What Elara does

Elara is an AI-powered personal styling platform operating a dual consumer and B2B business model. On the consumer side, the company offers a free iOS application that delivers AI-driven styling chat, wardrobe digitization via computer vision, virtual try-on, and personalized shopping recommendations, backed by a proprietary "Style Graph" that maps user preferences, garments, and style contexts. On the B2B side, Elara for Commerce is a Shopify widget that lets fashion brands embed the same AI styling, virtual try-on, and personalized shopping experience directly into their own storefronts. The platform is built on foundation models from OpenAI and Anthropic and extends reach through a browser extension available on Chrome, Comet, and Atlas.

The company is headquartered in New York, was founded in 2025-2026 by Mehul Agarwal, and operates with a lean team of four (CEO plus three engineers). It is bootstrapped with no disclosed funding rounds. Pre-launch traction included 10,000+ waitlist signups, 150+ beta testers, and 200+ user interviews. Operations span the United States and India, with shopping recommendations surfacing both U.S. and Indian retailers. Strategic technical partnerships are in place with OpenAI, Anthropic, Google, and Shopify.

Elara's revenue model is bifurcated: the consumer app is free, while B2B revenue is generated through quote-based contracts with fashion brands onboarding as "founding partners" — currently a cohort of 10-15 brands. Go-to-market leverages the Shopify App Store for distribution and a planned expansion to WooCommerce and Magento. The company has announced agentic shopping features on its roadmap that would autonomously execute purchases on behalf of users, signaling a future commerce-take-rate revenue layer.

Name

Elara

Legal name

Elara

Website

https://joinelara.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Elara operates a dual AI-styling platform: a free consumer iOS app for wardrobe digitization and personalized styling, plus a B2B Shopify widget ("Elara for Commerce") that fashion brands embed into their storefronts. Founded 2025-2026 in New York, bootstrapped, and active in the U.S. and India.

Ownership category

akta.pro rank

Product category

AI Personal Styling Software

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Custom Computer Programming Services (541511)

SIC

Retail-Apparel & Accessory Stores (5600), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

E-commerce & Retail Recommendation Engines (HDAAAGAA)

akta.pro secondary industry

Virtual Styling & Outfit Planning (HSACAJAF)

Keywords

• AI personal styling
• Digital wardrobe management
• Virtual try-on
• Fashion e-commerce AI
• AI shopping assistant

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D

Revenue model

1. Consumer App - Freemium / Free: The consumer app is free to download and use. No credit card required. Revenue model for consumers is not explicitly detailed in available sources; the company appears to monetize through brand partnerships and B2B commerce integration rather than direct consumer subscriptions. The FAQ mentions 'credits' and 'plans' which may indicate a future in-app credit or premium tier model.
2. Elara for Commerce - B2B SaaS / Platform Fee: Fashion brands install the Elara styling widget via the Shopify App Store (no-code, ~15 min setup). The widget generates shoppable outfits from the brand's live catalog, increasing conversion, AOV, and reducing returns. Revenue likely comes from a platform or subscription fee from brand partners, with founding brand partners receiving preferential pricing. Non-Shopify brands (WooCommerce, Magento, custom stacks) are handled via custom end-to-end integration engagements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Elara is an AI-powered personal styling platform that combines wardrobe digitization, conversational AI styling, virtual try-on, and context-aware shopping recommendations into a wardrobe-first system. It delivers a free consumer mobile and web app for individual users and a B2B styling widget (Elara for Commerce) for fashion e-commerce brands on Shopify, WooCommerce, and Magento. The platform is powered by OpenAI and Anthropic models, with a proprietary Style Graph that builds a compounding personal taste model per user over time.

Product overview

Elara is an AI-powered personal styling platform consisting of two main offerings: a consumer mobile app (iOS and Android) called 'Elara - AI Personal Stylist & Agentic Shopping App,' and a B2B product called 'Elara for Commerce' (also referred to as 'For Brands'). The consumer app combines AI styling chat, wardrobe digitization, virtual try-on, smart shopping, daily outfit curation, and wardrobe management into a single experience. The Style Graph technology personalizes recommendations over time. Elara for Commerce is a white-label AI styling widget that integrates with Shopify, WooCommerce, or Magento stores, enabling fashion brands to offer AI-powered outfit recommendations, virtual try-on, and shopping assistance directly on their product pages. A browser extension extends AI styling capabilities to any e-commerce site. Agentic shopping features enabling in-chat purchasing are announced as coming soon.

