Carestreet
- Company typePrivate
- Founded2022
- HeadquartersOverland Park, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
Carestreet firmographics
Firmographics- Name
- Carestreet
- Legal name
- CareStreet
- Website
- https://carestreet.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Carestreet industry classification
Industry- Product category
- Senior Living Placement Services
- NAICS
- Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)
- akta.pro secondary industries
- Senior Living & 55+ Community Brokerage (BPAJAAAH), Dementia & Alzheimer’s Respite Care (HSABAGAF), Family Caregiver Coaching, Education & Support (HSABAIAI)
Keywords
Where Carestreet is headquartered
LocationHeadquarters
- HQ city
- Overland Park
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Carestreet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Traditional Senior Living Placement Fee: When CareStreet's team works toward a senior living placement, the process is hands-on. Placement services are paid on moving day, in most cases by the chosen facility (not the family). This is the primary revenue mechanism.
- Hourly Advocacy Services: Sometimes families require hourly support to solve a specific problem or chart a course when an expert perspective is needed. CareStreet bills hourly for advocacy engagements beyond placement.
- Free Resources and Consultations: Many services and consultations are provided at no cost to families. Free home assessments, initial guidance, and information resources are offered as part of the service model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consultation and most services provided at no cost to families |
| Transaction based/ take rate | Pay-as-you-go | Placement services - paid by facility on moving day |
| Subscription | Pay-as-you-go | Hourly advocacy and consulting support |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Carestreet product offering
Product offeringCore offering
Carestreet provides senior living placement and advocacy services to older adults and their families in Overland Park and the greater Kansas City area. The company matches families with appropriate senior living options across independent living, assisted living, memory care, nursing homes, in-home caregivers, skilled nursing/long-term care, and hospice, using a curated network of 150+ facilities. Services include needs assessment, facility research, tour scheduling and accompaniment, pricing negotiation, VA benefits and Long-Term Care Insurance navigation, and ongoing advocacy, often provided free to families with placement fees paid by the chosen facility.
Product overview
CareStreet is a senior living placement service that operates as a unified platform combining multiple service modules to help families find appropriate senior care. The core offering includes Senior Care Placement Services, supported by Traditional Placement (hands-on tour accompaniment and solution finding), Advocacy Services (hourly expert consultation), and a curated network of 150+ Kansas City senior living options. Specialized services address specific care needs including dementia/Alzheimer's care, stroke rehabilitation, geriatric rehabilitation, adult day care, nursing homes, assisted living, independent living, memory care, in-home care, and hospice referrals. Additional support services include VA benefits navigation, Long Term Care Insurance assistance, community pricing negotiation, transportation, moving arrangements, and funeral planning. The company was founded in 2022 and serves Overland Park and the greater Kansas City area.
Differentiator
Problem solved
Functional benefit
Products and services
- Senior Care Placement Service Core placement service that connects seniors and their families with appropriate senior living communities in Overland Park and Kansas City, including nursing homes, assisted living, memory care, independent living, in-home caregivers, and skilled nursing/long-term care communities, sourced from Carestreet's curated network of 150+ local options. Includes needs assessment, facility matching, tour scheduling and accompaniment, pricing negotiation, and paperwork assistance, typically paid by the chosen facility on moving day.
- Advocacy Services Hourly advocacy and consulting support for families needing expert perspective on a specific senior care challenge. Includes free home assessments, in-home caregiver coordination, moving arrangements, attendance at care plan meetings, safety checks, and funeral arrangements, billed at competitive hourly rates.
- CareStreet Resources Free 1-on-1 consultations backed by Carestreet's curated network of 150+ Kansas City senior living options, providing research, needs matching, and tour booking to help families identify suitable senior living providers.
- Dementia and Alzheimer's Care Placement Specialized placement for seniors with dementia or Alzheimer's, connecting families with facilities that provide supervision, medical care, and engaging amenities in a secure environment.
- Stroke Rehabilitation Placement Placement services helping families find stroke rehabilitation facilities offering physical, occupational, speech, and cognitive therapy programs tailored to help patients regain strength and independence.
- Geriatric Rehabilitation Placement Assistance finding geriatric rehabilitation facilities that provide comprehensive interdisciplinary care to evaluate, treat, and manage seniors with functional limitations, reducing pain and improving mobility.
- Adult Day Care Placement Services connecting families with adult day care facilities providing safe supervised environments, social activities, meals, daily living assistance, and health services for seniors who cannot stay home alone.
- Nursing Home / Convalescent Home Placement Placement services for skilled nursing facilities offering 24-hour medical care, rehabilitation services, and support for seniors with chronic health issues or disabilities.
- Assisted Living Facility Placement Expert guidance helping seniors and families select ideal assisted living facilities based on medical requirements, lifestyle preferences, financial status, and location preferences.
- Independent Living Community Placement Placement services for active seniors seeking maintenance-free lifestyles with social activities and amenities like fitness centers in independent living communities.
- Memory Care Unit Placement Specialized placement for memory care units with staff trained to work with individuals with Alzheimer's, dementia, and memory impairments in safe, secure environments.
- In-Home Care Coordination Services connecting families with in-home caregivers who assist with various tasks and provide companionship for seniors preferring to remain in their own homes.
- Hospice Care Referrals Connections to compassionate end-of-life hospice care providers for seniors with terminal illnesses.
- VA Benefits Navigation Assistance navigating and accessing VA benefits for eligible senior veterans.
