Chill Rite Mfg.
Chill Rite Mfg. is a family-owned manufacturer, founded in 1968 in Slidell, Louisiana, that designs and sells custom-engineered closed-loop glycol beer and beverage dispensing systems — including the Multi-Product Delivery System, towers, chillers, and add-on modules — to bars, restaurants, foodservice consultants, and dealers across the United States.
- Company typePrivate
- Founded1968
- HeadquartersSlidell, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Chill Rite Mfg. does
Chill Rite Mfg. is a family-owned designer and manufacturer of beer and beverage dispensing equipment, headquartered in Slidell, Louisiana, and operating continuously since 1968. The company sells custom-engineered, turn-key closed-loop glycol dispensing systems that deliver a guaranteed 32°F beer at the tap while supporting multi-product service (beer, wine, water, coffee, cocktails) at varying temperatures and pressures from a single integrated platform. The product portfolio spans the Multi-Product Delivery System, Beer System, Frost Rail, Shock-A-Vodka (5°F liquor dispense), Frozen Drink Delivery System, Cocktail/Mix Drink Delivery System, Hydro-Rite ice prechill unit, a broad tower line (Pirogue, FaisDoDo, Mardi Gras, Yeti, etc.), MLN-series chillers, Guardian trunklines, wall-mount nitrogen generators, and CO2 alarms.
The business model is anchored in one-time equipment sales of custom-engineered systems, supplemented by replacement parts and accessories and by revenue from a nationwide authorized installation and service network. Pricing is not publicly disclosed and is set via direct consultation with the sales team, consistent with the bespoke nature of each install. Go-to-market is sales-led, executed through a national Factory Sales Representative network and authorized installers, with deliberately distinct engagement paths for end-user bar/restaurant owners versus the consultant/designer/dealer channel that specifies equipment in foodservice projects. Customer evidence cited on the company site includes bar and restaurant operators, foodservice consultants (Rocky Sturm of Sturm Consulting), and design studios (Davella Studios).
Operationally, the company runs with 11-50 employees, has no external funding or parent company, and is led by multiple generations of the Abraham family (Martin Abraham as President & Chief Engineer, Rhett Abraham as VP of Engineering/Operations, Hunter Abraham as Regional Sales Manager/Engineer, Cole Abraham in finance, Catherine Abraham as Controller) alongside tenured foodservice sales and engineering professionals. Geographic reach is U.S.-wide; distribution, parts, and service support flow through the rep and authorized-installer network.
Chill Rite Mfg. firmographics
Firmographics- Name
- Chill Rite Mfg.
- Legal name
- Chill Rite Mfg.
- Website
- https://chillrite32.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Chill Rite Mfg. is a family-owned manufacturer, founded in 1968 in Slidell, Louisiana, that designs and sells custom-engineered closed-loop glycol beer and beverage dispensing systems — including the Multi-Product Delivery System, towers, chillers, and add-on modules — to bars, restaurants, foodservice consultants, and dealers across the United States.
- Ownership category
- akta.pro rank
Chill Rite Mfg. industry classification
Industry- Product category
- Commercial Beverage Dispensing Equipment
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585), Refrigeration & Service Industry Machinery (3580)
- akta.pro primary industry
- Chillers & Cooling Plant Equipment (IMAHAKAE)
- akta.pro secondary industry
- Refrigeration Components & Controls (Compressors, Valves, Sensors) (IMAHAKAH)
Keywords
Where Chill Rite Mfg. is headquartered
LocationHeadquarters
- HQ city
- Slidell
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Chill Rite Mfg. business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Beer and Beverage Dispensing Equipment Sales: Sale of complete turn-key beverage dispensing systems including towers, trunklines, chillers, and accessories. Systems are fully engineered and customizable for each customer's application.
- Parts and Components: Replacement parts, accessories, and individual components for existing systems.
- Installation and Service: Authorized installation and service network nationwide provides ongoing service and support.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Chill Rite Mfg. product offering
Product offeringCore offering
Chill Rite Mfg. designs, manufactures, and supports custom-engineered beer and beverage dispensing systems built on a closed loop glycol refrigeration platform. The company sells turn-key multi-product dispensing systems (dispensing beer, wine, water, coffee, and cocktails at varying temperatures and pressures), specialized sub-systems such as Shock-A-Vodka, Frost Rail, Frozen Drink Delivery, Cocktail Mix Delivery, and Hydro-Rite, an extensive line of branded towers, and supporting equipment (chillers, trunklines, nitrogen generators, CO2 alarms), backed by a national authorized installation and service network.
Product overview
Chill Rite Mfg. is a family-owned manufacturer of beer and beverage dispensing equipment founded in 1968, offering a comprehensive portfolio of interconnected products. The core offering is the Multi-Product Delivery System, which serves as the unified platform that distributes beer, wine, water, coffee, and cocktails at varying temperatures and pressures from a single system. Supporting this core platform are specialized add-on modules including the Beer System (with 99% keg yield at 32°), Frost Rail (chilled glass rail), Shock-A-Vodka (5° liquor dispensing), Frozen Drink Delivery System, Cocktail/Mix Drink Delivery System, and Hydro-Rite System. The product line also encompasses Chill-Rite Towers in various designs (Pirogue, FaisDoDo, RouxGaRoux, Vielle, Mushroom, Bisque, Gris Gris, Bayou T, Mardi Gras, Beau Coup, Caimon, Yeti, Column, Braumeister, and under-counter/wall-mount variants), along with supporting equipment such as chillers (MLN series), trunklines, nitrogen generators, and CO2 alarms. The company provides authorized installation and service through a nationwide network.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- 99% keg yield - stops wasting money by pouring beer down the drain
- +1 more outcomes
Companies that use Chill Rite Mfg.
