dromme
Drømme is a US-based zero-proof beverage brand (True and Bold, LLC) producing two 250ml functional blends — Awake and Calm — at $39.90 per bottle, targeting sober-curious and functional beverage consumers across US and Canadian specialty retail and direct e-commerce channels.
- Company typePrivate
- Founded2022
- HeadquartersSalt Lake City, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What dromme does
Drømme, operated by True and Bold, LLC (a Delaware-incorporated private LLC doing business as Drømme), is a zero-proof beverage brand producing bespoke blends of botanicals, adaptogens, and nootropics designed to replicate cocktail experiences without alcohol. The product portfolio comprises two SKUs at $39.90 per 250ml bottle: Drømme Awake, an energizing blend with pomegranate, hibiscus, and pepper notes, and Drømme Calm, a relaxing blend with ginger, melon, and maple notes. Functional ingredients include Ashwagandha, L-Theanine, Turmeric, Ginger, Lemon Balm, Lion's Mane, MCT Oil, Schisandra Chinensis, and Szechuan Pepper, each positioned for targeted mental-state shifts. The company also generates secondary revenue through branded merchandise — apparel and accessories sold direct-to-consumer.
dromme firmographics
Firmographics- Name
- dromme
- Legal name
- True and Bold, LLC
- Website
- https://drinkdromme.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Drømme is a US-based zero-proof beverage brand (True and Bold, LLC) producing two 250ml functional blends — Awake and Calm — at $39.90 per bottle, targeting sober-curious and functional beverage consumers across US and Canadian specialty retail and direct e-commerce channels.
- Ownership category
- akta.pro rank
dromme industry classification
Industry- Product category
- Non-Alcoholic Beverages
- NAICS
- Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics) (AFAFABAH)
- akta.pro secondary industries
- Botanical/Herbal & Adaptogen Functional Beverage Production (AFAFAFAF), Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where dromme is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Markets served
dromme business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- Zero-Proof Beverage Sales: Primary revenue from direct-to-consumer and retail sales of bespoke zero-proof beverage products (Drømme Awake and Drømme Calm) priced at $39.90 per bottle.
- Merchandise Sales: Secondary revenue stream from branded merchandise including apparel and accessories such as Rope Hats, Beanies, Crewneck Sweatshirts, Dad Hats, Pullover Hoodies, Socks, and Heavyweight T-Shirts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Drømme Calm - $39.90 per bottle |
| One time/ perpetual license | Pay-as-you-go | Drømme Awake - $39.90 per bottle |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels4 records
dromme product offering
Product offeringCore offering
Drømme produces and sells bespoke zero-proof beverages that combine botanicals, adaptogens, and nootropics to deliver cocktail-style experiences without alcohol. The product line comprises Drømme Awake (energizing, $39.90 per 250ml bottle) and Drømme Calm (relaxing, $39.90 per 250ml bottle), distributed direct-to-consumer via the brand's e-commerce site and through an extensive retail partner network across the U.S. and Canada.
Product overview
Drømme is a zero-proof spirit brand offering bespoke blends of botanicals, adaptogens, and nootropics that provide sophisticated tastes and sensations without alcohol. The product line consists of two functional beverage variants: Drømme Awake (stimulating and energizing) and Drømme Calm (relaxing and soothing), each priced at $39.90. The company also offers branded merchandise and curated cocktail recipes as part of its lifestyle brand positioning.
Differentiator
Problem solved
Functional benefit
Brands
- Drømme Awake: Zero-proof energizing blend of botanicals, adaptogens, and nootropics designed to stimulate and energize.
- Drømme Calm
Products and services
- Drømme Awake A 250ml zero-proof beverage formulated as a bespoke blend of botanicals, adaptogens, and nootropics designed to stimulate and energize. Primary tasting notes are pomegranate, hibiscus, and pepper. Priced at $39.90 per bottle and targeted at sober-curious and functional-beverage consumers seeking cocktail-style experiences without alcohol.
- Drømme Calm A 250ml zero-proof beverage formulated as a bespoke blend of botanicals, adaptogens, and nootropics designed to wind down and soothe. Primary tasting notes are ginger, melon, and maple. Priced at $39.90 per bottle and targeted at sober-curious consumers and those seeking functional relaxation without alcohol.
- Drømme Merchandise Branded apparel and accessories including Rope Hats, Beanies, Crewneck Sweatshirts, Dad Hats, Pullover Hoodies, Socks, and Heavyweight T-Shirts, sold through the brand's e-commerce site to support lifestyle branding.
Quantifiable outcome
- Products described as 'top sellers' by retail partners
- +1 more outcomes
Companies that use dromme
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
dromme technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
dromme partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core.
- Burden of ProofcoreNon-alcoholic bottle shop and retail partner based in South Pasadena, CA. Reports Drømme as a top seller in their store, noting products fly off shelves and are difficult to keep in stock.
- The Botanica BoutiquecoreBoutique retailer selling Drømme products as part of their wellness-oriented product assortment.
- Sand and Sage Mystic ShoppecoreSpiritual/wellness retail shop reporting high demand for Drømme products, noting they 'fly off shelves'.
