Finnsat Oy
Finnsat Oy is a Finnish B2B wholesale distributor, founded in 1972, supplying professional installers, electricians, and resellers with antenna, fiber optic, networking, CCTV, AV, and smart home equipment alongside its own-brand FS product line, plus logistics and warehousing services from Seinäjoki.
- Company typePrivate
- Founded1972
- HeadquartersSeinäjoki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Finnsat Oy does
Finnsat Oy is a Finnish B2B wholesale distributor headquartered in Seinäjoki, founded in 1972. The company supplies professional installers, electricians, and resellers across Finland with a broad portfolio of telecommunications infrastructure products including TV and antenna systems, mobile/5G equipment, fiber optic components, data networking hardware, AV solutions, CCTV/surveillance systems, measurement equipment, and smart home devices. Finnsat also develops and sells its own-brand FS product line, including directional and omnidirectional antennas (FS5000, FS1500, FS1000, FS3000, FS3500, FS5800), coaxial cables, and SMA extension cables targeting 4G/5G and WiFi signal enhancement applications.
The company's core technology is its multi-brand distribution platform, aggregating products from major international vendors including Televes, EnGenius, Corning, Teltonika, UNV, WooX, Wi-Tek, Cabelcon, Zyxel, and Promax into a unified B2B e-commerce catalog. Finnsat generates revenue exclusively through hardware sales to registered business customers via its e-commerce storefront, supplemented by outsourced warehousing and logistics services from its Seinäjoki facility, and WLAN network design consultation. Pricing is opaque (login-gated for registered resellers/installers), with 14-day net payment terms and free shipping on web orders over €1. The company operates a reseller locator for end-consumer inquiries, indicating a two-tier channel model that funnels end demand through professional installers and dealers rather than direct-to-consumer.
Finnsat Oy firmographics
Firmographics- Name
- Finnsat Oy
- Legal name
- Finnsat Oy
- Website
- https://finnsat.fi
- Company type
- Private
- Founded year
- 1972
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Finnsat Oy is a Finnish B2B wholesale distributor, founded in 1972, supplying professional installers, electricians, and resellers with antenna, fiber optic, networking, CCTV, AV, and smart home equipment alongside its own-brand FS product line, plus logistics and warehousing services from Seinäjoki.
- Ownership category
- akta.pro rank
Where Finnsat Oy is headquartered
LocationHeadquarters
- HQ city
- Seinäjoki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Finnsat Oy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- B2B Wholesale Distribution: Finnsat operates as a wholesale distributor selling telecommunications and networking equipment exclusively to business customers (installers, resellers, professional buyers) through their e-commerce platform. Products include antennas, amplifiers, fiber optic equipment, networking switches, WiFi equipment, CCTV systems, and smart home devices. The company also sells their own-brand Finnsat products including cables and antennas.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | B2B wholesale pricing for registered resellers and installers only |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Finnsat Oy product offering
Product offeringCore offering
Finnsat Oy is a B2B wholesale distributor of telecommunications, antenna, fiber optic, networking, AV, CCTV, and smart home equipment, selling exclusively to registered installers, electricians, IT integrators, and resellers across Finland. The company offers a multi-brand catalog (Televes, EnGenius, Promax, Corning, Teltonika, UNV, Wi-Tek, WOOX, Cabelcon, Zyxel, and others) alongside its own Finnsat-branded antennas and cables, and provides value-added services including WLAN network design planning and outsourced logistics/warehousing from its Seinäjoki facility.
Product overview
Finnsat Oy is a Finnish telecommunications and network equipment distributor and wholesaler based in Seinäjoki, Finland. The company operates primarily as a B2B e-commerce platform offering a comprehensive portfolio of telecommunications infrastructure products from multiple international brands (including Televes, EnGenius, Corning, Teltonika, UNV, Wi-Tek, WOOX, and others) alongside their own proprietary Finnsat-branded products. The product portfolio spans TV/antenna systems, mobile/5G connectivity, data networking, fiber optics, AV solutions, CCTV/surveillance, measurement equipment, and smart home devices. The company also provides outsourced logistics and warehousing services, and WLAN network planning services. The offering is structured as a multi-brand distribution platform rather than a unified software product, with products organized into main categories and subcategories on their e-commerce website.