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Chill Rite Mfg. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Chill Rite Mfg. partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Chill Rite Mfg. competitors and assessment
Company assessmentDirect peers
- Perlick Corporation: Perlick manufactures commercial bar refrigeration, beer and beverage dispensing systems, and underbar equipment for the foodservice industry. It is the closest direct competitor to Chill-Rite in commercial beverage dispensing towers, chillers, and bar-grade refrigeration.
- Micro Matic: Micro Matic is a long-established supplier of draft beer systems, glycol cooling, and beverage dispensing components for bars and restaurants. It overlaps directly with Chill-Rite on draft beer trunklines, chillers, and tower systems.
- Glastender: Glastender designs and manufactures stainless steel bar equipment, including underbar workstations, cocktail units, and beverage dispensing components. Comparable to Chill-Rite in stainless underbar and bar-side equipment for restaurants and casinos.
- Krowne Metal: Krowne Metal specializes in underbar, beer dispensing, and beverage equipment for the foodservice industry. It is a direct peer in stainless underbar fabrication, draft beer towers, and bar-side dispensing hardware.
Broad incumbents
- True Manufacturing: True Manufacturing is one of the largest U.S. manufacturers of commercial refrigeration, including beer coolers and back-bar refrigeration. It competes with Chill-Rite indirectly via commercial bar refrigeration but does not focus on custom multi-product dispensing systems.
- Hoshizaki America: Hoshizaki manufactures commercial ice machines, refrigeration, and beverage equipment globally. Its ice and refrigeration lines overlap with Chill-Rite's chillers and bar-side equipment, though Hoshizaki is much larger and broader in scope.
- Beverage-Air: Beverage-Air produces commercial refrigeration including back-bar and direct-draw beer coolers. It overlaps with Chill-Rite's beer system and bar refrigeration but at a more standardized, broader-market level.
- Manitowoc Ice (Ali Group): Manitowoc Ice, part of Ali Group, is a leading manufacturer of commercial ice machines used in bars and restaurants. It is adjacent to Chill-Rite's Hydro-Rite ice prechilling product and the broader bar foodservice equipment space.
- Cornelius (Middleby Beverage): Cornelius, part of Middleby, supplies beverage dispensing and cooling solutions across foodservice and convenience. It overlaps with Chill-Rite on multi-product beverage dispensing but operates at a much larger scale and broader portfolio.
Emerging players
- Avantco Equipment: Avantco Equipment sells commercial refrigeration, ice machines, and beverage equipment primarily through online channels at value price points. It is an emerging/digital-native peer that overlaps with Chill-Rite on beer coolers and dispensing-adjacent equipment, primarily competing on price rather than custom engineering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Chill Rite Mfg. social profiles
Digital presenceChill Rite Mfg. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Chill Rite Mfg. leadership team
Management profileNumber of profiles
Profiles14 records
Chill Rite Mfg. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Chill Rite Mfg. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Chill Rite Mfg.
What does Chill Rite Mfg. do?
Chill Rite Mfg. designs, manufactures, and supports custom-engineered beer and beverage dispensing systems built on a closed loop glycol refrigeration platform. The company sells turn-key multi-product dispensing systems (dispensing beer, wine, water, coffee, and cocktails at varying temperatures and pressures), specialized sub-systems such as Shock-A-Vodka, Frost Rail, Frozen Drink Delivery, Cocktail Mix Delivery, and Hydro-Rite, an extensive line of branded towers, and supporting equipment (chillers, trunklines, nitrogen generators, CO2 alarms), backed by a national authorized installation and service network.
Is Chill Rite Mfg. a public or private company?
Chill Rite Mfg. is a private company. It is classified as family owned and is currently operating.
When was Chill Rite Mfg. founded?
Chill Rite Mfg. was founded in 1968. It employs 11 to 50 people.
Where is Chill Rite Mfg. based?
Chill Rite Mfg. is headquartered in Slidell, United States, in the North America region.
How does Chill Rite Mfg. make money?
Three revenue lines are on record. Beer and Beverage Dispensing Equipment Sales are the primary driver. The others are parts and Components and installation and Service.
Who are Chill Rite Mfg.'s main competitors?
Direct peers on record are Perlick Corporation, Micro Matic, Glastender and Krowne Metal. Broad incumbents are True Manufacturing, Hoshizaki America, Beverage-Air, Manitowoc Ice (Ali Group) and Cornelius (Middleby Beverage). Avantco Equipment is listed as an emerging player.
Does Chill Rite Mfg. have an API?
No public API is recorded for Chill Rite Mfg..
What industry is Chill Rite Mfg. in?
Chill Rite Mfg.'s product category is Commercial Beverage Dispensing Equipment. Its primary akta.pro industry code is IMAHAKAE, Chillers & Cooling Plant Equipment, with a secondary code of IMAHAKAH, Refrigeration Components & Controls (Compressors, Valves, Sensors). Its NAICS code is 33341 and its SIC code is 3585.