Fusion For Business Limited

What Fusion For Business Limited does

Fusion For Business Limited is a UK-based, privately held energy brokerage and net zero advisory firm operating from Consett, County Durham, with an additional office in Salford. The company operates a three-pillar offering: 'Today' delivers energy procurement and account management across gas, electricity and water via dedicated account managers and a network of 20+ trusted third-party suppliers (including E.ON, EDF, British Gas, npower, Engie and others); 'Yesterday' is a revenue recovery service that helps clients reclaim undisclosed commissions from previously mis-sold energy broker contracts via a specialist legal partnership; and 'Tomorrow' is a Net Zero advisory and implementation service delivered through sister company iEM360, covering Desktop Energy Optimisation Reports, Investment Grade Audits, bespoke Net Zero Plans, procurement of efficiency upgrades, project administration, and ongoing monitoring, including an Energy-as-a-Service subscription model with insurance-backed savings guarantees. The company also operates a Desktop Energy Optimisation Report (DEOR) tool aligned with BEIS methodology and a Net Zero Chaser carbon footprint tracker as proprietary assets.\n\nThe business earns revenue primarily through commission payments from energy suppliers that are embedded in the per-unit energy price charged to customers (a transaction-fee / take-rate model), alongside referral commission paid to and earned from its Community and Business Ambassador Programmes. Pricing is not publicly disclosed and individual service fees for Investment Grade Audits, Net Zero Plans, and monitoring packages follow a customer-specific pricing matrix rather than published rate cards. Go-to-market combines sales-led direct account management, a community-led motion via UK sports clubs and charities, and a partner referral channel where non-energy businesses add energy procurement to their offering as a recurring revenue stream.\n\nThe company targets UK businesses of all sizes across all sectors, with a notable focus on community sports clubs, charities and nonprofits who participate as Community Ambassadors. The company claims to have supported more than 2,000 businesses, with an average customer energy cost reduction of 40%, and is a signatory to OFGEM's Third Party Intermediary Principles. Key partnerships include FC United of Manchester (three-year partnership), Newcastle Falcons Club Connections (60+ rugby clubs), iEM360 (Net Zero sister company), a specialist legal team (revenue recovery), and a broader network of environmental organisations (Durham Wildlife Trust, esnz, VERCO, ENERGYPRO, CDRL).

Name

Fusion For Business Limited

Legal name

Fusion for Business Limited

Website

https://fusionforbusiness.co.uk

Company type

Private

Founded year

2020

Operating status

Operating

Short description

UK-based energy brokerage and net zero advisory firm helping 2,000+ businesses cut energy costs via procurement, revenue recovery and net zero planning through a network of 20+ suppliers and community ambassador programmes.

Ownership category

akta.pro rank

Product category

Energy Procurement and Management Services

SIC

Electric & Other Services Combined (4931)

akta.pro primary industry

Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE)

akta.pro secondary industry

Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK)

Keywords

• Business energy procurement
• Energy contract management
• Net zero advisory
• Revenue recovery services
• Energy efficiency consulting

Headquarters

HQ city

Consett

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Commission from Energy Suppliers: Fusion For Business earns commission payments from energy suppliers based on consumption outlined in contracts. Commission is included within the price charged per unit of energy. For example, if commission is 0.5p per unit, that amount is added to the base price. A supply of 40,000 units per year over two years would result in total commission of £400.
2. Ambassador Programme Referral Fees: Community and Business Ambassadors earn referral fees/commission when they refer businesses that sign up for energy services. Ambassadors receive a share of savings generated for referred businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Fusion For Business Limited provides business energy procurement and management services, sourcing contracts from a network of 20+ trusted UK energy suppliers and delivering dedicated account management. The firm also offers Net Zero advisory and implementation (delivered with sister company iEM360) and revenue recovery services that help businesses reclaim hidden commissions from mis-sold energy broker contracts.

Product overview

Fusion For Business Limited offers a three-pillar energy solutions portfolio: Today (Energy Management), Tomorrow (Net Zero), and Yesterday (Revenue Recovery). The Today solution provides procurement and account management services across 20+ suppliers. Tomorrow, delivered via sister company iEM360, offers a six-step Net Zero pathway including audits, planning, and implementation of energy efficiency measures, plus an Energy as a Service subscription model. Yesterday recovers hidden commissions from mis-sold broker contracts. The company also operates Business and Community Ambassador Programmes enabling partners to earn recurring referral revenue.

Differentiator

Problem solved

Functional benefit

Products and services

• Today – Energy Management Energy procurement and management solution providing dedicated account management, bespoke procurement strategies, contract management, and go-live delivery support. Helps UK businesses find savings on gas, electricity, and water procurement through access to over 20 trusted suppliers.
• Tomorrow – Net Zero Net Zero advisory and implementation service covering Desktop Energy Optimisation Report (DEOR), Investment Grade Audit, bespoke Net Zero Plan, Environmental Policy, procurement of energy efficiency upgrades, project management, ongoing monitoring, and the Energy as a Service (EaaS) subscription model.
• Yesterday – Revenue Recovery Revenue recovery service helping businesses reclaim hidden commissions and fees paid to previous energy brokers that failed to follow transparency requirements under Law of Agency and contract law.
• Energy as a Service (EaaS) Subscription model that combines all energy-related costs under one transparent contract, with an insurance-backed guarantee of forecasted cost savings and carbon savings, requiring no upfront capital outlay.
• Business Ambassador Programme Referral partnership programme enabling businesses to diversify their service offering and generate recurring revenue by referring clients to Fusion For Business for energy cost reduction services.
• Community Ambassador Programme (CAP) Programme supporting local sports clubs and charities with energy needs while enabling them to generate funding and sponsorship through referrals. Ambassadors earn commission on referred businesses.

