Garden Party

Cannabis and lifestyle retailshopgardenparty.com

Company typePrivate
Founded2018
HeadquartersAsheville, United States
Headcount1–10
GTM typeB2C
OfferingServices

Garden Party firmographics

Firmographics

Name: Garden Party
Legal name: Garden Party
Website: https://shopgardenparty.com
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 1–10 employees
Ownership category
akta.pro rank

Garden Party industry classification

Industry

Product category: Cannabis and lifestyle retail
NAICS: Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
SIC: Retail-Miscellaneous Shopping Goods Stores (5940)
akta.pro primary industry: Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders) (CRANAHAG)
akta.pro secondary industries: Hemp Flower & Pre-Roll Retail (Non-Dispensary) (CRANAHAE), CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ)

Keywords

Cannabis retail store
Lifestyle merchandise
CBD products
Smoking accessories
E-commerce cannabis

Where Garden Party is headquartered

Location

Headquarters

HQ city: Asheville
HQ country: United States
HQ region: North America

Offices2 records

Markets served

Garden Party business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

Product Sales: Retail sales of cannabis products (smokables, edibles, tinctures, topicals), lifestyle items (candles, jewelry, wellness, beauty, books), and session essentials through both physical storefront and online Shopify store

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Individual product pricing
Other	Pay-as-you-go	Shipping Tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Garden Party product offering

Product offering

Core offering

Garden Party operates a single physical retail store in Asheville, NC and a Shopify online storefront selling curated cannabis products (THC and CBD items, smokables, edibles, tinctures, topicals, and smoking accessories) alongside lifestyle goods (candles, jewelry, wellness, beauty, books, and home items). The business also offers local delivery within designated Asheville zip codes and USPS shipping nationwide for orders over $75.

Product overview

Garden Party is a cannabis and lifestyle retail store operating as an omnichannel e-commerce business powered by Shopify. The company offers two primary product lines: Shop Cannabis (including THC products, CBD products, smokables, edibles, tinctures, topicals, and session essentials) and Shop Lifestyle (including candles & incense, jewelry & accessories, wellness, beauty, and books & paper). Their cannabis offerings span THC and CBD categories with products sourced from various branded vendors, while their lifestyle section features curated goods including beauty products, accessories, and home items. Key branded products include Sonder Space Crystals (cannabis-infused sublingual crystals), Another Room Joint Lockers (smoking accessories), and Garden Party's own branded merchandise like lighters and gift cards.

Differentiator

Problem solved

Functional benefit

Products and services

Garden Party Lighter Brand-matched lighter for cannabis consumption, priced at $6, sold by Garden Party as its own-label accessory for adult consumers.
Pink Pepper Perfume Oil Perfume oil by Species by the Thousands, priced at $28, retailed through Garden Party for adult lifestyle consumers.
Flower Balm Herbalist-formulated flower balm by Zizia, priced at $18, offered by Garden Party as a non-CBD self-care item.
All Balm Stick Multi-purpose balm stick by Zizia Botanicals priced at $18, retailed by Garden Party for self-care consumers.
Space Crystals (Sonder) Cannabis-infused sublingual crystals by Sonder priced at $6 per pouch, sold by Garden Party in flavors including Stoned Fruit, Cheers Queers, Pineapple Party, Peachy Passion, Watermelon Wizard, and Aurora Berryalis.
Joint Locker (Another Room) Dual-purpose carry system combining protection and portability for joints and lighters by Another Room, priced at $24-$28 and sold by Garden Party in colors including Cosmic Latte, Periwinkle, Terracotta, Cowboy Brown, Safety Orange, and Clay.
Garden Party Gift Card Digital gift card redeemable at Garden Party's Asheville storefront and Shopify online store, intended for gift purchases.

Companies that use Garden Party

Customer profile

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Garden Party technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration1 record

Garden Party partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Broccoli Magazine Floret CoalitioncoreStrategic or Co-development Partner · 1 January 2024Garden Party is an active member of Broccoli Magazine's Floret Coalition, an organization of cannabis and cannabis-adjacent businesses that collectively raise about $10k each month to support various organizations. Garden Party commits to a minimum $50 monthly donation throughout the entire year.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Garden Party competitors and assessment

Company assessment

Direct peers

Serra: California cannabis dispensary brand known for premium curated product selection, design-forward interiors, and lifestyle merchandising. Direct comparable on the curated-retail aesthetic Garden Party cultivates.
Cookies: Cannabis retail and lifestyle brand built around proprietary branded merchandise (apparel, lighters, accessories) sold alongside flower. Directly comparable to Garden Party's branded-lighter and lifestyle-merch strategy.
Tokyo Smoke: Canadian cannabis lifestyle retailer combining curated cannabis products with apparel, accessories, and design-led store environments. Closely mirrors Garden Party's cannabis-plus-lifestyle boutique model and aesthetic-forward brand positioning.
The Artist Tree: California cannabis dispensary combining retail with art gallery and lifestyle experiences. Highly relevant peer given Garden Party's blend of curated cannabis plus non-cannabis lifestyle/gift products.
Sweet Flower: Premium Southern California cannabis retailer with an emphasis on boutique store experience, curated assortment, and lifestyle-adjacent accessories. Comparable in store-format ambition and customer experience orientation.

Broad incumbents

Trulieve: Largest U.S. cannabis retailer by store count, offering flower, edibles, topicals, and accessories. Relevant as a scale incumbent in the same retail cannabis category Garden Party competes in.
MedMen: Multi-state cannabis retailer with a broad retail footprint and standardized store experience. Overlaps with Garden Party's retail category but operates at vastly larger scale without lifestyle-merch focus.
CBDistillery: Major U.S. CBD-focused brand with broad e-commerce distribution across tinctures, topicals, and edibles. Comparable on the CBD/wellness side of Garden Party's assortment and on national D2C shipping capability.
Curaleaf: Major U.S. multi-state cannabis operator with extensive dispensary network across categories including flower, edibles, tinctures, and topicals. Broad incumbent benchmark for category breadth rather than boutique positioning.

Emerging players

Lowell Farms: California cannabis lifestyle brand that pioneered a cafe-plus-retail concept with curated flower and branded merchandise. Comparable as an emerging player intersecting cannabis retail with lifestyle and food/beverage experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Garden Party financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Garden Party leadership team

Management profile

Number of profiles

Profiles2 records

Garden Party funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Garden Party M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Garden Party

What does Garden Party do?

Is Garden Party a public or private company?

Garden Party is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Garden Party founded?

Garden Party was founded in 2018. It employs 1 to 10 people.

Where is Garden Party based?

Garden Party is headquartered in Asheville, United States, in the North America region.

How does Garden Party make money?

One revenue line is on record: product Sales.

Who are Garden Party's main competitors?

Direct peers on record are Serra, Cookies, Tokyo Smoke, The Artist Tree and Sweet Flower. Broad incumbents are Trulieve, MedMen, CBDistillery and Curaleaf. Lowell Farms is listed as an emerging player.

Does Garden Party have an API?

No public API is recorded for Garden Party.

What industry is Garden Party in?

Garden Party's product category is Cannabis and lifestyle retail. Its primary akta.pro industry code is CRANAHAG, Cannabis Accessories & Smoke Shops (Pipes, Papers, Grinders), with a secondary code of CRANAHAE, Hemp Flower & Pre-Roll Retail (Non-Dispensary). Its NAICS code is 459991 and its SIC code is 5940.