tea company offering specialty teas, herbal infusions, and tea accessories through D2C and specialty retail. Comparable to Tencha in premium positioning, multi-category tea portfolio (including matcha and botanicals), and direct-to-consumer orientation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Tencha social profiles
Digital presenceTencha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tencha leadership team
Management profileNumber of profiles
Profiles1 record
Tencha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tencha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tencha
What does Tencha do?
Tencha sources Tencha leaves from Shizuoka, Japan, and processes them through shading, steaming, drying, cold storage maturation, and temperature-controlled micro-milling to produce premium Japanese matcha powders across Supreme, Elite, Classic, and Culinary grades. The company complements these with Sencha and Hojicha green teas, four botanical herbal infusions (Hibiscus, Butterfly Pea Flower, Chamomile, Spearmint), a Matcha & Hojicha Gift Set bundle, and traditional preparation accessories (bamboo whisk and chashaku scoop). All SKUs are sold directly to Indian consumers through tencha.in, with auxiliary distribution via Amazon, quick-commerce apps, select offline retailers, and HORECA bulk supply.
Is Tencha a public or private company?
Tencha is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tencha founded?
Tencha was founded in 2020. It employs 1 to 10 people.
Where is Tencha based?
Tencha is headquartered in Delhi, India, in the Asia region.
How does Tencha make money?
Three revenue lines are on record. Direct product sales are the primary driver. The others are wholesale to retail partners and HORECA bulk requirements.
Who are Tencha's main competitors?
Direct peers on record are Teabox, Encha Matcha, MUD\WTR and VAHDAM Teas. Broad incumbents are Marukyu Koyamaen, Twinings, Teavana, Ippodo Tea, Tata Consumer Products and The Republic of Tea.
Does Tencha have an API?
No public API is recorded for Tencha.
What industry is Tencha in?
Tencha's product category is Specialty Tea & Matcha. Its primary akta.pro industry code is AFAKACAK, Dried & Dehydrated Foods Manufacturing. Its NAICS code is 311942 and its SIC code is 2090.