What Fahrrad-magdeburg does

Fahrrad Magdeburg Büchner GmbH (operating as Fahrrad Magdeburg) is a privately held German bicycle retailer founded on May 15, 2015, headquartered in Magdeburg, Saxony-Anhalt. The company operates two physical retail locations — a flagship 1,500 m² showroom opened at the City Carré near Magdeburg central station, and a dedicated CUBE Store opened in 2021 at Halberstädter Straße 32 — alongside a nationwide e-commerce storefront selling bicycles, e-bikes, cargo bikes, parts, and accessories across roughly 70+ brands. The technical platform supporting online sales is a conventional e-commerce stack using Cloudflare CDN, Brevo email, Elasticsearch site search, and Channable data integration, with an EFRE-funded 2020–2021 build that linked the shop to an automated ERP/inventory system.

The business generates revenue through four streams: hardware sales (e-bikes priced from ~1,700 EUR to 7,000+ EUR, plus traditional bikes and accessories), workshop and repair services (bike inspections 69 EUR, e-bike inspections 99 EUR, cargo bike inspections 139 EUR, plus UVV safety inspections and parts), Dienstrad corporate bike-leasing channel intermediation through partnerships with Bikeleasing, Jobrad, Businessbike, and Lease a Bike, and consumer installment financing through Targobank. Workshop service is positioned as exclusive to bikes purchased at the store, creating soft retention. Go-to-market is omnichannel: physical showroom with test rides and Click & Collect, plus home delivery via DHL, GEL Express, and GO! Express across Germany.

The company targets five customer segments — urban commuters (primary), recreational cyclists, mountain bikers, corporate-leasing employees, and cargo bike users — supported by a dedicated workshop, a 143+ product e-bike catalog, and a dedicated CUBE brand vertical. Management is owner-operated (Toralf Büchner is the named data-processing responsible person), with no external investors or parent company disclosed. Institutional capacity-building is supported by EU funding: an EFRE digital-shop grant (2020–2021) and ESF management and leadership training programs through March 2025. Headcount is reported at 1–10 employees.

Name

Fahrrad-magdeburg

Legal name

Fahrrad Magdeburg Büchner GmbH

Website

https://fahrrad-magdeburg.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Fahrrad Magdeburg Büchner GmbH is a privately held German bicycle and e-bike retailer operating two Magdeburg showrooms (including a dedicated CUBE Store) and a nationwide e-commerce shop, serving urban commuters, recreational cyclists, corporate leasing customers, and cargo bike users with hardware sales, workshop services, leasing, and financing.

Ownership category

akta.pro rank

Product category

Bicycle Retail

akta.pro primary industry

Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)

akta.pro secondary industries

Bicycle Retail (New Bikes) (CRAMAHAA), E-Bike Retail (CRAMAHAE), Bike Online Retail & Omnichannel Specialists (CRAMAHAL), Cargo & Utility Bike Retail (CRAMAHAF), Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)

Keywords

• Bicycle retail store
• Electric bike sales
• Bicycle workshop services
• Bike leasing programs
• Cycling accessories

Headquarters

HQ city

Magdeburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Bicycle and E-Bike Sales: Retail sale of bicycles, e-bikes, and related products through both physical store and online shop. Products range from entry-level city bikes to premium e-bikes and specialized cargo bikes.
2. Workshop and Repair Services: Professional workshop services including bike inspections (69-139 EUR depending on bike type), repairs, and maintenance. Supports both regular and leasing bikes with UVV safety inspections.
3. Leasing: Bike leasing services for company employees (Dienstrad), partnering with major leasing providers including Bikeleasing, Businessbike, Jobrad, Lease a Bike, and others.
4. Financing: Financing options offered in partnership with Targobank for customers preferring installment payments over upfront purchase.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Fahrrad Magdeburg is a specialty bicycle retailer that sells traditional bicycles and electric bicycles (e-bikes) across categories including City & Urban, Trekking, Mountainbike, Road, Special bikes, and Kids & Youth, alongside a comprehensive accessories catalog. The company complements product sales with an in-house professional workshop offering inspections, repairs and UVV safety checks, and supports purchases via bike leasing (Dienstrad) and installment financing.

