Fyr Pa Valentinlyst As

What Fyr Pa Valentinlyst As does

Fyr Pa Valentinlyst As (operating as "Fyr") is a Norwegian SaaS company founded in 2012 that sells an AI-driven marketing intelligence platform to marketing agencies and in-house marketing teams. The company is headquartered in Trondheim, Norway, and maintains regional offices in London (UK) and Sydney (Australia). The platform targets mid-market and enterprise clients seeking unified cross-channel marketing analytics and has been used by customers including Try (Norway's largest agency group, 400+ employees), Danske Bank, Møre Royal (retail), NØRR3 (Finnish media agency), Stratitude, Egon (e-commerce), and a range of Nordic retail and construction brands such as Plantasjen, Jernia, Kid, Extra Leker, Hemtex, and Mestergruppen.

The platform is built around four functional pillars: Connect (no-code integrations with 20+ marketing data sources including Google Ads, Microsoft Ads, Meta Ads, TikTok Ads, LinkedIn Ads, Snapchat Ads, Google DV360, Google Merchant Center, Adform, Xandr, GA4, Google BigQuery, Google Search Console, and major social networks), Understand (dynamic dashboards and custom reports), Automate (AI-driven recommendations, automated reporting, AI-powered SEO using Google's algorithms, and workflow automation), and Collaborate (team collaboration with role-based permissions and white-label client reporting). Supporting modules include a proprietary Share of Search tracking tool claimed to correlate 83% with actual market share, an AI-assisted Content Lab that integrates OpenAI/ChatGPT for generative content creation, Competitor Monitoring, and an integrated UTM Builder. The technology architecture combines first-party recommendation and SEO automation with third-party generative AI APIs.

Fyr operates a subscription-based SaaS revenue model with custom enterprise pricing quoted through a consultative, demo-led sales process. Pricing is not publicly disclosed; the website directs prospects to "Book a Demo" to receive a personalized quote. Distribution runs through direct sales complemented by a Solution Partner Program offering up to 50% recurring commission for client referrals and resells, targeting agencies, consultancies, and resellers globally. The company is privately held with no disclosed ownership, funding, valuation, revenue figures, or management team information in the source materials. In 2024, Fyr received the ANFO MarTech Award for Innovation of the Year from the Norwegian Association for Marketing Organizations (ANFO), and it self-attests to GDPR compliance.

Name

Fyr Pa Valentinlyst As

Legal name

Fyr Pa Valentinlyst As

Website

https://fyr.ai

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Fyr is a Norwegian SaaS company founded in 2012 that provides an AI-driven marketing intelligence platform for marketing agencies and in-house marketing teams, unifying cross-channel data through no-code integrations, dashboards, automated AI recommendations, and white-label reporting.

Ownership category

akta.pro rank

Headquarters

HQ city

Trondheim

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: Fyr operates on a subscription-based SaaS model where customers pay recurring fees to access the marketing intelligence platform. The platform offers tiered pricing with flexible plans designed for agencies of all sizes and marketing teams. Annual and monthly billing options are available.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Fyr provides an AI-driven marketing intelligence SaaS platform that unifies data from ad platforms (Google Ads, Meta, TikTok, LinkedIn, Snapchat), social media, analytics, and e-commerce sources without coding. It delivers dynamic dashboards, automated AI-driven recommendations, share-of-search market visibility tracking, AI-powered content creation, and multi-client agency workspaces to streamline reporting and decision-making for marketing teams and agencies.

