Eurolam
Eurolam is a French distributor of professional culinary equipment and customized training kits, founded in 1984 and headquartered in Thiers. It serves culinary training institutions, food trade professionals, and cooking enthusiasts with 20,000+ product references and proprietary mallette assembly capabilities.
- Company typePrivate
- Founded1984
- HeadquartersThiers, France
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Eurolam does
Eurolam is a privately held French distributor and e-commerce retailer of professional culinary equipment and customized training kits, founded in 1984 and headquartered in Thiers, France - the historical center of French cutlery manufacturing. The company operates a vertically structured model: it curates 20,000+ product references from 200+ recognized manufacturers (DeBuyer, Fischer Bargoin, Martellato, Mallard Ferrière, KAI), assembles custom mallettes (professional tool cases) in its Thiers workshop, and distributes through a public e-commerce storefront plus a dedicated B2B training portal. The Magma premium knife line is co-developed with Dassaud Fils and features martensitic stainless steel (56-58 HRC) with proprietary bi-material handles; the Expert line uses 5Cr15MoV stainless steel; the Access line provides entry-level training-grade products. The company holds a patent on a spring mechanism that secures knives during transport in cases.
The customer base spans three segments: culinary training institutions (CFA, lycées hôteliers, GRETA, AFPA - over 500 equipped centers and 460+ establishments), food trade professionals (chefs, butchers, bakers, pastry chefs, fishmongers, caterers), and passionate individual cooking enthusiasts. Approximately 80% of products are French or European manufactured, a positioning Eurolam emphasizes. Annual production capacity is 40,000-50,000 mallettes with 46,000+ orders fulfilled, primarily shipped within 48 hours across France.
Revenue mechanics rest on one-time product sales with unit pricing ranging from €4.90 (accessories) to €3,189.90 (professional equipment), promotional weekly deals, clearance discounts, and installment payment options. The go-to-market is direct-to-consumer and B2B e-commerce supported by content marketing (blog, email newsletter, social media), promotional pricing, and active sponsorship of 20+ culinary competitions and trade associations. Geographic exposure is overwhelmingly domestic France with limited international institutional sales; no public financial statements are available and the company is independently owned with no disclosed external investors.
Eurolam firmographics
Firmographics- Name
- Eurolam
- Legal name
- Eurolam
- Website
- https://eurolam-thiers.com
- Company type
- Private
- Founded year
- 1984
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Eurolam is a French distributor of professional culinary equipment and customized training kits, founded in 1984 and headquartered in Thiers. It serves culinary training institutions, food trade professionals, and cooking enthusiasts with 20,000+ product references and proprietary mallette assembly capabilities.
- Ownership category
- akta.pro rank
Eurolam industry classification
Industry- Product category
- Professional Culinary Equipment
- NAICS
- Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing (332215), Commercial and Service Industry Machinery Manufacturing (333310)
- SIC
- Cutlery, Handtools & General Hardware (3420)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
- akta.pro secondary industries
- Institutional & Commercial Kitchen Training (Schools/Healthcare/Corporate) (EDAOAKAL), Professional Culinary Arts (Chef Training) (EDAOAKAA), Kitchen Gadgets & Tools Retail (CRACADAB)
Keywords
Where Eurolam is headquartered
LocationHeadquarters
- HQ city
- Thiers
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Eurolam business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Product Sales - E-commerce Retail: Direct online sales of professional kitchen equipment, knives, and training cases to professionals, training centers, and individuals through B2C and B2B e-commerce platform with tiered pricing for professionals and training students.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual products from budget to premium |
| Unit Pricing | Pay-as-you-go | Weekly promotions and clearance items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Eurolam product offering
Product offeringCore offering
Eurolam supplies professional culinary equipment and customized training kits (mallettes) for food service, hospitality, and culinary trades. The company distributes more than 20,000 product references across knives, kitchen utensils, pastry and bakery equipment, measuring devices, cookware, professional clothing, and pre-configured CAP exam kits, sourced from 200+ manufacturers and assembled at its Thiers workshop.
