AssureStor
AssureStor is a UK-based, channel-only backup and disaster recovery service provider founded in 2011, delivering multi-platform data protection through MSPs and IT resellers across more than 125 source environments worldwide.
- Company typePrivate
- Founded2011
- HeadquartersBrentwood, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AssureStor does
AssureStor (legal entity Assurestor Limited) is a UK-based, channel-only data protection service provider founded in 2011, headquartered in London and operating globally via MSPs and IT resellers. The company delivers backup and disaster recovery exclusively through the partner channel under its "2Cloud" multi-platform ecosystem, protecting more than 125 source environments across SaaS, cloud, virtual, physical, and on-premise workloads for end customers in legal, accounting, housing, and creative sectors. There is no direct sales motion; partners access the platform via the My2Cloud portal and onboarding is deliberately low-friction with no complex forms.
The product portfolio combines four legacy platforms—Backup2Cloud (Asigra Tigris), DR2Cloud (Zerto), SaaS2Cloud (CloudAlly), and Veeam2Cloud—with two next-generation platforms launched in February 2026: Backup2Cloud NG and SaaS2Cloud NG, both powered by HYCU R-Cloud. The NG platforms extend coverage to 28+ infrastructure workloads and 75+ SaaS and public cloud platforms, including AWS, Azure, Google Cloud, Microsoft 365, Salesforce, GitHub/GitLab, Atlassian, Okta, and Entra ID. DR2Cloud delivers RPO under 60 seconds and RTO under 5 minutes per protected VM with 99.9% uptime SLA. AssureStor operates as the sole official global aggregator for HPE Zerto MSP Licensing through its Aggregation+ Program, enabling MSPs to deliver white-label Zerto-powered DRaaS within their own infrastructure. The proprietary My2Cloud portal unifies management, monitoring, billing, and open API integration across all platforms.
Revenue is generated through recurring subscription, pay-as-you-protect usage-based, and per-user billing models, with monthly commitments starting from £250 for NG platforms and from 25 VMs for Zerto-as-a-Service. The company holds ISO 27001:2022, ISO 9001, ISO 14001, ISO 22301, and Cyber Essentials Plus certifications and has won Computing's Cloud DR and Continuity Product of the Year for three consecutive years (2021, 2022, 2023). AssureStor is privately held and founder-owned by Jason Reid (Managing Director) and Stephen Young (Executive Director), with no disclosed external institutional funding.
AssureStor firmographics
Firmographics- Name
- AssureStor
- Legal name
- Assurestor Limited
- Website
- https://assurestor.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AssureStor is a UK-based, channel-only backup and disaster recovery service provider founded in 2011, delivering multi-platform data protection through MSPs and IT resellers across more than 125 source environments worldwide.
- Ownership category
- akta.pro rank
AssureStor industry classification
Industry- Product category
- Cloud Data Protection and Disaster Recovery
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Computer Facilities Management Services (541513)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Backup & Restore Platforms (Cloud Backup) (HDABAIAB)
- akta.pro secondary industries
- Continuity for SaaS & Cloud Apps (M365/Salesforce Backup) (HDABAIAK), Cloud DR, Backup & Business Continuity (BPAEACAJ), Backup & DR Software Implementation & Managed Platforms (BPAEALAI), Cyber Recovery & Ransomware-Resilient Backup Services (BPAEALAG)
Keywords
Where AssureStor is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
AssureStor business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Supply Chain, Personnel, Marketing or Sales, Operations
Revenue model
- SaaS Subscription - NG Platforms: Monthly recurring subscription model for next-generation data protection platforms (Backup2Cloud NG and SaaS2Cloud NG) with monthly revenue commitments starting from £250, available in both monthly rolling and 12-month term options. Partners commit to platforms only when required.
- Pay-as-you-Protect (Zerto-as-a-Service): Subscription-based DRaaS platform based on total number of protected VMs and storage used, allowing MSPs to deliver Zerto-powered disaster recovery within their own infrastructure. Lower monthly minimum commitment starting from 25 VMs with pay-as-you-use billing.
- DR2Cloud Subscription: Fully managed DRaaS setup with Pay-as-you-Protect subscription model based on protected VMs and storage consumption. No up-front investment required.
- Backup2Cloud Subscription: Pay-as-you-protect subscription model for Backup2Cloud services, scalable to suit business growth and change.
- SaaS2Cloud NG Per-User Billing: Per-user billing based on licensed users across various SaaS platforms including Asana, Atlassian products, Microsoft 365, GitHub, GitLab, Salesforce, and others.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NG Platforms monthly commitment |
| Usage-based | Pay-as-you-go | DR2Cloud Pay-as-you-Protect |
| Subscription | Pay-as-you-go | Zerto-as-a-Service |
| Per seat | Monthly | SaaS2Cloud NG Per User |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
AssureStor product offering
Product offeringCore offering
Assurestor delivers multi-platform cloud backup, disaster recovery as a service (DRaaS), and SaaS data protection through its 2Cloud ecosystem, sold exclusively via managed service providers and IT resellers. Its platforms—Backup2Cloud, DR2Cloud, SaaS2Cloud, Veeam2Cloud and the next-generation Backup2Cloud NG and SaaS2Cloud NG powered by HYCU—protect more than 125 source environments across SaaS, cloud, virtual, physical and on-premise workloads, all managed through the proprietary My2Cloud Portal.