- Long Term Care Insurance Assistance Help with Long Term Care Insurance applications and claims processing.
- Community Pricing Negotiation Advocacy service negotiating pricing and fees at senior living communities on behalf of families.
Companies that use Carestreet
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles1 record
Carestreet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Carestreet partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- SeniorCare HomescoreSeniorCare Homes is the sister company of CareStreet, founded by Jerry Pullins in 2007 as a provider of residential Alzheimer's and dementia care homes. CareStreet was established in 2022 as an advocacy and placement service to complement SeniorCare Homes, sharing expertise and industry know-how between the two organizations. Both companies operate in parallel, with CareStreet directing families to SeniorCare Homes residences when appropriate.
- Kansas Home Care & Hospice AssociationminorCareStreet displays the Kansas Home Care & Hospice Association logo on its website and contact pages as an affiliated member. The association is a regional industry body representing home care and hospice providers in Kansas, which serves as a credibility signal and potential referral network for CareStreet's placement services.
- Hospice Association and Case Management Society of America (CMSA) Kansas City ChapterminorCareStreet is affiliated with the Case Management Society of America's Kansas City Chapter. The CMSA logo is displayed on the website. Case managers and social workers within this network refer families to CareStreet for senior living placement assistance, providing a referral channel.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Carestreet competitors and assessment
Company assessmentBroad incumbents
- Brookdale Senior Living: Largest senior living operator in the United States, offering independent living, assisted living, memory care, and skilled nursing. Comparable to CareStreet as a senior living ecosystem stakeholder from the operator side, with overlap on the communities that CareStreet places families into.
- Senior Care Homes: Sister company of CareStreet, founded by Jerry Pullins in 2007 as a residential Alzheimer's and dementia care home operator. Directly comparable as a Kansas City senior care provider in the same founder ecosystem, but operates care facilities rather than placement services.
Direct peers
- A Place for Mom: The largest senior living referral and advisory network in the United States, connecting families with assisted living, memory care, and nursing home communities. Directly comparable to CareStreet in core service (placement), customer (families of seniors), and revenue model (facility-paid referral fees), but at national scale.
- Seniorly: Online senior living marketplace and advisory service that helps families compare assisted living, memory care, and independent living options. Comparable to CareStreet in core placement activity, but leverages a digital-first platform rather than a relationship-led local team.
- Caring.com: Senior care resource and referral platform covering assisted living, memory care, home care, and hospice. Directly comparable to CareStreet in connecting families with senior care providers, with a national digital lead funnel rather than a local in-person advisory model.
- Oasis Senior Advisors: Franchise senior placement service that pairs families with local advisors for assisted living, memory care, and independent living placements. Directly comparable to CareStreet in service model and target customer; operates on a similar no-cost-to-family, referral-fee basis.
- CarePatrol: Franchise-based senior placement organization that helps families find assisted living, memory care, and in-home care. Closely comparable to CareStreet in service model (local advisors, free-to-family, facility-paid) and customer (seniors and families), with a franchised geographic footprint.
Emerging players
- Right at Home: International in-home care and assistance franchise serving seniors and adults with disabilities. Comparable to CareStreet in serving the same end customer and overlapping on in-home caregiver coordination, though Right at Home delivers care rather than placements.
- AssistedLiving.org: Senior care research and referral site specializing in assisted living and memory care placement. Comparable to CareStreet in matching families with senior living communities, with an emphasis on digital content and SEO-driven lead generation.
- Senior Helpers: National in-home senior care franchise providing personal care and companionship services. Comparable to CareStreet in serving the same senior population and overlapping on in-home care coordination, though Senior Helpers delivers care rather than brokerage services.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Carestreet social profiles
Digital presenceCarestreet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Carestreet leadership team
Management profileNumber of profiles
Profiles5 records
Carestreet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Carestreet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Carestreet
What does Carestreet do?
Carestreet provides senior living placement and advocacy services to older adults and their families in Overland Park and the greater Kansas City area. The company matches families with appropriate senior living options across independent living, assisted living, memory care, nursing homes, in-home caregivers, skilled nursing/long-term care, and hospice, using a curated network of 150+ facilities. Services include needs assessment, facility research, tour scheduling and accompaniment, pricing negotiation, VA benefits and Long-Term Care Insurance navigation, and ongoing advocacy, often provided free to families with placement fees paid by the chosen facility.
Is Carestreet a public or private company?
Carestreet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Carestreet founded?
Carestreet was founded in 2022. It employs 1 to 10 people.
Where is Carestreet based?
Carestreet is headquartered in Overland Park, United States, in the North America region.
How does Carestreet make money?
Three revenue lines are on record. Traditional Senior Living Placement Fee is the primary driver. The others are hourly Advocacy Services and free Resources and Consultations.
Who are Carestreet's main competitors?
Broad incumbents on record are Brookdale Senior Living and Senior Care Homes. Direct peers are A Place for Mom, Seniorly, Caring.com, Oasis Senior Advisors and CarePatrol. Emerging players are Right at Home, AssistedLiving.org and Senior Helpers.
Does Carestreet have an API?
No public API is recorded for Carestreet.
What industry is Carestreet in?
Carestreet's product category is Senior Living Placement Services. Its primary akta.pro industry code is HSABAIAL, Housing & Placement Coordination (Assisted Living, Memory Care, SNF), with a secondary code of BPAJAAAH, Senior Living & 55+ Community Brokerage. Its NAICS code is 624120 and its SIC code is 8300.