Product overview

Fahrrad Magdeburg operates an e-commerce platform selling a comprehensive range of bicycles and e-bikes, complemented by extensive accessories and services. The core product offering consists of two main categories: traditional bicycles (Fahrräder) and electric bicycles (E-Bikes), each available in City & Urban, Trekking, Mountainbike, Road, Special bikes, and Kids & Youth variants. The e-bike portfolio features multiple motor types (front wheel, rear wheel, mid-drive) and battery systems from major brands like Bosch. Beyond product sales, the business provides workshop/repair services, bicycle leasing programs through multiple partners (Bikeleasing, Jobrad, Lease a Bike, etc.), financing through Targobank, and value guarantee insurance. The company operates physical stores including the original Fahrrad Magdeburg location (opened May 2015, 1500m²) and CUBE Store Magdeburg (opened 2021), serving customers across Germany through both online and offline channels.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Bikes Electric bicycles (Pedelecs) for individual consumers across commuting, leisure, mountain, road and family use cases. Available with multiple motor positions and battery systems, from brands such as Bosch, Cube, Bergamont, Riese & Müller and Atlanta.
• Bicycles (Fahrräder) Traditional non-electric bicycles for individual consumers, ranging from urban commuters and trekking bikes to road, mountain, cargo and children's bikes.
• Bicycle Accessories and Parts Catalog of bicycle accessories, components and replacement parts for individual cyclists, covering safety gear, drivetrain, cockpit, e-drive parts, child seats and trailers.
• Workshop and Repair Services Paid bicycle inspection, maintenance and repair services for individual consumers, including UVV safety checks for leased bikes. Pricing is fixed per service (EUR 69 bicycle, EUR 99 e-bike, EUR 139 cargo) plus material and installation costs.
• Bike Leasing (Dienstrad) Brokered bike leasing service through which companies and their employees can obtain bicycles as a tax-advantaged employee benefit. Partners include Bikeleasing, Businessbike, Jobrad, Lease a Bike and others.
• Installment Financing (Targobank) Consumer financing arrangement allowing individual buyers to purchase bicycles via installment payments through Targobank.
• Value Guarantee Bicycle Insurance (Wertgarantie) Third-party bicycle insurance product covering theft, damage and other incidents on bicycles purchased from Fahrrad Magdeburg.

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• BikeleasingcoreChannel Partner/ Reseller/ DistributorBike leasing provider for company employee benefit programs (Dienstrad).
• JobradcoreChannel Partner/ Reseller/ DistributorMajor bike leasing company for corporate bike programs.
• BusinessbikecoreChannel Partner/ Reseller/ DistributorCompany bike leasing service provider.
• Lease a BikecoreChannel Partner/ Reseller/ DistributorBike leasing platform for employee benefit programs.
• TargobankminorChannel Partner/ Reseller/ DistributorFinancing partner offering installment payment options for bike purchases.
• Europäischer Fonds für regionale Entwicklung (EFRE)minorOthersEuropean Regional Development Fund - funded online shop development project with automated ERP integration (01.09.2020 - 31.12.2021).
• Europäischer Sozialfonds (ESF)minorOthersEuropean Social Fund - funded management training project (30.04.2021 - 06.05.2022) and leadership development program (09/2023 - 03/2025).

Scale indicators1 record

Recent moves8 records

Expansion highlights6 records

Direct peers

• Bike24: Large Germany-headquartered online bike and e-bike retailer with an extensive catalog spanning bikes, parts, and accessories. Directly comparable as a digital-first bike retailer serving German consumers with similar product breadth.
• Bike-Discount: Germany-based online bike, e-bike, and parts retailer with a strong price-led proposition. Comparable as a direct competitor on the online sales side, though Fahrrad Magdeburg adds the local showroom and workshop layer.
• CUBE Stores (CUBE Brand Store Network): Network of brand-specialist CUBE bike stores across Germany and Europe, including Fahrrad Magdeburg's own subsidiary. Comparable as single-brand specialist bike retailers targeting the same premium German cyclist.
• Lucky Bike: Multi-store German bike and e-bike retail chain with locations across multiple cities. Comparable as a German omnichannel bike retailer offering similar leasing, workshop, and accessory services.
• Rose Bikes: German bike and e-bike retailer with both online shop and physical stores (Cologne, Munich, Hamburg, Berlin). Closely comparable as a multi-channel German bicycle retailer offering similar brand breadth and direct-to-consumer delivery.
• B.O.C. (Bikes und Components): Large German bike retailer with a national chain of physical stores plus online shop. Closely comparable in product range (bikes, e-bikes, accessories) and omnichannel service model including workshop.

Broad incumbents

• Decathlon Deutschland: German arm of global sporting goods retailer with broad bike and e-bike assortment across physical superstores and online. Overlaps heavily with Fahrrad Magdeburg on core categories but serves a wider sporting goods portfolio.
• Riese & Müller: Premium German e-bike manufacturer whose products are sold through Fahrrad Magdeburg. Comparable as a category leader Fahrrad Magdeburg partners with and whose success directly drives Fahrrad Magdeburg's premium e-bike mix.

Emerging players

• Canyon Bicycles: German direct-to-consumer premium bike and e-bike brand bypassing traditional retailers. Comparable as a competitive force reshaping the German bike retail channel and partially disintermediating shops like Fahrrad Magdeburg.

Regional players

• Radhaus (regional bike retailers, e.g., Radhaus Magdeburg): Independent regional German bike retailers of similar size and footprint to Fahrrad Magdeburg. Comparable as local bike-retail peers competing for the same city-level customer base, often with similar Dienstrad leasing and workshop offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/fahrrad.magdeburg.9
• Instagraminstagram.com/fahrrad_magdeburg
• LinkedInlinkedin.com/company/fahrrad-magdeburg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fahrrad-magdeburg