clic and fit

What clic and fit does

Clic and Fit is a French direct-to-consumer online personal-shopping service for women in France and Belgium. Its core product is a box of five clothing items and accessories selected from a stated size range of 34 to 50 after a customer completes a style profile covering style, body type, size, and budget; customers try the items at home, pay only for what they keep, and return the rest free.

The service combines professional stylists with recommendation algorithms that use customer profiles and available inventory to assist stylist selections. The stated pricing is a €4.90 styling fee deductible from a purchase, an average article price of €35, a 20% discount when all five items are kept, free point-relay delivery, and €2 home delivery. Optional bimonthly or quarterly subscriptions, gift cards, a referral program, and multi-channel acquisition are additional commercial mechanisms. Clic and Fit reports 500,000+ registered women, 100+ fashion-brand partners, and a 4.6/5 rating from 4,171 verified Google reviews.

Name

clic and fit

Legal name

CLIC AND FIT SAS

Website

https://clicandfit.com

Company type

Private

Founded year

2015

Operating status

Operating

Short description

Clic and Fit is a French direct-to-consumer personal shopping service that curates five-item clothing boxes for women in sizes 34–50 across France and Belgium, using customer profiles, stylist expertise, and recommendation algorithms.

Ownership category

akta.pro rank

Product category

Online Personal Shopping

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing and Clothing Accessories Retailers (4581)

SIC

Retail-Women's Clothing Stores (5621)

akta.pro industry

PRIMARYHSACAJAI

Personal Styling for Plus-Size & Inclusive Fit

Home & Personal Services/Event & Personal Concierge Services/Personal Shopping & Styling Services

SECONDARYHSACAJAL

Sustainable/Ethical Shopping & Capsule Wardrobe Building

Home & Personal Services/Event & Personal Concierge Services/Personal Shopping & Styling Services

Keywords

• Online personal shopping
• Curated clothing boxes
• Women's fashion styling
• Try before you buy
• Personal shopper service

Headquarters

HQ city

Caluire-et-cuire

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Styling Fee: One-time styling fee of €4.90 charged when ordering a box. This fee is deductible from any purchase made from the box. Non-refundable if customer returns all items.
2. Clothing and Accessory Sales: Revenue from selling clothing and accessories selected by stylists. Average article price is €35. Customers pay only for items they choose to keep from their box. 20% discount applied when customer keeps all 5 items.
3. Subscription Service: Optional subscription model with bimonthly or quarterly automatic box delivery. Customers can pause, cancel, or modify frequency at any time. Free to subscribe.
4. Gift Cards: Digital gift cards sold on the platform with 1-year validity for use on all orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

Clic and Fit operates an online personal shopping service that delivers curated boxes of 5 women's clothing items and accessories selected by expert stylists assisted by proprietary recommendation algorithms. Customers complete an online style profile covering size (34-50), body type, style preferences, and budget, then receive a home-delivered or point-relay box to try on at home, paying only for what they keep. An optional subscription provides bimonthly or quarterly automatic deliveries, and gift cards are available as a digital offering.

Product overview

Clic and Fit is an online personal shopping platform offering a personalized clothing box service for women. The core offering consists of the Box de Vêtements Femmes, where customers complete a style profile and receive 5 curated clothing items selected by professional stylists using proprietary recommendation algorithms. Customers pay €4.90 styling fees (deducted from purchases), only for what they keep, with free returns. Optional add-ons include an Abonnement (subscription) for automatic periodic deliveries, Carte Cadeau (digital gift cards), and a Programme de Parrainage (referral program). The Personal Shopper Service provides expert styling assistance from fashion-school-trained stylists who analyze customer profiles, preferences, and feedback to generate tailored recommendations.

Differentiator

Problem solved

Functional benefit

Products and services

• Box de Vêtements Femmes (Women's Clothing Box) Personalized clothing box delivering 5 curated items and accessories selected by a personal stylist based on each customer's style profile, body shape, sizing (34-50), and budget; customers try items at home, pay only for what they keep, and return the rest for free.
• Abonnement (Subscription) Optional subscription providing automatic bi-monthly or quarterly box deliveries; subscribers can modify frequency, skip boxes, or cancel at any time, with fees debited 7 days before delivery week.
• Carte Cadeau (Gift Cards) Digital gift cards sold in variable amounts, delivered by email, valid for 1 year from activation and usable across multiple orders until balance is depleted; redeemable by recipients who create an account.

