California Turf Equipment & Supply, Inc.

What California Turf Equipment & Supply, Inc. does

California Turf Equipment & Supply, Inc. (dba Cal Turf) is a private, multi-brand commercial equipment dealer founded in 1984 and headquartered at 956 North J Street in Tulare, California, serving customers across Central California. The company distributes and services turf maintenance equipment, arborist gear, utility vehicles, and OEM parts across approximately 15 brand authorizations, including Exmark (zero-turn and walk-behind mowers, including electric and diesel platforms), ABI (the Force Z-23 infield groomer line and attachments such as VibraFlex, Profile Blade, Mini-Box, and Fine Finish Broom), Baroness (golf course mowers), Morbark (brush chippers), Rayco (stump cutters), Redexim (verticutting and aeration equipment), Walker, Cushman, Columbia, Greenworks, Avant, and arborist brands Petzl, Notch, DMM, and Teufelberger. Cal Turf maintains one of the largest Exmark Diesel mower parts inventories in the country and operates as the designated Central California Redexim parts hub.

The business operates two revenue streams: (1) hardware sales of equipment and parts, sold via a Shopify-based e-commerce storefront, a 1-877 phone sales line, and a walk-in parts counter, with quote-based pricing on major equipment and free shipping on orders over $300; and (2) professional services, including in-shop and mobile equipment repair, preventive maintenance, and hydraulic/electrical work on all brands carried. Customer segments include golf courses and sports turf facilities, arborists and tree care professionals, commercial landscape maintenance contractors, and municipal/government entities (parks, schools, public works). Select named customers include MCY Tree, Inc. and Perfect Care Landscape. Hours of operation are Monday–Friday 7am–5pm and Saturday 7am–12pm. The technology stack is limited to standard e-commerce tooling (Shopify); no proprietary platform, AI, or software product exists.

The go-to-market model is sales-led and geographically constrained: Cal Turf does not advertise a service radius beyond Central California and has no identified subsidiaries, parent company, investors, or M&A activity. Reported headcount is 1–10 employees, and ownership is private with no institutional investment signals detected. Distribution leverage comes from manufacturer authorizations and parts inventory depth rather than from technology differentiation.

Name

California Turf Equipment & Supply, Inc.

Legal name

California Turf Equipment & Supply, Inc.

Website

https://calturf.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

California Turf Equipment & Supply is a private, multi-brand commercial equipment dealer in Tulare, California, distributing and servicing turf, arborist, and utility vehicle equipment from approximately 15 brand authorizations for golf courses, sports facilities, arborists, landscape contractors, and municipalities in Central California.

Ownership category

akta.pro rank

Product category

Commercial Turf and Arborist Equipment Dealer

NAICS

Commercial and Service Industry Machinery Manufacturing (333310), Commercial and Industrial Machinery and Equipment (except Automotive and Electronic) Repair and Maintenance (811310)

SIC

Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Turf Care (Fertilization, Aeration & Weed/Pest Control) (IMAIAIAD)

Keywords

• Turf maintenance equipment
• Arborist climbing gear
• Commercial zero turn mowers
• Brush chippers stump grinders
• Golf sports field equipment

Headquarters

HQ city

Tulare

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Others

Revenue model

1. Equipment Sales: Sale of turf maintenance equipment including zero turn mowers, golf course equipment, tree care equipment, utility vehicles, and sports field maintenance tools from brands such as Exmark, ABI, Baroness, Morbark, Rayco, Redexim, Walker, Cushman, and Columbia.
2. Parts and Service: Genuine OEM parts sales and repair services for all equipment sold. Service department provides mobile and in-shop service, preventive maintenance, and hydraulic/electrical repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

California Turf Equipment & Supply, Inc. (Cal Turf) is an authorized multi-brand dealer in Tulare, California, selling commercial turf maintenance equipment (Exmark mowers, Redexim turf equipment, Baroness golf course mowers, ABI sports turf groomers), tree care equipment (Morbark brush chippers, Rayco stump cutters), utility vehicles (Cushman, Columbia), wheel loaders (Avant), and arborist climbing/rigging gear (Petzl, DMM, Notch, Teufelberger). The company also supplies OEM replacement parts and operates a service department offering mobile and in-shop equipment repair.

