Changemaker AG

What Changemaker AG does

Changemaker AG is a privately held Swiss specialty retailer headquartered in Zürich that operates a multi-channel sustainable lifestyle concept. The company runs 10 retail stores across German-speaking Switzerland — in Baden, Basel (two locations, the second opened August 3, 2025), Bern, Luzern, St. Gallen, Thun, Winterthur, and Zürich (Niederdorf and Europaallee), with a planned Sihlcity pop-up from October 2025 to January 2026 — alongside a direct e-commerce storefront at changemaker.ch delivering via Swiss Post to Switzerland and Liechtenstein. Its assortment spans roughly 2,982 products across Home Living, Fashion & Accessories, Children, Lifestyle, and Food & Drink, combining a private-label Changemaker Eigenmarke line with curated third-party brands such as Sirocco, Gingr Guru, Werkhaus, mt Masking Tape, Fidea Design, Milleidees, Cosmic Dealer, Redecker, Gry & Sif, Raselli, and Emi Grafikstudio.

Name

Changemaker AG

Legal name

Changemaker AG

Website

https://changemaker.ch

Company type

Private

Operating status

Operating

Short description

Changemaker AG is a privately held Zürich-based sustainable lifestyle retailer operating 10 stores across German-speaking Switzerland and a direct e-commerce shop, offering ~2,900 curated products across home, fashion, kids, lifestyle, and food categories that meet documented sustainability criteria, plus a B2B corporate gifting service.

Ownership category

akta.pro rank

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Retail Sales (Bricks-and-Mortar): Revenue is generated through the sale of curated sustainable and fair-trade lifestyle products across 10 physical retail stores in German-speaking Switzerland. Product categories span Living, Fashion & Accessories, Children, Lifestyle, and Food & Drink. The in-store experience emphasizes product stories, sustainability credentials, and ethical sourcing narratives.
2. E-commerce Online Sales: Revenue is generated through the company's online shop (changemaker.ch), offering the same curated product range with home delivery via Swiss Post. Shipping costs CHF 8.50, free above CHF 100. Online orders are limited to Switzerland/Liechtenstein.
3. Gift Wrapping Service: An add-on revenue stream offering gift wrapping in gift paper or gift box for CHF 6.00 per article, available both in-store and online.
4. Corporate / B2B Gifting: B2B corporate gifting service providing customized sustainable gifts with company logos, individual packaging, and bulk order discounts. Revenue is generated per order with attractive discounts on larger quantities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Changemaker AG operates a multi-channel specialty retail concept selling curated sustainable lifestyle products (home, fashion, kids, lifestyle, food & drink) through 10 physical stores in German-speaking Switzerland and an e-commerce shop. The assortment combines a Changemaker-owned private label with multi-brand sustainable third-party brands, unified by a 7-icon sustainability verification system. Ancillary services include gift wrapping and a B2B corporate gifting (Firmengeschenke) offering.

Product overview

Changemaker AG operates a multi-channel sustainable lifestyle retail concept with 10 physical stores in German-speaking Switzerland and an online shop offering over 2,982 products. The business model combines an own-brand private label (Changemaker products including silk foulards, fans, and accessories) with a curated selection of third-party brands. Product categories span: Home Living (storage, decor, candles, lamps, blankets), Fashion & Accessories (bags, jewelry, scarves, hats, shoes), Kids (toys, clothing, furniture), Lifestyle (beauty, electronics, stationery), Food & Beverages (coffee, tea, chocolate), and Summer seasonal items. Third-party brands include Sirocco (organic teas), Gingr Guru (ginger beverages), Werkhaus (stationery), mt Masking Tape (decorative tapes), Fidea Design (stationery), Milleidees (Swiss souvenirs), Cosmic Dealer (wellness teas), Redecker (brushes), Gry & Sif (felt products), and Emi Grafikstudio (greeting cards). Services include gift wrapping (CHF 6.00/article) and corporate gift solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Changemaker Eigenmarke: The company's own private label brand sold through Changemaker stores.

Products and services

• Changemaker Gift Voucher (Changemaker Gutschein)

Quantifiable outcome

• 4.79 out of 5 customer rating based on 5,587 independent reviews
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

18 partnerships are on record, tiered core and minor.

