Etex Building Performance
- Company typePrivate
- Founded2013
- HeadquartersAlbany, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Etex Building Performance does
True Building Performance is a privately held, family-owned residential insulation and home performance contractor founded in 2013 and headquartered at 95 Champlain St, Albany, New York. The company serves individual homeowners — and to a lesser extent commercial property owners — across an eight-county Capital Region of New York footprint (Albany, Columbia, Greene, Rensselaer, Saratoga, Schenectady, Warren, Washington). Its core service portfolio covers attic insulation, wall insulation, basement insulation, crawlspace encapsulation, insulation removal, mold abatement, ice dam prevention/removal, and professional home energy audits. Technical delivery relies on industry-standard residential energy auditing practices, including blower door testing, thermal imaging assessment, HVAC system review, and air sealing techniques, with reporting produced either through NYSERDA-standardized formats or the Snuggpro platform for paid comprehensive audits. The firm holds BPI Gold Star Contractor certification and NYSERDA Participating Contractor status, the latter authorizing it to deliver subsidized audits and insulation work under the EmPower+ and Comfort Home programs.
The business operates on a project-based, quote-driven revenue model with three revenue streams: one-time insulation installation services (per-project pricing), energy audits (free through NYSERDA programs or $300-$500 for comprehensive Snuggpro reports), and mold abatement professional services. Free insulation estimates and free NYSERDA-program audits function as lead-generation funnels that convert into installation projects. Demand is generated through a content-driven marketing approach — an educational blog, local SEO across 18+ town-specific service pages, Google and Facebook review presence — supplemented by referral partnerships with NYSERDA and the Capital Region Clean Energy Hub, whose Energy Advisors route qualified homeowners to the company. Customers initiate engagement via phone (518-300-3998) or website estimate forms, and the firm self-positions as education-led rather than sales-led. The company is bootstrapped with no disclosed institutional investment, operates with 1-10 employees, and has 76 Google reviews described as excellent.
Etex Building Performance firmographics
Firmographics- Name
- Etex Building Performance
- Legal name
- True Building Performance
- Website
- https://truebuildingperformance.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Etex Building Performance industry classification
Industry- Product category
- Home Insulation & Building Performance Services
- NAICS
- Residential Remodelers (236118), Drywall and Insulation Contractors (238310)
- SIC
- General Bldg Contractors - Residential Bldgs (1520)
- akta.pro primary industry
- Attic Insulation, Air Sealing & Ventilation Upgrades (HSAPACAI)
- akta.pro secondary industries
- Building Performance, Energy Auditing & HVAC Efficiency (EDAOACAM), Basement Framing, Insulation & Drywall (Build-Out) (HSAPACAB)
Keywords
Where Etex Building Performance is headquartered
LocationHeadquarters
- HQ city
- Albany
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Etex Building Performance business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Insulation Installation Services: One-time installation services for attic insulation, wall insulation, basement insulation, crawlspace encapsulation, and insulation removal. Revenue is generated per project based on scope and materials required.
- Energy Audits: Professional energy auditing services offered at various price points from free (through NYSERDA programs) to $300-$500 for comprehensive audits. Audits serve as a lead generation tool for insulation installation services.
- Mold Abatement: Mold remediation services provided alongside insulation projects to address moisture-related issues discovered during energy assessments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Insulation Estimate |
| Freemium | Pay-as-you-go | EmPower+ Program Audit |
| Freemium | Pay-as-you-go | Comfort Home Program Audit |
| Unit Pricing | Pay-as-you-go | Comprehensive Energy Audit Upgrade |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Etex Building Performance product offering
Product offeringCore offering
True Building Performance is a home insulation contractor that installs attic, wall, and basement insulation and performs crawlspace encapsulation, insulation removal, and mold abatement for residential properties. The company also provides professional home energy audits using blower door testing, thermal imaging, and air sealing assessments, delivered both directly and through NYSERDA programs (EmPower+, Comfort Home) that offer free or subsidized audits to qualifying homeowners.
Product overview
True Building Performance is a home insulation contractor offering a unified suite of energy efficiency services for residential properties. The core service portfolio includes attic insulation, wall insulation, basement insulation, crawlspace encapsulation, insulation removal, and mold abatement, complemented by professional energy audits. The company also provides ice dam prevention and removal services, and participates in NYSERDA programs including the EmPower+ and Comfort Home programs for income-qualified homeowners.
Differentiator
Problem solved
Functional benefit
Products and services
- Attic Insulation
Quantifiable outcome
- 10-50% reduction in heating and cooling costs
- +2 more outcomes
Companies that use Etex Building Performance
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Etex Building Performance technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Etex Building Performance partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Capital Region Clean Energy HubcoreTrue Building Performance is a proud partner of the Capital Region Clean Energy Hub, which serves eight counties (Albany, Columbia, Greene, Rensselaer, Saratoga, Schenectady, Warren, Washington). The Hub connects homeowners with True Building Performance for insulation and energy efficiency services. Hub Energy Advisors walk customers through NYSERDA applications and guide them through the process from application to project completion.