Product overview

California Turf Equipment & Supply, Inc. (Cal Turf) is a distributor of professional turf, arborist, and grounds maintenance equipment based in Tulare, CA. The company operates as a multi-brand dealer offering a comprehensive portfolio of commercial equipment across several categories: (1) Golf and Sports Turf Equipment including the ABI Force line of infield groomers and attachments (Force Z-23, VibraFlex, Profile Blade, Stealth Blades, Mini-Box, Fine Finish Broom, Multi-Function Rake, Pro Finisher, and various aerators), Redexim verticutting equipment, and field maintenance tools; (2) Mowing Systems including Exmark commercial mowers (Lazer Z Diesel in 144", 96", and 72" variants, Electric Lazer Z V-Series, Electric Vertex V-Series, Staris E Series, and walk-behind mowers), plus Zero Turn, Diesel Zero Turn, and Electric Zero Turn mowers; (3) Tree Care Equipment including Morbark brush chippers (Eeger Beever, BVR series) and Rayco stump cutters (RG13-II through RG55); (4) Arborist Climbing and Rigging Gear including harnesses, carabiners, friction savers, rigging blocks, pulleys, slings, ropes, and climbing accessories from brands like Petzl, DMM, Notch, Weaver, and Teufelberger; and (5) Utility Vehicles including passenger transport and 4x4 utility vehicles. The company provides parts, service, and support for all equipment sold.

Differentiator

Problem solved

Functional benefit

Products and services

• ABI Force Z-23 Infield Groomer Self-propelled zero-turn infield groomer designed for daily grooming and maintenance of baseball and softball infields, equipped with patented RVF hydraulic control technology and compatible with multiple attachments for grooming, aerating, leveling, and finishing.
• ABI Infield Rascal Pro ABI infield surface groomer designed for daily grooming and light renovation of baseball and softball infields, featuring patent-pending VibraFlex and Profile Blade technologies and a patented Wheel Lift System for transport and grooming depth control.
• ABI Infield Grader

