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FØRENA is a privately-held luxury spa and wellness center headquartered in Druten, Netherlands, operating since 2020 with a small team (1-10 employees). The company runs a single physical location at Het Kleine Ambacht 8A that delivers a curated menu of wellness services, including Icoone® Roboderm connective-tissue treatments, facials, massages, body treatments, sensory-deprivation float sessions, retreats (Magnificent Me Time, Lazy Friday), Private Reset private spa experiences, and Personal Yoga. It also operates a WooCommerce-powered webshop distributing third-party premium brands — Irene Forte Skincare, Craith Lab (epigenetic skincare with EpiTECH® and Epi-Powershield3®), ScKin Nutrition supplements, THE|TIDES WELLNESS, Bellabaci cupping tools, VINOOS wine-themed personal care, FORREST & LOVE copper hydration, and Paulie Pocket jewelry — alongside proprietary gift cards (Flowcards) in €25-€100 denominations.

The business model is a hybrid direct-to-consumer operation combining a service business (professional services revenue from treatments, with per-session unit pricing such as €92 for face/neck Icoone® and €175 for Flow & Purify) with an e-commerce retail stream (one-time product sales, with items ranging from €7.90 wine gums to €289 Craith Lab Gold Collection SKUs). GTM is local-to-regional, drawing customers from the Gelderland corridor (Nijmegen, Beuningen, Wijchen, Tiel, Arnhem) via the forena.nl website, Google reviews, social channels, and Mailchimp email. The core technology asset is the licensed Icoone® Roboderm platform with patented Multi Micro Alveolar Stimulation (M.M.A.S.) developed by Dr. Jean-Claude Guimberteau, supported by a standard commerce stack (WooCommerce, Mollie payments, PostNL shipping, OnlineAfspraken.nl booking).

Customer segmentation is horizontal across three personas: wellness-focused individuals seeking relaxation and preventive self-care (primary), skincare-conscious consumers pursuing visible anti-aging results, and entrepreneurs/professionals buying premium experiences such as Healthy Meeting. Pricing signals (free shipping above €100, €6.75/€4.10 standard shipping, iDEAL/Wero/credit card checkout, 14-day returns, 2+ year gift card validity) and reputational signals (79 Google reviews, "UITSTEKEND" rating) indicate a premium but accessible positioning with no disclosed enterprise anchors.

Name

Algemene voorwaarden Voorwaarden webshop Disclaimer Privacy

Legal name

FØRENA

Website

https://www.forena.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

FØRENA is a luxury spa and wellness center in Druten, Netherlands, offering Icoone® treatments, float therapy, retreats, and an online shop for premium skincare and wellness products to local wellness-focused consumers.

Ownership category

akta.pro rank

Product category

Luxury Spa and Wellness Services

NAICS

Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)

akta.pro secondary industries

Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Spa Packages & Ritual Experiences (HSALAFAN), Couples Spa Treatment Services (HSALAFAK), Destination Spas & Spa Resorts (HSALAFAC)

Keywords

• Luxury spa services
• Wellness treatments
• Float therapy
• Connective tissue massage
• Premium skincare retail

Headquarters

HQ city

Druten

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Spa Treatments and Services: Revenue from spa treatments including facials, massages, body treatments, float sessions, Icoone treatments, retreats, and specialized services like Private Reset and Summer Escape packages. Services are booked online or in-person.
2. E-commerce Product Sales: Online sales of skincare products (Irene Forte, Craith Lab), nutrition supplements (ScKin Nutrition), wellness products (THE|TIDES WELLNESS), accessories, and gift cards through the FØRENA webshop.
3. Gift Cards (Flowcards): Sale of gift cards (Flowcards) with values of €25, €50, €75, and €100. Gift cards are valid for minimum 2 years and can be redeemed for treatments and services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

FØRENA operates a luxury spa and wellness facility in Druten, Netherlands, offering spa treatments including facials, massages, body treatments, float therapy (sensory deprivation), and retreats. The company also runs an online webshop selling premium skincare (Irene Forte, Craith Lab), nutrition supplements (ScKin Nutrition), wellness products (THE|TIDES WELLNESS), and gift cards.

Product overview

FØRENA is a luxury spa and wellness center in Druten, Netherlands, offering a comprehensive range of wellness treatments and retail products. The core offering includes Icoone® connective tissue massage, floaten (sensory deprivation), facials, massages, body treatments, and retreats. The company operates both a service business and a WooCommerce-powered webshop selling complementary products including three premium skincare brands (Craith Lab with epigenetics-based Gold/Black/Blue Collections, Irene Forte botanical skincare, and ScKin Nutrition supplements), THE|TIDES WELLNESS bath and aromatherapy products, VINOOS wine-based personal care, Bellabaci cupping tools, and fashion jewelry. Gift cards (Flowcards) in denominations from €25-€100 are available for both in-store treatments and online purchases.

