Everett AquaSox
Everett AquaSox is a privately owned High-A Minor League Baseball club and Seattle Mariners affiliate that sells tickets, merchandise, corporate sponsorships, and broadcast rights around home games at Everett Memorial Stadium in Everett, Washington.
- Company typePrivate
- Founded1984
- HeadquartersEverett, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Everett AquaSox does
The Everett AquaSox is a privately held, High-A Minor League Baseball club operating as the developmental affiliate of the Seattle Mariners. Founded in 1984 and legally organized under 7th Inning Stretch, LLC, the franchise competes in the High-A Northwest League and plays home games at Everett Memorial Stadium in Everett, Washington. The team won the 2025 Northwest League Championship and has maintained a continuous affiliation with the Seattle Mariners since 1995, currently celebrating a 30-year partnership focused on player development.
The AquaSox generates revenue across four primary streams: ticket sales (single-game, full-season MVP Club, mini plans, and group outings), merchandise sales through the Frog Shop e-commerce store, corporate partnerships and sponsorships with regional businesses (including presenting sponsors such as Gesa Credit Union), and broadcasting/audio streaming via Bally Sports Live and Listen Live. Pricing is structured as transactional for individual and group admissions and subscription-style for full-season and mini plans. Beyond game operations, the franchise operates youth baseball camps and community programs including Adopt A School, Reading Program, Silver Sluggers, and AquaSox Charities, which serve both as marketing channels and community engagement assets.
The team's go-to-market is event-driven and community-focused, with marketing executed through MLB's centralized digital platforms, owned social channels, email/Constant Contact newsletters, local media coverage, and on-site promotional nights (e.g., Frogstock, themed giveaways). Distribution of tickets and merchandise flows through MLB.com ticketing, the front office at 3802 Broadway, and the on-site Frog Shop. The franchise's most consequential forward initiative is a proposed $120 million Outdoor Event Center stadium, for which the City of Everett has acquired site control via $10.7M in property purchases (partially funded by a $7.4M state grant), with construction targeted for fall 2026 and multi-sport co-tenancy with United Soccer League teams.
Everett AquaSox firmographics
Firmographics- Name
- Everett AquaSox
- Legal name
- 7th Inning Stretch, LLC
- Website
- https://aquasox.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Everett AquaSox is a privately owned High-A Minor League Baseball club and Seattle Mariners affiliate that sells tickets, merchandise, corporate sponsorships, and broadcast rights around home games at Everett Memorial Stadium in Everett, Washington.
- Ownership category
- akta.pro rank
Everett AquaSox industry classification
Industry- Product category
- Minor League Baseball / Live Sports Entertainment
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Baseball & Softball Leagues (MPAKAAAC)
Keywords
Where Everett AquaSox is headquartered
LocationHeadquarters
- HQ city
- Everett
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Everett AquaSox business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others
Revenue model
- Ticket Sales: Revenue generated from single game tickets, season ticket packages (MVP Club), mini plans, group outings, and hospitality experiences at Everett Memorial Stadium
- Merchandise Sales: The Frog Shop sells official AquaSox merchandise including apparel, souvenirs, and exclusive items
- Corporate Partnerships: Corporate sponsorship opportunities and partnership packages with local and regional businesses
- Broadcasting Rights: Audio streaming and broadcasting through Listen Live and Bally Sports Live platforms
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Single Game Tickets |
| Subscription | Annual | Full Season Tickets (MVP Club) |
| Subscription | Multi-year contract | Mini Game Plans |
| Transaction based/ take rate | Pay-as-you-go | Group Outings & Hospitality |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Everett AquaSox product offering
Product offeringCore offering
The Everett AquaSox operate a High-A Minor League Baseball club playing home games at Everett Memorial Stadium, selling single-game tickets, full-season (MVP Club) and mini-plan ticket packages, group outings, hospitality suites, birthday packages, and promotional theme nights. Ancillary paid offerings include youth baseball camps, the Silver Sluggers senior fan loyalty program, and official team merchandise sold through the Frog Shop.