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• ABI (ABI Attachments)coreChannel Partner/ Reseller/ DistributorCal Turf is an authorized dealer for ABI equipment including the ABI Force Z-23 sports turf machine and related attachments (VibraFlex, Profile Blade, Mini-Box, Fine Finish Broom). ABI specializes in infield grooming equipment for baseball and softball fields.
• ExmarkcoreChannel Partner/ Reseller/ DistributorAuthorized Exmark dealer offering full lineup including Lazer Z Diesel series (72", 96", 144"), Electric Lazer Z V-Series, Electric Vertex V-Series, Staris E Series, and walk-behind mowers. Cal Turf maintains one of the largest Exmark Diesel parts inventories in the country.
• BaronesscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Baroness golf course equipment including golf course mowers. Baroness is a specialized manufacturer of precision golf course maintenance equipment.
• MorbarkcoreChannel Partner/ Reseller/ DistributorAuthorized Morbark dealer for wood chippers and stump grinders including the BVR series (BVR10, BVR13, BVR16, BVR19) and Eeger Beever brush chippers. Provides parts and service for Morbark equipment.
• RaycocoreChannel Partner/ Reseller/ DistributorAuthorized Rayco dealer for stump cutters including RG13-II, RG25HD, RG27 Super Jr, RG37, and RG55 models. Rayco specializes in compact stump cutting equipment.
• RedeximcoreChannel Partner/ Reseller/ DistributorCentral California's Redexim parts hub. Cal Turf provides parts lookup and delivery for Redexim turf equipment including Verti-Drain aerators. Staff specializes in Redexim parts identification and fulfillment.
• WalkerminorChannel Partner/ Reseller/ DistributorAuthorized Walker dealer for zero turn mowers and related equipment.
• CushmanminorChannel Partner/ Reseller/ DistributorAuthorized Cushman dealer for utility vehicles including burden carriers and Hauler vehicles.
• Columbia VehiclesminorChannel Partner/ Reseller/ DistributorAuthorized Columbia dealer for utility vehicles including Journeyman models.
• GreenworksminorChannel Partner/ Reseller/ DistributorAuthorized Greenworks dealer for electric equipment including electric zero turn mowers.
• AvantminorChannel Partner/ Reseller/ DistributorAuthorized Avant dealer for wheel loaders and attachments including mini loaders.
• PetzlminorChannel Partner/ Reseller/ DistributorDealer for Petzl climbing equipment including ZigZag Plus descenders, knee ascenders, Vertex helmets, and carabiners for arborist applications.
• NotchminorChannel Partner/ Reseller/ DistributorDealer for Notch tree climbing equipment including Gecko climbers, Jet Steps, speedline kits, and Portawrap devices.
• DMMminorChannel Partner/ Reseller/ DistributorDealer for DMM climbing hardware including Hitch Climber Eccentric, carabiners, and pulleys.
• TeufelbergerminorChannel Partner/ Reseller/ DistributorDealer for Teufelberger rope products including TreeMotion Evo harnesses and Dynaglide throw lines.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• MTI Distributing: Regional commercial equipment distributor specializing in John Deere commercial mowing, golf, and turf equipment across Texas. Direct peer because both operate multi-brand/multi-OEM dealer models serving professional turf maintenance customers with parts, service, and equipment sales.
• Ben Meadows: Specialty retailer serving turf management, forestry, and natural-resource professionals with equipment, tools, and supplies. Direct peer because both sell specialty equipment and supplies to golf-course, sports-field, and grounds-care professionals with overlapping customer verticals.
• TreeStuff: Online retailer specializing in arborist climbing equipment, rigging gear, and tree-care supplies. Direct peer because both sell specialty arborist hardware and rigging gear to professional climbers with overlapping brand portfolios (Petzl, DMM, Notch, Teufelberger) and customer overlap in California and beyond.
• WesSpur Tree Equipment: Specialty retailer of professional arborist and tree-care equipment, gear, and climbing hardware. Direct peer because both sell arborist climbing gear (Petzl, DMM, Notch, Teufelberger) and tree-care equipment to professional tree-care verticals, overlapping in climbing-gear SKUs and arborist customer base.

Broad incumbents

• Stotz Equipment: Multi-state John Deere dealer with commercial mowing, golf, and grounds-care equipment lines. Broad incumbent due to overlapping turf equipment dealer business, but anchored on John Deere rather than Exmark/ABI and operating across multiple states versus Cal Turf's single Tulare location.
• RDO Equipment Co. One of the largest John Deere dealer networks in North America with broad commercial and agricultural equipment offerings. Broad incumbent because it competes with Cal Turf in commercial mowing and turf equipment distribution, but at vastly larger scale and broader OEM portfolio (John Deere-led rather than Exmark/ABI-led).
• The Toro Company: Manufacturer of turf maintenance equipment and parent company of Exmark, Cal Turf's largest brand partner. Broad incumbent because Toro/Exmark shapes the dealer economics Cal Turf depends on, sells direct to large national accounts, and competes in the same end markets (golf, sports fields, commercial mowing).
• SiteOne Landscape Supply: Publicly-traded national distributor of landscape supplies, equipment, and irrigation products to professional landscapers. Broad incumbent because it serves Cal Turf's landscape contractor and golf/sports turf customers with equipment and parts, but at vastly greater scale and broader SKU coverage.

Regional players

• Arborwear: Brand and retailer of professional arborist workwear and tree-climbing apparel. Comparable as an arborist-vertical specialist serving the same tree-care customer base as Cal Turf's arborist gear business, though focused on apparel rather than equipment and hardware.
• Pacific Turf Equipment: Regional distributor of commercial turf and golf course maintenance equipment on the U.S. West Coast. Regional peer because both serve California/western U.S. turf professionals with multi-brand equipment offerings, though Pacific Turf's geographic reach extends beyond Central California.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/california-turf-equipment

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about California Turf Equipment & Supply, Inc.