Product overview
Assurestor is a UK-based, channel-only backup and disaster recovery service provider offering a multi-platform ecosystem called the '2Cloud' portfolio. The core legacy platforms—Backup2Cloud (powered by Asigra), DR2Cloud (powered by Zerto), SaaS2Cloud (powered by CloudAlly), and Veeam2Cloud—provide protection across on-premises, cloud, and SaaS environments. The next-generation (NG) platforms—Backup2Cloud NG and SaaS2Cloud NG, powered by HYCU R-Cloud—extend coverage to 28+ infrastructure workloads and 75+ SaaS/public cloud platforms. All platforms are managed through the My2Cloud Portal unified dashboard and delivered exclusively through the channel partner network. The Zerto-as-a-Service program enables MSPs to white-label Zerto-powered DRaaS.
Differentiator
Problem solved
Functional benefit
Brands
- Backup2Cloud NG: Next-generation hybrid backup platform for on-premise and private cloud workloads, powered by HYCU R-Cloud Hybrid Cloud Edition
- SaaS2Cloud NG
- Backup2Cloud
- DR2Cloud
- SaaS2Cloud
- Veeam2Cloud
- Zerto-as-a-Service
- My2Cloud
Products and services
- Backup2Cloud Cloud backup-as-a-service platform powered by Asigra Tigris Secure Backup, providing ultra-secure, scalable backup of on-premises data with inline malware, encryption and obfuscation detection, Content Disarm and Reconstruction (CDR), and air-gapped ransomware protection. Designed for MSPs and IT resellers serving end-user businesses.
- DR2Cloud Disaster recovery as-a-service platform powered by Zerto (HPE), delivering near real-time replication with RPO under 60 seconds and RTO under 5 minutes per protected VM, 99.9% uptime SLA, real-time encryption detection, and automated monthly boot testing for ransomware resilience. Delivered to end-user businesses via channel partners.
- SaaS2Cloud Cloud-to-cloud backup platform powered by CloudAlly providing self-service backup of SaaS data for Microsoft 365, Google Workspace, Salesforce, Dropbox and Box.com with AES-256 encryption and per-user billing. Designed for MSPs and IT resellers protecting end-user SaaS workloads.
- Veeam2Cloud Veeam Cloud Connect platform extending partners' existing Veeam investments with secure offsite storage, a hardened storage repository, instant recovery capabilities, and a dedicated recovery virtual data centre for live and test failovers. Built for MSPs and IT resellers using Veeam.
- Backup2Cloud NG Next-generation hybrid backup platform powered by HYCU R-Cloud Hybrid Cloud Edition, engineered to protect virtual machines, physical servers, file shares, NAS appliances, and object storage across on-premises, private cloud, and public clouds including AWS, Microsoft Azure, and Google Cloud. Delivered exclusively via channel partners as a fully managed service.
- SaaS2Cloud NG Next-generation cloud-to-cloud backup platform powered by HYCU R-Cloud that protects 75+ SaaS platforms including Microsoft 365, identity providers (Entra ID, Okta, AWS IAM), the Atlassian suite, DevOps tools (GitHub, GitLab), Salesforce, and public cloud workloads across AWS, Azure, and Google Cloud with unlimited retention and immutability.
- Zerto-as-a-Service (Aggregation+ Program) Aggregation+ Program enabling MSPs to deliver their own branded Zerto-powered DRaaS within their own infrastructure using pay-as-you-protect billing starting from 25 VMs, with tiered growth rewards, no Broadcom VMware licensing fees, and billing in GBP, EUR or USD. Assurestor is the only official HPE Zerto MSP licensing aggregator.
Quantifiable outcome
- RPO < 60 seconds, RTO < 5 minutes per Protected VM
- +3 more outcomes
Companies that use AssureStor
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles1 record
AssureStor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration32 records
Feature8 records
AssureStor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- HYCUcoreAssurestor partnered with HYCU to power its Next-Generation (NG) data protection platforms - Backup2Cloud NG and SaaS2Cloud NG - built on HYCU R-Cloud technology. HYCU provides modern, SaaS-native architecture with extensive source support. This is a flagship technology partnership enabling protection of 100+ source environments.
- Zerto (HPE)coreDR2Cloud powered by Zerto delivers disaster recovery as a service with RPO < 60 seconds and RTO < 5 minutes. Assurestor is the only official Aggregator for HPE Zerto MSP Licensing globally, enabling MSPs to deliver Zerto-powered DRaaS within their own infrastructure.
- AsigracoreBackup2Cloud powered by Asigra Tigris Secure Backup delivers ultra-secure backup-as-a-service with inline malware detection, encryption and obfuscation features. Asigra provides the underlying DS-Client software deployed at customer sites.
- VeeamcoreVeeam2Cloud powered by Veeam Backup and Recovery enables partners to extend Veeam investments with secure cloud storage and disaster recovery capabilities. Veeam provides the VBR and Veeam Agent software for the platform.