Differentiator
Problem solved
Functional benefit
Products and services
- Finnsat FS5000 Directional Antenna Log-periodic directional antenna for professional installers and integrators, designed for wide-band data communication signal enhancement across 3G/4G/5G/GSM bands with integrated 7m low-loss cable and SMA connector.
- Finnsat FS1500 MIMO Omnidirectional Antenna Omnidirectional MIMO antenna covering 698-5000 MHz for 5G/4G/3G signal enhancement, sold to professional installers for indoor and outdoor mobile broadband deployments.
- Finnsat FS1000 Panel Antenna 180-degree directional panel antenna with 6-9 dBi gain across 698-2700 MHz, sold for indoor and outdoor 3G/4G/GSM mobile coverage enhancement installations by professional installers.
- Finnsat VHF Antenna 13dBi 13-element VHF antenna delivering 13 dBi maximum gain for digital TV signals on Finnish DVB-T/T2 channels 5-12 (174-230 MHz), including DNA broadcasts, supplied in wholesale packs of 10 for installers and resellers.
- Finnsat SMA Extension Cables SMA extension cables in 2m, 5m, and 10m lengths built on LMR-200 coaxial cable, designed for professional 4G, 5G, and WiFi antenna connections in installer deployments.
- Finnsat Antenna Tester Proprietary Finnsat-branded antenna testing instrument used by professional installers for signal measurement and verification during antenna installation and troubleshooting.
- Finnsat New Splitters and Tap Product Series New 2024 passive component product series of splitters and taps for antenna networks, providing reliable signal-distribution solutions for modern antenna installations, targeted at professional installers and network designers.
- Logistics and Warehousing Services Outsourced warehousing and logistics services operated from Finnsat's Seinäjoki facility, covering goods receiving, storage, order picking, packaging, shipping, returns handling, plus value-added services like photography and inventory management, offered to business customers and resellers.
- WLAN Network Design Planning Service WLAN network design planning service offered by Finnsat to professional installers and IT integrators, supporting them in planning and executing WiFi deployment projects for end customers.
Companies that use Finnsat Oy
Customer profileSegments3 records
Ideal customer profiles3 records
Finnsat Oy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Finnsat Oy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and major.
- TelevescoreTeleves is a major brand partner whose products are prominently featured in Finnsat's catalog. Televes specializes in antenna systems, amplifiers, and signal distribution equipment for professional installations.
- EnGeniuscoreEnGenius provides WiFi networking equipment including access points, switches, and cloud-managed networking solutions sold through Finnsat's distribution channel.
- PromaxcorePromax is a key brand partner for measurement instruments including antenna meters, signal analyzers, and field strength meters used by professional installers.
- CorningcoreCorning provides fiber optic products including Presslok splice connectors, tapes,Scotchlite markers, QSA/LSA terminal blocks, Krone tools, splice modules, and enclosures distributed through Finnsat.
- TeltonikacoreTeltonika provides industrial networking equipment including 5G/4G routers, switches, and accessories sold through Finnsat's distribution network.
- UNV (UniView)coreUNV provides IP security cameras, NVR recorders, and related surveillance equipment featured in Finnsat's CCTV product category.
- WooX (Smart Things)coreWooX provides smart home products including cameras, ZigBee devices, smart lighting, switches, and smart plugs. Finnsat distributes WooX products as a comprehensive smart home solution.
- Wi-TekcoreWi-Tek provides networking equipment including PoE switches, outdoor wireless access points, and industrial networking solutions sold through Finnsat.
- CabelconcoreCabelcon provides coaxial connectors and adapters including F-connectors, compression connectors, and tools for antenna and cable installations.
- ZyxelmajorZyxel provides networking equipment including switches and access points distributed through Finnsat's B2B channel.
