What Event Technologies Inc. does

Event Technologies Inc. is a privately held, bootstrapped event-technology software provider founded in 2003 and headquartered in Huntington Beach, California. The company serves trade show organizers, exhibition managers, and trade associations by supplying tooling that exhibitors use to capture leads and conduct pre- and post-show email marketing. Its core technical offering is a mobile lead-retrieval application called eShowLeads (available on iOS and Android) that uses OCR-based name recognition to scan attendee badges without printed barcodes, alongside barcode scanning, manual entry, dynamic surveys, and real-time analytics with instant data export. The complementary eShowMail platform is a secure email relay system that enables exhibitors to send targeted pre- and post-show marketing emails to opted-in attendees without ever exposing the underlying attendee list, offered in two variants: a fully managed turnkey service (eShowMail) and a self-service builder (eShowMail Self Serve) with mobile-responsive templates and audience segmentation.

The business operates on a sales-led, event-driven go-to-market, with the company stating it serves "60+ successful events." Revenue is generated through subscription and usage-based fees — flat-rate service charges for the managed eShowMail product (which event organizers can mark up for additional margin), per-exhibitor or per-event pricing for eShowMail Self Serve, and usage-based pricing for the eShowLeads mobile app. Distribution combines direct sales consultation with event organizers, self-serve mobile app stores for individual exhibitors, and a web-based login portal for DIY email campaigns. The company emphasizes regulatory compliance (EU-U.S. and Swiss-U.S. Privacy Shield, CAN-SPAM, GDPR-aligned opt-out) as a differentiator for international and data-sensitive events, and leverages 21+ years of continuous operation as a credibility asset in a niche vertical. Operating with 1-10 employees and no disclosed external funding, Event Technologies is a small, cash-flow-funded specialist rather than a venture-backed scale play.

Name

Event Technologies Inc.

Legal name

Event Technologies Inc.

Website

https://event-techs.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Event Technologies Inc. provides mobile lead-retrieval and secure pre/post-show email marketing software for trade show organizers and exhibitors, offering OCR badge scanning without barcodes and a CAN-SPAM compliant email relay platform across managed and self-serve tiers.

Ownership category

akta.pro rank

Product category

Event Technology Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Event Email/SMS/Marketing Automation & Nurture (THAHAGAI)

akta.pro secondary industries

Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM), Exhibitor Marketing & Co-Op Marketing Programs (THAHAGAD), Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

Keywords

• Event technology software
• Lead retrieval solutions
• Trade show email marketing
• Exhibitor lead capture
• Pre-show marketing platform

Headquarters

HQ city

Huntington Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. eShowMail Subscription Service: Turnkey pre-show email marketing solution where Event Technologies manages exhibitor onboarding, message coordination, approval gathering, scheduling, and delivery. Revenue is generated through a flat-rate service fee that event organizers can mark up to create additional revenue.
2. eShowMail Self-Serve: Self-service email platform allowing exhibitors to build, test, and schedule their own emails. Revenue generated through per-exhibitor or event-based fees.
3. eShowLeads: Mobile app-based lead retrieval service available on iOS and Android. Revenue likely generated on a per-event or per-exhibitor basis through subscription or usage-based model.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Event Technologies provides event technology software for trade shows, exhibitions, and conferences, focused on exhibitor lead retrieval and pre-/post-show email marketing. Its core products are eShowLeads, a mobile lead-retrieval app (iOS/Android) with OCR, barcode, and manual capture, and eShowMail, a secure pre- and post-show email marketing platform offered as both a fully managed service and a self-service builder.

Product overview

Event Technologies Inc. offers a unified platform of event technology solutions focused on lead capture and pre-show email marketing for trade shows, exhibitions, and conferences. The product portfolio consists of three interconnected offerings: eShowLeads (core lead retrieval mobile app), eShowMail (fully managed email marketing service), and eShowMail Self Serve (self-service email builder add-on). eShowLeads enables exhibitors to capture leads via mobile scanning while eShowMail and eShowMail Self Serve handle exhibitor-to-attendee communication, with the Self Serve option giving exhibitors more control over email content creation. The platform is designed for event organizers seeking to improve exhibitor ROI and retention.

Differentiator

Problem solved

Functional benefit

Brands

• eShowLeads: Lead retrieval mobile app for iOS and Android that enables exhibitors to capture attendee information with or without barcode scanning, featuring OCR name recognition, manual entry, barcode/QR code scanning, dynamic surveys, and real-time analytics.
• eShowMail
• eShowMail Self Serve

Products and services

• eShowLeads Mobile lead-retrieval application for iOS and Android that enables trade show exhibitors to capture attendee information with or without barcodes. Includes OCR name recognition, barcode/QR scanning, manual entry, dynamic surveys, real-time analytics, and instant data export. Available via Apple App Store and Google Play Store.
• eShowMail Fully managed pre- and post-show email marketing platform that enables exhibitors to connect with interested attendees via targeted, personalized email campaigns while protecting attendee contact information through a secure email relay. Includes CAN-SPAM-compliant opt-out, audience segmentation, and turnkey management by Event Technologies staff.
• eShowMail Self Serve Self-service email building platform that gives exhibitors direct access to a password-protected website to create, customize, test, schedule, and send their own pre-show marketing emails. Includes step-by-step or custom HTML editor, template library, mobile-responsive designs, automated scheduling, and audience segmentation—without exposing the underlying attendee list.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Rainfocus: Event marketing platform purpose-built for large trade shows and conferences — provides exhibitor lead capture and pre-show email workflows. Closest peer in terms of trade-show-first product orientation.
• Swapcard: Event engagement platform with lead retrieval, matchmaking, and exhibitor tools for trade shows. Competes head-to-head for the same association and trade show organizer customers that Event Technologies targets.
• CadmiumCD: Event technology platform built for associations and trade shows — covers abstract submission, exhibitor management, lead capture, and event apps. Direct overlap with Event Technologies' association customer base.
• Bizzabo: Event experience platform offering registration, lead retrieval, email, and analytics for trade shows and conferences. Direct competitor to eShowLeads on lead capture and to eShowMail on pre-event communications for organizers.
• CompuSystems: Specialist in trade show registration, badge printing, and lead retrieval for expos and conventions. Long-standing direct competitor in the barcoded/OCR lead capture workflow that Event Technologies targets.
• Aventri: Event management software offering registration, lead retrieval, and exhibitor management for associations and trade show organizers. Competes in the same mid-market trade show segment Event Technologies serves.

Broad incumbents

• vFairs: Virtual and hybrid event platform with exhibitor booths, lead capture, and email tools — broader scope than Event Technologies but addresses the same exhibitor lead capture and pre-event communication use cases.
• Eventbrite: Mass-market event registration and ticketing platform; while focused more on consumer events than trade shows, it offers exhibitor/attendee tools that overlap with Event Technologies' pre-show email and registration-adjacent functionality.
• Cvent: Largest event management platform for trade shows, conferences, and corporate events — bundles registration, lead retrieval, and attendee engagement. Operates broadly across the event tech stack where Event Technologies is a focused exhibitor-tools specialist.

Emerging players

• Akkroo: Mobile lead capture and data capture platform for trade shows and events, similar in scope to eShowLeads. Direct competitor for exhibitor lead retrieval at SMB and mid-market events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Event Technologies Inc.