- NYSERDA (New York State Energy Research and Development Authority)coreTrue Building Performance is an authorized NYSERDA Participating Contractor, allowing the company to perform energy efficiency work through NYSERDA programs including EmPower+ and Comfort Home. These programs offer free or subsidized energy audits and insulation incentives for qualifying homeowners.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Etex Building Performance competitors and assessment
Company assessmentDirect peers
- HomeWorks Energy: HomeWorks Energy is a Massachusetts-based residential home performance contractor offering insulation, air sealing, and heating upgrades under utility and state energy efficiency programs. It mirrors True Building Performance's program-driven D2C model in an adjacent Northeast market with comparable regulatory and weatherization dynamics.
- Sealed: Sealed is a NY-based home energy retrofit company that combines energy assessments with insulation, air sealing, and HVAC upgrades under a similar direct-to-homeowner model. It is a close comparable on business model, geography (Northeast US), and customer base (residential property owners pursuing energy efficiency).
Others
- Applegate Insulation: Applegate Insulation is a US manufacturer of cellulose and spray foam insulation products that supplies materials to contractors like True Building Performance. It is comparable as an industry ecosystem participant rather than a direct competitor.
- Knauf Insulation: Knauf Insulation is a global manufacturer of glass mineral wool and other insulation products serving the residential and commercial construction market. It is comparable as a materials supplier into the same residential weatherization value chain.
- Owens Corning: Owens Corning is a major manufacturer of fiberglass insulation and building envelope products used in residential insulation installations. It is comparable as a key materials supplier and broader industry incumbent influencing the residential insulation market.
Broad incumbents
- TruTeam: TruTeam is one of the largest US insulation and building envelope installation contractors, operating across multiple states and customer segments. It competes with True Building Performance on residential insulation installation but at substantially greater scale and geographic reach.
- Insulation Holdings: Insulation Holdings is a private equity-backed residential insulation platform operating multiple regional brands across the US. It represents the scaled, capital-rich consolidator archetype that could compete with or acquire operators like True Building Performance over time.
- Service Partners: Service Partners is a national distributor and installer of insulation, weatherstripping, and building products serving both residential and commercial contractors. It competes on the residential insulation installation side while also supplying materials to smaller regional contractors.
- TopBuild: TopBuild (NYSE: BLD) is the parent of TruTeam and a national leader in insulation distribution and installation. It competes broadly across the residential insulation market and has the scale and M&A capacity to consolidate regional operators.
Emerging players
- BlocPower: BlocPower is a Brooklyn-based climate technology company performing energy retrofits, including insulation and weatherization, primarily in multifamily and small commercial buildings across New York State. While more tech-enabled and commercial-focused, it overlaps on NYSERDA-aligned demand and the same core residential energy efficiency services.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Etex Building Performance social profiles
Digital presenceEtex Building Performance compliance and trust
Trust signalCompliance2 records
Etex Building Performance financial estimates
Financial estimateRevenue estimate
Valuation estimate
Etex Building Performance leadership team
Management profileNumber of profiles
Etex Building Performance funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Etex Building Performance M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Etex Building Performance
What does Etex Building Performance do?
True Building Performance is a home insulation contractor that installs attic, wall, and basement insulation and performs crawlspace encapsulation, insulation removal, and mold abatement for residential properties. The company also provides professional home energy audits using blower door testing, thermal imaging, and air sealing assessments, delivered both directly and through NYSERDA programs (EmPower+, Comfort Home) that offer free or subsidized audits to qualifying homeowners.
Is Etex Building Performance a public or private company?
Etex Building Performance is a private company. It is classified as family owned and is currently operating.
When was Etex Building Performance founded?
Etex Building Performance was founded in 2013. It employs 1 to 10 people.
Where is Etex Building Performance based?
Etex Building Performance is headquartered in Albany, United States, in the North America region.
How does Etex Building Performance make money?
Three revenue lines are on record. Insulation Installation Services are the primary driver. The others are energy Audits and mold Abatement.
Who are Etex Building Performance's main competitors?
Direct peers on record are HomeWorks Energy and Sealed. Others are Applegate Insulation, Knauf Insulation and Owens Corning. Broad incumbents are TruTeam, Insulation Holdings, Service Partners and TopBuild. BlocPower is listed as an emerging player.
Does Etex Building Performance have an API?
No public API is recorded for Etex Building Performance.
What industry is Etex Building Performance in?
Etex Building Performance's product category is Home Insulation & Building Performance Services. Its primary akta.pro industry code is HSAPACAI, Attic Insulation, Air Sealing & Ventilation Upgrades, with a secondary code of EDAOACAM, Building Performance, Energy Auditing & HVAC Efficiency. Its NAICS code is 236118 and its SIC code is 1520.