Differentiator

Problem solved

Functional benefit

Products and services

• FØRENA Spa & Wellness Center
• Icoone Treatment
• Private Reset
• Summer Escape
• Floaten (Float Therapy)
• FØRENA Retreats
• Healthy Meeting
• FØRENA Giftcard / Flowcard
• Irene Forte Skincare
• Craith Lab Skincare
• ScKin Nutrition Supplements
• THE|TIDES WELLNESS Products

Quantifiable outcome

• Icoone® treatment shows direct visible results in connective tissue structure improvement
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Irene Forte SkincarecoreChannel Partner/ Reseller/ DistributorPremium skincare brand sold in the FØRENA webshop and used in treatments. Irene Forte products are award-winning (Beauty Shortlist Awards, Marie Claire Runner-Up) and feature botanical ingredients from organic farms with scientific backing. Products include Hibiscus Night Cream, Pistachio Face Mask, and full skincare lines.
• Craith LabcoreChannel Partner/ Reseller/ DistributorAdvanced epigenetic skincare brand featuring EpiTECH® technology. Sold in FØRENA shop including Gold Collection, Black Collection, and Blue Collection product lines with premium pricing (€45-€289).
• ScKin NutritioncoreChannel Partner/ Reseller/ DistributorSkin nutrition supplement brand sold in webshop. Products include Collagen+ (€65-€167), Omega+ (€75), Vitamin C+ (€62.50), Triple Magnesium+ (€55), Super Greens+ (€82.50), Control+ (€92.50), and Vitamin D+ (€35).
• THE|TIDES WELLNESSsupportingChannel Partner/ Reseller/ DistributorWellness and self-care product line sold in webshop including bath soaks, aromatherapy roll-ons, body oils, foot creams, and room sprays (€24.50-€80).
• BellabacisupportingChannel Partner/ Reseller/ DistributorBody cupping products sold in webshop. Body cups (€42) and combination package with Cellulite Serum (€79) for at-home body massage treatments.
• VINOOSsupportingChannel Partner/ Reseller/ DistributorWine-themed self-care products including Real Wine Soap (€14) and Real Wine Gums (€7.90-€25) with wine-inspired flavors like Champagne, Chardonnay, Prosecco, and Rosé.
• FORREST & LOVEsupportingChannel Partner/ Reseller/ DistributorCopper water bottles and glasses sold in webshop (€16.95-€32.95) for healthy hydration lifestyle products.
• OnlineAfspraken.nlsupportingTechnology or IntegrationOnline booking platform used by FØRENA for appointment scheduling. Customers can book treatments, retreats, and float sessions online.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Rituals: Dutch-origin premium body care and home wellness brand with retail stores and spa offerings across Europe. Comparable to FØRENA in combining premium positioning, science-meets-nature philosophy, and a curated retail-plus-experience model.
• SpaPuur: Dutch wellness and beauty spa offering facials, body treatments, and skincare retail. Operates in a similar premium day-spa-plus-retail model targeting Dutch wellness consumers.

Broad incumbents

• Holland & Barrett: Health and wellness retailer operating in the Netherlands with supplements and personal care products. Overlaps with FØRENA's ScKin Nutrition and supplement assortment on the retail side.
• Douglas: Major European health and beauty retailer with a strong Dutch footprint selling premium skincare, cosmetics, and wellness products. Comparable on the retail side of FØRENA's business but without the service/spa offering.

Regional players

• Thermae 2000: Dutch thermal spa resort in Valkenburg offering wellness facilities, treatments, and retreats. Comparable in spa and retreat services but operates as a destination spa rather than FØRENA's day-spa-plus-local-webshop model.
• Sauna Devana: Dutch wellness and sauna facility offering thermal experiences and treatments. Comparable to FØRENA's relaxation, float, and wellness retreat offerings but on a larger multi-room facility footprint.

Others

• Craith Lab: Epigenetic skincare brand featured in FØRENA's retail. Relevant as a comparable in the premium, science-driven skincare category FØRENA curates, even though it is a partner brand rather than a competitor.
• Irene Forte Skincare: Award-winning Italian skincare brand retailed through FØRENA's webshop. Highly relevant as a peer on retail assortment and on the premium skincare category overlap, though it is a supplier/partner rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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