Product overview

Fyr is a unified marketing intelligence platform that combines data analytics, AI-powered automation, and content creation into a single integrated solution. The core platform centers on Dashboards & Reports for consolidated marketing insights, Connect for multi-channel data integration (Google Ads, Meta, TikTok, LinkedIn, Snapchat, and analytics platforms), and Automate for AI-driven recommendations. Supporting modules include AI-Powered SEO, Competitor Monitoring, Share of Search tracking, AI Content Creation, UTM Builder, and Collaborate tools. The platform offers two specialized versions: Fyr for Marketing Teams for in-house marketing departments, and Fyr for Agencies with multi-client management and white-label reporting capabilities. The platform emphasizes no-code integrations and real-time data synchronization across all marketing channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Dashboards & Reports Dynamic dashboards and custom reports that consolidate all marketing data into real-time visualizations with automated reporting and sharing capabilities for marketing teams and agencies.
• Connect No-code data integration hub connecting marketing channels including Google Ads, Meta, TikTok, LinkedIn, Snapchat, analytics platforms, and e-commerce systems in minutes without coding.
• Automate AI-driven recommendations and workflow automation engine that continuously monitors marketing data to surface opportunities, automate reporting, and guide smarter decisions without manual effort.
• Collaborate Team collaboration tools enabling task delegation, automated report sharing, and real-time collaboration across locations with role-based permissions.
• Fyr for Marketing Teams Unified marketing data platform purpose-built for in-house marketing teams, providing clarity, real-time insights, and decision-making capabilities across all marketing channels.
• Fyr for Agencies Multi-client management platform for agencies providing single-login access to all client accounts, white-label reporting, and scalable solutions for managing multiple client marketing accounts.
• Share of Search Market share tracking tool that measures brand visibility percentage in search engines compared to competitors, serving as a leading indicator correlated 83% with actual market share.

Quantifiable outcome

• 50% reduction in time spent on marketing reporting
• +5 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability8 records

Feature7 records

Partnerships

One partnership is on record.

• Solution Partners (Agency Partners)coreChannel Partner/ Reseller/ DistributorFyr's Solution Partner Program is a community for businesses offering marketing, consulting, and related services. Partners receive up to 50% recurring commission for successful client referrals, comprehensive onboarding, and continuous support to help their clients maximize marketing budgets. The program is designed for customer-centric agencies, consultancies, and organizations focused on marketing and branding services, digital performance marketing, and consultancy services related to positioning and sales. Partners can refer clients, win new business with data-backed strategies, and develop their own recurring revenue streams.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Supermetrics: Supermetrics is a marketing data pipeline that pulls data from ad platforms, analytics, and social channels into spreadsheets, warehouses and BI tools. It directly competes with Fyr's 'Connect' layer and unified reporting for agencies and marketing teams.
• AgencyAnalytics: AgencyAnalytics is a reporting and dashboards platform built specifically for marketing agencies, with client dashboards, SEO tools, and automated reporting. It is a direct peer to Fyr for Agencies.
• Improvado: Improvado is a marketing data aggregation platform that consolidates data from hundreds of channels into warehouses and BI tools for enterprise marketing teams. It competes with Fyr on Connect and Automate for marketing analytics use cases.
• Databox: Databox is a KPI dashboarding and business reporting tool with deep integrations to marketing platforms, targeting agencies and SaaS marketing teams. It overlaps with Fyr's Understand dashboards and Connect integrations.
• Adverity: Adverity is a marketing intelligence platform that connects marketing and sales data sources and provides automated reporting and AI-powered insights for enterprises. It overlaps directly with Fyr's Connect-Automate-Understand proposition for enterprise and agency segments.
• Funnel: Funnel is a marketing data hub that aggregates data from 200+ advertising platforms into a single model for reporting and analysis. It overlaps directly with Fyr's Connect and Understand products and targets agencies and in-house marketers.
• Whatagraph: Whatagraph is a cross-channel marketing analytics and reporting platform designed for agencies with white-label dashboards and automated client reports. It competes head-on with Fyr's agency tier and reporting/white-label capabilities.

Emerging players

• Triple Whale: Triple Whale is an AI-powered analytics platform focused on e-commerce and DTC brands, aggregating ad spend, pixel and attribution data. It intersects with Fyr's e-commerce customer segment and AI-driven recommendations, but with a more specialized focus.

Broad incumbents

• Salesforce Marketing Cloud Account Engagement (Pardot): Salesforce's marketing analytics and engagement suite offers broad multi-channel campaign analytics, dashboards, and AI-driven insights as part of an enterprise CRM stack. It competes at the high end with Fyr for in-house enterprise marketing teams.
• Google Analytics 4 / Looker Studio: Google's free analytics plus Looker Studio provides cross-channel dashboards, attribution, and AI-generated insights integrated across Google Ads and the wider Google Marketing Platform. It represents both an integration partner and a competitive incumbent for marketing reporting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fyr-ai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fyr Pa Valentinlyst As