Quantifiable outcome

• Average 40% reduction in business energy costs
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• iEM360coreStrategic or Co-development PartnerSister company partnership providing Net Zero solutions. iEM360 provides tools, insight and expertise needed for businesses to reduce emissions and achieve Net Zero. They deliver the six-step pathway including Desktop Energy Optimisation Report, Investment Grade Audit, Net Zero Plan, procurement, project administration, and ongoing monitoring.
• FC United of ManchesterflagshipGTM or Marketing PartnerThree-year consecutive partnership including sponsorship and comprehensive energy management support. FFB helps manage and optimise the club's gas, electricity and water procurement, achieving approximately 15% annual utility savings. Partnership built on shared values of community, sustainability and doing things differently.
• Newcastle Falcons Club ConnectionscoreStrategic or Co-development PartnerPartnership to offer the 60+ community rugby clubs in the region opportunities to become more energy efficient through cost and carbon saving measures. FFB leads in offering energy efficiency solutions alongside the unique Community Ambassador programme that creates recurring revenue for clubs.
• Durham Wildlife TrustminorOthersFusion For Business supports Durham Wildlife Trust in their work to protect and restore local habitats including meadows, peatlands and woodlands. These habitats play a vital role in storing carbon and supporting biodiversity, aligning with FFB's environmental commitments.
• esnzminorStrategic or Co-development PartnerPartner supporting Fusion's goal of providing a better future for the planet.
• VERCOminorStrategic or Co-development PartnerPartner supporting Fusion's goal of providing a better future for the planet.
• ENERGYPROminorStrategic or Co-development PartnerPartner supporting Fusion's goal of providing a better future for the planet.
• CDRLminorStrategic or Co-development PartnerPartner supporting Fusion's goal of providing a better future for the planet.
• Specialist Legal TeamcoreImplementation/ SI/ Consulting PartnerPartnership with specialist legal team to support customers in challenging mis-sold energy contracts and recovering money lost due to unfair broker practices. The legal team provides support for reviewing contracts to identify overcharging and potential claims.
• Third Party Energy SupplierscoreOthersNetwork of 20+ trusted energy suppliers providing real choice and flexibility. Includes major suppliers such as EON, EDF, British Gas, npower, Engie, Utilita, Smart Energy, and YGP. FFB accesses this supplier portfolio to find best-suited contracts for customers based on multiple factors beyond just price.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Crown Gas & Power: UK business energy broker providing procurement and contract management across multiple suppliers for SMEs and larger commercial customers. Directly comparable intermediary model to Fusion For Business's Today/Energy Management offering.
• Love Energy Savings: UK business energy comparison and switching service for SMEs across gas, electricity, and water. Comparable online and telesales-led brokerage model with multi-supplier portfolio and commission-based economics.
• MEB Total: UK commercial energy broker helping businesses compare and switch gas, electricity, and water suppliers. Directly comparable intermediary value proposition with multi-supplier access, similar target market of UK SMEs, and commission-based revenue model.
• Switch Gas and Electric: UK energy switching broker for businesses, comparing tariffs across multiple suppliers to find best-value contracts. Directly comparable intermediary model with similar customer base of UK SMEs and commission-based pricing structure.
• Utility Aid: UK energy broker and consultancy specialised in the charity, nonprofit, and community sectors including sports clubs. Highly comparable business model and customer segment to Fusion For Business, with similar dual focus on procurement and sustainability/Net Zero advisory.

Broad incumbents

• SSE Business Energy: UK business energy supplier serving SMEs through to large commercial customers with procurement, account management, and increasingly Net Zero advisory. Comparable target market and bundled energy-plus-sustainability offering.
• E.ON Next Business: Major UK business energy supplier providing gas, electricity, and increasingly sustainability/Net Zero solutions to commercial customers. Comparable end-customer offering but as a large incumbent utility versus FFB's independent broker model.
• EDF Energy Business: Major UK business energy supplier offering procurement, renewable contracts, and sustainability advisory. Comparable end-customer offering but as part of a vertically integrated utility; FFB accesses EDF as a partner but competes for the same customers.
• Opus Energy (now EDF): Mid-market UK business energy supplier focused on SMEs, offering multi-site procurement and account management. Comparable customer base and energy procurement value proposition, but as a vertically integrated supplier rather than a broker.
• British Gas Business: Largest UK energy supplier's business division, providing gas, electricity, and energy management solutions to SMEs and large enterprises. Listed as one of FFB's supplier partners but competes for the same procurement customer base with bundled service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/weareffb
• LinkedInlinkedin.com/company/fusion-for-business
• Instagraminstagram.com/weareffb_

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fusion For Business Limited