Product overview
Eurolam is a specialized B2B/B2C e-commerce platform and distributor of professional equipment for food trades (métiers de bouche) and hospitality (CHR - Cafés, Hôtels, Restaurants). Founded in 1984 and headquartered in Thiers, France, the company offers a catalog of over 20,000 product references spanning professional knives, modular tool cases (mallettes), kitchen utensils, pastry/bakery equipment, measuring devices, electrical appliances, cookware, and professional clothing. The core product lines include customizable mallettes in Access/Expert/Magma tiers for culinary students, apprentices, and professionals across cooking, pastry, bakery, butcher, fishmonger, cheesemonger, service, and barista trades. The company operates both a public e-commerce site and a dedicated training platform for educational institutions, serving over 500 CFAs, lycées, GRETA, and AFPA centers. Approximately 80% of products are French or European manufactured, with an annual production of over 40,000 tool cases.
Differentiator
Problem solved
Functional benefit
Brands
- Access: Entry-level knife range with ABS overmolded handles, suitable for training and beginners
- Expert
- Magma
Products and services
- Mallettes de Cuisine Professionnelle Professional kitchen tool cases and kits designed for culinary students, apprentices, and professionals. Available in multiple ranges (Access, Expert, Magma) with varying knife quality levels and piece counts from 15 to 45 pieces, featuring patented spring systems for secure knife transport.
- Couteaux de Chef / Eminceur Professional chef knives and slicers for daily kitchen use, including French, Japanese (Santoku, Nakiri, Deba), and European styles. Available in stainless steel, carbon steel, and Japanese steel variants with various handle materials.
- Mallettes CAP Candidat Libre Pre-configured equipment kits for independent candidates preparing for CAP (Certificate of Professional Aptitude) exams in cooking, pastry, bakery, butcher, and service trades.
- Ustensiles de Cuisine Kitchen utensils including spatulas, whisks, pastry rollers, piping bags and tips, scoops, brushes, strainers, serving tongs, ladles, peelers, and specialized preparation accessories.
- Mallettes Traiteur & Charcuterie Professional catering and charcuterie tool cases ranging from 30-piece starter kits to 59-piece rolling coffers, featuring Expert and Magma knife ranges for meat preparation and processing.
- Cercles & Moules Pastry rings, cake molds, and baking equipment including tart rings, mousse rings, entremets rings, pastry frames, silicone molds, steel molds, chocolate molds, bread molds, and log molds.
- Appareils de Mesure Measuring equipment including kitchen scales, cooking thermometers, timers, measuring cups, and stainless steel measuring tools for precise food preparation.
- Appareils Electriques de Cuisine Electric kitchen appliances including food processors, mixers, bain-marie, snack/waffle/crepe makers, and beverage machines.
- Mallettes Vides & Trousses Empty professional cases and tool rolls in various sizes (Smart Case, Mini-Case, Medium-Case, Prime-Case, Master Case, Extra Case) with removable trays and patented spring systems for organizing personal equipment.
- Vêtements de Cuisine Professionnels Professional kitchen clothing including jackets, pants, head coverings, aprons, shoes, and service attire for hospitality and food service professionals.
- Mallettes Poissonnerie Professional fishmonger and seafood preparation tool cases with specialized knives for oysters, Saint-Jacques, and fish cutting equipment.
- Mallettes Fromagerie Professional cheesemonger tool cases featuring cheese knives and cheese wires/lyres for cutting and serving various types of cheese.
- Mallettes Service & Sommellerie Professional dining room and sommelier tool cases with carving knives, waiter's knives, corkscrews, and service accessories.
- Mallettes Barman / Barista Professional barman and barista tool cases with cocktail shakers, strainers, zesters, pestles, ice machines, and matcha accessories.
- Coffrets & Trousses Couteaux Knife gift sets and rolls containing professional kitchen knives, suitable for birthdays, holiday gifts, and Valentine's Day presents.
- Fondues & Raclettes Fondue and raclette cooking equipment including Burgundy fondue sets, Savoyard fondue pots, raclette appliances, and fuel tablets.
- Sets & Coffrets Pâtisserie - Cuisine Cooking and pastry utensil sets including barman sets, piping tip sets, oyster sets, kitchen sets, barbecue sets, and pastry/bakery kits.
- Aiguisage, Affûtage & Affilage Knife sharpening and honing equipment including sharpeners, sharpening steels, and whetstones for maintaining professional knife edges.
- Cuisson Cooking vessels including casseroles, frying pans, sauté pans, stockpots, roasting dishes, baking trays, and cooking grids.
Quantifiable outcome
- 50,000+ training cases sold annually
- +3 more outcomes
Companies that use Eurolam
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Eurolam technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Eurolam partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Dassaud FilscoreStrategic collaboration for development of the Magma knife range - French-made knives featuring bi-material ergonomic handles. The Magma line represents Eurolam's premium French-manufactured offering with patented handle technology.
