What becker & consulting does

Becker & Consulting is a Paris-based, privately held paid-media agency founded in 2023 by Jerome Becker and Vivien Legrand. It delivers 100% paid-acquisition services — strategy, campaign management, product feed optimization, tracking setup, creative production, and reporting — across Meta, Google, TikTok, YouTube, Snapchat, Pinterest, Amazon, and Teads. The firm is differentiated by a senior-only delivery model (no junior staff; open roles are exclusively Senior Data Analyst, Senior Consultant Search Ads, and Senior Consultant Social Ads) and by proprietary KPIs and A/B testing methodology built on insights from over €105M in managed media investment.

The business operates two complementary service lines. The recurring Account Management tier provides full-service paid-media management including strategy creation, operational management, product feed management, continuous optimization, dashboard creation via Looker Studio, monthly reporting, benchmarking, tracking verification, and creative production, with a minimum client media budget of €2,000/month. The project-based Consulting & Audit tier delivers custom account audits, one-shot campaign setup, detailed reporting, and team training, typically under multi-year contracts. Both tiers share the same onboarding methodology — kickoff workshop, technical setup, full account audit, strategy development, and client training.

Commercial motion is sales-led and direct: a French-language blog, Instagram presence, and Calendly-driven 15-minute free consultation calls feed inbound, while outreach targets marketing directors and e-commerce managers. Clients include enterprise brands such as Doritos, Lacoste, Get27, Payot, Aubade, Ulike, and the Council of Europe Development Bank, alongside mid-market and startup accounts such as Essenciagua, My S Life, and La Compagnie du Kraft. The firm is bootstrapped with no disclosed funding, parent entity, or institutional investor backing. AI is leveraged through platform-native tools (Meta AI Sandbox, Google Gemini) rather than in-house models, and the agency maintains a 4.37/5 rating across 19 verified client reviews.

Name

becker & consulting

Legal name

Becker and Consulting

Website

https://beckerandconsulting.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Becker & Consulting is a Paris-based, senior-only paid-media agency founded in 2023 that delivers social and search advertising management, product feed optimization, and consulting/audit services to enterprise and mid-market brands across Meta, Google, TikTok, and YouTube.

Ownership category

akta.pro rank

Product category

Digital Advertising Services

NAICS

Media Buying Agencies (54183), Media Buying Agencies (541830), Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Paid Social Media Buying (MPAAABAD)

Keywords

• Paid media management
• Social ads management
• Search ads management
• Digital advertising agency
• Performance marketing consulting

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Account Management Services: Ongoing paid media management including strategy creation, operational management, product feed management, performance tracking, continuous optimizations, monthly reporting, and creative production.
2. Consulting and Audit Services: Custom account audits, one-shot campaign setup, detailed campaign reporting, and team training services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Becker & Consulting delivers paid media management and consulting/audit services across social and search advertising platforms including Meta, Google, TikTok, YouTube, Snapchat, Pinterest, Amazon, and Teads. Its two core offerings are full-service Account Management (strategy, operations, product feed optimization, tracking, creative production, reporting) and Consulting/Audit (custom audits, one-shot campaign setup, reporting, and team training). Services target ambitious brands and e-commerce companies seeking to scale paid acquisition profitably, with a recommended minimum media budget of €2,000/month.

Product overview

Becker & Consulting is a Paris-based paid media agency offering two primary service lines: Management (full-service advertising account management) and Consulting/Audit services. The Management service includes social ads, search ads, video campaigns, product feed optimization, creative production, and tracking setup with proprietary KPIs. Consulting services provide custom account audits, campaign setup, reporting, and team training. The agency operates across Meta, Google, TikTok, Snapchat, YouTube, Pinterest, Amazon, and Teads platforms, leveraging insights from over €105 million in media investment to drive client acquisition.