Product overview
Everett AquaSox is a High-A minor league baseball team serving as the High-A affiliate of the Seattle Mariners. The organization offers a portfolio of live entertainment services centered around professional baseball games at Everett Memorial Stadium. Core offerings include single-game tickets, season ticket packages (MVP Club), mini plans, and group outing packages. The product portfolio also encompasses themed promotional nights, birthday packages, youth baseball camps, and membership programs like Silver Sluggers for senior fans. Merchandise retail is available through the Frog Shop. Community engagement programs include Adopt A School, Reading Program, and charitable donations through AquaSox Charities. Media access is provided through live audio streaming and Bally Sports Live video broadcasts. The team competes in the Northwest League and plays at Everett Memorial Stadium, with a proposed new Outdoor Event Center stadium project in development.
Differentiator
Problem solved
Functional benefit
Products and services
- Single Game Tickets Individual game admission tickets for AquaSox home games at Everett Memorial Stadium, sold individually on a pay-as-you-go basis across the regular season.
- Season Tickets / MVP Club Full-season ticket packages providing premium seating, reserved seats for every home game, and exclusive MVP Club benefits for devoted fans.
- Mini Game Plans Partial-season ticket packages offering flexible access to a select number of home games, positioned between single-game tickets and full-season plans.
- Group Outings & Hospitality Reserved group seating and hospitality packages for corporate events, birthday parties, and organizational outings at Everett Memorial Stadium.
- Kelley Create Press Box Suite Premium hospitality suite providing press box access and catering for special events, corporate entertaining, and private group bookings.
- Birthday Packages Birthday celebration packages for children featuring game attendance, group seating, and special in-stadium recognition during the game.
- Silver Sluggers Loyalty Program Membership program for senior fans offering discounted tickets and exclusive benefits tied to designated AquaSox home games.
- Frog Shop (Official Team Merchandise) Official AquaSox merchandise store offering apparel, memorabilia, souvenirs, and collectibles to fans via an online storefront and in-stadium retail.
- Baseball Camps Youth baseball instruction programs run by AquaSox coaching staff providing paid skill development opportunities for young players.
- Listen Live Audio Streaming Live radio broadcast streaming of AquaSox home games for remote fan access through MiLB audio streaming.
- Watch on Bally Sports Live Video streaming of AquaSox games distributed through the Bally Sports regional sports network for fans unable to attend in person.
- Corporate Partnerships / Sponsorships Sponsorship and partnership packages sold to local and regional businesses, providing in-stadium signage, presenting-sponsor activations, and promotional event tie-ins (e.g., Gesa Credit Union presenting the Randy Johnson Bobblehead Giveaway).
Quantifiable outcome
- 24-21 record placing team half a game behind first-place Vancouver in High-A Northwest League standings
- +2 more outcomes
Companies that use Everett AquaSox
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Everett AquaSox technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Everett AquaSox partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- City of EverettcoreThe City of Everett is facilitating the $120 million Outdoor Event Center project that will serve as the new home for the AquaSox. The city has acquired site control through property purchases and is providing significant funding including a $7.4 million state grant toward the stadium development.
- Seattle MarinerscoreThe Everett AquaSox serve as the High-A developmental affiliate of the Seattle Mariners MLB organization. This 30-year partnership (celebrated in 2025) focuses on player development, with Mariners prospects advancing through the AquaSox roster before potentially reaching the major leagues. The affiliation provides coaching staff, player assignments, and organizational support.
- Gesa Credit UnionminorGesa Credit Union serves as a presenting sponsor for promotional events including the Randy Johnson Bobblehead Giveaway, demonstrating corporate partnership activation at the team level.
- United Soccer League TeamsminorThe proposed Outdoor Event Center will host professional soccer teams in addition to the AquaSox, creating a multi-sport entertainment venue in Everett.