- Parlay'scoreRestaurant in New Orleans, LA (874 Harrison Ave) serving Drømme products to hospitality customers.
- Sobr Market (Multiple Locations)coreNon-alcoholic bottle shop chain with multiple locations in Toronto, ON (Summerhill, Markham, Richmond) and Winnipeg, MB. Major retail partner for Canadian distribution.
- Professor Seagull's SmartshopcoreWellness-focused smartshop with two San Francisco, CA locations (Grant Ave and Green St) carrying Drømme products.
- In Good SpiritscoreNon-alcoholic bottle shop in Chicago, IL (858 N Ashland Ave) featuring Drømme products.
- Buzzworthy BeveragescoreNon-alcoholic and functional bottle shop in Claremont, CA specializing in zero-proof beverages.
- Mélange on Frenchmen At BamboulascoreRestaurant on Frenchmen Street in New Orleans, LA serving Drømme products to bar and restaurant customers.
- Cali Sober MarketcoreNon-alcoholic bottle shop in Metairie, LA (1011 Veterans Blvd) retailing Drømme products.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
dromme competitors and assessment
Company assessmentDirect peers
- Aplós: Non-alcoholic spirit brand offering functional zero-proof alternatives. Comparable as a premium-priced, effects-driven zero-proof brand distributed through similar specialty retail and DTC channels.
- Kin Euphorics: Direct competitor in the functional, non-alcoholic adaptogen beverage space. Kin Euphorics offers similar mood-shifting blends using adaptogens and nootropics targeting sober-curious consumers, making it the closest functional and channel comparable.
- De Soi: Non-alcoholic aperitif brand with adaptogen positioning (mushrooms, lion's mane) targeting mindful drinking. Closely comparable functional ingredient stack and sober-curious target customer.
- Lyre's Spirit Co. Largest non-alcoholic spirit brand globally, offering broad portfolio of zero-proof alternatives to traditional spirits. Comparable as a premium zero-proof brand serving the same mindful drinking occasion across similar channels.
- Three Spirit: UK-based functional non-alcoholic spirit brand combining botanicals and adaptogens with effects-driven positioning. Highly comparable to Drømme's adaptogen-blend, occasion-based, premium-priced zero-proof model.
- Pentire: Non-alcoholic botanical spirit positioned as a sophisticated cocktail alternative. Comparable as a botanical, premium-priced zero-proof brand targeting the same sober-curious social drinking occasions.
- Ghia: Premium non-alcoholic aperitif brand targeting the sober-curious aperitif occasion. Comparable as a sophisticated, botanical-driven zero-proof brand with similar DTC plus specialty retail distribution and lifestyle content marketing.
Broad incumbents
- Athletic Brewing Company: Largest non-alcoholic beer brand in the US, dominating the broader zero-proof category. Comparable as the category-defining incumbent that established the sober-curious consumer base Drømme addresses.
Emerging players
- Recess: Functional sparkling water brand using adaptogens and nootropics (CBD, ashwagandha, ginseng). Comparable as a functional ingredient beverage brand targeting mood and focus, though in a different format (canned sparkling water vs. bottle).
- Surely: Non-alcoholic wine brand. Comparable as a sober-curious premium beverage brand, though focused on wine occasion rather than the adaptogen/spirit occasion Drømme targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks7 records
Key highlights7 records
Customer concentration
dromme social profiles
Digital presencedromme financial estimates
Financial estimateRevenue estimate
Valuation estimate
dromme leadership team
Management profileNumber of profiles
dromme funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dromme M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dromme
What does dromme do?
Drømme produces and sells bespoke zero-proof beverages that combine botanicals, adaptogens, and nootropics to deliver cocktail-style experiences without alcohol. The product line comprises Drømme Awake (energizing, $39.90 per 250ml bottle) and Drømme Calm (relaxing, $39.90 per 250ml bottle), distributed direct-to-consumer via the brand's e-commerce site and through an extensive retail partner network across the U.S. and Canada.
Is dromme a public or private company?
dromme is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was dromme founded?
dromme was founded in 2022. It employs 1 to 10 people.
Where is dromme based?
dromme is headquartered in Salt Lake City, United States, in the North America region.
How does dromme make money?
Two revenue lines are on record. Zero-Proof Beverage Sales are the primary driver. The others are merchandise Sales.
Who are dromme's main competitors?
Direct peers on record are Aplós, Kin Euphorics, De Soi, Lyre's Spirit Co., Three Spirit, Pentire and Ghia. Athletic Brewing Company is listed as a broad incumbent. Emerging players are Recess and Surely.
Does dromme have an API?
No public API is recorded for dromme.
What industry is dromme in?
dromme's product category is Non-Alcoholic Beverages. Its primary akta.pro industry code is AFAFABAH, Functional/Fortified Beverage Production (Vitamins, Botanicals, Nootropics), with a secondary code of AFAFAFAF, Botanical/Herbal & Adaptogen Functional Beverage Production. Its NAICS code is 3121 and its SIC code is 2080.