Differentiator

Problem solved

Functional benefit

Products and services

• Account Management Services Full-service paid media management covering strategy creation, operational management, product feed optimization, continuous performance optimization, dashboard creation, monthly reporting, benchmarking, tracking verification, and creative advertising production across Meta, Google, TikTok, YouTube, Snapchat, Pinterest, Amazon, and Teads. Targeted at marketing directors and e-commerce managers of ambitious brands seeking to scale paid acquisition, with a recommended minimum media budget of €2,000/month.
• Consulting & Audit Services Custom account audits, one-shot campaign setup, detailed campaign reporting, and team training services based on insights from over €105 million in media investment experience. Designed for companies with internal marketing teams (CMO, traffic manager, CRM) seeking external validation and optimization recommendations to enhance their paid media capabilities.

Quantifiable outcome

• 1.78x ROI within 3 months post-management
• +5 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability6 records

Feature4 records

Partnerships

Five partnerships are on record, tiered core.

• MetacoreTechnology or IntegrationMajor advertising platform partner for social ads campaigns. Agency demonstrates expertise through case studies and blog content on Meta advertising features including Lead Ads, Promotional Ads, Sitelinks, and AI-powered creative tools.
• GooglecoreTechnology or IntegrationKey platform partner for search ads and Performance Max campaigns. Agency showcases Google Ads expertise through articles on Gemini AI integration, Responsive Search Ads, Enhanced Conversions, and Looker Studio reporting templates.
• TikTokcoreTechnology or IntegrationSocial advertising platform partner for short-form video campaigns. Agency demonstrates TikTok Ads expertise including custom rules for e-commerce optimization.
• YouTubecoreTechnology or IntegrationVideo advertising platform integrated into Performance Max and direct campaign strategies. Expertise demonstrated through content on brand lift studies and campaign measurement.
• Looker Studio (Google)coreTechnology or IntegrationAgency provides clients with Looker Studio dashboards for KPI tracking and performance monitoring. Template available for Google Ads and e-commerce campaign visualization.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Absolunet: Quebec-based digital commerce agency offering paid media, e-commerce strategy, and digital marketing services. Comparable as a French-speaking digital performance agency serving mid-market and enterprise e-commerce brands.
• Brainlabs: Independent digital media agency specializing in programmatic, paid search, paid social, and SEO with proprietary analytics. Comparable as a data-driven performance marketing agency serving enterprise clients across multiple ad platforms.
• Croud: Global digital media agency offering paid media, programmatic, SEO, and content with a hybrid in-house/crowd model. Comparable as a multi-channel paid media agency serving enterprise clients with similar technology integration (Looker, Google, Meta).
• Eskimoz: Paris-based digital performance marketing agency specializing in SEO, SEA (paid search), and paid social. Direct French peer competing for the same enterprise e-commerce clients with a similar multi-channel paid media management offering.
• Jellyfish: Global digital media agency (part of Brandtech Group) focused on paid media, analytics and content across Google, Meta, and emerging platforms. Highly comparable as a multi-platform paid media buying specialist serving enterprise brands.
• Tinuiti: Independent performance marketing agency focused on paid search, paid social, Amazon, and lifecycle marketing. Comparable as a multi-platform specialist agency serving e-commerce and direct-to-consumer brands.
• Keyade: French digital marketing consultancy specializing in Google Ads, paid media strategy, and marketing analytics. Direct French peer offering similar consulting/audit and paid media management services to enterprise clients.
• Wpromote: US-based digital marketing agency specializing in paid search, paid social, SEO, and Amazon advertising for mid-market and enterprise brands. Comparable as a senior-led multi-channel performance marketing agency with similar service scope.

Broad incumbents

• Publicis Groupe: Global advertising holding company with significant performance marketing capabilities through Publicis Media, Performics, and Saatchi & Saatchi. Comparable as a broad incumbent with overlapping paid media services for global enterprise brands.
• GroupM: World's largest media investment group (WPP-owned) operating across all major paid media platforms. Comparable as a broader incumbent offering paid media buying at scale, though not specializing narrowly in performance marketing for e-commerce.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/beckerandconsulting
• LinkedInlinkedin.com/company/beckerandconsulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about becker & consulting