Filma Eu

Name

Filma Eu

Legal name

FILMA EU S.A.

Website

https://filmaeu.com.br

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Filma Eu is a Brazilian sports technology company that operates an automated court-side recording system and mobile app enabling amateur athletes to capture, retrieve, and share instant replay highlights from partner sports venues across Brazil.

Ownership category

akta.pro rank

Product category

Sports Recording Technology

NAICS

Sporting and Athletic Goods Manufacturing (339920), Sporting and Athletic Goods Manufacturing (33992)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Performance Analysis & Video Coaching (HSADAEAG)

akta.pro secondary industries

Sports Streaming Platforms (MPACAAAE), Team Sports Training Aids & Coaching Equipment Retail (CRAMAEAL)

Keywords

• Automated sports recording
• Court video capture
• Sports video platform
• AI play analysis
• Recreational sports technology

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Equipment rental/sale to sports venues: Sports centers ( campos/quadras) contract the Filma Eu system — either through a rental (aluguel) plan or purchase (compra) plan. Under the rental plan, clients pay for the equipment and service and are responsible for its conservation. Damages or losses are billed to the client.
2. Premium AI features and services: Premium Funcionalidades including AI-powered play analysis, greater storage space, and specialized performance insights. Users can subscribe to premium tiers for enhanced features beyond the free highlight access.
3. Advertising on the platform: The platform runs advertising including general and targeted/personalized ads, with data shared with advertising partners. Videos may be visible to other users including in the timeline, and the platform monetizes this audience through ad placements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Filma Eu sells and installs automated sports recording systems on sports courts across Brazil, consisting of cameras and buttons at each court connected to a central recording unit running proprietary software that automatically captures matches. Players access their recorded footage through a mobile app on iOS and Android, with a premium tier adding AI-powered play analysis, while sports venues gain a value-added service that drives foot traffic and player engagement.

Product overview

Filma Eu operates a unified sports video recording platform combining a hardware recording system (cameras and buttons installed at sports courts), a mobile app for iOS and Android, and a web platform. The core offering enables amateur athletes to trigger instant replay recordings of sports plays at the press of a button on the court, with AI-powered play analysis and personalized insights delivered via the app. The platform functions as a social network for athletes, with a timeline for sharing and discovering highlights, and premium AI-powered analytics features available as paid upgrades.

Differentiator

Problem solved

Functional benefit

Products and services

• Filma Eu Automated Court Recording System Hardware-and-software system installed at sports venues that automatically records matches without on-site operators; cameras and buttons on each court feed a central recording unit so players can request and receive their footage. Sold or rented to Brazilian sports venue operators.
• Filma Eu Mobile App (iOS and Android)

Quantifiable outcome

• 1 million+ registered players
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature4 records

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PlaySight Interactive: PlaySight provides connected sports video and analytics platforms with court-side cameras and AI tools for coaching and performance review. Comparable to Filma Eu's court-installed hardware and AI video analysis for athletes and venues.
• Pixellot: Pixellot delivers AI-automated sports broadcasting via fixed camera systems installed at venues, with auto-tracking and cloud editing. It mirrors Filma Eu's venue-installed hardware plus cloud-based AI editing approach, primarily targeting larger sports organizations and federations.
• Trace (Trace Ai): Trace offers AI sports cameras and an app that automatically capture, edit, and share amateur sports highlights across multiple sports. Trace is directly comparable to Filma Eu in product, target customer (amateur athletes and families), and technology approach (AI-edited auto-highlights).
• Spiideo: Spiideo provides AI-automated sports video production and analysis for clubs, leagues, and venues — combining fixed camera installations with cloud-based analytics. Directly comparable to Filma Eu's hardware-plus-software court installation and video analysis model.
• Veo Technologies: Veo Technologies provides AI-powered, automated sports cameras that capture and analyze match footage without a camera operator, primarily for football/soccer clubs and amateur leagues. Veo is the closest direct peer to Filma Eu's automated court-side recording + AI highlights model, though at a more institutional, team-oriented scale.

Broad incumbents

• Hudl: Hudl is the dominant sports video analysis platform for teams and coaches, offering capture, sharing, and analytics tools across many sports. It is a broad incumbent that overlaps with Filma Eu's video capture and analysis category but is organized around team/coach workflows rather than consumer-facing amateur players.
• Catapult Sports: Catapult provides wearable-based athlete performance monitoring and analytics for professional and elite teams. It is a broad incumbent in sports performance analytics — overlapping with Filma Eu's AI play analysis direction but at the elite/paid end of the market.

Emerging players

• Nextiles: Nextiles builds smart-fabric sensors and analytics for athlete performance metrics. While its modality differs (wearable vs. video), it is thematically adjacent to Filma Eu's AI-driven amateur performance analytics layer.
• KinaTrax: KinaTrax delivers markerless biomechanics and performance analytics from installed court/field cameras. Comparable to Filma Eu's venue-installed camera + AI analytics concept, but focused on pro/elite baseball and biomechanics rather than amateur video highlights.
• HomeTeam (HomeTeam Live): HomeTeam provides automated game recording and live streaming for youth and amateur sports, with highlights delivered to families. Comparable to Filma Eu's focus on amateur athlete highlights and family/social sharing, though focused primarily on youth sports in the U.S.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/filmaeu.esporte
• Instagraminstagram.com/filmaeu
• TikToktiktok.com/@filmaeu
• LinkedInlinkedin.com/company/filma-eu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Filma Eu