Differentiator

Problem solved

Functional benefit

Products and services

• Elara - AI Personal Stylist & Agentic Shopping App Consumer-facing AI personal styling mobile and web app for iOS (app ID id6759782185) and Android. Uses AI to build a digital wardrobe, generate daily outfit recommendations, provide virtual try-on, and offer personalized shopping suggestions. Free to download with no credit card required.
• Elara for Commerce B2B AI styling widget for fashion e-commerce brands that installs on Shopify, WooCommerce, Magento, or custom stacks. Provides AI stylist chat, outfit bundling, virtual try-on, and 'Complete This Look' features on brand product pages to increase conversion, lift AOV, and reduce returns.
• Elara Browser Extension AI styling browser extension for Chrome, Comet, and Atlas that appears as a floating chat panel on any e-commerce product page. Provides virtual try-on, wardrobe matching, versatility scoring, duplicate detection, and 'Should I buy this?' advice grounded in the user's existing wardrobe and style profile.

Quantifiable outcome

• AI styling lifts conversion 10-25% at fashion brand product pages
• +5 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• OpenAIcoreTechnology or IntegrationOpenAI provides AI model capabilities (GPT-based) powering Elara's outfit recommendations, style suggestions, and personalized Daily Picks. Elara shares wardrobe images, style preferences, chat messages, outfit context, and Google Calendar event data with OpenAI. Data is processed in transit and not used to train models without user consent. Both providers are contractually bound to equivalent data protection standards.
• AnthropiccoreTechnology or IntegrationAnthropic provides Claude-based AI capabilities for conversational styling, outfit analysis, and personalized Daily Picks. Elara shares style preferences, chat messages, outfit analysis context, and Google Calendar event data with Anthropic. Data is processed in transit and not used to train models without user consent. Both providers are contractually bound to equivalent data protection standards.
• ShopifycoreTechnology or IntegrationShopify is the primary B2B distribution platform for Elara for Commerce. Fashion brands install Elara's AI styling widget via the Shopify App Store with one-click install, read-only API access to store data, and automated catalog enrichment. Webhooks keep Elara synced with live inventory, product updates, and merchandising changes. The integration is no-code and takes approximately 15 minutes for Shopify stores.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Acloset: AI-powered closet and outfit recommendation app listed by Elara as a competitor. Asian market presence with similar wardrobe digitization and AI styling features.
• Whering: UK-based digital wardrobe and outfit planning app explicitly named by Elara as a competitor. Closet-first approach with similar styling functionality; Elara's differentiator is integrated shopping and virtual try-on.
• Indyx: Digital wardrobe app explicitly compared by Elara. Focuses on closet organization and outfit creation for fashion-conscious consumers - directly overlapping with Elara's core consumer offering.
• Vue.ai: Enterprise AI platform for fashion retail offering personalization, visual search, and styling for brands. Closest direct competitor on the Elara for Commerce B2B side with established fashion brand customers.
• DressX: Digital fashion and virtual try-on platform explicitly named by Elara as a competitor. Focuses on AR/AI try-on experiences for both consumers and brands, overlapping with Elara's virtual try-on capabilities.
• Alta (formerly Style Plan): AI styling app explicitly compared by Elara. Targets fashion-conscious consumers with personalized outfit and shopping recommendations, directly overlapping with Elara's core consumer offering.

Broad incumbents

• Shopify (Shop App): E-commerce platform that is Elara's primary B2B distribution partner but also a potential platform risk. Shopify's own Shop app increasingly embeds AI shopping and discovery features that could overlap with Elara's consumer offering over time.
• Stitch Fix: Public personal styling service combining human stylists with AI for apparel recommendations. Larger incumbent in the broader AI-personal-styling category Elara competes in, with established brand and capital.

Emerging players

• Phia: AI shopping assistant app explicitly named by Elara as a competitor. Focuses on fashion product discovery and recommendations with browser extension capabilities.
• Fits (Tryon Fits): Virtual try-on app for online shopping explicitly compared by Elara. Focused on the AR try-on use case that Elara also targets, with brand partnerships for try-on-enabled product pages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/joinelara.app
• Xx.com/elara_stylist

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elara