- DeBuyermajorOne of 200+ recognized manufacturers in food trades supplying professional equipment included in Eurolam's catalog.
- Fischer BargoinmajorRecognized manufacturer supplying professional butcher and kitchen equipment to Eurolam's catalog.
- MartellatomajorItalian manufacturer supplying pastry and bakery equipment to Eurolam's catalog.
- Mallard FerrièremajorFrench manufacturer supplying professional kitchen equipment including cookware.
- KAImajorJapanese knife manufacturer supplying premium Japanese knives including Shun Classic and Wasabi ranges.
- 20+ Food Trade Associations and CompetitionsminorActive support and sponsorship of culinary competitions and food trade associations across France.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Eurolam competitors and assessment
Company assessmentBroad incumbents
- Victorinox: Swiss manufacturer of professional kitchen knives and culinary tools with global distribution. Comparable product category to Eurolam's knife and case offerings but at much broader scale and portfolio breadth.
- Wüsthof: Large German premium knife manufacturer with broad European foodservice and consumer distribution. Comparable to Eurolam's higher-end knife lines (Expert/Magma) but operates at significantly larger scale and broader portfolio.
- Hendi: Dutch commercial kitchen equipment distributor with broad European reach. Comparable to Eurolam's electrical appliance and cookware categories and shares the same foodservice / CHR customer base.
Direct peers
- Martellato: Italian manufacturer of pastry and bakery equipment (moules, cercles). Comparable in product category and in serving EU culinary training centers; also a current Eurolam catalog supplier.
- Matfer Bourgeat: French manufacturer of professional pastry, bakery, and kitchen equipment. Overlaps with Eurolam on product category (moules, ustensiles) and on the institutional training-center customer base.
- Le Thiers (coutellerie): Cutlery cooperative from Thiers, Eurolam's home base. Comparable as a French-made professional knife brand serving food-trade professionals and culinary schools.
- Mallard Ferrière: French manufacturer of professional kitchen equipment and cookware. Comparable in product category and customer base; also a current Eurolam catalog supplier.
- Fischer Bargoin: French manufacturer of professional butcher and charcuterie tools. Comparable to Eurolam's Mallettes Traiteur & Charcuterie offering and serves the same apprenticeship programs.
- Sabatier (coutellerie): Iconic French professional knife maker. Directly comparable to Eurolam's Access/Expert knife ranges and competes for the same French chef and culinary school customers.
- DeBuyer: French manufacturer of professional cookware, pastry rings, and kitchen utensils for the foodservice and culinary trades. Directly comparable to Eurolam's catalog and overlapping customer base of chefs and culinary schools; also one of Eurolam's listed suppliers.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Eurolam social profiles
Digital presenceEurolam financial estimates
Financial estimateRevenue estimate
Valuation estimate
Eurolam leadership team
Management profileNumber of profiles
Eurolam funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Eurolam M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Eurolam
What does Eurolam do?
Eurolam supplies professional culinary equipment and customized training kits (mallettes) for food service, hospitality, and culinary trades. The company distributes more than 20,000 product references across knives, kitchen utensils, pastry and bakery equipment, measuring devices, cookware, professional clothing, and pre-configured CAP exam kits, sourced from 200+ manufacturers and assembled at its Thiers workshop.
Is Eurolam a public or private company?
Eurolam is a private company. It is classified as unknown and is currently operating.
When was Eurolam founded?
Eurolam was founded in 1984. It employs 11 to 50 people.
Where is Eurolam based?
Eurolam is headquartered in Thiers, France, in the Europe region.
How does Eurolam make money?
One revenue line is on record: product Sales - E-commerce Retail.
Who are Eurolam's main competitors?
Broad incumbents on record are Victorinox, Wüsthof and Hendi. Direct peers are Martellato, Matfer Bourgeat, Le Thiers (coutellerie), Mallard Ferrière, Fischer Bargoin, Sabatier (coutellerie) and DeBuyer.
Does Eurolam have an API?
No public API is recorded for Eurolam.
What industry is Eurolam in?
Eurolam's product category is Professional Culinary Equipment. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale, with a secondary code of EDAOAKAL, Institutional & Commercial Kitchen Training (Schools/Healthcare/Corporate). Its NAICS code is 332215 and its SIC code is 3420.