Quantifiable outcome

• 4.6/5 customer satisfaction rating based on 4,171 reviews
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• 100+ Fashion BrandscoreOthersPartnership with over 100 fashion brands including French and international labels recognized for quality. Also introduces customers to new creators to diversify wardrobes.
• Or Elly (YouTube influencer)minorGTM or Marketing PartnerFashion and lifestyle YouTuber with 135,000 subscribers who regularly tests and reviews Clic and Fit boxes, having showcased 44+ boxes on her channel.
• Angelmakeup (YouTube influencer)minorGTM or Marketing PartnerBeauty and fashion YouTuber with 32,000 subscribers who reviews Clic and Fit boxes and recommends the service to her community.
• TF1minorGTM or Marketing PartnerMajor French television network that has covered or featured Clic and Fit in their programming.
• Life MagazineminorGTM or Marketing PartnerFrench lifestyle publication featuring Clic and Fit in editorial coverage.
• Marie ClaireminorGTM or Marketing PartnerInternational fashion and lifestyle magazine with French edition that has featured Clic and Fit.
• StripecoreTechnology or IntegrationPayment processing partner for credit and debit card transactions. Handles secure payment processing for all orders.
• PayZen (Lyra Network)coreTechnology or IntegrationSecure payment gateway partner for processing card transactions on the platform.
• Chronopost (France)coreChannel Partner/ Reseller/ DistributorPrimary shipping partner for French domestic deliveries. Handles point relay (2Shop) and home delivery services.
• DPD (Belgium)coreChannel Partner/ Reseller/ DistributorShipping partner for Belgian deliveries. Handles point relay parcel drop-offs.
• Amazon Web Services (AWS)coreOthersCloud hosting provider for all website and data infrastructure. Servers located in the European Union.
• Google AdsminorGTM or Marketing PartnerDigital advertising platform for paid search and display marketing campaigns.
• Facebook Ads / MetaminorGTM or Marketing PartnerSocial media advertising platform for customer acquisition campaigns.
• Pinterest AdsminorGTM or Marketing PartnerVisual discovery advertising platform for reach and engagement campaigns.
• TikTok AdsminorGTM or Marketing PartnerShort-form video advertising platform for reaching younger demographics.
• CiteominorOthersEco-organization managing packaging waste compliance. Provided unique identifier FR347806_01CKDH for ADEME registration.
• ADEMEminorOthersFrench environmental agency for packaging waste producer responsibility (REP) registration.
• ESMODminorOthersFashion design school from which some Clic and Fit stylists graduate.
• ISAL ParisminorOthersFashion and luxury school whose graduates work as stylists at Clic and Fit.
• SupdemodminorOthersFashion school whose graduates work as stylists at Clic and Fit.

Scale indicators5 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• ASOS: Major UK-based online fashion retailer with a strong plus-size line (ASOS Curve) and broad European delivery. Overlaps in target customer (women seeking inclusive sizing) but operates as a self-serve marketplace rather than a curated service.
• La Redoute: Historic French fashion and home retailer with a strong online presence and a notable plus-size offering (La Redoute Collections Grandes Tailles). Competes in the same French consumer base but operates traditional retail rather than a curated styling service.
• Zalando: Europe's largest online fashion platform with operations across France, Belgium, and the broader EU. Overlaps with Clic and Fit in plus-size offerings and French/Belgian consumer base, but operates a broad e-commerce marketplace rather than a curated stylist-led service.

Direct peers

• Threads Styling: UK-based personal styling service offering curated fashion selections via a dedicated stylist, with WhatsApp-based communication and same-day delivery in major cities. Comparable in combining human stylists with technology but operates a more premium, on-demand model.
• Lookiero: Spanish-origin online personal shopping service for women that delivers curated boxes of clothing items selected by stylists, with a similar try-before-you-buy model. Direct competitor in the European plus-size and inclusive sizing space, operating in multiple European countries.
• Stitch Fix: US-origin publicly traded personal styling service combining data science with human stylists to deliver curated clothing boxes worldwide. Closest analog globally and the most validated at-scale proof point of the model Clic and Fit operates.
• Outfittery: European (German) online personal shopping service for men offering curated clothing boxes selected by stylists with a try-before-you-buy model. Same architectural approach as Clic and Fit (stylist-led, box-based, returns-friendly), but operates in the men's category.
• Dailylook: US-based online personal styling service delivering curated clothing boxes with a similar stylist + algorithm hybrid model. Direct competitor in offering stylist-curated boxes with a focus on everyday women seeking personalized fashion guidance.

Emerging players

• Wishi: Online personal styling service offering curated clothing selections from a stylist based on a customer profile. Comparable service model with a focus on accessibility, though with different geographic focus and brand positioning.
• Le Closet (Boldist): French clothing rental subscription service offering a rotating wardrobe of curated items. Shares the French market and the curated-wardrobe concept with Clic and Fit but operates a rental model rather than a purchase-then-keep model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/clicandfit
• Instagraminstagram.com/clicandfit
• Pinterestpinterest.com/clicandfit
• LinkedInlinkedin.com/company/clic-and-fit

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about clic and fit