- Bally Sports LiveminorBroadcasting partner for game content distribution, allowing fans to watch AquaSox games through Bally Sports regional sports network.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
Everett AquaSox competitors and assessment
Company assessmentDirect peers
- Vancouver Canadians: High-A Northwest League team competing directly against the AquaSox for divisional standings. Same league structure, developmental affiliate model, and minor-league ticketing/merchandise economics.
- Hillsboro Hops: High-A Northwest League team (Diamondbacks affiliate) sharing the same league schedule, divisional competition, and Pacific Northwest fan base as the AquaSox.
- Fresno Grizzlies: Minor League Baseball franchise operating a similar developmental-affiliate model with diversified revenue from tickets, merchandise, corporate partnerships, and ballpark hospitality.
- Spokane Indians: High-A Northwest League competitor ( Rockies affiliate) playing in the same regional circuit as the Everett AquaSox. Comparable business model, ballpark economics, and Mariners-adjacent fan base in the Pacific Northwest.
- Inland Empire 66ers: Minor League Baseball club with a comparable single-venue ballpark business model, season-ticket programs, group-outing hospitality offerings, and community outreach focus.
- Tri-City Dust Devils: Minor League Baseball team located in nearby Kennewick, Washington, sharing Pacific Northwest regional market dynamics, comparable ballpark scale, and developmental affiliate economics.
- Modesto Nuts: Minor League Baseball team operating under a similar developmental-affiliate structure with comparable ticketing, merchandise, and community-engagement product portfolio.
- Eugene Emeralds: High-A Northwest League team (Cubs affiliate) competing in the same league with a similar developmental-affiliate business model and Pacific Northwest regional footprint.
Broad incumbents
- Tacoma Rainiers: Mariners Triple-A affiliate within the same organizational family. Shares the Mariners brand pipeline and Pacific Northwest geography but operates at a higher classification with larger attendance and broadcast reach.
- Arkansas Travelers: Mariners Double-A affiliate within the same player-development pipeline. Operates the same organizational system and developmental model but in a different region and at a higher classification than the AquaSox.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Everett AquaSox social profiles
Digital presenceEverett AquaSox financial estimates
Financial estimateRevenue estimate
Valuation estimate
Everett AquaSox leadership team
Management profileNumber of profiles
Profiles6 records
Everett AquaSox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Everett AquaSox M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Everett AquaSox
What does Everett AquaSox do?
The Everett AquaSox operate a High-A Minor League Baseball club playing home games at Everett Memorial Stadium, selling single-game tickets, full-season (MVP Club) and mini-plan ticket packages, group outings, hospitality suites, birthday packages, and promotional theme nights. Ancillary paid offerings include youth baseball camps, the Silver Sluggers senior fan loyalty program, and official team merchandise sold through the Frog Shop.
Is Everett AquaSox a public or private company?
Everett AquaSox is a private company. It is classified as corporate owned and is currently operating.
When was Everett AquaSox founded?
Everett AquaSox was founded in 1984. It employs 11 to 50 people.
Where is Everett AquaSox based?
Everett AquaSox is headquartered in Everett, United States, in the North America region.
How does Everett AquaSox make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are merchandise Sales, corporate Partnerships and broadcasting Rights.
Who are Everett AquaSox's main competitors?
Direct peers on record are Vancouver Canadians, Hillsboro Hops, Fresno Grizzlies, Spokane Indians, Inland Empire 66ers, Tri-City Dust Devils, Modesto Nuts and Eugene Emeralds. Broad incumbents are Tacoma Rainiers and Arkansas Travelers.
Does Everett AquaSox have an API?
No public API is recorded for Everett AquaSox.
What industry is Everett AquaSox in?
Everett AquaSox's product category is Minor League Baseball / Live Sports Entertainment. Its primary akta.pro industry code is MPAKAAAC, Baseball & Softball Leagues. Its NAICS code is 71121 and its SIC code is 7997.