Scale indicators1 record
Recent moves6 records
Expansion highlights4 records
Finnsat Oy competitors and assessment
Company assessmentBroad incumbents
- ScanSource: Global specialty distributor of communications, networking, AV, and security solutions to resellers and integrators. Highly comparable product portfolio (CCTV, networking, AV) and B2B channel model to Finnsat, but operating at global scale.
- Arrow Electronics: Global value-added distributor of electronic components and enterprise computing solutions. Comparable to Finnsat in distributing electronic parts and equipment to B2B customers, though at much larger scale and with a broader, more enterprise-focused portfolio.
- TD SYNNEX: Global IT and communications distributor formed from the Tech Data and Synnex merger, serving resellers across Europe including the Nordics. Overlaps with Finnsat's product categories (networking, peripherals, AV) and target reseller base at global scale.
- Ingram Micro: Global IT distribution giant offering extensive telecom, networking, and AV product portfolios. Operates in Finland and competes for the same installer and reseller customers as Finnsat, but at vastly larger scale, broader portfolio, and global geographic reach.
Direct peers
- Westcoast: UK-based B2B distributor of IT, networking, and communications equipment serving resellers and integrators. Closely comparable B2B distribution model and product categories to Finnsat, although focused on the UK market rather than the Nordics.
- NetNordic: Nordic systems integrator and value-added distributor specializing in networking, data center, and communications infrastructure. Overlaps with Finnsat's networking equipment and fiber optic categories, targeting Nordic enterprise and installer customers.
- ALSO Group: Pan-European IT and telecom equipment distributor serving resellers and integrators across 30+ countries with multi-vendor products and value-added services. Directly comparable to Finnsat's B2B distribution model, but operating at materially larger scale and broader geographic reach.
- Atea: Leading Nordic IT infrastructure distributor and services provider with operations across Norway, Sweden, Denmark, Finland, and the Baltics. Overlaps with Finnsat in networking and communications equipment distribution to Finnish installers and resellers, combined with adjacent services.
- Dustin Group: Nordic B2B IT and networking equipment distributor headquartered in Sweden, serving resellers and enterprise customers across the Nordics. Highly comparable business model and product portfolio to Finnsat, with substantially broader Nordic reach and scale.
- Hedengren: Finnish security and AV equipment distributor serving installers and resellers across Finland. Closest geographic and product-category peer to Finnsat, with overlapping CCTV, AV, and smart home product lines for the same Finnish installer customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Finnsat Oy social profiles
Digital presenceFinnsat Oy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Finnsat Oy leadership team
Management profileNumber of profiles
Finnsat Oy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Finnsat Oy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Finnsat Oy
What does Finnsat Oy do?
Finnsat Oy is a B2B wholesale distributor of telecommunications, antenna, fiber optic, networking, AV, CCTV, and smart home equipment, selling exclusively to registered installers, electricians, IT integrators, and resellers across Finland. The company offers a multi-brand catalog (Televes, EnGenius, Promax, Corning, Teltonika, UNV, Wi-Tek, WOOX, Cabelcon, Zyxel, and others) alongside its own Finnsat-branded antennas and cables, and provides value-added services including WLAN network design planning and outsourced logistics/warehousing from its Seinäjoki facility.
Is Finnsat Oy a public or private company?
Finnsat Oy is a private company. It is classified as unknown and is currently operating.
When was Finnsat Oy founded?
Finnsat Oy was founded in 1972. It employs 1 to 10 people.
Where is Finnsat Oy based?
Finnsat Oy is headquartered in Seinäjoki, Finland, in the Europe region.
How does Finnsat Oy make money?
One revenue line is on record: B2B Wholesale Distribution.
Who are Finnsat Oy's main competitors?
Broad incumbents on record are ScanSource, Arrow Electronics, TD SYNNEX and Ingram Micro. Direct peers are Westcoast, NetNordic, ALSO Group, Atea, Dustin Group and Hedengren.
Does Finnsat Oy have an API?
No public API is recorded for Finnsat Oy.