- Cloudally (OpenText)coreSaaS2Cloud powered by Cloudally (an OpenText company) delivers cloud-to-cloud backup for Microsoft 365, Google Workspace, Salesforce, Dropbox and Box.com. Cloudally provides the underlying backup infrastructure.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
AssureStor competitors and assessment
Company assessmentDirect peers
- Zerto (HPE): Powers Assurestor's DR2Cloud and Zerto-as-a-Service offerings via the Aggregation+ program. As an HPE-owned entity, Zerto sells directly to enterprises and service providers for DRaaS, putting it in direct competition with Assurestor's wholesale DRaaS channel offering.
- Keepit: SaaS data protection vendor specialising in cloud-to-cloud backup for Microsoft 365, Google Workspace, Salesforce, and identity platforms. Sells exclusively through MSPs and partners, positioning it as a direct channel competitor to Assurestor's SaaS2Cloud NG.
- HYCU: Underlying technology provider for Assurestor's Backup2Cloud NG and SaaS2Cloud NG platforms. HYCU also sells directly to MSPs through its own channel program, making it both a critical partner and a direct distribution competitor in the EMEA backup-as-a-service space.
- Asigra: Underlying technology for Assurestor's Backup2Cloud platform. Asigra also operates its own MSP partner program delivering secure backup-as-a-service, directly competing for the same channel audience and overlapping on inline malware detection and cyber-recovery capabilities.
- Druva: Cloud-native SaaS data protection vendor delivering backup for Microsoft 365, Salesforce, AWS, and enterprise workloads. Directly competes with Assurestor's SaaS2Cloud NG offering and is sold through a 100% channel model that mirrors Assurestor's go-to-market.
Broad incumbents
- Arcserve: Established backup and DR vendor offering on-premise, cloud, and SaaS protection through a global channel. Targets the same SMB and mid-market MSP audience as Assurestor with overlapping capabilities across hybrid workloads and ransomware recovery.
- Veeam: Underlying technology vendor for Assurestor's Veeam2Cloud platform and the dominant enterprise backup and DR vendor globally. Veeam runs its own Veeam Cloud & Service Provider (VCSP) program that competes head-to-head with Assurestor's channel-only model across the same MSP audience.
- Cohesity: Enterprise data management and cyber-resilience vendor combining backup, DR, and data security. Competes with Assurestor for mid-market and enterprise DRaaS opportunities, with a growing MSP program and broader platform footprint.
- Rubrik: Enterprise-focused data security and resilience vendor with growing MSP and cloud-native DRaaS offerings. Increasingly competes with Assurestor for hybrid-cloud backup and DR, especially as Rubrik expands down-market into the mid-market.
- Acronis: Global backup, DR, and cybersecurity vendor with a strong MSP channel program and integrated cyber protection stack. Competes directly with Assurestor's full portfolio across SaaS, cloud, and on-premise workloads, particularly in the SMB and mid-market segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AssureStor social profiles
Digital presenceAssureStor compliance and trust
Trust signalCompliance5 records
AssureStor financial estimates
Financial estimateRevenue estimate
Valuation estimate
AssureStor leadership team
Management profileNumber of profiles
Profiles2 records
AssureStor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AssureStor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AssureStor
What does AssureStor do?
Assurestor delivers multi-platform cloud backup, disaster recovery as a service (DRaaS), and SaaS data protection through its 2Cloud ecosystem, sold exclusively via managed service providers and IT resellers. Its platforms—Backup2Cloud, DR2Cloud, SaaS2Cloud, Veeam2Cloud and the next-generation Backup2Cloud NG and SaaS2Cloud NG powered by HYCU—protect more than 125 source environments across SaaS, cloud, virtual, physical and on-premise workloads, all managed through the proprietary My2Cloud Portal.
Is AssureStor a public or private company?
AssureStor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AssureStor founded?
AssureStor was founded in 2011. It employs 1 to 10 people.
Where is AssureStor based?
AssureStor is headquartered in Brentwood, United Kingdom, in the Europe region.
How does AssureStor make money?
Five revenue lines are on record. SaaS Subscription - NG Platforms are the primary driver. The others are pay-as-you-Protect (Zerto-as-a-Service), DR2Cloud Subscription, backup2Cloud Subscription and saaS2Cloud NG Per-User Billing.
Who are AssureStor's main competitors?
Direct peers on record are Zerto (HPE), Keepit, HYCU, Asigra and Druva. Broad incumbents are Arcserve, Veeam, Cohesity, Rubrik and Acronis.
Does AssureStor have an API?
Yes. Open API enabling partners to build Assurestor products into custom solutions. APIs provide a comprehensive suite for integration with partners' own systems.
What industry is AssureStor in?
AssureStor's product category is Cloud Data Protection and Disaster Recovery. Its primary akta.pro industry code is HDABAIAB, Backup & Restore Platforms (Cloud Backup), with a secondary code of HDABAIAK, Continuity for SaaS & Cloud Apps (M365/Salesforce Backup). Its NAICS code is 5182 and its SIC code is 7372.