• Swiss Post (Schweizerische Post)coreChannel Partner/ Reseller/ DistributorSwiss Post is the exclusive delivery partner for Changemaker's online orders, handling all domestic shipments within Switzerland and Liechtenstein. Delivery takes approximately 4–5 working days.
• CembraPay AGminorChannel Partner/ Reseller/ DistributorChangemaker offers CembraPay's payment services (invoice, installment plans) as a payment option for online customers, enabling flexible payment for purchases.
• Alaya Kaffee / Projekt Sambhav NepalcoreStrategic or Co-development PartnerAlaya Kaffee is a fair-trade coffee brand sourced from Nepal. Changemaker hosts regular coffee tasting events in its Baden and Zürich stores every Saturday, with proceeds supporting Projekt Sambhav Nepal. Each purchase supports fair wages, safety, and future prospects for Nepali coffee farmers.
• IG Arbeit LuzernminorStrategic or Co-development PartnerBADI Culture brand works with IG Arbeit Luzern for packaging, labeling, and shipping, supporting people with psychological difficulties in their return to work.
• Qwetch (B Corp)minorStrategic or Co-development PartnerQwetch is a B Corp certified company producing reusable drink bottles made from 90% recycled stainless steel. Changemaker retails Qwetch products, promoting circular economy and waste reduction.
• Stiftung ZüriwerkminorStrategic or Co-development PartnerLOVEM the label works with Stiftung Züriwerk to promote inclusion of people with cognitive disabilities. Changemaker retails LOVEM products, supporting this social mission.
• WerkhausminorStrategic or Co-development PartnerGerman manufacturer of sustainable stationery and office products made from certified sustainable wood, CO2-saving production, and recyclable materials. Community welfare bilanziert (well-being balanced) company.
• mt Masking TapeminorChannel Partner/ Reseller/ DistributorJapanese rice paper masking tape manufacturer founded in 1923, ISO 14001 certified. Swiss-founded company (Dietikon) distributing products made in southern Japan.
• SiroccominorChannel Partner/ Reseller/ DistributorOver 100-year-old Swiss tea brand sourcing exclusively from certified organic farms. Products certified under Swiss Bio Ordinance. Member of Ethical Tea Partnership.
• GINGR GURUminorChannel Partner/ Reseller/ DistributorSwiss ginger beverage brand producing organic ginger tea and lemonade made from fair-trade ginger from Indian farmer cooperatives. Produced in small batches in Switzerland.
• Fidea DesignminorStrategic or Co-development PartnerLucerne-based Swiss design label producing locally, sustainably, and fairly. Collaborates with social institutions to provide meaningful work for people with disabilities or barriers to employment.
• Gry & SifminorChannel Partner/ Reseller/ DistributorFair-Trade certified Danish-Nepalese felt product brand. Products designed in Denmark and handcrafted by experienced Nepalese women.
• RedeckerminorChannel Partner/ Reseller/ DistributorGerman brush manufacturer with 75+ year history, producing handcrafted brushes and design articles in Germany.
• Cosmic DealerminorChannel Partner/ Reseller/ DistributorWomen-founded Paris-based wellness brand producing ayurvedic teas from organic ingredients, transforming everyday habits into healthy rituals.
• RaselliminorChannel Partner/ Reseller/ DistributorSwiss herbal tea brand from Valposchiavo, run by Reto Raselli (bio herb pioneer since 1981). Certified with Bio Suisse Knospe label, producing without chemical aids.
• Emi GrafikstudiominorChannel Partner/ Reseller/ DistributorSwiss illustration studio producing high-quality stationery from FSC/PEFC certified materials, printed in Switzerland and Germany without plastic packaging.
• MilleidéesminorChannel Partner/ Reseller/ DistributorSwiss souvenir brand founded 1992 by Lisa Tschirky, producing products from Swiss flowers, wood, and fragrances. Materials sourced exclusively from Switzerland, supporting Swiss sheltered workshops.
• Ethical Tea PartnershipminorOthersNon-profit organization for sustainability and fair working conditions in tea trade. Sirocco is a member. This affiliation supports the credibility of the tea supply chain.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Alnatura: German organic and natural-products supermarket chain. Comparable to Changemaker in curating certified organic/ethical goods for conscious consumers, though Alnatura focuses on food while Changemaker is broader across lifestyle categories.
• Manufactum: German multi-category retailer offering curated, sustainably produced home, fashion, and lifestyle goods with a strong in-store storytelling concept — directly comparable to Changemaker in assortment philosophy, target customer, and physical-store-driven experience.
• Avocadostore: German online marketplace for sustainable products across fashion, home, kids, and lifestyle. Closely comparable to Changemaker's curated multi-category assortment and ethical-sourcing criteria, though Avocadostore is digital-only and Germany-focused.
• EarthHero: US-based online retailer curating sustainable home, lifestyle, and personal-care products with explicit sustainability criteria. Closely comparable business model to Changemaker's e-commerce and multi-category curation, but operating in North America.

Emerging players

• Ecoalf: Spanish sustainable fashion and lifestyle brand with its own retail footprint. Comparable to Changemaker's fashion and lifestyle categories and to its approach of pairing ethical credentials with design-led products.
• Armed Angels: German sustainable fashion brand (GOTS-certified). Comparable to the fashion half of Changemaker's assortment and indicative of the type of focused, mission-driven brand that competes for the conscious-consumer wallet within one of Changemaker's key categories.
• Organic Basics: Sustainable basics apparel brand selling direct-to-consumer across Europe. Comparable to the apparel sub-segment of Changemaker's assortment, representing the type of focused DTC brand that competes for share within Changemaker's fashion category.

Broad incumbents

• Coop (Naturaplan): Major Swiss retailer whose Naturaplan range offers organic, fair-trade, and sustainability-certified products. A broad incumbent that competes with Changemaker on overlapping categories (food, household, lifestyle) from a much larger scale and price-positioned base.
• Migros: Switzerland's largest retailer, with organic and sustainability-labeled product lines and an extensive store network. A broad incumbent competing on breadth and price rather than curation depth; relevant because it constrains Changemaker's pricing and reach within the same Swiss market.

Others

• Faire (wholesale marketplace): B2B wholesale marketplace connecting independent retailers with emerging sustainable brands. Relevant as an ecosystem peer: it shapes how independent retailers like Changemaker discover and source the third-party brands that anchor the assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/changemaker.shop
• LinkedInlinkedin.com/company/changemaker-ag
• Instagraminstagram.com/changemaker.ch
• TikToktiktok.com/@changemakerag

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Changemaker AG